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1 Developing Entrepreneurship and Small Business in Brazil: The Role of Sebrae-SP SP Gustavo Carrer I. Azevedo, MSc Renato Fonseca Andrade, MSc Business Orientation Unit Sebrae-SP SP

2 BRAZIL A continental country Size: 8.5 million of km 2 Population: 184 million GDP: US$ 796 billion (2005) GDP per capta: US$ HDI: (63º )

3 Business Profile The strength of small business (0%) 40 thousands (1%) 33 thousands (1%) 100% 50% 13,5 million (100%) 4,9 million (99%) 3,3 million (99%) 10,4 million (46%) 12,1 million (54%) MGEs Average of 213 employees by enterprise MPEs Average of 6 employees by enterprise 0% Self Owner Formal Enterprises Employer Employees CLT Middle and Big Enterprises Micro and Small Enterprises Fonte: Pesquisa Nacional por Amostra de Domicílios (PNAD) do IBGE, 2003 (conta-própria e empregadores). Relação Anual de Informações Sociais (RAIS) do Ministério do Trabalho e Emprego, 2003 (empregados CLT). Unidade de Estratégias e Diretrizes do SEBRAE-NA, 2002 (empresas formais).

Middle and Big Enterprises Micro and Small Enterprises Fonte: Pesquisa Nacional por Amostra de Domicílios (PNAD) do IBGE, 2003 (conta-própria e empregadores).

4 Business Profile Start-up business in Brazil per year ( ) Thousands of enterprises Fonte: Departamento Nacional de Registro do Comércio (DNRC)

477 461 491 445 472 200 1995 1996 1997 1998 1999 2000 2001

5 SEBRAE System SEBRAE - Brazilian Support Service to Micro and Small Enterprises is a non-profit private organization, resultant from the union of both public and private sectors and the country s main fostering and research entities. Its purpose is to support the development of small-sized business activity and to stimulate and strength small Brazilian entrepreneurs through the managerial enhancement of national micro and small enterprises, giving them the best conditions for sustainable development.

Its purpose is to support the development of small-sized business activity and to stimulate and strength small Brazilian

6 The São Paulo State Population: 40 million Strongest economy Highest GDP 1.3 million enterprises 2.3 million no-regular 600 thousands of potential entrepreneurs About start-ups by month

7 SEBRAE-SP The target in the state 1.3 million of enterprises 2.6 million of no-regular 600 thousands potential entrepreneurs Contraction rising Invoicing rising Reduction of mortality rate

8 SEBRAE in São Paulo State 30 Regional Offices Headquarter + 80 points of attendance to the entrepreneur

9 Main programs Business Incubators Cluster's Development Knowledge diffusion Training Consulting Market access Technology and Innovation Public Policy Business Associations Agribusiness program Tourism, Handcraft and Culture programs Young Entrepreneurs programs Challenge SEBRAE

Public Policy Business Associations Agribusiness program Tourism,

10 SEBRAE-SP Incubators 75 incubators

11 SEBRAE-SP Knowledge Diffusion Media diffusion Television Radio Internet Editorial series External media

12 SEBRAE-SP Entrepreneurship Center Knowledge in the field of entrepreneurship and entrepreneur education - Academy of Entrepreneur - Observatory of entrepreneurship and small business - Knowledge Management Unit

- Academy of Entrepreneur - Observatory of

13 SEBRAE-SP Entrepreneurship Center Academy of Entrepreneur - Open school - process of continued education - Formation of multipliers - Technologies of education in the distance Observatory of entrepreneurship and small business - Analysis of scenaries and trends on empreendedorismo and small business - Presentation of inputs for the development of new projects and methodologies Knowledge Management Unit - Treatment and dissemination of entrepreneurship and small business management knowledge

scenaries and trends on empreendedorismo and small business - Presentation of inputs for the development of new projects

14 SEBRAE-SP International Partnerships Share knowledge, techniques and experiences in the education, training, consultancy and diffusion of information on entrepreneurship and management of micro and small businesses. Joint Us! Sebrae-SP Headquarter

consultancy and diffusion of information on entrepreneurship

15 Contacts Gustavo Carrer I. Azevedo, MSc. Renato Fonseca Andrade, MSc. SEBRAE-SP Rua Vergueiro, 1117 CEP São Paulo SP +55 (11)

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