ationalpremium.com

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "ationalpremium.com 1-866-889-0250"

Transcription

1 ationalpremium.com

2 Want Better Branding? Customers Reveal Top 10 Promotional Products They Want and Use Most By: Kimberly Busboom and Morgan Wiseman, National Premium The number of marketing messages competing for your ideal customers eyes grows by the day. Businesses like yours want customers to remember their brand when it s time to make that next purchase. Promotional products can be a powerful tool to keep your brand in the forefront of your customers minds, if those products are chosen correctly. This paper provides valuable research showing which products customers favor so you can save time and money when choosing the right product for your customer.

3 Introduction Picking the perfect promotional item for your event can be a breeze, if you have the time to go through pages of catalogs or multiple searches online. You have an event coming up perhaps it s a tradeshow, golf outing, employee recognition, or sales achievement trip. You ve planned the event for weeks; maybe months. The date is fast approaching and you think to yourself, Oh no, I still need things to hand out at our event! Panic strikes. What should I order? What will work best? What will people like? Have no fear, we re here to help. In this whitepaper, you ll discover the top 10 promotional items as voted upon by recipients (you know, the people that will keep the item you are giving them). If you have time to invest into selecting just the right thing to drive traffic to your booth, generate buzz at your golf outing, or have employees truly feel appreciated or sales feel recognized and rewarded for their accomplishments, here is what you need to keep in mind: What are the demographics of your audience? (gender, age, etc) What is your intended outcome? (generate traffic, increase sales, etc) What worked or did not work in the past? What is your budget including shipping costs? Do certain regulations apply for product safety concerns? (ie Prop 65 in California 1 ) Once you establish answers to these questions, it s time to begin your search. Next, you ll want to consider the following: Is color selection important to match a theme or brand? Is the manufacturer a quality and safety certified source? What is my lead time to guarantee the items arrive on time? Do I have artwork I can use? What is the smallest imprint area I can use? 1 Proposition 65 requires businesses to notify Californians about significant amounts of chemicals in the products they purchase, in their homes or workplaces, or that are released into the environment.

4 National Premium can help you identify just the right item, within your budget, and we know and partner with certified suppliers to get your products delivered on time. What s even better is we ll make you look good by executing a successful promotion for your event so you ll be the talk of the town. Promotional products are the most cost effective way to promote your brand, generate awareness, and initiate recall. The challenge is there are hundreds of thousands of products to choose from. Using the right promotional product is critical to achieving success with its use in your promotion, event, or program. When used correctly, you will experience a return on investment that surpasses your wildest expectations. So, how do you know which one is best? We can tell you! Which promotional products do customers prefer? Here is the list of most-preferred promotional items as revealed by consumers (what consumers want often differs from what distributors sell).

5 1. Items they can consume (e.g., food gifts) It s not hard to believe food comes in as the top item that customers enjoy receiving. While this isn t necessarily an item they keep for a long time, people value it highly. Distribute a nice food basket to top customers during the holidays or to employees for outstanding performance. Send a gift basket to an entire department to recognize and thank all individuals as a whole. These baskets are also perfect promotional items to use for food or beverage distributors an easy way to give people a sample of what you offer!. 2. Items they can wear (e.g., T-shirts, caps, jackets) These items are useful and are perceived as a more expensive promotional product, so customers value it and hang on to it for a longer time. They show their appreciation of the gift by wearing it this also serves as a walking advertisement for the company who distributed it.

6 3. Items which help them communicate digitally (e.g., computer mouse pads, flash drives) People today cannot get the newest form of technology fast enough. Help them accessorize their new products through promotional items. There are so many creative ways to package a flash drive, whether it s disguised as a cork, a football, a Rubik s cube you name it, you can make it unique to any company you re handing them out to. 4. Items that can help collect or convey information (e.g., bags, notebooks, briefcases) Higher priced items, like bags and briefcases can be used repetitively. They are also big enough so your company logo can be seen easily by others. Be sure to select a quality bag, because it will impress the customer, make them proud to use it in public, and may also get the attention of bystanders. These types of items are also great for company sponsored health and wellness initiatives.

7 5. Items which facilitate written communication (e.g., pens, pencils, markers) Writing utensils are used on a daily basis, so receiving them as promotional items saves customers the trouble of buying their own, and they will constantly see your name! As you can see in the word cloud on the following page, respondents mentioned pens significantly more than any other low-value item as their favorite. Writing instruments are also one of the original forms of viral marketing. Where did the pens in your desk or home come from? Your message on a pen will travel further than you could ever imagine. Source: PPAI High End, Low End: Which Promotional Products Work Best? A Study of Consumer and Buyer Reactions

8 6. Items which entertain (e.g., books, puzzles, games) Everyone needs a break from work at some point. If you give your customers something which gives them a break at their desk for a few minutes or entertains them at home on the weekends, they will appreciate, keep, and use your gift. They can be even more effective than items used purely for work purposes, because the company name will be seen even when they aren t necessary thinking about work. You re now getting access into their mind the other 16 hours of their day. 7. Items enhancing their health and comfort (e.g., walking pedometers, first aid kits) Successful businesspeople, like your customers, secretly desire a healthier lifestyle. Even if the gift has little to do with what your company does as a business, these kinds of items show them you care about their well-being and not just about getting their orders.

9 8. Items they can carry and use throughout their day (e.g., pocket knives, wallets, money clips) Essential daily accessories like a wallet or money clip are very effective promotional products because the customer sees your company name throughout their day, plugging your brand deeper into their subconscious every day. For example, the pocket knife to the right has 12 functions, so your customer will likely use it often. 9. Items to increase their personal productivity and help schedule their day (e.g., calendars, desk planners, watches) Successful businesspeople have many demands on the hours of their day and they are painfully aware of this constant game of tug-of-war for their time. Help them achieve this mastery of their day and they ll remember you. Distribute products like planners and calendars, which help schedule tasks. These items are especially good to help your employees become more efficient and organized to get their work done, ultimately benefiting your company!

10 10. Items which help fix their problems (e.g., tool kits, eyeglass repair kits) What better way to have a customer remember you positively than to be the one who gave them that tool kit which fixed their glasses that broke 5 minutes before their big presentation? Repair items are useful, and you can make them small enough to be a keychain so they are convenient for use. These are great gifts to hand out to those handymen in your office or tool manufacturing clients.

11 Why buy promotional products and when should you use them? There are so many opportunities to give away promotional products to your customers. Thanking customers for their business, giveaways at tradeshows, raffle prizes, awards to special customers, and the list goes on and on. Promotional products help increase brand awareness for your company. Find a unique and useful item which leads to repeated exposure of your company name. The product produces a positive association with your company and raises the image of your brand. Make sure the product matches your objective and target audience you wish to reach. Promotional products also motivate or incentivize reaching target goals for your own employees. Present them with an award or personalized gift to recognize sales level achievement or landing a new account. Employees try harder if they know others recognize and show appreciation for their efforts. How Effective are Promotional Products? There are hundreds of thousands of promotional products out there to choose from, but very few are effective or valued. The key is to know which products fall into each category. The top attributes for products that recipients care about are usefulness, quality, and attractiveness. More than half of the recipients said they would keep a product even though it prominently displays the advertiser s name, logo, or message because it was useful. The next largest segment said the reason for keeping the promotional item or not depends on how useful or valued the item is to them. In a recent study, recipients of promotional products were surveyed and asked if receiving a promotional product made them feel more receptive to the company providing the items. 65% of those surveyed said they felt significantly more receptive to the company and its objective. That means it is extremely important you distribute the right product for your audience and objective. 65% of recipients could form a highly positive opinion about you based on the item they receive. Another astonishing statistic is 26% of recipients surveyed keep high value promotional products for 5 years or more, showing that usefulness and durability are important factors of the item.

12 Studies also prove that promotional products create a high recall rate of the company name. In a PPAI study, 76.1% of consumers surveyed could recall the name of the advertiser on a promotional product they received in the last 12 months. A main objective for companies is to have your name remembered in a positive light promotional products do just that with your customers. How to Dramatically Increase the Return on Investment on your Next Promotion, While Saving You Time and Money Is the fear of wasting money on an unsuccessful promotion holding you back? Or do you think your money could be better spent elsewhere? Let National Premium help. Our employees pride ourselves in delivering products on time, on target and on budget every time you work with us. Even within those top 10 items, there are so many choices that it can be overwhelming. The reason to use National Premium instead of doing it yourself is because we are the experts in promotional products. We can help you know exactly when to use promotional products from the top 10 list and when it might actually be better to use something else. We can help narrow the selection as we know what suppliers and manufacturers to go to in order to get the best quality item at the best price. We can also employ our global sources to take advantage of importing options to reduce cost even further. Ultimately, a list of products is just a list. We can show you when to use these products, which suppliers to use, and create an overall solution that exceeds your marketing objective. Picking an item from a top 10 list just because it s popular may not get the results the real success comes from developing a creative and comprehensive solution to achieve your objective, and that s where we can help. People whose responsibility it is to get these items typically have other more important things going on in their role and do not have the time to focus on what item would be best for their need. They tend to just pick something to have something, but that s not the most effective use of their dollar. We can help by putting that dollar to work for you by choosing the best solution and item for the job at hand and make you look great.

13 What to Do Next National Premium developed a 30 Minute Promotional Tune Up which we conduct over the telephone with you and your top staff members. Here is what we accomplish together in this fast-paced session: Review your current uses of promotional items and what has delivered the best results for you. Specific events, objective desired, and objective achieved will be discussed. Are you happy with the results? Discuss what type of products would work best for various scenarios and events. Advantages of each scenario will be reviewed and how they will achieve a return on your investment. Discussion of employee gifts and awards. Are you taking advantage of how powerful these programs can work as a productivity tool? The 30 Minute Promotional Tune-Up is conducted by the President of our company, Scott Schmidt, who has 20+ years of experience improving promotional campaign results for leading companies around the world. Please be assured this consultation will not be a thinly-disguised sales presentation; it consists of the best intelligence Mr. Scott Schmidt can supply in a thirty minute time span. This consult typically takes place within 1-2 weeks of your call, or can be scheduled earlier if you have a pressing deadline for your next promotional campaign. To secure a time for this consultation, please call Kim Busboom at or and she will advise you regarding available time slots. She will also provide you with a pre-consultation questionnaire to prepare both you and us so you receive maximum benefit from the conversation.

10 Reasons Why Promotional Products Work! BE BOLD! THINK BIG!

10 Reasons Why Promotional Products Work! BE BOLD! THINK BIG! FACT BOOK 10 Reasons Why Promotional Products Work! Promotional Consultants: The Rock Stars Of The Marketing World Need 1,000 screen-printed t-shirts for a concert? Done! How about 500 whistles to hand

More information

Money well spent. How promotional products generate returns.

Money well spent. How promotional products generate returns. SmartPapers At Staples Promotional Products, we re dedicated to helping you meet your marketing and promotional goals. That s why we ve developed our exclusive SmartPapers, expert guides that address realworld

More information

The Power. Promotional Products. Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007

The Power. Promotional Products. Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007 The Power of Promotional Products Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007 Do you remember How a yellow wrist band raised awareness and money for cancer research? That t-shirt

More information

Proven techniques for attracting and retaining trade show visitors

Proven techniques for attracting and retaining trade show visitors April 2003 TradeShow Marketing Proven techniques for attracting and retaining trade show visitors Planning your success Substitute quality of visitors for number of visitors and watch costs drop and profits

More information

It s Just A Matter Of Fact. Promotional Products Work.

It s Just A Matter Of Fact. Promotional Products Work. It s Just A Matter Of Fact. Promotional Products Work. Eric E. Ekstrand, MAS Chair of the Board Paul Bellantone, CAE President & CEO Promotional Products Association International September 26, 2011 Use

More information

High End, Low End: Which Promotional Products Work Best? Research. A Study of Consumer and Buyer Reactions

High End, Low End: Which Promotional Products Work Best? Research. A Study of Consumer and Buyer Reactions High End, Low End: Which Promotional Products Work Best? A Study of Consumer and Buyer Reactions Research Your Research Authority By Rick Ebel, Glenrich Business Studies and Saritha Kuruvilla, Manager

More information

Global advertising specialties impressions study

Global advertising specialties impressions study Global advertising specialties impressions study Melinda Ligos, Andy Cohen and Larry Basinait piece together a cost analysis of promotional products versus other advertising media 38 / www.cgasa.com www.cgasa.com

More information

11 Things You Should Know about the Exhibit Hall

11 Things You Should Know about the Exhibit Hall 11 Things You Should Know about the Exhibit Hall By Christine Hilgert, CMP, Vice President Meeting Expectations, Inc. & Lacey Damico, Sponsorship Development Manager Meeting Expectations, Inc. Meeting

More information

Measuring Return On Investment with Promotional Products

Measuring Return On Investment with Promotional Products What is ROI? ROI is defined as the total profit or savings less the original investment. It also acts as a measurement of the effectiveness of promotional products in achieving a desired result. ROI =

More information

Ad Sales Scripts. Would you be willing to meet with me in person to discuss this great opportunity?

Ad Sales Scripts. Would you be willing to meet with me in person to discuss this great opportunity? Successful Cold Call to Business Hi, this is Steve at Waterway Car Wash. Good afternoon, Steve. My name is (first and last name) and I am calling on behalf of (name of yearbook), the yearbook publication

More information

BECOME A SPONSOR AT DISPLAY WEEK 2013

BECOME A SPONSOR AT DISPLAY WEEK 2013 BECOME A SPONSOR AT DISPLAY WEEK 2013 Add Power to Your Display Week Exhibit with a Show Sponsorship As an exhibitor at Display Week, you recognize the importance of face-to-face marketing. Now discover

More information

MARKETING YOUR BUSINESS THROUGH TRADE SHOWS, EXHIBITS OR BUSINESS EXPO S

MARKETING YOUR BUSINESS THROUGH TRADE SHOWS, EXHIBITS OR BUSINESS EXPO S MARKETING YOUR BUSINESS THROUGH TRADE SHOWS, EXHIBITS OR BUSINESS EXPO S I. PRACTICAL REASONS TO EXHIBIT IN SHOWS A. Find and talk with people willing to buy what you sell. According to Jay Conrad Levinson,

More information

How to Use Your Retirement Funds to Finance Your Small Business with No Taxes or Penalties. How To Use Your Retirement Funds to Finance Your Business

How to Use Your Retirement Funds to Finance Your Small Business with No Taxes or Penalties. How To Use Your Retirement Funds to Finance Your Business How To Use Your Retirement Funds to Finance Your Business By Bill Seagraves, President January 25, 2009 TABLE OF CONTENTS Overview Succeed in Business and Retire Wealthy: It s All About Cash Flow The Rich

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca Guide to event marketing & trade show display strategies This guide is brought to you by: For a complete show schedule please visit: www.outdooradventureshow.ca The return on your investment in consumer

More information

Promotional Products Industry Overview - Part 1. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.

Promotional Products Industry Overview - Part 1. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Promotional Products Industry Overview - Part 1 Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Promotional Products Industry History 1789 Washington s commemorative buttons 1800 s Advertising

More information

2013 Activity Planning Guide

2013 Activity Planning Guide 2013 Activity Planning Guide Dear Healthcare Quality Week Celebrator: Thank you for participating in NAHQ s Healthcare Quality Week! We hope your week is truly rewarding and successful. Healthcare Quality

More information

blueleaf creative educational series 8 Easy Ways to Develop a Strong Direct Mail Campaign INSIDE What kind of results can you expect?

blueleaf creative educational series 8 Easy Ways to Develop a Strong Direct Mail Campaign INSIDE What kind of results can you expect? educational series blueleaf creative 8 Easy Ways to Develop a Strong Direct Mail Campaign INSIDE What kind of results can you expect? Variable Printing and PURL Defined 5 Ways to Reach Out to Your Market

More information

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions.

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions. Tradeshow Trends SmartPapers At Staples Promotional Products, we re dedicated to helping you meet your marketing and promotional goals. That s why we ve developed our exclusive SmartPapers, expertguides

More information

Sponsorship Opportunities

Sponsorship Opportunities One Event, Unlimited Destinations Dubai International Convention and Exhibition Centre Business Beyond Imagination Sponsorship Opportunities Promote your brand to over 20,000 travel industry professionals

More information

Promotion & Advertising Tips

Promotion & Advertising Tips Promotion & Advertising Tips Here is a basic truth of small business: if people don t know who you are, it doesn t matter how good your product and services are. Baring this in mind it, it is imperative

More information

The Firestone Cooperative Advertising Program

The Firestone Cooperative Advertising Program The Firestone Cooperative Advertising Program Contents Introduction... 3 Internet Advertising & E-Communications... 4 Print Advertising... 6 Direct Mail... 9 Yellow Pages...12 Proof of Performance Form...13

More information

Marketing Intelligence. Direct Response. Loyalty Marketing. Online Marketing. 105 East 5th Street, 5th Floor Kansas City, Missouri 64106

Marketing Intelligence. Direct Response. Loyalty Marketing. Online Marketing. 105 East 5th Street, 5th Floor Kansas City, Missouri 64106 105 East 5th Street, 5th Floor Kansas City, Missouri 64106 Phone: 877.307.7058 Fax: 816.777.0688 www.silverstreammarketing.com Marketing Intelligence Direct Response Loyalty Marketing Online Marketing

More information

The Power of Promotional Products: Advertising Specialties Impressions Study

The Power of Promotional Products: Advertising Specialties Impressions Study The Power of Promotional Products: Advertising Specialties Impressions Study Moderator: Natalie Townes, ASI Professional Development 1 Panelists for Prove to Your Clients That Promotional Products Work

More information

Powerful Partner Program

Powerful Partner Program GREATER BOSTON ASSOCIATION OF REALTORS 2013 Powerful Partner Program An Affiliate Resource to Valuable Exposure 2013 PLATINUM PARTNER- $10,000 Five Complimentary Affiliate Memberships Free use of the GBAR

More information

Global Advertising Specialties Impressions Study

Global Advertising Specialties Impressions Study Global Advertising Specialties Impressions Study A cost analysis of promotional products versus other advertising media Released at the 2010 ASI Power Summit This report may be reproduced and used in presentations

More information

Measuring and Evaluating Results

Measuring and Evaluating Results Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,

More information

THE OPTIMIZER HANDBOOK:

THE OPTIMIZER HANDBOOK: THE OPTIMIZER HANDBOOK: LEAD SCORING Section 1: What is Lead Scoring? Picture this: you re selling vehicles, and you have a list that features over two hundred different leads, but you re only allowed

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Driving Leads with Pay Per Click Advertising

Driving Leads with Pay Per Click Advertising Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

Home Seller Fundamentals - What You Need to Know. What You ll Find in This Guide

Home Seller Fundamentals - What You Need to Know. What You ll Find in This Guide - What You Need to Know Selling your home is not easy. It takes time, energy, objectivity, expertise and a team of experts to help you! It also takes Web Appeal. With most buyers beginning their home search

More information

SAMPLE THANK YOU NOTES

SAMPLE THANK YOU NOTES SAMPLE THANK YOU NOTES Thank You - In Person Visit (Prospect) 1. Thank you for stopping by today. I look forward to working with you in the future. 2. It was a pleasure to meet you today. We pride ourselves

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis Media Buying 101 We ve put together a small guide on display media buying. This guide will cover the pre media buy research you need to do to get ready to start your media buy as well as limit your risk

More information

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Copyright 2007 Google, Inc. All Rights Reserved We want to hear your feedback

More information

Boost. Your. Brand. Creative ideas for promotional products, direct marketing, Print On Demand and more.

Boost. Your. Brand. Creative ideas for promotional products, direct marketing, Print On Demand and more. Boost Your Brand Creative ideas for promotional products, direct marketing, Print On Demand and more. Put our knowledge to work for you. After almost 30 years in the promotional marketing business, we

More information

your kid wants to play in the school band.

your kid wants to play in the school band. So your kid wants to play in the school band. (Uh oh. Now what?) How to find the best entry-level instrument possible (and have some fun in the process). A GUIDE FOR PARENTS AND EDUCATORS FROM NAPBIRT

More information

April 16-20 2014. Located at: Denver Mart Colorado

April 16-20 2014. Located at: Denver Mart Colorado April 16-20 2014 Located at: Denver Mart Colorado April 16-17, 2014 The BIG INDUSTRY SHOW is a business to business trade show for the smoke shop industry. Exhibiting at the BIG Industry Trade Show are

More information

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved.

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

Effective Employee Incentive Programs Bring Out The Best In Your Firm

Effective Employee Incentive Programs Bring Out The Best In Your Firm Effective Employee Incentive Programs Bring Out The Best In Your Firm By Lisa A. Rozycki 2006 All Rights Reserved An incentive program is a planned activity designed to motivate people to achieve predetermined

More information

BEST BUY SALES INDUCTION

BEST BUY SALES INDUCTION SELLING SKILLS BEST BUY SALES INDUCTION OBJECTIVES Ensure our employees have the confidence and competence to deliver the customer promise. Teach employees how to sell using Best Buy Selling Skills which

More information

Five Great Reasons to Consider Gift Checks

Five Great Reasons to Consider Gift Checks Gift Checks Online Press Kit Five Great Reasons to Consider Gift Checks Let s face it there s only so many ways to give someone a gift, and those options haven t changed much in decades. But Gift Checks

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

Introducing MoreSolds Premium Local Area Version. YOUR EXCLUSIVE PREFERRED VENDOR OPPORTUNITY and INVITATION

Introducing MoreSolds Premium Local Area Version. YOUR EXCLUSIVE PREFERRED VENDOR OPPORTUNITY and INVITATION The Easy-to-Use Online Contact Management and Software System for Real Estate Agents Introducing MoreSolds Premium Local Area Version The best way for your business to reach all of the real estate agents

More information

Attitudes Towards Digital Audio Advertising

Attitudes Towards Digital Audio Advertising Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes

More information

Bull s-eye! Planning and Delivering a Winning Marketing Campaign

Bull s-eye! Planning and Delivering a Winning Marketing Campaign Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation

10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation 10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation By Susan Clark Ten Steps to a Guaranteed Successful CRM Implementation

More information

Guide to Conference Sponsorship and Exhibit Opportunities

Guide to Conference Sponsorship and Exhibit Opportunities Guide to Conference Sponsorship and Exhibit Opportunities Build your brand; increase sales and market share through exhibits and sponsorships at AICPA Conferences. AICPA Conferences enable you to target

More information

Questions to Ask Yourself When Buying a New Home

Questions to Ask Yourself When Buying a New Home Questions to Ask Yourself When Buying a New Home When I start visiting homes, what should I be looking for the first time through? The house you ultimately choose to call home will play a major role in

More information

4999 Pearl East Circle, Ste. 102 Boulder, CO 80301 866.5.cloud9 www.cloud9living.com

4999 Pearl East Circle, Ste. 102 Boulder, CO 80301 866.5.cloud9 www.cloud9living.com 4999 Pearl East Circle, Ste. 102 Boulder, CO 80301 866.5.cloud9 www.cloud9living.com 4999 Pearl East Circle, Ste. 102 Boulder, CO 80302 866.5.cloud9 www.cloud9living.com Who We Are Founded in 2005 Named

More information

Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN

Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN The objective of this assignment is to develop a direct mail campaign for a Northern-VA business that

More information

Step 1: The problem: Your call center is hemorrhaging cash

Step 1: The problem: Your call center is hemorrhaging cash Tired of Wasting your Limited Budget on Hiring More Call Center Personnel? 5 Steps to Determine if your Organization Needs a SAP Service Management Portal In our modern age, it seems that you can do everything

More information

Safety Incentive Awards Guide

Safety Incentive Awards Guide Advertising Promotional Specialties Products and Safety Incentive Awards Guide Let DiVal brand your world a safer place. Phone Orders 800.343.1354 Fax Orders 716.874.4686 www. DiValSafety.com The Value

More information

Entrepreneur Systems: Business Systems Development Tool

Entrepreneur Systems: Business Systems Development Tool Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING

3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING 3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING AdClarity MEDIA INTELLIGENCE 3 Steps to Successful Digital Media Buying Are you an online marketer who needs to open up new lead generation channels fast? Do

More information

Best in Class Referral Programs

Best in Class Referral Programs Take your business to the next level Best in Class Referral Programs Lower cost per sale, Higher Retention, Increased Profits Free Sales and Marketing Audit Call 410-977-7355 Best in Class Customer Referral

More information

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani 7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project By Bruce Spiher & Tarun Gehani Table of Contents Introduction Page 3 Secret #1 Be clear what you want before you contact a

More information

PROMOTIONAL PRODUCT TRENDS & TIPS

PROMOTIONAL PRODUCT TRENDS & TIPS PROMOTIONAL PRODUCT TRENDS & TIPS Spring, 2015 In most parts of the country the bulbs are in full bloom, grass is turning green, and the threes are leafing out! This means that companies are gearing up

More information

Maximise event marketing performance with IP tracking

Maximise event marketing performance with IP tracking Maximise event marketing performance with IP tracking EVENT MARKETING IN 2013 Is event marketing outdated in the era of all things digital? Stats from the Marketingsherpa reports that 72% of B2B marketers

More information

Boosting your Sales Through Direct Marketing & Public Relations

Boosting your Sales Through Direct Marketing & Public Relations C&H Communications 2011 Boosting your Sales Through Direct Marketing & Public Relations By: Charbel El Khouri Marketing & Communications Consultant email: charbel.khouri@chcommunications.net Mob: +971-50-4612513

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Employee Recognition DIGITAL Rewards Program. Recognizing Your Most Valuable Resources with Digital Rewards

Employee Recognition DIGITAL Rewards Program. Recognizing Your Most Valuable Resources with Digital Rewards DIGITAL Rewards Program Recognizing Your Most Valuable Resources with Digital Rewards Why is an Employee Recognition program Important? Employee Recognition Make employees feel valued Foster pride about

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

DISPLAY BOOTH 88 THE TRADE SHOW FILE

DISPLAY BOOTH 88 THE TRADE SHOW FILE DISPLAY BOOTH 88 THE TRADE SHOW FILE TRADE SHOWS Trade shows are an opportunity to show your customers and potential customers what your company has to offer. It is important that you cover every detail

More information

The Sales Lead System

The Sales Lead System The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...

More information

March 20-21, 2015 Providence, RI Rhode Island Convention Center. JLC LIVE New England 2015 Sponsorship Opportunities

March 20-21, 2015 Providence, RI Rhode Island Convention Center. JLC LIVE New England 2015 Sponsorship Opportunities March 20-21, 2015, RI Rhode Island Convention Center JLC LIVE New England 2015 Sponsorship Opportunities , Rhode Island Sponsorships help drive traffic to your booth, build brand awareness, and help your

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

How to Increase Brand Awareness and Drive Qualified Booth Traffic at HITEC

How to Increase Brand Awareness and Drive Qualified Booth Traffic at HITEC Present How to Increase Brand Awareness and Drive Qualified Booth Traffic at HITEC Participant Learning Objectives: By the end Custom of this webinar, you will... 1. Learn how attendee behaviors have changed

More information

We are. Fun Facts. Promotional Products. Key Industry Data

We are. Fun Facts. Promotional Products. Key Industry Data We are Fun Facts Promotional Products Key Industry Data Fun Facts - Writing Instruments 3 50% rd Largest It s estimated that writing instruments are the 3rd largest promotional product category.* CS BIC

More information

WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY

WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY We help you reach the people you heal. WE ATTRACT QUALIFIED CLIENTS TO YOUR PROGRAM. WE CONVERT THEM INTO QUALIFIED LEADS. YOU CLOSE MORE BUSINESS. Our

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

2016 Sponsorship and Marketing Opportunities

2016 Sponsorship and Marketing Opportunities JOIN US IN SAN DIEGO FOR SAN DIEGO CONVENTION CENTER FEBRUARY 6-11, 2016 2016 Sponsorship and Marketing Opportunities PRESENTING PARTNERS PARTICIPATING PARTNERS Lobby Banners Starting at $5,000 Impact

More information

Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash

Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash Trophy value, desirability, and ease of program administration lead benefits. Number one in popularity for corporate incentives,

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

Building your case Step 1: Step 2: Step 3: Step 4: Step 5: Step 6: Step 7:

Building your case Step 1: Step 2: Step 3: Step 4: Step 5: Step 6: Step 7: Well, the show has successfully concluded. The trade show goals you and your team established aligned with those of the company, you determined how you were going to measure success, you designed and executed

More information

Engaging New Audiences

Engaging New Audiences OurState.com Engaging New Audiences Digital Media Kit Display Advertising Premium Promotions Newsletters Sweepstakes The Brand Our State magazine is North Carolina s premier statewide magazine devoted

More information

Derek What Is Authentic List Building?

Derek What Is Authentic List Building? How to Build a Super-Responsive Email List of Qualified Prospects that Continually Buy Your Products Using Authentic List Building Techniques That Work (all in a matter of weeks ) Derek What Is Authentic

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

PROMOTION AND MARKETING A Cliff s Notes Course in getting noticed By Kathye Quick

PROMOTION AND MARKETING A Cliff s Notes Course in getting noticed By Kathye Quick PROMOTION AND MARKETING A Cliff s Notes Course in getting noticed By Kathye Quick Marketing 101 - Websites Not only do you need a presence on the internet, you should be actively marketing on the internet.

More information

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

Promotional and Sponsorship Opportunities at Intersec 2013. 15 17 January, 2013. www.intersecexpo.com

Promotional and Sponsorship Opportunities at Intersec 2013. 15 17 January, 2013. www.intersecexpo.com Promotional and Sponsorship Opportunities at Intersec 2013 15 17 January, 2013 Dubai International Convention and Exhibition Centre, Dubai, United Arab Emirates www.intersecexpo.com Table of Contents Introduction...3

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

Introduction. Contest Execution Plan

Introduction. Contest Execution Plan Introduction Welcome to the Contest Funnel Formula, where we ll show our formula and process for running a high converting, revenue generating contest funnel. In this easy to follow document, you ll find

More information

Guide to Buyer Personas

Guide to Buyer Personas Guide to Buyer Personas A primer on creating and using buyer personas. http://breakoutroom.co Breakout Room Contents 3 7 11 What are buyer personas? How to create buyer personas Incorporating buyer personas

More information

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet?

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Executive summary In today s challenging business landscape, companies often find themselves striving to shrink expenses as

More information