Company Profile.
|
|
- Virginia Stevens
- 8 years ago
- Views:
Transcription
1 Company Profile
2 Profile VALUE LAB is an innovative management consulting and IT solutions company specialized in Marketing, Sales and Retailing. Our goal is to help Manufacturers, Retailers and Service companies to improve their commercial performance and strengthen their competitive positioning by integrating: Professional services Data Information technology Outsourcing in order to support their strategic decisions and operational management of Markets Clients / Consumers Points of sales Sales force Founded in 1990, VALUE LAB provides its services from 2 offices in Milan and Rome. The company operates both in Italy and abroad. 2
3 Mission VALUE LAB s mission is to help Companies to face their decision-making processes with a rational and objective approach which would allow them to: Improve their sales performance: Increasing revenues Optimizing marketing and sales costs Minimizing risk Strengthen their competitiveness: Optimizing competitive positioning Leveraging on the company s resources and skills 3
4 People 2 offices, in Milan and Rome 80+ full time Professionals Mixed backgroud Management consulting Database marketing and direct marketing companies Statistical and GIS software vendors IT consulting and services High seniority and specialization in this business Many of our professionals closely interact with International Business Schools and Universities 4
5 Relationship More than 20 years of business relationship KNOW HOW Universities and Business Schools Consulting firms DATA Lists Statistical data Cartography TECHNOLOGY GIS and statistical software vendors Business Intelligence and CRM System integrators Hardware, POS and plastic card vendors SERVICES Loyalty program, Promotion, Direct Marketing companies Advertising, Below the line agencies Media agency 5
6 Clients Our Clients are: leaders in their sectors loyal: a growing 70% of our turnover multinational: over 50% of our turnover We have a balanced presence in different sectors: Fast Moving Consumer Goods (GDO) Fast Moving Consumer Goods (Industry) Automotive Luxury & Fashion Consumer Durables Petrol Industrial Goods Telco & Utilities Travel & Leisure Media Finance Restaurant Pharma & Health Care Marketing Services Real Estate Non Profit 6
7 FAST MOVING CONSUMER GOODS CONSUMER < DURABLES 7
8 FASHION & LUXURY PHARMA & HEALTHCARE 8
9 AUTOMOTIVE PETROL INDUSTRIAL GOODS TELCO & UTILITIES 9
10 TRAVEL & LEISURE MEDIA & PUBLISHING RESTAURANT FINANCE 10
11 SERVICES LOGISTIC NON PROFIT PUBLIC 11
12 Approach Optimizing the relationship between: COMPANY MARKET Company Internal Data GIS Data Processing Business Information Data Base External Data Data Mining Models Query & Reporting Analysis Business Decisions Sales Force Points of Sale Customers/Clients Market Researches Lists Statistical Data Maps Geographical Areas 12
13 Problem solving VALUE LAB 13
14 Problem solving VALUE LAB 14
15 Business Issues > Market Market potential estimation and competitive intelligence Sales forecasting and budget Business plan / Marketing plan 15
16 Business Issues > Clients /Customers Customer profiling and segmentation CRM & communities Loyalty programs and promotions Direct marketing Leafleting and local marketing 16
17 Business Issues > Points of Sales Traffic building and Location based marketing Network development /rationalization New store opening 17
18 Business Issues > Distribution Channels Trade marketing policies and plans Trade development /rationalization (selection of channels and points of sales to be served) 18
19 Business Issues > Sales Force Sales force effectiveness & efficiency (visits and order collection management) Sales force network development /rationalization 19
20 Problem solving VALUE LAB 20
21 Offer > Consulting & Training Consulting - Problem solving - Methodology - Processing / Operational assistance - Technological / Technical support Training - Multi-client (about geomarketing, data mining, database marketing, sales networks) - Mono-client 21
22 Offer > Marketing Research Qualitative Research - Focus groups - In-depth interviews Quantitative Research - Telephone interviews (CATI - Computer Aided Telephone Interview) - Personal interviews (CAPI - Computer Aided Personal Interview) - Web interviews and surveys (CAWI - Computer Aided Web Interview) - Field observation - Mystery shopping / Mystery calling Industry monitoring - Per sector (Fast Moving Consumer Goods, Fashion & Luxury, Travel, Automotive, Consumer Durables) - Per theme (Italian Style Worldwide Lab, Mass Customization, Fidelization and Loyalty) 22
23 Offer > Data Lists Profiled, georeferenced and privacy law-alligned lists for direct marketing about: people companies points of sales POLIS (socio-economic-demographic segmentation) Detailed to a census area, street and street number level. Micro-geographical data Detailed to a census area, street and street number level. People and companies demographics Potential and competitive intensity Catchment area of chains and points of sales Vehicles (others) Data processing Data entry, normalization, georeferenciation, geocoding, deduplication and data enrichment. Cartography VALUE LAB is a certified Business Partner of: 23
24 Offer > Technology Software Business Intelligence Geomarketing GIS CRM Statistical Data Quality Sales Force Automation System integration / Outsourcing Design, realisation, customization, integration, test, training, assistance and maintainance of technological solutions which enable the company to be autonomous in managing the functionalities and the use of data. Outsourced management of technological infrastructures and solutions. Outsourced management of the business process related to the technological solutions. VALUE LAB is a certified Business Partner of: 24
25 Offer > Services Campaign Management Organization and execution of targeted communication campaigns: direct marketing (via phone, mobile phone, mail, , SMS, MMS) door to door and hand to hand distribution proximity marketing points of sales positioning on maps (POI) Real estate Identification and broking of commercial buildings. 25
26 Location-Based Marketing / Promotion Billboards Classical below the line leafleting Night Time Population Day Time Population Flow POI on map Personal navigator GEO TARGET Door to door Mailing Geo Search Engine mktg ing NON Personal Communication Proximity mktg Mobile mktg Personal Communication 26
27 Petrol & Utility - integrated services & solutions STRATEGY: Loyalty assessment SERVICES: Customer Behavioural Clustering to define focused actions INFORMATION: Business Prospect Locator on line TECHNOLOGY: Loyalty Database Outsourcing 27
28 Fashion / Manufacturing - integrated services & solutions STRATEGY: Local market analysis and Commercial Priority SERVICES: Sales Force Ranking & Dashboard INFORMATION: Targeting on line the most profitable B2B prospects TECHNOLOGY: Sales Database, Sales Force routing & scheduling 28
29 DREZZO PARÈ GIRONICO OLGIATE SP17 SP19 VILLA GUARDIA CAVALLASCA MONTANO LUCINO COMO SAN FERMO DELLA BATTAGLIA MASLIANICO VIA PIO XI SP17 A9 E35 CERNOBBIO VIA VARESINA COMO MOLTRASIO BRUNATE BLEVIO LIPOMO CAPIAGO INTIMIANO SP37 TORNO TAVERNERIO FAGGETO LARIO ALBESE CON CASSANO ALBESE CON CASSANO Sede Principale Filiale Poli Territorio Comuni Basso Medio Basso ALBESE CON CASSANO Medio Medio Alto Alto MONTORFANO SS342 VIA I MAGGIO VIA BRIANTEA Automotive - integrated services & solutions STRATEGY: Retail Planning & Potential market evaluation SERVICES: Profiling and Executing VIA BROGEDA VIA BELLINZONA VIA VENTI SETTEMBRE VIA ASIAGO VIA PIO XI VIA BURGO SP16 VIALE GIACOMO MATTEOTTI RACCORDO SS340-A9 SS340 VIA CONCILIAZIONE VIA REGINA SS583 VIA CARONTI VIA ENRICO CARONTI Segmentation Telemktg VIA CERNOBBIO VIA TORNO VIA NINO BIXIO VIA BORGO VICO VIA SAN FERMO VIA GIRONICO VIA SAN FERMO VIA ROMA SP19DIR SS342 VIA DE CRISTOFORIS A9 E35 VIA ROMA VIA GABRIELE D'ANNUNZIO STRADA STATALE BRIANTEA VIA RECCHI VIALE INNOCENZO XI VIALE VARESE VIA PASQUALE PAOLI VIA CANTURINA VIA NAPOLEONA VIA ZEZIO VIA DANTE ALIGHIERI VIA PER BRUNATE VIA BRIANTEA VIA CASTELNUOVO VIA CARSO SS342 VIA OLTRECOLLE SP28 VIA MONTE ROSA VIA PER MONTORFANO VIA COMO Cluster Finanziario VIA MONTORFANO SMS Mktg INFORMATION: Automotive Cluster & Auto Prospects TECHNOLOGY: BIOL - Address matching engine on line Cluster MICRA C3 YARIS HIGH HIGH-MEDIUM MEDIUM LOW-MEDIUM LOW VERY LOW
30 Orario di apertura Lunedì - Venerdì (0=chiuso; 1=aperto) Mattina Pomeriggio Sabato Stima VL Market Somministrazione Totale Aggiunta Tabacchi minimo media massimo Market Somministrazione Totale Scontrino medio Stima ERG MODELLO DI STIMA DEL GIRO D'AFFARI NO-OIL Vernate (MI) s.p. 33 Retail - integrated services & solutions STRATEGY: Predicting revenue with gravity modelling SERVICES: Customer Profiling & Census Area Lifestyle Data Mining Direct Mktg Outdoor Adv INFORMATION: Prospects in the trade area ranked by drive-time TECHNOLOGY: Geo-Intelligence Retail Desktop & Web 30
31 Finance - integrated services & solutions STRATEGY: Network Strategy and Site evaluation SERVICES: Reduce churn rate through Lifetime Analys INFORMATION: Lifestyle Cluster & List of Movers TECHNOLOGY: Best-matching to ensure Data Integrity Address & Person Validation, Address Verification, Data Cleaning, Data Enrichment, Geocoding 31
32 Public Sector - integrated services & solutions STRATEGY: Defining Micromarketing Actions SERVICES: Poll analysis using time series INFORMATION: Profiled Electoral Rolls TECHNOLOGY: Geo-Election Software 32
33 Piazza Diaz, Milano Tel Fax Salita S. Nicola da Tolentino, 1/B Roma Tel valuelab@valuelab.it
Company Profile. www.valuelab.it
Company Profile www.valuelab.it Profile VALUE LAB is an innovative management consulting and IT solutions company specialized in Marketing, Sales and Retailing. Our goal is to help Manufacturers, Retailers
More informationMarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample
MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm
More informationDeep Insights Smart Decisions Motionlogic
Deep Insights Smart Decisions Motionlogic About Motionlogic Big Data business of Deutsche Telekom 100% subsidiary Analytics of people movement behavior and demographic indicators Using anonymized network
More informationChallenges & Trends. Why NTT DATA?
NTT DATA for Retail Challenges & Trends The current macroeconomic and social market, where recession continues, has changed the consumer s behavior inducing families to pay more attention to value for
More informationBusiness Analyst Server
ESRI Business Analyst Server The GIS and Data Solution for Enterprise Business Analysis The Geographic Advantage Challenge To fully understand how Business Analyst Server enables collaboration by helping
More informationTNS EX A MINE BehaviourForecast Predictive Analytics for CRM. TNS Infratest Applied Marketing Science
TNS EX A MINE BehaviourForecast Predictive Analytics for CRM 1 TNS BehaviourForecast Why is BehaviourForecast relevant for you? The concept of analytical Relationship Management (acrm) becomes more and
More informationVisualStore and Campaign Management
VisualStore and Campaign Management Nicola Pignatelli S3 - Store System Solutions srl, An IBM Italy Company Via Manin 14, 20059 Vimercate (Milano), Italy E-mail: nicola.pignatelli@essetre.it www.essetre.it
More informationSales forecasting with SAS Advanced Analytics for the Pharmaceutical sector. A business case
Sales forecasting with SAS Advanced Analytics for the Pharmaceutical sector. A business case Blue BI: Company Profile Blue BI is a growing company that provides IT consulting in the Business Intelligence
More informationUNIQUE AND DISTRIBUTED, LIKE THE FASHION INDUSTRY. Fashion and Retail for Made in Italy worldwide
UNIQUE AND DISTRIBUTED, LIKE THE FASHION INDUSTRY Fashion and Retail for Made in Italy worldwide UNIQUE AND DISTRIBUTED, LIKE THE FASHION INDUSTRY INTERNATIONAL EXPANSION, MORE INTEGRATION IN DATA MANAGING
More informationDeep Diving in Retail Big Data to Excel Business Performance
Deep Diving in Retail Big Data to Excel Business Performance How IoT empowers BDA for Retail sector Kelvin Koo Business Development Manager kelvinkoo@clustertech.com +852 2655 6162 May 2015 Introduction
More informationmarket research business intelligence consulting Company Profile
market research business intelligence consulting Company Profile Market research & intelligence specialists Full service market research agency, B2B experts Our approach Fully comprehend our clients needs
More informationGIS Tutorial for Marketing. Developing a Targeted. promotional campaign
GIS Tutorial for Marketing Chapter 3 Developing a Targeted Promotional Campaign Outdoor Living, Inc: Marketing scenario A Florida-based, established producer of recreational, outdoor living products Introducing
More informationexcellence in customer management global survey of financial services executives Consulting, IT & Outsourcing Professional Services
excellence in customer management global survey of financial services executives Consulting, IT & Outsourcing Professional Services commercial management using costumers as a growth factor and a differential
More informationChapter. Enterprise Business Systems
Chapter 4 Enterprise Business Systems Learning Objectives Identify and give examples to illustrate the following aspects of customer relationship. Business processes supported Customer and business value
More informationMarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample
MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm
More informationAA Automated Attendant is a device connected to voice mail systems that answers and may route incoming calls or inquiries.
CRM Glossary Guide AA Automated Attendant is a device connected to voice mail systems that answers and may route incoming calls or inquiries. ABANDON RATE Abandon Rate refers to the percentage of phone
More informationBusiness Intelligence Solutions for Gaming and Hospitality
Business Intelligence Solutions for Gaming and Hospitality Prepared by: Mario Perkins Qualex Consulting Services, Inc. Suzanne Fiero SAS Objective Summary 2 Objective Summary The rise in popularity and
More informationThe Retail Analytics Challenge: Smarter Retail through Advanced Analytics & Optimization
Smarter Retail The Retail Analytics Challenge: Smarter Retail through Advanced Analytics & Optimization 2011 IBM Corporation Connecting With the Digital Customer the Retail Challenge 88.8% increase in
More informationCapturing the SMB Marketing Automation Opportunity
Listen Now A Questex Company Capturing the SMB Marketing Automation Opportunity Production Printing & Media C a p t u r i n g t h e S M B M a r k e t i n g A u t o m a t i o n O p p o r t u n i t y This
More informationPredictive Dynamix Inc Turning Business Experience Into Better Decisions
Overview Geospatial Data Mining for Market Intelligence By Paul Duke, Predictive Dynamix, Inc. Copyright 2000-2001. All rights reserved. Today, there is a huge amount of information readily available describing
More informationCRM: Retaining Your Customers: Preventing Your Competitors
CRM: Retaining Your Customers: Preventing Your Competitors Krittapon Victor Indarakris Founder & CEO Blue Intelligence (Thailand) Co., Ltd. October 30, 2007 Microsoft CRM October 30 th, 2007 1 Core Microsoft
More informationCustomer Relationship Management. Annie POSTIC - Program Manager SAS Institute Europe
Customer Relationship Management Annie POSTIC - Program Manager SAS Institute Europe Agenda Customer Relationship Management The SAS Solution for CRM The SAS CRM Methodology Real-Life Examples The Route
More informationInternet Marketing: Integrating Online and Offline Strategies Detailed Table of Contents Second Edition
Internet Marketing: Integrating Online and Offline Strategies Detailed Table of Contents Second Edition Chapter One - Internet Marketing Enters the Mainstream 1-1 The Evolution of the Internet 1-1a Fast
More informationLuxury Fashion Retail Software loaded for the future
www.atelier98.com Luxury Fashion Retail Software loaded for the future Atelier 98 is the management software specific for the fashion retail, fully integrated, entirely modular and multilanguage. Data
More information2013 Kam Fan Awards List of Categories FINAL
2013 Kam Fan Awards List of Categories FINAL A Cyber (Digital & Interactive) A-1. Website / Mini-site A-1A. Campaign sites (For creative excellence in Brand Building/Campaign Website/Mini-site (including
More informationCapturing the European SME Marketing Automation Opportunity
Listen Now A Questex Company Capturing the European SME Marketing Automation Opportunity Production Printing & Media C a p t u r i n g t h e E u r o p e a n S M E M a r k e t i n g A u t o m a t i o n
More informationSTATE OF B2B MOBILE MARKETING 2015
STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives
More informationDeriving Call Data Record Insights through Self Service BI Reporting
Deriving Call Data Record Insights through Self Service BI Reporting The Need for Business Intelligence BI assists corporate managers and decision makers to make relevant, accurate, timely and smart decision
More informationBizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,
More informationAgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.
AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer
More informationSalmat Customer Engagement Solutions
Salmat Customer Engagement Solutions The leader in multi-channel communication solutions 5.2 billion direct mail 130 17 million Lasoo visits 1 billion email million voice & automated interactions 168 million
More informationThe IT Manager Competencies. the Challenge of Organizational Integration
The IT Manager Competencies in the SaaS Era: the Challenge of Organizational Integration Alessandro Zardini Università degli Studi di Verona Cecilia Rossignoli Università degli Studi di Verona Francesca
More informationDecisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com
Connecting you to the voice of the market Contacts www.decisyon.com Corporate Headquarters 795 Folsom Street, 1st Floor San Francisco, CA 94107 1 844-329-3972 European Office Viale P. L. Nervi Directional
More informationCustomer Relationship Management
1 Customer Relationship Management Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software
More informationHow To Manage A Business In Italy
ORGANIZATION, MARKET AND OFFER The Engineering Group is the leading Italian operator in the field of software and services, with 7,000 employees scattered between Italy, Belgium, USA and South America,
More informationCASE STUDY: UTILISING E-BUSINESS TECHNOLOGIES FOR MARKETING SUPPORT IN THE CE INDUSTRY
e-business W@tch European Commission, DG Enterprise & Industry E-mail: entr-innov-ict-ebiz@ec.europa.eu, info@ebusiness-watch.org This document is based on sector studies, special reports or other publications
More informationplan. create. grow. Agency Profile
plan. create. grow. Agency Profile We are an independent marketing, digital and creative communications agency which was founded in Melbourne in 2008. What We Are About. Our collaborative team of discipline
More information9. 3 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 349 FIGURE 9-5 THE FUTURE INTERNET-DRIVEN SUPPLY CHAIN The future Internet-driven supply chain operates like a
More informationAgenzia del Territorio - Largo Leopardi, 5-00185 Roma - THE ITALIAN CADASTRAL SYSTEM MANAGING BODY AGENZIA DEL TERRITORIO
PLENARY SESSION 1 Knowledge to manage The Italian Cadastre and the Real Estate Taxation Franco Maggio Central Director for Cadastre and Cartography Agenzia del Territorio - Largo Leopardi, 5-00185 Roma
More informationPr(e)-CRM: Supercharging Your E- Business CRM Strategy
Pr(e)-CRM: Supercharging Your E- Business CRM Strategy Presented by: Michael MacKenzie Chairman, Chief Research Officer Mike.Mackenzie@ConvergZ.com Michael Doucette President Mike.Doucette@ConvergZ.com
More informationAdd Location Intelligence and Analytics into Your BI, Dashboard, and Mobile Apps
SAP Brief Extensions SAP BusinessObjects BI Location Intelligence by Galigeo Objectives Add Location Intelligence and Analytics into Your BI, Dashboard, and Mobile Apps Location intelligence for geospatial
More informationMarketing Intelligence
Unit 17: Marketing Intelligence Unit code: K/601/0955 QCF level: 4 Credit value: 15 credits Aim The aim of this unit is to enable learners to understand the purchase decision-making process and how marketing
More informationHow To Create A Retail Analytics Platform With Tapway
How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper
More informationHow To Use Big Data To Help A Retailer
IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the
More informationWELCOME AMONG OUTSOURCING EXPERTS
DISCOVER OEX WELCOME AMONG OUTSOURCING EXPERTS The Outsourcing Experts Inc. (OEX) Capital Group was established as a result of the biggest merger on the market of business process outsourcing in Poland.
More informationGIS for Direct Marketing Identify and Target Your Best Customers
GIS for Direct Marketing Identify and Target Your Best Customers GIS Crafts Precise Direct Marketing Campaigns ESRI provides better tools for direct marketers who must identify and analyze current and
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More informationTrace Desktop Workforce / Fleet Management System
Trace Desktop Workforce / Fleet Management System Introduction TRACE is an extension of SD s Geographical Information System (SPACE) which incorporates a range of GPS tracking devices that enable users
More informationBIG DATA STRATEGY. Rama Kattunga Chair at American institute of Big Data Professionals. Building Big Data Strategy For Your Organization
BIG DATA STRATEGY Rama Kattunga Chair at American institute of Big Data Professionals Building Big Data Strategy For Your Organization In this session What is Big Data? Prepare your organization Building
More informationDelivering new insights and value to consumer products companies through big data
IBM Software White Paper Consumer Products Delivering new insights and value to consumer products companies through big data 2 Delivering new insights and value to consumer products companies through big
More informationThe Toronto, Ontario-based Forum Group of Companies provides. full-service qualitative and quantitative survey research in a wide
PRESS KIT Shockwave Strategic Communications chris@shockwavesc.com 416.616.8968 The Toronto, Ontario-based Forum Group of Companies provides full-service qualitative and quantitative survey research in
More informationSAS Analytics ReadyToRun Data Discovery & Data Exploration to everyone. 28th april 2016
SAS Analytics ReadyToRun Data Discovery & Data Exploration to everyone 28th april 2016 Copyright 2016. Blue BI Srl www.bluebi.it The most common business requirements The most common business requirements
More informationA BearingPoint Accelerator
> Media and Marketing Optimization A BearingPoint Accelerator Combining our strong industry and marketing expertise with our unique HyperCube analytical tool, we will work with you to build a truly independent
More informationIndustry Analysis: The Fundamentals
Industry Analysis: The Fundamentals OUTLINE The objectives of industry analysis From environmental analysis to industry analysis Porter s Five Forces Framework Applying industry analysis Industry & market
More informationResearch Solutions. b2c @ dbs t 01245 397 570 f 01245 397 591 ian.o@dbsdata.co.uk. Custom Market Research. Quantitative & Qualitative
Research Solutions Company History 1994 Established and quickly evolved from list broker to manager and owner of direct marketing lists 1995 Full service direct marketing consultancy 1999 Lists, data management,
More informationConsumer Attitudes towards the Emerging Location Opportunity
Consumer Attitudes towards the Emerging Location Opportunity Navigation Location Opportunities Service Nitesh Patel, npatel@strategyanalytics.com Viewpoint Snapshot As critical supply side enablers for
More informationNew Online Retailing
Gerrit Heinemann Christoph Schwarzl New Online Retailing Innovation and Transformation GABLER IV Table of Contents Foreword Abbreviations VII XV 1 Online Retailing in Transition - Revolution not Evolution
More informationHow can Big Data help an Insurance Company?
www.pwc.com/it/digitaltransformation Big Data Milan, 4th December 2014 PwC headquarter How can Big Data help an Insurance Company? Massimo Iengo Director PwC Speaker Massimo Iengo Director, Digital Strategy
More informationRetail Analytics: Game Changer for Customer Loyalty
Cognizant 20-20 Insights Retail Analytics: Game Changer for Customer Loyalty By leveraging analytics tools and models, retailers can boost customer loyalty by creating a personalized shopping experience
More informationFive predictive imperatives for maximizing customer value
Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products
More informationCreating unique customer experiences
Creating unique customer experiences Company Introduction N NETinfo is a company specializing in the development and supply of e Banking and Mobile Financial Services (MFS) Solutions to the Banking and
More informationValue Search. We help companies increase value by finding valuable people
Value Search We help companies increase value by finding valuable people Copyright 2003 Value Search Srl Galleria San Babila 4C - 20122 Milano MI - Tel. +39 02 8356656 - www.valuesearch.it VAT ID: IT03919280960
More informationTHE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics
THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining
More informationNew Media Advertising Agency
Direct Advertising i New Media Advertising Agency 2 Straight to the heart Dada's New Media agency, Dada Ad, is focused on direct, display and performance-based digital products. Direct ADV: Dada Ad offers
More informationCALL FOR APPLICATION Made in Italy and Italian style Specialization Course
CALL FOR APPLICATION Made in Italy and Italian style Specialization Course By: ICE-Italian Trade Commission In collaboration with: Politecnico di Milano Sapienza Università di Roma Venice International
More informationCustomer Relationship Management
IBM Global Business Services CRM Customer Relationship Management Solutions from IBM Global Business Services Do you really know your customers? How do they like to interact with you? How do they use your
More informationCUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet
More informationIndustry, Services & Infrastructures Unit. "The new relationship between business and IT. Case History from the Automotive Industry"
Industry, Services & Infrastructures Unit "The new relationship between business and IT. Case History from the Automotive Industry" IT & Innovation Management MIBE: Master in International Business and
More informationSAP Predictive Analysis: Strategy, Value Proposition
September 10-13, 2012 Orlando, Florida SAP Predictive Analysis: Strategy, Value Proposition Thomas B Kuruvilla, Solution Management, SAP Business Intelligence Scott Leaver, Solution Management, SAP Business
More informationRetail Portfolio Beni Stabili Investor Day
Retail Portfolio Beni Stabili Investor Day Milan, June 6 th 2012 Retail Portfolio / Beni Stabili Investor Day / Milan, June 6th 2012 MASSIMO MORETTI Retail Portfolio Since 2008 in Beni Stabili Siiq, at
More informationSaaS data quality deployments. The increasing demand for SaaS technology is creating a need in the data quality market
SaaS data quality deployments The increasing demand for SaaS technology is creating a need in the data quality market An Experian Data Quality White Paper November 2014 Summary Software-as-a-service (SaaS)
More informationAutomated AfterMarketing. Driven by Data Accelerated by Automation
Automated AfterMarketing Driven by Data Accelerated by Automation What Is Marketing Automation? Marketing automation is software and tactics that allow companies to buy and sell like Amazon * *HubSpot
More informationDegree in Architecture, obtained at the Polytechnic School of Milan on 24 th
The studio was established in 1997 by the d'elia brothers who wished to continue along the successful professional tracks of their grandfather, Federico Maggia, a renowned architect and civil engineer.
More informationOptimize your Workforce for Customer Contact in Social Marketplace
Optimize your Workforce for Customer Contact in Social Marketplace Spence Mallder GM Workforce Optimization & CTO The Contact Center Is The Cornerstone Of Customer Experience Our contact center strategy
More informationDr. Grieger & Cie. Market Research
Dr. Grieger & Cie. Market Research Quantitative Research Qualitative Research Fieldwork Services Mystery Shopping Germany Austria Switzerland Management Summary We are a market research firm for quantitative
More informationCourse Description Applicable to students admitted in 2015-2016
Course Description Applicable to students admitted in 2015-2016 Required and Elective Courses (from ) COMM 4820 Advertising Creativity and Creation The course mainly consists of four areas: 1) introduction
More informationREXEL. 23 Branches 4 Distribution. delivery within 24h from order confirmation. employees CLOSE TO OUR CUSTOMERS PROVIDING SERVICE EXCELLENCE
REXEL in Italy 23 Branches 4 Distribution Centers delivery within 24h from order confirmation 400 employees CLOSE TO OUR CUSTOMERS PROVIDING SERVICE EXCELLENCE Installers Small, medium and large specialised
More informationPower your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud
5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud
More informationChapter 9. Video Cases. 6.1 Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Video Cases Video Case 1a: What Is Workday: Enterprise Software as a Service (Saas) Video Case 1b: Workday: Mobile
More informationDepartment of Management
Department of Management Course Student Learning Outcomes (ITM and MGMT) ITM 1270: Fundamentals of Information Systems and Applications Upon successful completion of the course, a student will be able
More informationCHAPTER VII SUMMARY OF MAJOR FINDINGS AND RECOMMENDATIONS
CHAPTER VII SUMMARY OF MAJOR FINDINGS AND RECOMMENDATIONS 395 7.1 Findings Related to Secondary Data In the initial phase the analysis of secondary indicates that CRM is emerging as a strategic factor
More informationAt Vertis Communications that s what we do best. Applying proprietary research,
Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision.
More informationChallenges & Trends. Differentiate & Innovate the Business Model. Optimize and streamline the Operations
Consulting Challenges & Trends Differentiate & Innovate the Business Model Optimize and streamline the Operations The constantly evolving market context, increasingly driven by technological developments,
More informationShell CRM 2020. October 2014
Shell CRM 2020 October 2014 MOST CONFIDENTIAL 2 2 THE SITE OF THE FUTURE RETAIL VISION Experience Role in Retail Strategy BEST FUELS RETAILER IN THE WORLD Accelerate Future Heartlands Defend and Grow the
More informationMobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014
Mobile Marketing Survey Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Paul Dalton 19/3/2014 SURVEY 2014 CONTENTS 1 INTRODUCTION 2 Forward by Tom Trainor CEO
More informationNarrowcasting in Public Spaces The Outlook For Digital Signage
Narrowcasting in Public Spaces The Outlook For Digital Signage CAPt CAP VENTURES Introduction - Narrowcasting In Public Spaces, Defined In indoor and outdoor settings, networked digital/electronic signs
More informationDedagroup ICT Network. The Federation of Competencies
Dedagroup ICT Network The Federation of Competencies October 24-25, 2013 2 Dedagroup @ a glance MISSION : IDEAS TO MAKE YOU UNIQUE GROUP TURNOVER We help you to make your business unique: selecting, implementing
More informationAdvice for social networks
Theme: Future of Quality The National Agenda Outlines CRM PRACTICES IN ASIAN COUNTRIES PREM NARAYAN Group General Manager (P&Q) IRCTC Corporate Office Definition of CRM Era wise CRM Growth Global Scenario
More informationEasily Identify Your Best Customers
IBM SPSS Statistics Easily Identify Your Best Customers Use IBM SPSS predictive analytics software to gain insight from your customer database Contents: 1 Introduction 2 Exploring customer data Where do
More informationLocation Analytics for. Retail A Knowledge Brief
Location Analytics for Retail A Knowledge Brief Growing Retail Sales with Location Analytics Most retailers closely guard how they develop their growth strategies. Accordingly, this use case is representative
More informationIt costs 5 to 10 more times to acquire a new customer than to retain an existing one (Inc)
Loyax is a white-label loyalty platform designed to fit the needs of any business. It blends web, mobile, social and in-store interactions to create a unique customer experience and make your business
More informationWebsite Marketing Optimization Benchmark Summary Report
Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research
More informationData Science & Big Data Practice
INSIGHTS ANALYTICS INNOVATIONS Data Science & Big Data Practice Customer Intelligence - 360 Insight Amplify customer insight by integrating enterprise data with external data Customer Intelligence 360
More informationSYLLABUS - DIRECT MARKETING AND SALES PROMOTION (10 Credits)
SYLLABUS - DIRECT MARKETING AND SALES PROMOTION (10 Credits) This unit aims to provide candidates with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational
More informationPast, present, and future Analytics at Loyalty NZ. V. Morder SUNZ 2014
Past, present, and future Analytics at Loyalty NZ V. Morder SUNZ 2014 Contents Visions The undisputed customer loyalty experts To create, maintain and motivate loyal customers for our Participants Win
More informationCourse Outline. BUSN 5050/1-3 Marketing Management (3,0,0)
Course Outline Department of Marketing, International Business, Entrepreneurship School of Business and Economics BUSN 5050/1-3 Marketing Management (3,0,0) Calendar Description Students examine the key
More informationEnterprise Location Intelligence
Solutions for Enabling Lifetime Customer Relationships Enterprise Location Intelligence Bringing Location-related Business Insight to Support Better Decision Making and More Profitable Operations W HITE
More information360 SALES AND SERVICE MARKETING PROGRAM
360 SALES AND SERVICE MARKETING PROGRAM MARKETING SERVICES CLIENT MANAGEMENT SERVICES ON-SITE TRAINING DATA MANAGEMENT SERVICES VEHICLE EXCHANGE SOFTWARE A dedicated Client Services Team to handle 100%
More informationDrive Business Further Faster With RetailNext
Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about
More information