Advertising That Grows Your Business.

Transcription

1 Advertising That Grows Your Business. SOCIAL Who We Are LOCAL We re a directional marketing agency that got our start in 1963, selling advertising for the original search engine... MORE >> SEARCH CONNECT What We Do MOBILE We connect local customers to national brands through lead-generation advertising. We combine... MORE >> How We Do It For 50 years, we ve been studying and working at the local level to drive highly qualified leads... MORE >>

2 WHO WE ARE WHAT WE DO HOW WE DO IT Who We Are We re a directional marketing agency that got our start in 1963, selling advertising for the original search engine Yellow Pages. Today, WE CONNECT QUALIFIED, LOCAL CUSTOMERS TO NATIONAL BRANDS THROUGH INTEGRATED DIGITAL MEDIA, including local organic listings, mobile, social and paid search advertising, as well as traditional media like Yellow Pages. Our professionals act as an extension of your sales and marketing team, providing customized, boutique service focused on your success. Our goal: to make sure your advertising is present when and where customers search. > Among the largest directional marketing agencies in North America > Offices in Peoria, Atlanta, St. Louis, Toronto & Montreal > 22 Fortune 100 clients > 215 employees with a nine-year average tenure > Unparalleled client satisfaction scores & retention rates > Best Places to Work in Illinois winner in 2008 & 2010

3 WHO WE ARE WHAT WE DO HOW WE DO IT What We Do We connect local customers to national brands through lead-generation advertising. We combine wisdom with technology to create best-in-class directional solutions in local, social, mobile and search marketing. Our solutions preserve brand integrity and Be where customers are looking. Online Listings & Profile Management Promote your business online. Paid Search Search Engine Optimization Yellow Pages increase visibility as they connect you with ready-to-buy local customers whenever and however they search. LOCAL SEARCH CONNECT SOCIAL MOBILE Create online word of mouth. Presence & Promotion Customer Loyalty Reputation Management RESPONSE Testing & Monitoring Reach customers on the go. Mobile Advertising & Text

4 WHO WE ARE WHAT WE DO HOW WE DO IT How We Do It For 50 years, we ve been studying and working at the local level to drive highly qualified leads to our clients doorsteps. Over time, we ve learned a lot about leveraging the unique attributes of each market, helping you maximize owned media and keeping up with rapid advances in technology. We re the largest certified marketing representative in the Yellow Pages industry. DID YOU KNOW? : Nearly eight out of 10 Americans still turn to the Yellow Pages print and Internet to find local products. Go > MEDIA PLANNING : Each market has its own DNA. We study its attributes at a granular level, then combine this intelligence with your budget and ROI requirements to create a tailored media plan. OWNED & EARNED MEDIA ADVOCACY : Search advertising shouldn t stand alone. We help you build a robust foundation of owned and earned media, then support it with evidence-based paid media. BUSINESS INTELLIGENCE : You need data to understand if your advertising is working. We deliver it on demand in an actionable format you can use to make informed decisions. TECHNOLOGY : While we focus on strategy development, our network of best-in-class technology partners manages tactical implementation staying current on the latest advances and providing round-the-clock monitoring and maintenance of your advertising. ACCESS : Velocity our online program management system gives you easy access to your accounts, performance reports, industry research and response measurement data on your time schedule.

5 WHO WE ARE WHAT WE DO HOW WE DO IT Be where customers are looking. When consumers search for products and services online, they re looking locally just a few miles from where they live and work. That s why your locations need to be listed accurately across the search engines and directories they re using. Accurate listings build exposure, add credibility, help rankings and can turn searchers into customers. We work with you to discover the ins and outs of your local markets and develop an effective online listings strategy based on your ROI goals. CASE STUDY : Learn how we helped an insurance company improve local listings accuracy by 22% and boost search engine exposure by 300%. Go > LIST : Scrub, optimize and distribute your database file to thousands of local search engines improving search volume. FIND : Make sure local customers know you re in their area increasing click-thru rates. CONTACT : Add robust content to each listing to entice potential customers to connect maximizing conversions.

6 WHO WE ARE WHAT WE DO HOW WE DO IT Create online word of mouth. Internet users spend three times more minutes on blogs and social networks than on . Just ask your kids. To make the most of this phenomenon, we identify where your likely customers are, figure out how best to connect with them and tie social into your overall objectives and marketing mix. We can get you started with a simple Facebook or Twitter page or develop a total social media optimization strategy to drive your marketing messages to connected consumers. GET CONNECTED : See how we re practicing what we preach by exploring our Facebook page. Go > COMMUNICATE : Find your customers, listen to what they re saying and engage in conversation building relationships with followers. PROMOTE : Support user-generated content, contests, ads, sweepstakes and sponsored stories growing your customer base. BUILD AWARENESS : Keep messaging consistent and integrated with off-line campaigns strengthening your brand.

7 WHO WE ARE WHAT WE DO HOW WE DO IT Reach customers on the go. Mobile marketing connects national brands and local merchants with target markets using personalized messages based on a user s actual location. Most times, mobile use occurs on-the-go when consumers are often closer to making a purchase. Mobile marketing drives engagement, enables personalization and ensures you re promoted at the right time. We can help you develop a stand-alone mobile campaign or even more effective integrated mobile strategies that play off your other powerful interactive efforts. LEARN MORE : What s read 90% of the time within three minutes of delivery? Text messages. Discover the benefits of mobile texting. Go > LOCATE : Place your businesses in local directories, search sites, maps and navigation apps engaging potential customers. INTERACT : Analyze customer retention goals and build mobile campaigns that drive loyalty triggering repeat purchases. ARRIVE : Connect with customers at the perfect time, so they can instantly get to your business capturing incremental sales.

8 WHO WE ARE WHAT WE DO HOW WE DO IT Promote your business where people search. When consumers look for products and services, they use all kinds of online and offline resources. Because these consumers are ready to buy, it s not enough just to be listed you need to be found through the strategic use of paid search, search engine optimization (SEO) and Yellow Pages. Integrating and leveraging the strength of each helps you connect with consumers no matter how they re searching. We analyze local markets, understand business needs and develop campaigns that perform and exceed your ROI goals. CASE STUDY : Learn how we helped a national retailer implement a search campaign that increased click-thru rates by 343% while reducing cost-per-click. Go > CLICK : Place national or local ads on major search engines and get highly qualified leads converting clicks into buys. TARGET : Use targeted keywords to ensure your website and online assets are indexed properly and rank highly bringing your brand to the top. PLACE : Advertise in local online and print Yellow Pages directories so ready-to-buy consumers can find your locations building a high-profile presence.

9 WHO WE ARE WHAT WE DO HOW WE DO IT Monitor your ROI in real-time. Measuring the calls or clicks your ads generate is the best way to determine if you re making wise advertising investments. By placing a unique URL or phone number on any advertising you use Internet, Yellow Pages, direct mail, outdoor or broadcast we can track who s viewing what and when, where and how they re doing it. Then, using that data, we can make evidence-based recommendations on the best ways to enhance your campaign. LEARN MORE : Real-time data puts you in the know. Find out how to better allocate your dollars into effective media campaigns. Go > MEASURE : Add your sales data to response measurement data calculating ROI more accurately. TRAIN : Use recorded calls to develop sales and service training improving customer service and sales conversion. OPTIMIZE : Identify trends and set benchmarks as part of a continuous improvement process connecting strategy to performance.

10 WHO WE ARE WHAT WE DO HOW WE DO IT Contact us. LOCATIONS Toronto Montreal Corporate 222 NE Monroe, 8th Fl Peoria, IL Peoria Atlanta 7840 Roswell Rd, Bldg 100 Atlanta, GA St. Louis St. Louis 222 S Central Ave, Ste 625 St. Louis, MO Atlanta Toronto 2 Lansing Sqr, Ste 800 Toronto, ON M2J 4P Montreal 18 Avenue Papineau, Ste 100 Candiac, QC J5R 5S Stay connected. SEARCH. CONNECT. PERFORM. HOME < PREVIOUS :