7 Wonders Influencers

Transcription

1 7 Wonders Influencers

2 HOW WE CHOSE THE 7 WONDERS INFLUENCERS INTENT Utilize influential social media luminaries to expand the campaign s reach Grow Travel Oregon s Instagram community and amplify reach Gather high-quality photos Engagement with locals, DMOs and other partners Leverage Travel Oregon s international reach in collaboration with Global Sales PRIMARY GOAL To utilize skilled photographers to reach large, relevant social media audiences by highlighting activities and themes associated with each Wonder, its region. We also incorporated elements that would help create a well-rounded group of influencers that represent target consumers, live in key markets, and whose hobbies align with activities around the Wonders. When possible we selected influencers who had the potential for earned media placements, either via personal blogs or contributions to editorial outlets.

3 COLUMBIA SEATTLE DREDGE Toronto, Canada An adventure-seeker with a passion for traveling and geography, she enjoys exploring the world while working as a travel blogger and travel photographer. Boasting an obsession with maps and geology, she tends to travel to places that are geographically unique or provide adventure and adrenaline. Why We Chose Her: One of highest scoring influencers. Personal blog has enthusiastic followers. We wanted an influencer for the Gorge who is young and hip. Seattle is that (and more!). She hails from Toronto, Canada: it is critical for us to have Canadian representation on the influencer tour. Website: Instagram: Facebook: Twitter: INFLUENCE 27,325 followers 3,945 fans 5,724 followers

4 COLUMBIA GORGE TRAVEL BLOG VISIT DATES: March in Gorge March in Willamette Sample Itinerary: Travel: Fly into Portland, out of Eugene Lodging: Jupiter Hotel, Hood River Best Western, Columbia River Gorge Hotel, Edgefield Activities: Hiking, breweries, Fruit Loop

5 MOUNT ELIZABTEH ANTONIA Los Angeles, California Elizabeth is a mom and freelance art director, and designer with a passion for travel and the outdoors. Her blog features beautiful photos of her travels, family and lifestyle. She also writes about motherhood. Website: Instagram: Facebook: The-Littlest/ Twitter: Why We Chose Her: We wanted a family-friendly blogger. Opportunity to showcase how family friendly Mount Hood can be. We wanted to share the story of how accessible it is for family of all ages, beyond skiing and snowboarding. Elizabeth is passionate about travel and her family. She loves snowshoeing, sledding. Has never been to Timberline Lodge. Has family in Bend, OR. INFLUENCE 17,521 followers 1,025 fans 3,382 followers

6 MOUNT HOOD FMILY& PHOT BLOG VISIT DATES: March Sample Itinerary: Travel: Fly into Portland Lodging: Timberline Lodge, Mt. Hood Rentals Activities: Sledding/tubing, provide childcare for date

7 Smith Rock State DAVE AND DEB Toronto, Canada A Canadian couple with a passion for adventure and travel. Dave and Deb boast about visiting 80 countries and seven continents. In addition to their active social media following, their blog, Planet D, is a leading adventure travel blog that receives more than 2.4 million views annually. Why We Chose Them: Their blog is a leading travel resource. They are from Canada They have a huge following. They are avid travelers who are open to unique experiences. They love cycling, which could be an additional hook for Ride Oregon. Website: Instagram: Facebook: Twitter: INFLUENCE 7,888 followers 39,297 fans 75.7k followers

8 SMITH ROCK STATE PARK VISIT DATES: March (extending stay 2-3 days) Sample Itinerary: Travel: Fly into Redmond, out of Portland Lodging: Brasada Ranch, Prong Horn, Five Pines, Oxford Suites Activities: Hiking, golfing, scenic

9 THE CCASSANDRA LECONTE Salt Lake City, Utah Solo adventurer originally from Paris. She currently lives in Salt Lake City and travels around the West Coast. Her blog is a mixture of iphone photography, photo essays and personal musings about her travels and experiences. Website: Instagram: Twitter: out of Portland Why We Chose Her: A solo-adventurer, she who loves hiking, climbing and kayaking. She is very into style. Her blog is a mix of different media (photos, writing, music). She loves travel and is extremely excited to visit Oregon! INFLUENCE 12,226 followers 233 followers

10 THE WALLOWAS VISIT DATES: April 1-5 Sample Itinerary: Travel: Fly into Walla Walla Lodging: Bronze Antler B&B, Rim Rock Inn, Wallowa Lake Lodge Activities: Hiking, Alice tour,

11 OREGON CHRIS BURKARD Central Coast, California Avid traveler with a heavy focus on surfing and surf photography. Travels and photographs with other young, male surfers. Works as a staff photographer for Surfer Magazine and documents both cold water surfing as well as tropical surfing. Very active in social media. S Why We Chose Him: Huge following and fan base. Chris is a passionate traveler focused on surfing. He is a staff photographer for Surfer Magazine. Chris contributes to several editorial outlets and is actively pitching stories for potential earned media coverage. Instagram: Facebook: INFLUENCE 106,286 followers 81,318 fans

12 OREGON COAST VISIT DATES: April in Gorge April in Sample Itinerary: Travel: Driving Lodging: Astoria, Cape Lookout, Yurt (N. Coast), Overleaf Activities: Summit to Seastacks Hike, Klamath Knot, Surfing

13 PAINTED JOSHUA WORKS Humbolt, Kansas Traveling family with a passion for photography. Sold everything to travel full-time in an airstream. They have a passion for national parks and use them as stepping stones to travel across the country. Their goal is to visit all of them. Website: Instagram: Twitter: Why We Chose Him: We knew we wanted to send a family out to the Painted Hills, similar to the video spot, so Josh and his family were the perfect match. They have never been to the Painted Hills and are looking forward to experiencing them from their Airstream. This also provides for a unique way to experience Oregon. INFLUENCE 25,499 followers 452 followers He has a love of coffee

14 PAINTED HILLS VISIT DATES: April Sample Itinerary: Travel: Driving Airstream from Calif. Lodging: John Day River camping, Wilson Ranches Retreat, Ochoco State Park Activities: Camping, coffee shop, family-friendly, park

15 CRATER BETH AND RANDY Plymouth, Massachusetts Couple with a passion for travel, photography and their dog. Their articles have appeared in National Geographic Intelligent Travel, Men's Health, The Coast News, San Diego Uptown News and a variety of other travel publications. Their blog, Beers and Beans is about providing inspiration for travel. Beth and Randy enjoy documenting their travels and seeking out eclectic travel moments. They also love volunteering on the road (especially at organic farms). Why We Chose Them: Both Beth and Randy are freelance writers and contribute to a variety of publications. Potential for broad editorial coverage. They have 2 million followers on Pinterest. Beth and Randy enjoy eclectic travel experiences and love traveling with their dog, Chachy. While Crater Lake is an outdoor enthusiast s dream trip, we also wanted to showcase the arts and culture of this area. Opportunity to send them to the Shakespeare Festival while they are here. Website: Instagram: Facebook: INFLUENCE 2,468 followers 5,156 fans 12.9k followers

16 CRATER LAKE TRAVEL BLOG VISIT DATES: April TBD Sample Itinerary: Travel: Fly into Medford Lodging: Crater Lake Lodge, Running Y, Lake of the Woods, Jacksonville Inn Activities: Birding, volcanic legacy scenic byway, Roe Outfitters zipline,