Logo (vertical) Positive versions standard
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1 1.1 Logo 11
2 Logo (verticl) Positive versions stndrd The stndrd logo is the min logo of the Europen nd, s generl rule, should pper top centred on ll communiction mteril, documents nd products unless there is specil reson not to substitute the stndrd logo with the horizontl or mute vrition. CMYK for full-colour printing The Europen logo exists in 6 versions (positive nd negtive CMYK, Reflex Blue nd blck & white), ll of which re vilble in 6 different formts (i, eps, jpg, png, tiff nd pdf). All these formts re vilble on the Visul Identity Pge: comm/visul_identity/index_ en.htm Pntone EC Corporte Blue for 1-colour printing Blck for blck & white printing 12
3 Logo (horizontl) Positive versions The horizontl logo is substitute of the stndrd logo in cses when the pplicbility of the stndrd logo is constrined due to spce or esthetic resons. The cses identified so fr for the use of the horizontl logo re: Press Room bckdrops, signposting of buildings, e-mil newsletters, Fcebook timeline s prt of the top imge. CMYK The CMYK horizontl logo is designed for smll communiction medi such s mobile web, electronic newsletters, Fcebook pges, PowerPoint presenttions, etc. Pntone EC Corporte Blue Blck The Pntone Reflex Blue nd Blck versions of the horizontl logo re designed for specific printing on very smll communiction medi such s pens. These logos hve to be used with colours in 100 % to ensure ll elements of the logo re clerly visible. 13
4 Logo (verticl) Negtive versions CMYK Pntone EC Corporte Blue Blck Europen The gold version is n lternte version for 1 pms printing on colour pper/fbric. This is just n exmple, ny colours cn be used (see exmple pge 72 (lnyrds)). 14
5 Logo (horizontl) Negtive versions CMYK Pntone EC Corporte Blue Blck 15
6 Logo (verticl) Lnguge versions BG FR NL CS GA PL DA HR PT DE HU RO EL IT SK EN LT SL ES LV FI ET MT SV 16
7 Logo (horizontl) Lnguge versions BG IT CS LT DA LV DE MT EL NL EN PL ES PT ET RO FR SK GA SL HR FI HU SV 17
8 Logo (verticl) Typogrphy size, leding nd typogrphy To determine the size of the font to use in ny lnguge, we hve used the longest (Swedish) trnsltion kommissionen s reference. The text is justified to the left. 18 x 12 x 3 x 3 x 1 x Europeisk kommissionen Europen In 2005, designer Pnos Vssiliou creted PF Squre Sns Pro in his quest for true squre-like text typogrphy, which could blnce simplicity with vitlity nd strength, without compromising its chrcteristics s text typogrphy. The Europen hs further developed this originl font, by dding ll chrcters to cover the 23 EU lnguges plus lnguges of cndidte countries. This finl version of the font is clled EC Squre Sns Pro nd is the only typogrphy version The lower cse u tken from the word to the left determines the spce between the bseline of kommissionen nd the top line of the horizontl br. llowed for the Europen logo. It is used in Blck with 75% opcity for the CMYK logo nd 70% Pntone EC Corporte Blue for its 1 pms version, 100% for the blck & white version. Under the terms of the licence for EC Squre Sns Pro, the Europen cn grnt floting licences to externl contrctors nd communiction gencies working on projects. To cquire floting licence, plese contct the Visul Identity Tem of DG Communiction. EC SQUARE SANS PRO - MEDIUM bcdefghijklmnopqrstuvwxz bcdefghijklmnopqrstuvwxz
9 Logo (verticl) Proportion nd protection re! When used lone on white or colour bckground (on sttionery for exmple). The logo is unlterble nd indissocible in ll its component elements. For resons of integrity nd visibility, it should lwys be surrounded by cler spce, or protection re, which no other element (text, imge, drwing, figure...) cn infringe upon 1. Europen 1/12 of EC flg height Protection re of logo: no imges or typogrphy llowed within these limits. 1. The only exception to this rule is business crds. Given their smll size nd the very limited spce vilble, this protection re rule cnnot be followed. 19
10 Logo (horizontl) Typogrphy size, leding nd typogrphy In its horizontl version, the position of the verticl br depends on the length of the Europen trnsltions. The height of the verticl br is equl to the height of the flg. The distnce between the right side of the flg nd the left side of the Berlymont lines determines the spces before nd fter the words Europen (see below in yellow). 12 x 18 x 4 x 4 x Europen Logo (Horizontl) Proportion nd protection re Europen Protection re of logo: no imges or typogrphy llowed within these limits. 20
11 Logo Proportion nd protection re! The flg of the Europen logo must lwys be centred on the pge s shown below. bleed of pge! No text is llowed in the protection re nd the picture cnnot infringe upon the logo. 21
12 Logo Minimum sizes nd lterntive uses Due to legibility nd visibility constrints nd in order to void the moiré tht could occur in hlftone reproduction of the grphic element, the recommendtion is not to reproduce ny of the CMYK nd Pntone EC Corporte Blue logos in size smller thn 25 mm. The Blck logo, hving no screen, is more legible. It cn therefore be reproduced in smller size. However, the recommendtion is not to go below 20 mm. 25 mm 25 mm 20 mm! ALTERNATIVE USES OF LOGO The CMYK horizontl logo is designed for smll communiction medi such s web mobile, electronic newsletters, Fcebook pges, PowerPoint presenttions, etc. When spce is limited in terms of height (for exmple, USB keys, bllpoint pens, etc.), horizontl versions of the logo re vilble in ll formts nd colour versions. These logos hve to be used with colours in 100% to ensure ll elements of the logo re clerly visible. When the technique does not permit the correct printing of the logo or could corrupt the grphicl integrity of the logo, you re dvised to print only the Europen nme in EC Squre Sns Pro with the verticl br on the right. This version is n lterntive version for 1 pms printing on colour pper/fbric. This is just n exmple, ny colours cn be used (see exmple p. 72 (lnyrds)). The Europen logo exists in mute version, to be used on multilingul products only. The Europen nme in its vrious trnsltions will be positioned on the bottom prt of the cover pge bove the footer box. (See p. 74 nd 153) The mute version of the logo could not be used with the nme of the Europen integrted in the document. 22
13 Logo mute version exmples The mute logo is vrition which ws developed to llow multilingul use of the logo nd when the nme of the cnnot pper s prt of the logo due to technicl constrints. The use of the mute logo should be limited to the following cses: e-mil signtures, multilingul publictions (when more thn two lnguges re used within one publiction), Eurolook nd Legiswrite documents (where genertion of the nme of the is predefined by the softwre rchitecture), the templte of the Citizen s Summry nd on certin templtes of the Spokespersons Service 23
14 Logo mute version exmples COMMISSION EUROPEENNE DIRECTION GÉNÉRALE INFORMATIQUE Direction B - Systèmes d'informtion Systèmes d'informtion pour l gestion des ressources humines Bruxelles, le 22 février 2012 Risk Assessment/BA EUROPEAN COMMISSION Brussels, XXX [ ](2012) XXX drft NOTE A L'ATTENTION DE TOUS Lorem ipsum dolor sit met, consectetuer dipiscing elit. Mecens porttitor congue mss. Fusce posuere, mgn sed pulvinr ultricies, purus lectus mlesud libero, sit met commodo mgn eros quis urn. Nunc viverr imperdiet enim. Fusce est. Vivmus tellus. Pellentesque hbitnt morbi tristique senectus et netus et mlesud fmes c turpis egests. Proin phretr nonummy pede. Muris et orci. Aenen nec lorem. In porttitor. Donec loreet nonummy ugue. REPORT FROM THE COMMISSION [mndtory element] Suspendisse dui purus, scelerisque t, vulputte vite, pretium mttis, nunc. Muris eget neque t sem venentis eleifend. Ut nonummy. Fusce liquet pede non pede. Suspendisse dpibus lorem pellentesque mgn. Integer null. Donec blndit feugit ligul. Donec hendrerit, felis et imperdiet euismod, purus ipsum pretium metus, in lcini null nisl eget spien. Donec ut est in lectus consequt consequt. Etim eget dui. Aliqum ert volutpt. Sed t lorem in nunc port tristique. Proin nec ugue. Quisque liqum tempor mgn. Pellentesque hbitnt morbi tristique senectus et netus et mlesud fmes c turpis egests. Nunc c mgn. Mecens odio dolor, vulputte vel, uctor c, ccumsn id, felis. Pellentesque cursus sgittis felis. EN européenne, 1049 Bruxelles, BELGIQUE - Tél Bureu: Tél. ligne directe Fx européenne, 2920 Luxembourg, LUXEMBOURG - Tél EN EN Europen Citizens Summry EUROPEAN COMMISSION Press Relese Plce, Dte Heding1 Heding1 Questions Questions Body Heding2 Body Bullet point Bullet point Link Questions Questions Questions Contcts : Nme Surnme (+ 32 X XXX XX XX) Nme Surnme (+ 32 X XXX XX XX) IP/XX/XX 24
15 Logo Colours CMYK C M Y K R G B # C M Y K R G B # ffed00 C M Y K R G B # c5c6c8 C M Y K R G B # Pntone EC Corporte Blue EC Corporte Blue 100 % EC Corporte Blue 30 % EC Corporte Blue 70 % Blck Blck: 100 % 25
16 Logo Dos nd Don ts Modifying the logo in ny wy is bsolutely prohibited. There should be no reson to do so under ny circumstnces, s it will be provided in ll its different versions nd formts. Here re few exmples of wht not to do. Europen No outline is llowed for the grphic element or for ny other component of the logo. Europen Modifying the proportions of the logo is not permitted. Europen Wrong flg the new Europen flg is modified version of the Europen Union flg. Europen Wrong colour for the grphic element in the CMYK version, it must be in Blck, 30 %. Europen The position of the flg cnnot be chnged in ny wy. The spce must be respected. Europen Wrong font used for the Europen text use only EC Squre Sns Pro Medium. When the logo is plced on coloured bckground, thin white line surrounds the EU flg, in order to seprte it from the bckground. EUROPEAN COMMISSION Using upper cse insted of lower cse is not llowed. When the logo is plced on coloured bckground, you must insert the negtive version of the logo to ensure the lines re clerly visible. 26
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