We are. Fun Facts. Promotional Products. Key Industry Data

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1 We are Fun Facts Promotional Products Key Industry Data

2 Fun Facts - Writing Instruments 3 50% rd Largest It s estimated that writing instruments are the 3rd largest promotional product category.* CS BIC Clic Stic Pen th U.S. Consumers own logoed writing instruments.* Logoed pens & pencils tie bags for the lowest cost-per-impression in the United States.* a cent Over 4 decades leadership in imprinted writing instruments...for good reason. BIC fers simple, inventive & reliable choices for everyone, everywhere, every time. Promotional writing instruments are kept Promotional writing instruments are kept 5.3 months on average per recipient.* The BIC brand name assures your name will be associated with quality products & services that set industry standards worldwide! OVER 50 BIC Pens are assembled in the Us. Full in-house decoration and assembly on over 50 BIC writing instruments *Global Advertising Specialties Impressions Study V. 4 (2012 & 2013) BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

3 Fun Facts - Lighters Perfect for Every Event From backyard barbeques to rock concerts, lighters are the ideal promotional product to make your message shine! Only BIC Lighters feature the patented Child Guard Mechanism Lights The BIC J26 Lighter produces up to 3000 lights! This ensures a long lasting message. LTR BIC J26 Maxi Lighter Over 50 Quality Checks Your safety is our #1 priority. Each BIC Lighter undergoes over 50 quality checks, and exceeds the ISO 9994 international safety standard requirements. BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

4 Fun Facts - BIC Sticky Note Peel strength tested BENEFIT: Easy to peel Benefits: Fast turn around times Savings in shipping Better quality control Reliable safety & compliance Fewer inventory issues Creates and keeps American jobs Displays your patriotism and pride Creates feelings goodwill 22% U.S. Consumers Own a Logoed desk accessory.* SNC3A BIC Sticky Note 3" x 3" x 3"Adhesive Cube Glue adhesion tested For tack acceptance BENEFIT: Your message will stick! The needs YOU 30% BIC Sticky Note Pads are available in 60# paper stock containing 30% post consumer recycled fiber. post consumer recycled fiber BENEFIT: High quality recycled paper stock! open Ideal product for any home or business. endless imprinting 4-color process imprinting possibilities allows endless possibilities. *Global Advertising Specialties Impressions Study V. 4 (2012 & 2013) BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, BIC Sticky Note and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL ADD IMPACT with free bleeds and Flood Coats.

5 Fun Facts - Calendars Why Calendars? Prit. Calendars = Repeat Business. Repeat business = repeat sales revenue.* October $ $ $ 85% orders repeat June The average calendar order repeats for 8! Average number printed calendars per household: 3.12* 1709 Triumph American Splendor Spiral Appointment Calendar 75% all households depend on a kitchen calendar.* 74% recipients remember the name the advertiser on their promotional calendar.* Return on Investment Min MAX GREAT Return 98% All People look at a calendar every day. * on Investment with year-long viewing exposure.* *Promotional Products Association International: A Study Of Calendar Usage In U. S. Households (2010) BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, Triumph and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

6 Fun Facts - Drinkware 39% mugging it up Branded drinkware is just as likely to be kept in the fice as in the home.* Cheers! Consumers under 35 own more drinkware than their older counterparts.* 25% 20% 20% 19% % women and 17% men own branded drinkware.* 80% Respondents keep drinkware because it s usefulness.* Clear Tumbler with Colored Lid - 18 oz. 4 th Largest It s estimated that drinkware is the 4th largest promotional product category. Logo 21% U.S. Consumers Own branded drinkware.* KOOZIE is a registered trademark BIC Corporation. *Global Advertising Specialties Impressions Study V. 4 (2012 & 2013) BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, KOOZIE and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

7 Fun Facts - Awards Best Principles for Success * Develop a program linked to specific business objectives Emphasize the recognition increased quality in performance, instead simply quantity effort Build a culture recognition using formal and informal programs Recognize workers frequently. sporadic recognition may be worse than no recognition Provide a wide variety Recognition Measure the cost the recognition reward system and the benefits gained Motivates for short term goals Incentives Gift Cards, Travel, Cash & Team Lunches Happy Rewards achievement for a planned period time. Recognition Awards,Trophies medals & Plaques Employees * increased job performance Recognition and Incentives are different approaches to motivate or reward employees. Companies that recognize employees see increased job performance. In turn, making a company more successful.* 70% HR Pressionals According to a survey conducted by the Society For Human Resource Management Q2 2010, 70% HR pressionals indicate that their organization recognizes milestones and service anniversaries JAFFA Pebbled Trophy *The Incentive Research Foundation Resource Center Study: The Value and ROI Employee Recognition (2009) BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, JAFFA and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

8 Fun Facts - Bags th Logoed pens & pencils tie bags for the lowest cost-per-impression in the United States.* a cent 90% Distributors recognize the KOOZIE brand. A bag for every occasion. and for all demographics! Conventions Races Corporate Events Sports & Fitness Lunch Bags Travel & much more! Bags generate more impressions in the United States than any other 5983promotional item.* Bags generate more impressions. AP7600 Atchison Big Chill Cooler AGE Matters! The 55+ crowd is most likely to own a logoed bag.* 29% % % % 55+ #1 Promotional in terms Product impressions. * Bags are used * 5.8 times per month. Fabric Features Non-woven Polyester Nylon Micriber Neoprene Recycled PET Canvas Cotton Duck Cloth Jute Low cost & Reusable Hardy Material Highly Resilient Material Known for Stness, Durability and Absorption Flexibility over a wide temperature range Recycled plastics spun into thread or yarn Made from cotton, linen or hemp heavy, plain cotton fabric fibers spun into coarse, strong strands *Global Advertising Specialties Impressions Study V. 4 (2012 & 2013) BIC Graphic Assisted Brand Awareness Survey (2013) AP8190 Atchison Dual Carry Tote 31% U.S. Consumers Own a promotional bag. * BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, KOOZIE, Atchison and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

9 Fun Facts - Health, Wellness & Safety Invest $1, save $3 Research shows that for every $1 invested in health care results in more than $3 saved on health care costs. $1 $3 Wellness Programs are increasingly popular. Employees benefit from prescreenings and improved health, while companies save money on future healthcare costs. 93% large companies sponsor some form a worksite wellness program. well-designed wellness programs A growing and compelling set evidence exists which correlates well-designed wellness programs - which almost invariably include incentives and rewards - with better health and wellness outcomes. Stress 82% Management is A Priority The American Association Occupational Health Nurses recently released the results from their Health and Wellness Awareness Survey (2012)...Stress Management is considered a #1 Priority Topic. U.S. Consumers can immediately remember the advertiser s name on the safety product they own.* Target Audience Consumers between 21 and 34 were the most likely to own a logoed health & safety product.* 11% % % % 55+ 4out5 employees participate in wellness programs when incentives are fered SPF-23 Lip Balm *Global Advertising Specialties Impressions Study V. 4 (2012 & 2013), Energizing Workplace Wellness Programs: The Role Incentives and Recognition (2011) BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

10 Fun Facts - Tech Accessories Most significant category growth from and still booming!* USEFULNESS Ranked #1 in usefulness are Computer Products.* Frequency Use When it comes to frequency use, computer products and electronic devices/accessories follow calendars in the top 3 spots.* stay connected to the Hottest Devices Tech accessories allow users to stay connected to the hottest devices like iphone, ipad, Android, laptops and enjoy their devices on-the-go GB Folding USB 2.0 Flash Drive Tech is Attractive Tech is kept because it is attractive and useful - used once a week or more!* *Global Advertising Specialties Impressions Study V. 4 (2012 & 2013) BIC, the BIC Graphic logo, bicgraphic.com, Norwood, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission BIC Graphic USA, Clearwater, FL

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