INTERNSHIP PAID & EARNED MEDIA

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1 INTERNSHIP PAID & EARNED MEDIA Reports to: Managing Director or VP, Earned Media CMD is committed to empowering the brands we represent, boosting business and in turn spurring success. We pride ourselves in our ability to be the best in class and craft, always pursuing both professional and personal growth, delivering amazing service and solutions to our clients through leadership and tireless innovation. With an arsenal of specialized disciplines, CMD takes a synergistic approach to tackling the toughest marketing challenges in a new era of communications by using the right blend of powerful solutions digital, advertising, social media, public relations, promotions, film and video and more. Headquartered in Portland, Ore., CMD works with some of the world s leading brands. CMD also has offices in Seattle, San Francisco, and Charlotte, North Carolina, and can be found 24/7 at PURPOSE CMD has an internship opportunity for a recent college graduate who has a degree in the field of advertising, journalism, PR or marketing, (with paid and/or social media or PR emphasis), who has strong writing skills and working knowledge of online/offline media, a demonstrated track record of experience/participation in social media, working knowledge of content management systems and basic HTML skills. The role is estimated to be 70% paid media, 30% earned media. You will learn new skills and expand your existing knowledge about handling project tasks including basic writing, social and paid media campaign support tactics, working closely with senior staff members to plan, analyze and evaluate information for programs and projects and manage assigned activities. You will be a key contributor to essential administration and account management/maintenance tasks and will gain a strong understanding of paid, social and PR fundamentals through producing content and participating in client relations and basic budgeting/time management duties. On-the-job training on key measurement and media outreach tools and systems will be an integral part of your internship. GOOD THINGS TO BRING TO THE TABLE A hunger to learn and a constant eye out for the next advancement in the areas of paid and social media management and content creation; eagerness to contribute to a best-in-class media team A self-starter mentality and a passion for investigating the next game-changing media trends and tools Knowledge of paid and/or social media for business; agency experience very highly desired (a previous internship counts) Solid writing skills, from a news perspective and applied across formats, from a tweet to an editorial-style article Photo and video production skills, including photo and video editing, a plus cmdagency.com Page 1 of 3

2 Good things to bring to the table, continued Understanding of paid and social media metrics and ability to put together reports Ability to think smart, live curiously, work collaboratively and act passionately LEARNING PLAN OUTLINE PAID MEDIA Research new media tools/services Maintain SOX files for each client, including approval of media plans and insertion orders Update media schedules as needed Execute monthly insertion orders Manage media invoice processing Ad server tagging/reporting on an ongoing basis Create metrics reports as needed by clients (knowledge of PowerPoint crucial) Update media files/library on a regular basis Perform post buy analyses at end of quarterly flights Open and track jobs/components as requested Attend client/vendor meetings as necessary Miscellaneous tasks as requested EARNED MEDIA Create social media content and community moderation as outlined by project managers Manage social media ads such as promoted posts Create social media metrics reports Receive training and mentoring in presenting to groups, editorial-style writing, video production basics and strategic planning. (Interns have the opportunity to practice these skills and develop portfolio pieces.) cmdagency.com Page 2 of 3

3 HOW TO APPLY If you are interested in applying for this internship, submit the following materials as one document (PDF or Word format): Cover letter with qualifications/suitability for this internship Résumé Internship Application (attached) Submit your materials through the CMD website, ( or send via to Your subject line should read: Media Internship Last name, First name This is a paid internship that may lead to opportunities for a full-time entry-level position in the CMD media department. Assessments will be a requirement of a completed internship. cmdagency.com Page 3 of 3

4 Location Posting Form Portland, OR Internship Application INTERNSHIP APPLICATION CONTACT INFORMATION Name address Phone number Mailing address AVAILABILITY Date available for internship Desired length of internship Requested number of hours/week Days and hours available Check the days you are available and enter the time you are available each day, (e. g., 9 am-4 pm). Monday Tuesday Wednesday Thursday Friday INTERNSHIP FOR CREDIT Please complete the following section, if applicable Educational institution granting credit Degree program Program contact Number of credit hours internship will fulfill cmdagency.com Page 1 of 2

5 Location Posting Form Portland, OR Internship Application Please check CMD program area(s) of primary interest:! Accounting! Account Services! Administration (Operations, Facilities, Processes and Policies)! Analytics! Creative Services! Earned/Social Media (and Public Relations)! Film and Video! Human Resources! Information Technology! Paid Media! Production! Promotion Marketing! Quality Assurance! Strategic Services! Technical Services! User Experience Please state at least three learning objectives for your internship. These can be knowledge, skill, or professional development objectives cmdagency.com Page 2 of 2