Execu&ve MBA Introductory Week Workshop September 2 4, 2008
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1 Execu&ve MBA Introductory Week Workshop September 2 4, 2008 Sustainability across the value chain The Nespresso Case Programme Summary 1 File name
2 Programme overview The introductory programme project is designed to give students an introduc&on to the MBA program through a prac&cal mul& disciplinary case experience. This year, the programme focused on the case of Nespresso and the challenges and opportuni&es of integra&ng business strategy and sustainability objec&ves. As it is the first &me students interact with fellow class mates, the process was also designed to help students gain understanding of his/herself and how they work in groups, providing a strong basis for building a sense of cohesion and posi&ve working dynamics among students. Nespresso Case Project: Sustainability across the value chain Prac&&oner Input Issue Analysis: Consumer and Retail Nespresso s Sustainability Case Academic Input Sustainability across the value chain, organiza&on Issue Analysis: Procurement / AAA Program Issue Analysis: Eco Efficiency Case Conclusions/ Presenta&on Experien&al Input Issue Analysis: Organiza&on engagement Working together Communica&on in teams Farmers Game Team roles Ac&vity Our experience working in teams this week Debrief 2 File name 2
3 Agenda Tuesday, September 2 Wednesday, September 3 Thursday, September 4 a m Joint Programme MBA Technology and MBA Finance Introduc?on Dean, Programme Director, Faculty, Administra6on What is Strategy? Prof. Jean Philippe Bonardi Nespresso Case Innova&on and Renova&on: The Nespresso Story The Academic Perspec?ve Professor Panel Prof. Hameri,Supply Chain Prof. Palazzo, Business...and Society Prof. Antonakis,Leadership Prof. Ivens, Marke&ng Working Groups: Mapping the chain Coffee tas3ng Mr. Alexis Rodriguez, Nespresso Working Groups: Work &me Issue Analysis Prepare presenta&on p m Execu3ve MBA in McF Workshop Sustainability and Strategy Gabriela Alvarez Sustainability and Nespresso Mr. H Joachim Richter, Nespresso Stakeholder Panel Quality and Sustainability in the coffee business Mr. Paulo Barone, Nespresso Farmers/Expoter perspec?ve Mr. Juan Carlos Ardila,.Expocafé The NGO perspec?ve Ms. Joke Aerts, Rainforest..Alliance Sustainability in the packaging industry Dr. Isabelle Jenny, Alcan Working Groups Mapping the chain Working Groups Update Working Groups Issue analysis Consumer/Retail Agriculture Procurement.AAA Eco Efficiency Organiza&on engagement Team dynamics and team roles exercise Working Groups: Team Presenta&ons Presenta?ons to Panel: Prof. Hameri Prof. Palazzo Mr. Juan Carlos Ardila, Expocafé Mr. Paulo Barone, Nespresso Mr. Alexander Harbaugh, Nespresso Team dynamics debrief Farmers team ac?vity Visit to Nespresso Bou?que Closing Dinner Mr. M. Bressanin 3 File name 3
4 Programme highlights Stakeholder and academic input H. Joachim Richter Director Communica&ons Nespresso Crea?ng Value, Sharing Value Sustainability and the Sustainable Society The unique Nespresso business model The Nespresso AAA Sustainable Quality Program Engaging with stakeholders to create value and share value Juan Carlos Ardila Director Europe Expocafé Expocafe and the Nespresso AAA programme in Colombia Descrip&on Paradigm changes Achievements so far Challenges ahead Joke Aerts European Coordinator Sustainable Agriculture Rainforest Alliance Nespresso and its stakeholders Rainforest Alliance and the Sustainable Agriculture Network Cer&fica&ons Business Partners Working with Nespresso: Opportuni&es and challenges 4 File name 4
5 Programme highlights Stakeholder and academic input Isabelle Jenny Manager Product Stewardship Alcan Sustainability in the packaging industry Product Stewardship opportuni&es and challenges The Alcan experience Lifecycle approach Coffee supply systems and CO2 Prof Guido Palazzo Business and Society 10 things you should know about Sustainability Prof Björn Ivens Marke&ng Sustainability in Marke?ng Nespresso and its sustainability communica&on Sustainability, Marke&ng and Compe&&ve Advantage Prof. Ari Pekka Hameri Supply Chain Supply Chain Management and Sustainability Green supply chains Supply chain risks Regulatory implica&ons Prof. John Antonakis Leadership The role of leadership in sustainability 5 File name 5
6 Programme highlights Experien?al input: Nespresso bou?que visit 6 File name 6
7 Programme highlights Experien?al input: Coffee tas?ng session 7 File name 7
8 Programme highlights Team dynamics Photos courtesy of: Hugues Siegenthaler 8 File name 8
9 Work team presenta?ons: Challenges and opportuni?es across the en?re value chain Assignment Part 1 Using the structure of Nespresso s value system (from raw materials to post consumer, including organiza6on ac6vi6es) iden6fy cri6cal opportuni6es and challenges across the en3re value system for the company and its stakeholders 9 File name 9
10 Work team presenta?ons: Ini?a?ves Proposed to Nespresso and its stakeholders Assignment Part 2 Within a specific area, iden6fy and develop 2 4 ini6a6ves that Nespresso could undertake/accelerate to the opportuni6es or mi6gate challenges (1 2 short term, 1 2 long term) Selected Examples of ini3a3ves proposed: Team 1: Agriculture sourcing and AAA Programme Team 2: Consumer and Retail 10 File name 10
11 Work team presenta?ons: Ini?a?ves Proposed to Nespresso and its stakeholders Team 3: Eco Efficiency Team 4: Organiza3on engagement 11 File name 11
12 For more informa&on please contact: Gabriela Alvarez Brenda Steinberg La&tude Ruelle des Halles Lutry Switzerland alvarez@la&tudeglobal.com brenda_steinberg@hotmail.com 12 File name
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