Hashtag. #GWAlumni. Thank you for joining: Social Media Ideas for Small Businesses The webinar will begin shortly.
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1 Thank you for joining: Social Media Ideas for Small Businesses The webinar will begin shortly. If you are experiencing technical difficulties with Adobe Connect, please call Social Media Ideas for Small Businesses Presented by: James S. Walker, CCAS BA 07 July 28, pm 1pm EDT Hashtag #GWAlumni
2 About James S. Walker A Slight Evangelist *Socially Diverse *Seeking Diverse, Culture-Rich Conversations Online *Social Media & Linguistics *Bare Words, Bare Bones, True Culture *Social Media & Crisis Communications *Effective Communication When It Counts Our Discussion *Today we will focus on: *Steps for developing a Social Media Strategy *Ways to encourage sales and engagement via social media *Ideas for incorporating online networks into marketing and communications activities
3 Goals * Understanding the various ways to think about Social Media * Getting a few steps closer to execution for beginners * Refining the approach for active participants Participants Poll * What title best describes you? * Social Media Beginner * Social Media Intermediate Level * Social Media Expert Level * What type of business do you own? * Retail Industry * Consulting * Travel/Dining/Hospitality * Online/Social Media * Other What is Social Media?
4 What is Social Media Really? CULTURE - Social Media Mirrors Culture - Social Media Reflects Culture - Social Media Creates Culture What is Social Media in Practice? * For most...social Media is an EXPERIMENT. 1 st Step to Social Media Success * Creating REALISTIC (and Measurable) Goals
5 * Increasing sales * Driving Awareness Vague Goals Better Goals * Increasing sales of product XYZ among college students age * Driving awarenessamong parents of toddlers in New York City * Increasing the number of speaking opportunities at regional events Stop, Think * Are my goals realistic? No crazy guarantees? * Are my goals measurable? * How will I be able to measure success? Layers for Measurement Social Engagement General Engagement & Brand Interaction Core Audience
6 Things to Know About Your Audience * Who are they? * Why did they/should they choose you or your service? * What do they like or dislike about what you have to offer? * Where are they located? * How do they like to communicate with you? * What would they like to see from you in the future? With this information and a proper benchmark on current business activities, we re ready to begin campaign development. Social Activity = Serious Activity Participants Poll * How do you spend most of your time in social media - as it relates to your business? * Attracting New Customers * Engaging current customers * Sharing Company News * Building Your Brand
7 Why Small Business Owners Use Social Media Getting Started Considerations for Campaign Development * Develop Goals and Metrics * Map out participants and communities (Connections) * Listen (Research, Get the conversation pulse) * DIY (Do-It-Yourself, Develop Your Own Strategy) * Rules of Engagement (Plan for Managing Interaction) * Exit Strategy (Timeline, Transition, What s Next?) * Measurement & Evaluation Online Presence
8 Listen & Engage Listen & Engage Listen & Engage
9 Social Media & Customer Service * Local Burger Joint in Milwaukee, WI * Active on key social networks, made interactions their own * Ex. Hosting Bloody (Mary) Brunch tweetups * Ex. Facebook profile picture promos with branded, oversized beach chairs * Ex. Free Food for Foursquare Mayors Larger online communities, Media attention, Increase in on-site visits * The Ritz-Carlton Takes Its Concierge Mobile * Making good use of the Foursquare Tips function to provide recommendations to guests * Popular option among Foursquare users, as these Tips appear upon check-in * Great way to promote your business to people in the area
10 * At the Brooklyn Museum's Target First Saturdays, thousands of visitors enjoy free programs of art and entertainment each month from 5 to 11 p.m. * Socialize at exclusive meetups during the Museum's monthly gatherings with 1 st Fans: a socially networked membership * Benefits include exclusive meetups, skipping lines at movies and coat check. Resources Thank You! Social Media Ideas for Small Businesses GWebinars: Online Professional Development Series Blogger, Public Relations Professional, james.walker@prprescriptions.com #GWAlumni
8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10
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