Social Media Analytics Enabled by Big Data Portal using Liferay and MongoDB

Transcription

1 Social Media Analytics Enabled by Big Data Portal using Liferay and MongoDB Date: Sept 16, 2014 Presented by: Yash Badiani Big Data Analytics Practice Lead & Nirav Shah Sr. Marketing Director

2 Topics Social Media Analytics - Why it Matters to your Business Big Data Portal for the Enterprise SentiPort - Big Data Portal Framework Enabling Social Media Analytics SentiPort Demo Summary

3 Social Media Analytics Why it Matters for your Business

4 Some Recent Stats Once upon a time.. I must go to a supermarket and survey if consumers are liking my new Cola Brand How it works today!! Tried the new Cola Refreshing! Loved Product Manager Ratings & Reviews Social media is the place for honest, frank, uncensored and unedited discussions 510,000+ FB Posts/minute 100,000+ Tweets/minute 39% Twitter users exposed to a retailer's tweet made a purchase! 80% Out of 27% U.S online consumers shop due to social media updates 46% Online buyers use social media to make purchase decisions! Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers - Gartner

5 Real World Stories Leveraging Social Media Understand Customers Cisco Cisco Gets Gets closer Closer to customers through social listening skills Social Media Listening Center enables the totally engaged enterprise where every employee is empowered with the tools they need to engage with customers and partners. Results: Route customer conversations to the appropriate product teams and functions at Cisco to drive innovation and product enhancements Personalize Experience National Australia Bank s Social Presence Continues to Grow NAB is reaching over 12 million social connections with 7 dedicated social media staff, covering everything from customer service to campaign promotion. Results: Resolves 600 customer service requests, through social media every month having a 10% growth in customer service interactions. Create Opportunities Wispa s sentiment analysis forced to re-launch product Twitter, Facebook posts by customers petitioned to bring back Wispa bar. Results: Wispa sent 40 million bars to market 18 weeks after responding to the petition and, all of them were sold adding 30% rise to annual profits. Collect Competitive Intelligence & Promote Joie de vivre increased RevPar with social collaboration Social Media Sentiment (Twitter, Facebook) analysis helped hotel to analyze market and competitors to offer $79 per night deals at its 33 luxury hotels Results: 1,000 rooms booked that otherwise would have been vacant increased RevPAR.

6 Big Data Portal for the Enterprise

7 Portals Today Complex Apps Business Applications Sites Intranet, Extranet Insights Business Insights & Analytics Communities Social Networking Search Enterprise Search Content Web and Enterprise Content Collaboration Platform for the Enterprise and Internet

8 Liferay - Leading Open Source Portal Portal Solutions: CRM ERP RIA Framework e-commerce Intranet Extranet Collaboration SSO Analytics ESB/Web Service/ RESTful/CMIS Integrations.Net Systems Learning Management Online Support Idea Management Brand Management Franchise Management Big Data Gamification ECM DAM Big Data Liferay A Leader in Gartner's Magic Quadrant for Horizontal Portals

9 MongoDB MongoDB is a scalable, high-performance NoSQL database. Source: MongoDB Open source, written in C++ Document-oriented Storage Based on JSON Documents Schema-less Full featured indexes, query language Replication & High Availability Auto-sharding MongoDB Cool Vendor Information Infrastructure and Big Data

10 MongoDB is Good for Degree View of the Customer Mobile & Social Apps Fraud Detection User Data Management Content Management & Delivery Reference Data Product Catalogs Machine to Machine Apps Data Hub

11 Big Data Portal - Combining Liferay & MongoDB Portal with Rich UI front end Secure Access Role & Site-based Versioning Search Locking Mobile Access Big Data PORTAL Rich UI features Connector (Powerful Back end) Structured, Unstructured data Massively scalable Highly reliable data storage Highly performance Highly Flexible-Schema & Development Data storage Data Assets

12 Big Data Portal Framework enabling Social Media Analytics

13 SentiPort helps you enhance your business Listen to what s being said about brand, service or company by millions of users online External Sources Define Collect Sentiment Analysis Keywords Social Media Channels Relevant Posts Categorize Demographic Events Sources Analyze & Report Dashboard Sentiment Score Trend Analysis Search Internal Sources Data Analyst External Research Qualitative Analysis Business Mapping Reports SentiPort adds insights from unstructured sources for structured research needs.

14 SentiPort - Features Sentiment Analysis Trend Analysis Search Gauge feedback on product/service/ company Identify key influencers, top hashtags for targeted marketing Gauge popularity/ reaction to any event, by tracking Sentiment volume over time, on continuous basis Spot a pattern, or trend, in the information to predict future events Facilitates real time competitive analysis Aids in proactive marketing decisions Fetch all relevant posts/mentions for any keyword from various social media sites Provide organizations direct, candid and real time feedback with micro post level analysis Reports Data Analyst: External Research Qualitative Analysis Business Mapping

15 Sentiment Analysis Gauge feedback on product/service/brand/event by tracking sentiment volume over time or on continuous basis Identify key influencers, top hashtags for targeted marketing 15

16 Trend Analysis Spot a pattern, or trend, in the information to predict future events Facilitates real time competitive analysis Aids in proactive marketing decisions 16

17 Social Search Fetch all relevant posts/mentions for any keyword from various social media sites Provide organizations direct, candid and real time feedback with micro post level analysis 17

18 SentiPort - Open Source based Big Data Platform User Interface (UI) Tier Liferay DB Middle Tier (ESB) Server Data Management Tier (Backend) Data Collection (Social APIs) Data Processing Infrastructure Tier

19 SentiPort - Technology Stack User Interface (UI) Liferay Gartner Leader in Horizontal Portals Native support for Multi tenancy, Social Collaboration Comprehensive Mobile Support Middle Tier (ESB) Mulesoft Gartner Leader in Enterprise ipaas Native support for 120+ leading enterprise grade Technologies Secure, Scalable, Reliable, Available Data Management MongoDB - Leading Scalable, Highly Available, Performance NoSQL Database, Cool Vendors in Information Infrastructure and Big Data, 2012 by Gartner Social APIs Facebook, Google+, Twitter, YouTube Java APIs AlchemyAPI Leading Enterprise Grade NLP for Text Analytics Infrastructure AWS Gartner Leader in Cloud IaaS Agility & Elasticity Integrated Computing, Storage & Networking capabilities Enterprise Grade Support SentiPort Built On Using Enterprise-Grade Leading Products

20 SentiPort Leverages SMAC (Social, Mobile, Analytics, Cloud) Leverage Social Networks Social by a widening base of mobile/tablet user Mobile presents opportunity for analytics Analytics Internet data (i.e., social media posts, weblogs) Research (i.e., surveys, industry reports) Device data (i.e., mobile, geospatial, sensors, RF Devices) enabled by cloud computing Digital Media (i.e., vidéos, Images, satellite, s, audio) Supply chain data (i.e., vendor catalogs, quality information) Cloud

21 Demo

22 SentiPort How Industries are Leveraging Media & Entertainment Sentiment analysis of a new release in various regions Trend analysis over a time Social monitoring of reviews Banking & Finance Sentiment analysis enabled lead/referral management Prioritizing issues by product or service type Retail Commerce Brand management Performance analysis over the competition Customer feedback Publishing Feedback from readers Influencing positive Sentiment Connecting with online Fan Communities Political Sentiment on politicians Sentiment on campaigns Influencing grassroots movements online

23 SentiPort How Business Units are Leveraging Product Development Qualifying new Product Ideation Feedback Loop Early Warning Marketing Brand Reputation Campaign ROI Personalized Mass Communication Lead Generation Sales Cross-selling & upselling Collaboration Leads Influence Competition HR Communities New Ways of Talent Management Operations Demand Forecast Customer Experience Listening Support

24 SentiPort Deployment Options Service based (SAS) We offer additional insights and reports based on qualitative analysis by our team of Data Analysts bundled with the product Licensed Standard Subscription based pricing model with an option of a Free Trial on request Contact Us for Customized Pricing

25 Summary Benefits SentiPort Real time sentiment and trending analysis of brands, products etc. Simplified user data management increasing productivity and insights 360 degree view of customer allowing businesses to enhance customer satisfaction

26 About CIGNEX Datamatics A subsidiary of Datamatics Global Services Limited

27 Who We Are Since 2000, delivering solutions using Open Source technologies to Address business goals Increase business velocity Lower the cost of doing business Gain competitive advantage Portal Solutions Content Solutions Dramatically reduce Total Cost of Ownership (TCO) & deployment time of IT solutions Big Data Analytics Solutions 400+ Implementations 450+ Experts 200+ Integrations 13 Books Community Contributions Offices : America India UK Europe Singapore Australia

28 Where We Can Help Clients SOLUTIONS Portals User experience Platform Liferay, Drupal ZK, HTML5, MuleSoft, ForgeRock Intranet Social Collaboration Extranet Big Data Portal EAI Mobile Portal SOA Custom Portal SERVICES Content Enterprise Content Management Alfresco, Drupal, Magento, CQ Liferay, Moodle, Ephesoft, ForgeRock WCM DM RM CLMS e-commerce e-learning Imaging Solutions DAM Big Data Analytics Making Data Work Hadoop Ecosystem, MongoDB, Pentaho, Talend, Solr, Jaspersoft Data Integration Information Delivery Data Analysis Enterprise Search UI Development Integration Customization Migration Testing Training Support (24*7) Enterprise Mobility Strategy Mobile UX App Development MEAP/MDM Managed Cloud Services Develop Deploy Manage VAR/Annual Product Subscription Liferay Alfresco Cloudera Hadoop MongoDB Extended Development Center Center of Excellence

29 Contact Us Americas: EMEA APJ Questions? Learn More facebook.com/cignextechnologies youtube.com/cignexglobal twitter.com/cignex 29