Direct Mail Advertising Services - Global Strategic Business Report
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1 Brochure More information from Direct Mail Advertising Services - Global Strategic Business Report Description: This report analyzes the Global market for Direct Mail Advertising Services in US$ Million. The US market is further analyzed by the following service segments: Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Others. Annual estimates and forecasts are provided for the period of 2007 through Also, a six-year historic analysis is provided for this market. The report profiles 208 companies including many key and niche players such as DealerLink Inc., Go Direct Mailing and Marketing Pvt Ltd., Harte-Hanks, Inc., Inktel Direct, IWCO Direct, Mailing Lists (India) Pvt. Ltd., MBI Direct Mail, Micro Mailing Canada, Rapp Collins Worldwide, Inc., Smart Media JSC, Transcontinental Printing, Valassis Communications, Inc., Valpak Direct Marketing Systems, Inc., Vertis Communications, Inc., and WPP PLC. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require hours as each copy is customized to the client with digital controls and custom watermarks. For information on site licence pricing please click on Enquire before buying Contents: DIRECT MAIL ADVERTISING SERVICES A GLOBAL MARKET REPORT CONTENTS I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 II. Executive Summary 1. INDUSTRY OVERVIEW II-1 A Prelude II-1 Impact of Recession: A Straight Talk II-2 Challenges Galore II-2 Growth of Digital Media: A Challenge to Reckon With II-3 Indiscriminate Use of Paper Fuels Negative Publicity II-3 Lack of a Clean Database: A Key Bottleneck II-4 Noteworthy Trends & Issues II-4 Shifting of Ad Budgets From Mass to Direct Advertising Spells Opportunities II-4 Growth in the Adoption of Multichannel Direct Advertising Augers Well II-4 Table 1: Advertising Models in the United States (2008): Percentage Share Breakdown of Mass Advertising Models & Multi-Channel Advertising Models II-5 Personalized URLs: A Potent Tool to Enhance Response Rates of Online Mail II-5 Technological Advancements Trigger Growth II-5 Thinking Out of the Box Critical to Optimize Direct Mail II-6
2 Multidimensional Mailers/Creative Content Set to Energize Direct Mail II-6 Accurate Targeting: A Talisman for the Success of Direct Mail Adverting II-6 High Income, Educated & Urban Population: A Chief Target for Direct Mail Ads II-7 Postal Infrastructure: Critical to the Success of Direct Mail II-7 2. REGIONAL MARKET OVERVIEW II-8 2a. THE UNITED STATES II-8 A.Market Analysis II-8 Outlook II-8 Market Overview II-8 Economic Downturn Hits Domestic Ad Revenues & Overall Industry Growth II-8 Insurance Industry: A Lone Bright Spot II-9 Financial Services Industry Drags Down Opportunities in Direct Mail II-10 Non-Catalog Direct Mail Grows in Popularity II-10 Key Statistical Findings II-10 Table 2: US Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium - Television, Direct Mail, Newspaper, Internet, Magazines, and Others (includes corresponding Graph/Chart) II-10 Table 3: Direct Marketing Advertising Expenditures in the United States (2008): Breakdown of Ad Spends (in US$ Billion) by Industry Segment (includes corresponding Graph/Chart) II-11 B.Market Analytics II-12 Table 4: US Recent Past, Current & Future Analysis for Direct Mail Advertising Services by Service Segment - Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) II-12 Table 5: US Historic Review for Direct Mail Advertising Services by Service Segment - Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart) II-13 Table 6: US 11-Year Perspective for Direct Mail Advertising Services by Service Segment - Percentage Share Breakdown of Revenues for Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart) II-14 2b. JAPAN II-15 A.Market Analysis II-15 Outlook II-15 B.Market Analytics II-15 Table 7: Japanese Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$
3 Million for Years 2007 through 2015 (includes corresponding Graph/Chart) II-15 Table 8: Japanese Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart) II-16 2c. EUROPE II-17 A.Market Analysis II-17 Outlook II-17 Key Statistical Findings II-17 Table 9: UK Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium - Press, Television, Internet, Direct Mail, Radio, and Others (includes corresponding Graph/Chart) II-17 Table 10: Top Spenders on Direct Mail in the United Kingdom (2007): Percentage Share Breakdown of Direct Mail Spending by Select Company (includes corresponding Graph/Chart) II-17 B.Market Analytics II-18 Table 11: European Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) II-18 Table 12: European Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart) II-18 2d. REST OF WORLD II-19 A.Market Analysis II-19 Outlook II-19 Key Statistical Findings II-19 Table 13: Australian Direct Mail Advertising Market (2008): Percentage Breakdown of Direct Mail Ad Spending by Major Industries - Finance, Media, Community, Retail, Communications, Insurance, and Others (includes corresponding Graph/Chart) II-19 B.Market Analytics II-20 Table 14: Rest of World Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) II-20 Table 15: Rest of World Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart) II DIRECT MAIL ADVERTISING - AN OVERVIEW II-21 Direct Mail Advertising: A Definition II-21 Evolution of Direct Mail Advertising: A Review II-21 Participants/Service Providers in the Direct Mail Advertising Industry II-22 Full Service Companies II-22 Concept Development Only Service Providers II-22 Mailing List Service Providers II-22 Printing Services for Direct Mail II-22 Letter Shop Service Providers II-22 Fulfillment Service Providers II-23 Other Miscellaneous Direct Mail Advertising Service Providers II-23 Must-Have Characteristics of Effective Direct Mailers II-23 Types of Direct Mail Advertisements: By Format & Design II-23 Bookalog II-23
4 Catalogs II-23 Blind mailing II-23 Self-mailers II-23 Clear bag packages II-23 Postcards II-24 Envelope mailers II-24 Snap mailers II-24 Dimensional mailer II-24 Intelligent Documents II-24 Types of Direct Mail Advertisements: By Strategy II-24 Basic Direct Mailing II-24 Advanced Direct Mailing II-24 Catalogue Direct Mailing II-24 Integrated Direct Mailing II-25 Direct Mail Value Chain II-25 Planning II-25 Production & Distribution II-26 Customer Service II-26 Types of Direct Mail Advertising Services II-26 Concept Development II-27 Print Services II-27 Mail List Creation II-27 Letter Shop Services II-27 Fulfillment Services II-27 Other Services II-27 Advantages of Direct Mail Advertising II-27 Facilitates Customized Marketing II-27 A Potent Tool to Attract New Customers II-28 An Important Test & Measurement Tool II-28 Facilitates Statistical Analysis II-28 Disadvantages of Direct Mail Advertising II-28 High Costs II-28 Perception as a Junk Mail' II-28 Mailing List: Backbone of Direct Mail Advertising II-29 Direct response lists II-29 Compiled lists II RECENT INDUSTRY ACTIVITY II-30 IWCO Direct Acquires the US Operations of Transcontinental Direct II-30 Royal Mail Unveils Mail Media Centre Website II-30 Carlson Marketing Sets Into Motion Direct Mail Campaign for Hyundai II-30 R2C Group Launches Customer Connect II-30 Royal Mail Unveils New Resource For Direct Mail Industry II-31 The AJC Unveils AJC Media Solutions II-31 Tully-Wihr Partners with Redbeard Communications II-31 Premium Color Graphics Merges with Hand Pack II-32 Reynolds DeWalt Takes Over RiverView Marketing Consultants II-32 VerticalResponse Enters into Partnership with BigContacts II-32 Grupo Posadas Selects Neolanes Cross-Channel Marketing Solution II-32 Etrinsic and LV= Renew Contract II-33 RR Donnelley Enhances CustomPoint System with Direct Mail Capabilities II-33 incontact Inks Agreement with Direct Response Marketing Companies II-33 Workflow Management Sells Freedom Graphic and United Envelope II-34 Royal Mail Partners with St. Ives to Introduce Mail-Tracking Service II-34 VerticalResponse Forms Partnership With StartupNation II-34 PSA Launches Multiple-Channel Direct Marketing Platform II-34 QuantumDigital Launches New Direct Marketing Blog II-35 Media Post Introduces One-Stop-Shop Advertising Service II-35 VNPost and La Poste Group to Offer Direct Mail II-35 DMA Enters into Partnership with China Direct Mail Association II-35
5 Quebecor World Merges Divisions II-35 Jingwei International Signs Agreement with Best Buy China II-35 Quad/Graphics Invests in QuadDirect Division II-36 Union Street to Acquire Two Marketing Agencies II-36 Grove Acquires GI Solutions II-36 Vertis Communications Merges with American Color Graphics II-36 Allegro Offers FreshDM for Salesforce II-37 Dsicmm Group Acquires K2 Group II-37 Diversified Agency Services Completes Acquisition of The Kern Organization II-37 China Inks Four Co-Operative Agreements with Taiwan II-38 Datateam Acquires Borcombe SP II-38 Haggin Marketing Acquires Coupons, Inc II-38 Myhubtv Takes Over Agent Mailing II-39 Lombardi Media Acquires Pronto Post II-39 Acxiom Plans to Acquire Direct Marketing Services II-39 Johnson & Quin Takes Over InteliMail II-39 Schmidt Takes Over Cooperative Direct Mail Line from Solar Communications II-39 Mark Altman Acquires Dynamic Mail Solutions II-40 MailSouth Acquires Saving Source Direct II-40 Princeton Fulfillment Solutions Forms JV with Towne AllPoints Communications II FOCUS ON SELECT GLOBAL PLAYERS II-41 DealerLink Inc (USA) II-41 Go Direct Mailing and Marketing Pvt Ltd. (India) II-41 Harte-Hanks, Inc. (USA) II-41 Inktel Direct (USA) II-41 IWCO Direct (USA) II-42 Mailing Lists (India) Pvt. Ltd (India) II-42 MBI Direct Mail (USA) II-42 Micro Mailing Canada (Canada) II-43 Rapp Collins Worldwide, Inc (USA) II-43 Smart Media JSC (Vietnam) II-43 Transcontinental Printing (Canada) II-44 Valassis Communications, Inc (USA) II-44 Valpak Direct Marketing Systems, Inc (USA) II-44 Vertis Communications, Inc. (USA) II-44 WPP PLC (Ireland) II GLOBAL MARKET PERSPECTIVE II-46 Table 16: World Recent Past, Current and Future Analysis for Direct Mail Advertising Services by Geographic Region - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) II-46 Table 17: World Historic Review for Direct Mail Advertising Services by Geographic Region - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart) II-47 Table 18: World 11-Year Perspective for Direct Mail Advertising Services by Geographic Region - Percentage Share Breakdown of Annual Revenue for US, Japan, Europe, and Rest of World Markets for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart) II-48 III. COMPETITIVE LANDSCAPE
6 Total Companies Profiled: 208 (including Divisions/Subsidiaries - 209) Region/Country Players The United States 43 Canada 18 Europe 135 France 6 Germany 21 The United Kingdom 56 Italy 2 Spain 1 Rest of Europe 49 Asia-Pacific (Excluding Japan) Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.
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