全 球 内 容 传 输 网 络 市 场 研 究 报 告 Content Delivery Network - A Global Strategic Business Report

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1 /wepdwukltuyot 全 球 内 容 传 输 网 络 市 场 研 究 报 告 Content Delivery Network - A Global Strategic Business Report 联 系 购 买 电 话 : 公 司 名 称 : 佐 思 信 息 公 司 地 址 : 北 京 市 海 淀 区 苏 州 街 18 号 院 长 远 天 地 大 厦 A2 座 室 (100080) 摘 要 This report analyzes the worldwide markets for Content Delivery Network in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for each region for the period of 2006 through The report profiles 77 companies including many key and niche players such as Akamai Technologies, Inc., BitGravity, Inc., CDNetworks, ChinaCache, Digital Fountain, Inc., EdgeCast Networks, Inc., Edgestream, Inc., Highwinds Network Group, Inc., Internap Network Services Corporation, Level 3 Communications, Inc., Limelight Networks, Inc., Mirror Image Internet, Inc., NaviSite, Inc., NTT Communications Corporation, QBrick AB, Technicolor, and Velocix Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location. The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report. 目 录 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION Study Reliability and Reporting Limitations Disclaimers Data Interpretation & Reporting Level

2 Quantitative Techniques & Analytics Product Definitions and Scope of Study II. EXECUTIVE SUMMARY 1. INDUSTRY OVERVIEW CDN: Delivering Internet Traffic Recession and the CDN Market Explosive Growth in Consumption and Distribution of Content Table 1: Internet Usage Worldwide (2009): Breakdown of Number of Internet Users (In million) by Country (includes corresponding Graph/Chart) Table 2: Internet Penetration Worldwide as a % of Population (2009) - by Geographic Region (includes corresponding Graph/Chart) Europe and Asia-Pacific - Challenging US Dominance Video Content Propels Growth in CDN Market Trends in Video Consumption Table 3: Leading Vendors in the Global Video Content Delivery Networks Market (2008): Percentage Share Breakdown of Revenues for Akamai Technologies, Limelight Networks, CDNetworks, Internap Network Services Corporation, ChinaCache, Level 3 Communications and Others (includes corresponding Graph/Chart) Web Video Fuels Growth in CDN Market Slow Yet Steady Adoption of HD-Quality Content Mobile Content Delivery - A High Growth Area Bandwidth Prices on a Continuous Decline Commoditization of CDN Market Rising Significance of Ancillary Services Factors Influencing CDN Vendor Operations Customer Base Management Brand Reputation Pricing Financial Viability Patent Infringement & Intellectual Property Disputes P2P - Challenging the CDN Market Hybrid CDNs - Solution for the Future Promising CDN Practices Market Restraints/Concerns 2. MARKET DYNAMICS Exponential Growth in Rich Media Volume CDNs - Significant for Alleviating Web Bottlenecks CDN Verticalization - Different Strategies for Different Content Pay TV & Video Service Provide Move Towards CDNs Ad-Based Model - Ideal for Content Monetization Live Internet TV - New Challenges or Opportunities for CDNs? Live Hybrid P2P Networks Data Centers and CDNs Capture Video-on-Demand Blurring Lines Between Personal and Professional Content Diversifying Online Content Drives Innovation

3 Capacity Availability - A Key Requirement for CDNs Need for Broadening CDN Solutions Portfolio Assessing Effectiveness of CDN Services Need Arises for a Comprehensive Ecosystem Partnerships - Solution for Scalability & Cost Issues 3. COMPETITIVE SCENARIO Few Players Dominate CDN Market Global CDN Landscape Table 4: % of Pure-play CDN Vendors in the Total Video Content Delivery Network Market (2007 & 2008) Table 5: Leading Vendors in the Global CDN Market (2008): Percentage Share Breakdown of Revenues for Akamai Technologies, Limelight Networks, CDNetworks, and Others (includes corresponding Graph/Chart) Select Global CDN Players and Key Offerings Competition from Upstarts Shift in Focus of CDN Vendors Comparison of Leading Commercial CDNs Consolidation Wave to Hit CDN Market Major Acquisitions in CDN Market (2009) Entry of Telecom Players 4. PRODUCT OVERVIEW Content Delivery Network - An Introduction Business Goals of CDNs Evolution of CDNs Content Delivery Networks - A Historical Journey Comparison of CDNs and Associated Systems CDN Architecture Composition of CDN CDN Organization Overlay Approach Active Network Approach Interaction Protocols Operating Mechanism Content Distribution & Management Content Distribution: Push and Pull Methods Management Platform Services Provided by CDN Advantages of CDNs Increased Capacity Faster Delivery of Content Content Redundancy Lower Cost and Load Increased Reliability Automatic Availability Applications Content Delivery Network Pricing Models in CDNs 5. PRODUCT/SERVICE DEVELOPMENTS/ LAUNCHES

4 CDNetworks Launches New Application Acceleration Solution Alcatel-Lucent Launches Velocix Digital Media Delivery Platform Aflexi to Introduce CDN FlexiMart Platform Aflexi Introduces New Content Delivery Management Software BlueModus Introduces Content Delivery Network Harmonic Unveils MediaPrism Jet Stream and Edgeware Roll Out VDO Exchange Version 10.2 Level 3 Communications Introduces High Speed Content Upload Service Microsoft Unveils Free of Charge AJAX CDN SoftLayer Technologies Introduces CloudLayer CDN and Storage Verivue Launches Media Distribution Switch MDX 9000 Level 3 Communications Expands Content Deliver Network's Functionality Internap Upgrades CDN Solution Limelight Networks Launches LimelightCONTROL XD and LimelightDELIVER XD GoGrid and EdgeCast Networks Roll Out GoGrid CDN Thomson Introduces SmartVision QoE Server Amazon to Introduce CDN Services EC Suite Introduces CDN and Web Hosting Services Hostway Launches CDN Services Host Europe Unveils CDN in Partnership with Level 3 Communications Internap Network Services Launches DAM Tools for CDN Level 3 Communications Expands CDN Capacity in Asia Magnify Introduces Unique Self-Service CDN Mydeo Collaborates with Limelight to Launch CDN for Small Enterprises Politico.com Rolls Out Ad and Content Delivery Network SingleHop to Introduce IP Cast CDN Service Tata Communications Forays into CDN Market in Partnership with BitGravity Velocix Unveils Velocix Metro to Provide CDN for ISPs Verizon Introduces Video Distribution Network in Partnership with Velocix Webair.com Unveils CDN with Enhanced Features Winmax Trading Group Introduces Content Delivery Network 6. RECENT INDUSTRY ACTIVITY Level 3 and Funcom Extend Collaboration CCP Selects Level 3 Communications Bharti Airtel Inks Partnership Deal with Limelight Networks Level 3 Communications Signs Long-Term CDN Agreement with USGS Solid State Networks and Level 3 Communications Collaborate GamersGate Enhances Download Speed with Internap s CDN Cowles Selects Omneon Spectrum and Omneon ProCast CDN CDNetworks Snaps Up Panther Express AT&T Forays into CDN Market Alcatel-Lucent Takes Over Velocix Bonfire Productions Merges with Intervision Network clickbooq Selects Amazon CloudFront for Content Delivery Comcast Media Center and CALIBRE Sign Preferred Partnership Agreement ChinaCache Partners with Pacnet for Network Expansion Deutsche Telekom Partners with EdgeCast for Joint CDN Offering

5 NTT DoCoMo to Acquire Net Mobile to Augment CDN Services EdgeCast Networks Partners with Samba Tech Global Crossing Partners with EdgeCast Networks and Limelight Networks Gomez and ChinaCache Enter into Long Term Partnership Grid Networks and Global Media Services Merge KIT Digital Takes Over Narrowstep Level 3 Signs CDN Agreement with Internet BillBoard Limelight Takes Over Kiptronic NaviSite Partners with EdgeCast For Development of Content Delivery Portfolio Qualcomm Snaps up Digital Fountain Seeking Alpha and Conduit Select Cotendo CDN TV5MONDE Chooses Tata Communications for CDN Services ThePlanet.com Enters into Content Delivery Agreement with EdgeCast Networks Virgin Media and Cisco Partner for Upgradation of IPTV Distribution Infrastructure WinSonic Partners with Tulix Systems and Limelight for CDN Portfolio Confucius Institute Selects F5 Networks' Content Deliver Network Solutions Metaboli Selects Level 3 s CDN Services Tier 3 and Limelight Networks Enter into Collaboration Limelight Networks to Offer Content Delivery and Consulting Services for Microsoft Silverlight 3 CDNetworks and Nexway Expand Strategic Partnership Telecom Italia Sparkle and CDNetworks in Strategic Partnership CDNetworks and Aeria Games Expand CDN Agreement CDNetworks Installs Adobe Flash Media Server 3.5 Software Carpathia Hosting Collaborates with Highwinds Network Ipercast Collaborates with Absolute Radio Tata Comm Partners with BitGravity to Introduce CDN for Asia and Europe Abacast Takes Over Tukati AnimeNewsNetwork.com and EdgeCast Networks Partner to Launch Anime Video Streaming Service Beautiful Stranger.TV Selects Internap Network Services CDNetworks and Nirvanix Partner for Unified CDN and Cloud Storage Service en2go International Chooses Limelight Networks CDN Equinix and London Internet Exchange Ink Agreement Funcom Chooses Level 3 CDN for New Online Game Host.net Acquires WV Fiber Highwinds Inks Content Delivery Agreement with Technicolor Hughes Acquires Helius Internap Network Services Secures Contract From ZapMyTV Internap Network Services and The Buddy Group Ink Agreement IAHGames Chooses Tata Communications Global CDN Service ibox TV Chooses CDN from Internap Network Services Internap Expands CDN Services to Tokyo and Hong Kong LKCM Radio Group Selects Internap for Ad Delivery and CDN Services MDRT Selects Internap for Personalized Streaming Media Services Moshcam Selects CDN Services from Internap Network Services Mosso and Limelight Networks Enter into Partnership for CDN

6 NeuLion Merges with JumpTV Reliance Globacom Allies with Internap Network Services Solid State Networks Enters into Partnership with Funcom Suddeutsche Zeitung Chooses Level 3 for Content Delivery Velocix Partners with Kontiki for Extension of Web Delivery Solutions Virgin Media Partners with Highwinds Network Yesmail and EdgeCast Sign CDN Partnership Agreement Akamai Technologies Takes Over acerno 7. FOCUS ON SELECT PLAYERS Akamai Technologies, Inc. (US) BitGravity, Inc. (US) CDNetworks (Korea) ChinaCache (China) Digital Fountain, Inc. (US) EdgeCast Networks, Inc. (US) Edgestream, Inc. (US) Highwinds Network Group, Inc. (UK) Internap Network Services Corporation (US) Level 3 Communications, Inc. (US) Limelight Networks, Inc. (US) Mirror Image Internet, Inc. (US) NaviSite, Inc. (US) NTT Communications Corporation (Japan) QBrick AB (Sweden) Technicolor (US) Velocix Ltd. (UK) 8. GLOBAL MARKET PERSPECTIVE Table 6: World Recent Past, Current and Future Analysis for Content Delivery Network by Geographic Region - US, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenue Figure in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) Table 7: World 10-Year Perspective for Content Delivery Network by Geographic Region - Percentage Breakdown of Revenues for US, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2010 and 2015 (includes corresponding Graph/Chart) III. MARKET 1. THE UNITED STATES A. Market Analysis Outlook Competition Table 8: Leading Vendors in the US Video Content Delivery Market (2007): Percentage Share Breakdown of Revenues for Akamai, Limelight Networks, Internap Network Services Corporation and Others (includes corresponding Graph/Chart) Product Launches Strategic Corporate Developments Key Players B. Market Analytics

7 Table 9: US Recent Past, Current and Future Analysis for Content Delivery Network Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) 2. EUROPE A. Market Analysis Europe - High Potential for Growth Table 10: European CDN Market (2008): Percentage Share Breakdown of Revenues for Media & Entertainment, Enterprise, Broadcast, Software, Retailers, Gaming, Government and Others (includes corresponding Graph/Chart) Advertising Activities to Propel Revenues Trend Towards Localization Product Launches Strategic Corporate Developments Key Players B. Market Analytics Table 11: European Recent Past, Current and Future Analysis for Content Delivery Network Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) 3. ASIA-PACIFIC A. Market Analysis Outlook China - A High Potential Market Product Launches Strategic Corporate Developments Key Players B. Market Analytics Table 12: Asia-Pacific Recent Past, Current and Future Analysis for Content Delivery Network Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) 4. REST OF WORLD A. Market Analysis Outlook Strategic Corporate Development B. Market Analytics Table 13: Rest of World Recent Past, Current and Future Analysis for Content delivery Network Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) IV. COMPETITIVE LANDSCAPE Total Companies Profiled: 77 (including Divisions/Subsidiaries - 81) Region/Country Players The United States 62 Japan 4 Europe 11 France 3 Germany 2 The United Kingdom 2 Rest of Europe 4

8 Asia-Pacific (Excluding Japan) 4 Related Reports: World Ad Insertion Server Market Internet Publishing and Services Global - Online business models Decision Manager: Content Management (Interactive Model) The digital content economy: a demand-side view World Enterprise Content Management Solutions Market Net Neutrality & Broadband Access: Hindrance or Help? Latin American Mobile Content Services Markets II As Mobile Networks Increase in Importance, So Do Mobile CDNs Verizon - Google Propose new Web Rules: Did Google End Net Neutrality?