Small Business Management Certificate Program

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1 Small Business Management Certificate Program This unique Small Business Management Certificate program offers around 20 hours of online learning, addressing key topics such as finance, marketing, customer service, operations, leadership, performance development and team building to name a few. There are four areas of training. 1. Focus on the Basics Basic Business Finance (3 modules) Managing Your Cash Financing Your Business Basics of Business Finance Understanding Financial Statements Marketing (1 module) Marketing Basics 2. Focus on the Customer Marketing (3 modules) Marketing Opportunities The Marketing Mix Marketing and Customer Service Customer Service (6 modules) Introduction Understanding Why People Do What They Do Feelings: Customer Care - Part One Understanding the Effects of Positive and Negative Communications Feelings: Customer Care - Part Two The Art of Satisfying Customers 1

2 Small Business Management Certificate Program 3. Focus on Management Strategic Management (2 modules) Enabling the Next Generation Enterprise Implementing Self-Directed Work Teams Management of Information and Operations (2 modules) Introduction to IT Consulting Introduction to Operations Management 4. Focus on Business Issues Privacy (1 module) Primer on Privacy Going Global (2 modules) Primer on International Trade An Introduction to International Trade Series on Work Skills (4 modules) Effective Communication Effective Leadership Delegating I Delegating II 2

3 Small Business Health and Safety Certificate Program This comprehensive program provides managers, supervisors and workplace health and safety champions in small business with an in-depth understanding of health and safety in Canada. Participants will learn about their rights under health and safety legislation, how to meet their regulatory compliance responsibilities, and how to foster a health and safety culture by systematically addressing common health and safety concerns in their workplaces. The program includes 21 hours of online training in 11 courses, each with an exam. All course exams must be passed to achieve an overall certificate of completion for the program. There are eleven areas of training. Health and Safety for Managers and Supervisors Workplace Inspections Accident Investigation Developing an Occupational Health & Safety Program Violence in the Workplace: Establish a Prevention Program Hazard Identification and Risk Assessment Health and Safety Committees WHMIS for Managers and Supervisors Office Ergonomics Manual Materials Handling MusculoSkeletal Disorders [MSDs]: Prevention 3

4 Small Business Human Resources Certificate Program The Human Resources Certificate program offers around 25 hours of online learning for small business, addressing key topics such as recruitment, staff compensation and benefits, leadership, performance development and team building to name a few. There are four areas of training. Area 1: Recruitment Job Candidate Interviewing Selecting Top Talent Hiring, Managing and Terminating Area 2: Compensation and Benefits Compensation and Benefits Planning for Small Business Area 3: Training and Development Introduction to Leadership Personal Leadership The Vision of Leadership Leading Your Resources Empowering Your People Effective Performance Feedback Delivering Effective Feedback Doing Performance Reviews Delegation Establishing Performance Goals and Expectations Mentoring for Improved Performance Delegating I Introduction to Training How Adults Learn Training Tips & Techniques Area 4: Employee Relations Conflict Management Running Effective Teams Problem Solving: The 5 Steps Communicating as a Team Harassment Prevention Training for Managers and Supervisors Your Exit Strategy Valuing Your Business Getting the Most for Your Business 4

5 Small Business Marketing and Sales Certificate Program This 20.5 hour small business program offers a wide scope of information, ranging from Internet basics to both fundamental and complex marketing concepts, teaching you how to properly research and target your e-marketing initiatives. It addresses selling and communication techniques to help grow your prospect base and teaches you how to sustain and improve your valuable customer relationships. You will also learn about commonly-used Social Media platforms and the significance of each in a marketing context. There are three areas of training. Section 1: Marketing Marketing The program will provide a fundamental understanding of marketing, including the basic marketing concepts and a working definition of marketing, then go on to explore in detail marketing opportunities, the marketing mix or the four Ps (price, product, promotion, and place), market research, target marketing, and customer service. Social Media Marketing In this online course we will discuss Social Media and the role of Social Media Marketing; we will identify commonly-used Social Media platforms and explain the significance of each in a marketing context; and we will discuss the various aspects of developing a Social Media Marketing plan. Fundamentals of Web-Based Marketing Learn the basics of online marketing so you can properly promote your products or services and increase traffic to your web site. Creating Valuable Customer Relationships Good customer relations are a key success factor in any business. This module will help you discover the advantages to you and your customers of reaching out to each other and communicating openly. Section 2: Sales Sales Skills Successful sales begin and end with the basic essentials! Topics include sales basics and cold calls, business finance basics, goal setting and how to recognize and avoid burnout so you can achieve a balance and stay on track. Section 3: Personal Skills Development Personal Skills Personal qualities such as empathy and enthusiasm and personal skills such as communication are as important to your success as any sales techniques. With this in mind, we include this third section of training called Personal Skills Development. THESE Programs are powered by 5

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