Timothy W. Aurand. NIU College of Business Associate Professor - Marketing Date of Hire: 1998 taurand@niu.edu
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1 Timothy W. Aurand NIU College of Business Associate Professor - Marketing Date of Hire: 1998 taurand@niu.edu Academic Background Ed.D. Northern Illinois University, Doctorate in Business Education, 1996 M.B.A. Arizona State University, Business Administration, 1981 B.S. Southern Illinois University, Business Education, 1980 Work Experience Academic Experience Associate Professor, Northern Illinois University ( Present). Executive Education Seminar Speaker, University of Wisconsin Madison, Executive Education ( Present). Assistant Professor, Northern Illinois University ( ). Associate Professor, North Park University ( ). Adjunct Instructor, Highland Community College ( ). Non-Academic Experience Variety of Marketing Positions, Honeywell ( ). Variety of Marketing Positions, General Motors ( ). Variety of Marketing Positions, Caterpillar Tractor ( ). Courses Taught Undergraduate: Cross-Functional Business Core Marketing Strategy Graduate: Marketing Management Brand Management Marketing Seminar Intellectual Contributions: Refereed Articles Judson, K., Aurand, T. W., Gorchels, L., & Gordon, G. (in press, 2008). Building a University Brand from Within: University Administrators' Perspectives of Internal Branding. Services Marketing Quarterly, 30 (1). Aron, D., Judson, K., Aurand, T., & Gordon, G. (2007). Consumer Grudgeholding: Does Age Make A Difference? Mid-American Journal of Business, Vol. 22 (1). Aron, D., Judson, K., Aurand, T., Domagalski, S., & Gordon, G. (2007). The Boomer Consumer: The Importance of Preventng Consumer Grudges Within the Mature Market. Journal of Contemporary Business Issues, 15 (2).
2 Judson, K., Aurand, T. W., & Karlovsky, R. W. (2007). Applying Relationship Marketing Principles in the University Setting: An Adaption of the Exchange Relationship Typology. Marketing Management Journal, 17 (1). Aron, D., Judson, K., Aurand, Timothy W. Aurand W., & Gordon, G. (2006). Consumer Grudgeholding: An Ounce of Prevention is Worth a Pound of Cure. Marketing Management Journal, 16 (1). Aurand, T. W. & Wakefield, S. (2006). Meeting AACSB Assessment Requirements Through Peer Evaluations and Rankings in a Capstone Marketing Class. Marketing Education Review, 16 (1). Judson, K., Gorchels, L., & Aurand, T. W. (2006). Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding. Journal of Marketing for Higher Education, 16 (1). Aurand, T. W., Gorchels, L., & Bishop, T. R. (2005). Human Resource Management's Role in Internal Branding: An Opportunity for Cross-Functional Brand Message Synergy. Journal of Product and Brand Management, 14 (3), Judson, K. M., James, J. D., & Aurand, T. W. (2005). Building a Successful American Athletic Program: Recruiting Student-Athletes for Lower-Profile Sports. International Journal of Sport Management, 6 (2). Aurand, T., DeMoranville, C., & Fredericks, E. (2004). From Mass Customization to Customization: An Opportunity for Entrepreneurial Differentiation. Journal of Small Business Management, 15 (4). Judson, K. M., James, J. D., & Aurand, T. W. (2004). Marketing the University to Student- Athletes: Understanding University Selection Criteria. Journal of Marketing for Higher Education, 14 (1), Schoenbachler, D. D., Gordon, G. L., & Aurand, T. W. (2004). Building Brand Loyalty Through Individual Stock Ownership. Journal of Product and Brand Management, 13 (7), Balachandra, R., Aurand, T. W., & Friar, J., (2003). Pedagogical Considerations for Mass Customization: A Case for Cross-Functional Education. Journal of the Academy of Business Education, 4. Gorchels, L., Aurand, T. W., & Bishop, T. R. (2003). Exploring Employee Perspectives on Company Support. Journal of Contemporary Business Issues, 11 (1). Anthony, R., DeMoranville, C. W., & Aurand, T. W. (2002). Faculty Education: The Key to Gaining Acceptance of Cross-Functional Business Programs. Journal for Advancement of Marketing Education, 2 (1). Aurand, T. W., DeMoranville, C. W., & Gordon, G. L. (2001). Cross-Functional Business Programs: Critical Design and Development Considerations. Mid-American Journal of Business, 16 (2). Aurand, T. W., DeMoranville, C., & Schoenbachler, D. (2001). Improving the Success of Mass Customization Efforts Using a Reengineering Model. Journal of Contemporary Business Issues, 9 (1). Aurand, T. W., Jumbulingam, T., & Gorchels, L. (2000). Identification of International Marketing Manager Competencies: A Tri-Country Study. Academy of Marketing Studies Journal, 4 (1). Aurand, T. W., Schroeder, B. L., & Yaney, J. (2000). Reengineering: An Essential Element of Today's Marketing Curriculum. Marketing Education Review, 10 (1). Aurand, T. W. & DeMoranville, C. W. (2000). Does Reengineering Deserve Another Look? A Structural Modeling Approach from a Marketing Perspective. Marketing Management, 10 (1). DeMoranville, C. W., Aurand, T. W., & Gordon, G. L. (2000). The Delivery of an Undergraduate, Cross-Functional Business Principles Program: One University's Continuing Journey. Marketing Education Review, 10 (3). Timm, S. A., Aurand, T. W., & Ridnour, R. E. (2000). Listening Competence within Marketing and Other Business Disciplines: Phase I ' Measuring College Student Perceptions. Delta Pi Epsilon Journal, 42 (2).
3 Aurand, T. W., Schoenbachler, D. D., & Schroeder, B. (1999). Perceived Involvement in Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions. Journal of Marketing Theory & Practice. Gorchels, L., Jumbulingam, T., & Aurand, T. W. (1999). International Marketing Managers: A Comparison of Japanese, German, and U.S. Perceptions. Journal of International Marketing, 7 (1). Gorchels, L., Aurand, T. W., & Gordon, G. (in press, 1996). The Development and Marketing of Business Seminars by Universities: Participant Format Preferences. Journal of Marketing for Higher Education, 7 (3). Aurand, T. W. & Gorchels, L. (1995). Seminar Format Preferences of the Business Professional. Journal of Continuing Higher Education. Aurand, T. W., Schoenbachler, D. D., & Gordon, G. L. (1993). Reengineering and the Marketing Function: Integration of Theory and Practice. Journal of Product and Brand Management, 5 (6). Refereed Proceedings Full Paper Buff, C. L., Judson, K. M., Aurand, T. W., & Devasagayam, P. Raj (2008). Proposing the Application of the Brand Community Membership Typology Within the Organization: A Viable Internal Branding Alternative? Marketing Management Association Conference Proceedings. Singh, T. & Aurand, T. W. (2008). Consultive Salesperson Characteristics and Dealer Satisfaction: An Energy Provider's Opportunity. Marketing Management Association Aurand, T. W., Smith, D., & Gorchels, L. (2006). Enterprise Weblog Software and Dynamic Planning: Overcoming Barriers to Strategic Implementation. MMA Fall Educators' Aurand, T. W., Judson, K., & Aron, D. (2005). Focusing the Efforts of an Assistant Marketing Professor: Recommendations for Successful Career Advancement. MMA Fall Educators' Aurand, T. W. & Singh, T. (2005). Gap Analysis and Repositioning: The Case of Sunrise Chemicals. The Society for Case Research, Proceedings of the Annual Meeting, March 16-18, 2005, (MBAA), pp DeMoranville, C. W., Aurand, T. W., Singh, T., & Wakefield, S. A. (2004). Using Student Portfolios for Marketing Program Assessment: A Case Study. Midwest Business Administration Association Meeting, MMA Aurand, T. W. (2003). Best Practices in Teaching the Large Lecture Classes. MMA Fall Educators' Aurand, T. W. & Gorchels, L. (2003). The Status of Internal Branding: A Preliminary Investigation of Employee Perceptions. Midwest Business Administration Association Meeting, MMA Bennett, J. F., Corbin, S. B., & Aurand, T. W. (2002). Presentation Software: Does it Offer Any Pedagogical Value? MMA Fall Educators' Aurand, T. W., DeMoranville, C. W., & Gordon, G. L. (2001). Cross-Functional Business Education: A Case of Reengineering. Midwest Business Administration Association Meeting, MMA Aurand, T. W., Kaminski, P., & Schroeder, B. (2001). Reengineering - Where Does it Belong in the Business Curriculum? American Society of Business and Behavioral Sciences. Aurand, T. W. (2001). Addressing Capstone Course Objectives and Issues Via Individualized Work and Peer Ranking. MMA Fall Educators' Aurand, T. W., Gorchels, L., & Jambulingam, T. (2000). Developing a Competency-Based Curriculum for the Domestically-Based International Marketing Manager. Midwest Business Administration Association Meeting, MMA
4 Aurand, T. W., Ridnour, R., Timm, S., & Kaminski, P. (2000). The Listening Process: Measuring Listening Competence. American Society of Business and Behavioral Sciences. Aurand, T. W., Gordon, G. L., & DeMoranville, C. W. (2000). Team-Teaching in a Cross- Functionally Integrated Class: Look Before You Leap. MMA Fall Educators' Conference Proceedings. Yaney, J. & Aurand, T. W. (1997). Perceptions of Reengineering Within American Firms: Theory and Practice. Midwest Academy of Management Conference. Abstract Only Judson, K., Aurand, T. W., & Gorchels, L. (2005). Building the University Brand from Within Symposium for the Marketing of Higher Education Conference. Research Grants Funded-Internal Timothy, A. W., "NIU - University Assessment Panel Capstone Grant", NIU - Academic Planning and Development Timothy, A. W., "Mass Customization: Does a Foundation in Reengineering Doctrine Cultivate or Encumber Corporate Execution", Faculty Research Grant-Northern Illinois University Timothy, A. W., "Marketing Strategy Capstone Grant", NIU - Office of Assessment Services Timothy, A. W., "Assessing the Theoretical Model of Reengineering Using Structural Analysis", Faculty Research Grant-Northern Illinois University. Service: Service to the University Department assignments: Chair: : Curriculum Committee : Department Scholarship Committee Member: : College of Business Strategic Planning Council : Marketing Department Scholarship Committee : College of Business Council : University Athletic Board : University Scholarship Committee : University Faculty Senate : Marketing Department Portfolio Committee : Marketing Department Curriculum Committee , : Search and Screen Committee Service to the Profession Board Member: Advisory Board : Marketing Management Association (National). Editor: Associate Editor : Marketing Insights (National).
5 Faculty Development Faculty Leadership Development 2006: COB Personnel Training Seminar. DeKalb, Illinois. Professional Seminars / Workshops 2007: Ethics Workshop. DeKalb, Illinois. Honors-Awards-Grants Awards: 2007: Golden Apple Award, NIU EMBA Program 2005: Golden Apple Award, NIU PMBA Program. 2005: Golden Apple Award, NIU EMBA Program. 1997: Finalist, Teacher of the Year Award, North Park University.
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