To be the globally recognized platform for young people to progressively discover, enjoy and excel through Rugby in the USA and beyond.

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1 GAME PLAN

2 To be the globally recognized platform for young people to progressively discover, enjoy and excel through Rugby in the USA and beyond. VISION

3 VISION To be the globally recognized platform for young people to progressively discover enjoy and excel through Rugby in the USA and beyond athletes, peers, media, sporting organizations, sponsors coaching, content, apparel, event, programming, technology ages 4-25 high performance pathway, innovative, continuous, advancing, integrated, life-long emerging markets, 7s and women in mature rugby markets, new skills fun, physical, culture, community learn, perform, challenge, compete social, physical, emotional, cognitive and spiritual domestic comm. development: national high-performance, selective international BRAND Respect Camaraderie Challenge Accountability Inspiration Well Being Honor, self-discipline, the rugby code Fraternity, inclusiveness, world-citizenship Skill acquisition, achievement, continous learning, opportunity Responsibility, integrity, self-discipline Joy, fun, sociability, celebration Physical health, mental fitness, social belonging VALUES

4 Serevi Intentions & Action: -Capitilize on North America -Scale the Platform -Build the Base -Know When and How to Say No -Leverage Key Relationships -Inclusiveness (age, ability, gender and skill) -Create Immersive Brand Experiences -Consistent, Sustained Presentation and delivery -Tell Rugby s Story -Disciplined, Focused Execution -Continuous Program Improvement / QA -Financial Intelligence Share (cooperate, partner, educate, participate) - MISSION VISION Serevi Business Vision To be the globally recognized platform for young people to progressively discover, enjoy and excel through rugby in the USA and beyond Corporate Strategy BRAND Serevi Identity Creating Joyful Warriors Supported by Serevi Culture and reflected by Serevi Corporate persona Values Respect Camaraderie Challenge Accountability Inspiration Wellbeing CORPORATE STRATEGY

5 13.8% Average Annual Growth % Total % Growth ACCORDING U.S. TRENDS IN TEAM SPORTS RESEARCH SPORT OF RUGBY GROWTH

6 Open to both boys and girls, Serevi Youth Rugby provides extended opportunities for young rugby players of all skill levels to sharpen their physical capabilities and their understanding of the game. After school programs, multi-day camps, and non-contact leagues are intended to introduce rugby and develop skills through fun games in a safe, athletecentered environment. Our program design and delivery emphasizes values such as sportsmanship, teamwork, and respect. AFTER SCHOOL PROGRAMS SUMMER CAMPS LEAGUES & CLINICS MINIS / ELEMENTARY / MIDDLE SCHOOL

7 Our partnership with USA Rugby and our development of the USA Rugby Academy has enhanced our programming for high school aged boys and girls from novice though high performance. Through Training Camps and Resident Camps, The USA Rugby Academy programming identifies and develops performance-critical areas in athletes and displays those criteria areas to USA Rugby national team coaches for both 15s and 7s. DEVELOPMENT TRAINING CAMPS HIGH PERFORMANCE TRAINING & RESIDENT CAMPS HIGH SCHOOL / COLLEGIATE / ADULT

8 Annually identify 50+ High School girls for entry into the high performance pathway Create opportunities for the USA Rugby High School All Americans Girls to experience high level training and competition in both 7s and 15s games domestically and internally Provide talent identification opportunities for players by means of camps and training that prepares for the next step along the USA Rugby High Performance Pathway To improve and maintain a consistent level of play while continuing to grow participation IDENTIFICATION EXPOSURE EXPERIENCE

9 Designed to unlock the potential and creativity of all rugby players, The Serevi Rugby Institute provides structured high performance training for individuals, and groups. Training sessions are designed to develop physical and cognitive skills in a competitive environment. Players experience sharper skills, enhanced speed and agility, and smarter decision-making under pressure, as well as the confidence needed to succeed on the field. JUNIOR ATHLETES SENIOR ATHLETES ELEMENTARY / MIDDLE & HIGH SCHOOL / COLLEGIATE / ADULT MEN & WOMEN SEATTLE, WA MEN & WOMEN SAN DIEGO, CA

10 Custom designed to meet the needs of individual teams or clubs, The Powered by Serevi Programs are built with your success in mind. Being Powered by Serevi means having access to our rugby specific resources for both players and coaches. Serevi branded uniforms, strength and conditioning programs, nutritional guidance, and reconditioned practice and game plans are just some of the services we provide to ensure you and your team are raising the level of your game. ELEMENTARY / MIDDLE & HIGH SCHOOL / COLLEGIATE / ADULT

11 Serevi Selects provides the performance pathway with a brand encompassing destination. Having a internationally competitive outlet in addition to the US National teams provides players with an additional ambition to drive their goals. The Selects teams not only showcase individual player talent, but also the success of Serevi programming and the performance pathway. Internationally competitive teams for both men and women shows what Serevi can do for rugby players with even the highest aspirations. MEN S ELITE & HIGH SCHOOL WOMEN S ELITE & HIGH SCHOOL 2013 & 2014 CHAMPIONS Men s Elite Division

12 The Serevi Performance Pathway is Rugby designed to introduce, identify, and develop performance-critical areas in both athletes and coaches with opportunities to commence at any point in their career. PERFORMANCE PATHWAY

13 VICTORIA SEATTLE PORTLAND BOISE SACRAMENTO SAN FRANCISCO SALT LAKE LAS VEGAS LOS ANGELES SAN DIEGO MINNEAPOLIS MADISON CHICAGO GLENDALE KANSAS CITY DALLAS BOSTON HARTFORD NEW YORK PHILADELPHIA WASHINGTON DC COLLEGE PARK ATLANTA 18,500 Athletes NEW ORLEANS ORLANDO

14 CANADA USA BERMUDA UNITED KINGDOM CHINA HONG KONG SRI LANKA FIJI BRAZIL AUSTRALIA 9,800 Athletes

15 MEDIA SEREVI NEWS 20,000 Subscribers SEREVI WEBSITE 2,800 Unique visits per week INSTAGRAM TWITTER FACEBOOK YOU TUBE 4,280 7,845 56, Followers Followers Likes Subscribers

16 SPORTING PARTNERS AFFILIATED CLUBS

17 CORPORATE PARTNERS CORPORATE SPONSORS

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