Business Landing Services

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1 Hola hola hola hola hola Hola hola hola hola hola hola hola Hola hola hola Business Landing Services Barcelona Activa Area of Economy, Enterprise & Employment, Barcelona City Council Donostia, 22 nd October 2014 Hola hola hola

2 Index Barcelona Activa Background: Do it in Barcelona programme The Business Landing Service (mid 2012) 2

3 Index Barcelona Activa Background: Do it in Barcelona programme The Business Landing Service 3

4 About Barcelona Activa Barcelona Activa is the executive tool of the Economic Development policies of the Barcelona City Council. Created in 1986, Barcelona Activa promotes the economic growth of Barcelona and its influence area by fostering businesses, entrepreneurship and employment. 4

5 Fields of Activity: 1. Enterprise & Employment services Enterprise Entrepreneurship Professional skills & Employment Training bcn.cat/barcelonactiva 5

6 Fields of Activity: 2. Promotion City Promotion Strategic Sectors Promotion Tourism and Events Territory Promotion & Commerce bcn.cat/barcelonactiva 6

7 Barcelona Business Support Office (new) Business Growth Center Open University of Catalonia Barcelona Digital / CTECNO Corporate Start-up Barcelona Mobile World Capital Foundation Mobile Start-up Barcelona Cibernarium Business Support Office 7

8 B 2. PAE Incorporation procedures B 3. Business financing Corporate and Support Services Training activities for companies Unique strategic projects B C BC BC A B B ABC C BC BC 4. Finding professionals 5. Internationalisation 6. Competitiveness programmes (Commerce, ICTs, Innovation, Public tenders, Training) 7. Transfer of companies 8. Business location 9. Business landing 10. Municipal procedures (licenses, taxes and other) 11. Data resources and information services 12. Business space 13. Networking and B2B 14. Attention to international delegations Front Office BSO DRC & Showroom Business Support Office 8

9 Index Barcelona Activa Background: Do it in Barcelona programme The Business Landing Service (mid 2012) 9

10 Background: Do it in Barcelona programme August April 2012 Goal Attracting entrepreneurial, creative and innovative international talent to Barcelona Target group Highly qualified men and women, with a global mentality, resident in other cities and interested in finding a city in which to carry out their professional and personal project. EUROCITIES AWARDS 2010 AS THE MOST INNOVATIVE CITY INITIATIVE 10

11 Policy framework Date of start: August Goal: Attracting individual talent: people. Strategy: Designed as a city strategy. It aimed to establish synergies within the already existing and successful initiatives. This implied: o Building an umbrella of partners o Conceiving the programme as a hub or gateway o Building upon existing services -> Cost-efficiency.

12 Policy framework Instruments: o o A new brand: Do it in Barcelona A city-marketing strategy oriented to the Barcelona pull factors for talent Funding: o o Barcelona City Council European Regional Development Fund (ERDF)

13 Overview of Do It in Barcelona SPECIFIC TRACKS Business set up Work Research Study ENTREPRENEURS Barcelona Activa HIGH-QUALIFIED PROFESSIONALS Barcelona Activa RESEARCHERS Talencia UNIVERSITY GRADUATES BCU LANDING SERVICES Individual landing City relocation guide Immigration permits guide International schools City procedures kit

14 Personalised track: Starting up in BCN Web portal for people with business ideas Welcome Informative Sessions to successfully set up in Barcelona Online tools to help you assess your business, evaluate your entrepreneur s profile and write your business plan Information guides: Legal forms & procedures and Fundraising Executive training to start-up (4 seminars to learn about specific aspects in 3 hours) Business incorporation service Temporary office spaces for landing in Barcelona Incubation spaces for newly created companies

15 Programme s identity & Marketing 15

16 2012: From a programme to a service approach Folders of services for the Barcelona Activa s tracks: created : More than 1,000 foreign participants at the Professional track and near 1,000 foreign participants at the Entrepreneurship track. Communication campaign: launched & executed Lobby actions to remove barriers to talent attraction: never ending task! Today services created in the programme have become standard services of the Barcelona Activa's portfolio for entrepreneurs and professionals. 16

17 Index Barcelona Activa Background: Do it in Barcelona programme The Business Landing Service (mid-2012) 17

18 Moving on: The Business Landing Service Lessons, tools & knowledge from Do it in Barcelona BUSINESS LANDING SERVICE New organizational chart: new Business Deparment Active international city promotion policies 18

19 Business Landing Service The Barcelona City Council provides through Barcelona Activa a one-stop-shop service addressed to foreign startups and companies who want to expand their business activity in Barcelona 19

20 Who can benefit from the service Foreign companies/entrepreneurs: Making a direct productive investment Establishing an strategic decision-centre/ regional headquarters Penetrating the market & invoicing from the Barcelona entity (not just selling) Generating local employment 20

21 Philosophy: one-stop-shop + building on existing capabilities One-stop-shop Single point of contact English Specific areas of assessment (immigration visas and permits) 3 specific layers Barcelona Activa s services Business incorporation Support for recruitment Business location Municipal permits and licenses 21

22 From decision-making to settlement Market prospection / Location decision Business Landing Aftercare Business case Market research Business agendas Information Advice Procedures Services Connections Media (press) Support for growing Personal settlement 22

23 Service Package Business cases/business agendas/market research Information about legal procedures to set up Online Business Incorporation Service for LLCs (48 hours) Information about the new investor and entrepreneur visas Assistance in staff recruitment (job contracts & internships) Business location service & softlanding office space Facilitation of dialogue with other city stakeholders Information about commercial providers Aftercare service 23

24 Main figures 2013 october More than 100 companies/projects assessed 36 companies have set up in the city 5 companies in progress Profile of companies: EU, Technology, SMEs More than 150 jobs created 24

25 Our clients Main Sectors Success stories Ecommerce Electric Mobility Gaming Internet services Marketing Mobile applications Mobile communication Software development 25

26 Contact Monica Madrigal Head of Business Landing Services 26

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