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1 Company Profile

2 Profile VALUE LAB is an innovative management consulting and IT solutions company specialized in Marketing, Sales and Retailing. Our goal is to help Manufacturers, Retailers and Service companies to improve their commercial performance and strengthen their competitive positioning by integrating: o o o o o management consulting analytics business information information technology outsourcing in order to support their strategic decisions and operational management of o o o o Markets Clients / Consumers Points of sales Sales force Founded in 1990, VALUE LAB provides its services from 2 offices in Milan and Rome. The company operates both in Italy and abroad. 2

3 Mission VALUE LAB s mission is to help Companies to face their decision-making processes with a rational and objective approach which would allow them to: Improve their sales performance Increasing revenues Optimizing marketing and sales costs Minimizing risk Strengthen their competitiveness Optimizing competitive positioning Leveraging on the company s resources and skills 3

4 People 2 offices, in Milan and Rome 100+ full time Professionals Mixed backgroud Management consulting Database marketing and direct marketing companies Statistical and GIS software vendors IT consulting and services High seniority and specialization in this business Many of our professionals closely interact with International Business Schools and Universities 4

5 Relationship More than 20 years of business relationship KNOW HOW Universities and Business Schools Consulting firms DATA Lists Statistical data Cartography TECHNOLOGY GIS and statistical software vendors Business Intelligence and CRM System integrators Hardware, POS and plastic card vendors SERVICES Loyalty program, Promotion, Direct Marketing companies Advertising, Below the line agencies Media agency 5

6 Clients Our Clients are: leaders in their sectors loyal: a growing 70% of our turnover multinational: over 50% of our turnover We have a balanced presence in different sectors: Fast Moving Consumer Goods (GDO) Fast Moving Consumer Goods (Industry) Automotive Luxury & Fashion Consumer Durables Petrol Industrial Goods Telco & Utilities Travel & Leisure Media Finance Restaurant Pharma & Health Care Marketing Services Real Estate Non Profit 6

7 FAST MOVING CONSUMER GOODS CONSUMER < DURABLES 7

8 FASHION & LUXURY PHARMA & HEALTHCARE 8

9 AUTOMOTIVE PETROL INDUSTRIAL GOODS TELCO & UTILITIES 9

10 TRAVEL & LEISURE MEDIA & PUBLISHING RESTAURANT FINANCE 10

11 SERVICES LOGISTIC NON PROFIT PUBLIC 11

12 Points of Sale Data Processing Analysis Business Decisions Sales Force Customers/Clients Approach Optimizing the relationship between: COMPANY MARKET Company Internal Data GIS Business Information Data Base Data Mining Models Query & Reporting External Data Market Researches Lists Statistical Data Maps Geographical Areas 12

13 Problem solving VALUE LAB 13

14 Problem solving VALUE LAB 14

15 Business Issues > Market Go to market strategy Market potential estimation Competitive Intelligence Sales forecasting and budget Business plan / Marketing plan 15

16 Business Issues > Clients /Customers Contact & Clienteling Strategy Customer profiling and segmentation CRM & communities Loyalty programs and promotions Direct marketing Leafleting and local marketing 16

17 Business Issues > Points of Sales Retail Performance Management Traffic building and Location based marketing Network development /rationalization New store opening 17

18 Business Issues > Distribution Channels Trade marketing policies and plans Trade development /rationalization (selection of channels and points of sales to be served) 18

19 Business Issues > Sales Force Sales force effectiveness & efficiency (visits and order collection management) Sales force network development /rationalization 19

20 Problem solving VALUE LAB 20

21 Offer > Consulting & Training Consulting - Problem solving - Methodology - Processing / Operational assistance - Technological / Technical support Training - Multi-client (about geomarketing, data mining, database marketing, sales networks) - Mono-client 21

22 Offer > Marketing Research Qualitative Research - Focus groups - In-depth interviews Quantitative Research - Telephone interviews (CATI - Computer Aided Telephone Interview) - Personal interviews (CAPI - Computer Aided Personal Interview) - Web interviews and surveys (CAWI - Computer Aided Web Interview) - Field observation - Mystery shopping / Mystery calling Industry monitoring - Per sector (Fast Moving Consumer Goods, Fashion & Luxury, Travel, Automotive, Consumer Durables) - Per theme (Italian Style Worldwide Lab, Mass Customization, Fidelization and Loyalty) 22

23 Offer > Data Lists Profiled, georeferenced and privacy law-alligned lists for direct marketing about: people companies points of sales POLIS (socio-economic-demographic segmentation) Detailed to a census area, street and street number level. Micro-geographical data Detailed to a census area, street and street number level. People and companies demographics Potential and competitive intensity Catchment area of chains and points of sales Vehicles (others) Data processing Data entry, normalization, georeferenciation, geocoding, deduplication and data enrichment. Cartography VALUE LAB is a certified Business Partner of: 23

24 Offer > Technology Software Business Intelligence Geomarketing GIS CRM Statistical Data Quality Sales Force Automation System integration / Outsourcing Design, realisation, customization, integration, test, training, assistance and maintainance of technological solutions which enable the company to be autonomous in managing the functionalities and the use of data. Outsourced management of technological infrastructures and solutions. Outsourced management of the business process related to the technological solutions. VALUE LAB is a certified Business Partner of: 24

25 Offer > Services Campaign Management Organization and execution of targeted communication campaigns: direct marketing (via phone, mobile phone, mail, , SMS, MMS) door to door and hand to hand distribution proximity marketing points of sales positioning on maps (POI) Real estate Identification and broking of commercial buildings. 25

26 Location-Based Marketing / Promotion Billboards Classical below the line leafleting Night Time Population Day Time Population Flow POI on map Personal navigator GEO TARGET Door to door Mailing Geo Search Engine mktg ing NON Personal Communication Proximity mktg Mobile mktg Personal Communication 26

27 Piazza Diaz, Milano Tel Fax Salita S. Nicola da Tolentino, 1/B Roma Tel

Company Profile. www.valuelab.it

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