Challengesin Berlin Tourism

Transcription

1 July, 31th 2015 Challengesin Berlin Tourism Prof. Dr. Frank Schaal EBC Hochschule Berlin

2 Berlin Boomingin Tourism!

3 Berlin: Highscore year ,4 % morenightsthanin 2011 Source: VisitBerlin 2013

4 Berlin today: No. 3 in Europe Nights in 2014 Source: TourMIS March 9th, 2015

5 Nights and number of visitors from Germany and abroad national international nights visitors total Source: Statistisches Landesamt Berlin-Brandenburg 2015 average duration stays: 2.4 days International tourists: 43 %

6 Berlin nights distribution on months in thousand national international Berlin 2015: 30 millions? Source: Statistisches Landesamt Berlin-Brandenburg 2015

7 Berlin nights distribution on months in selected years since 1992 in million Source: Statistisches Landesamt Berlin-Brandenburg 2015

8 Top 10 International Visitors in 2014 Great Britan Italy USA Netherlands Denmark Spain France Switzerland Russia Sweden Source: Statistisches Landesamt Berlin-Brandenburg 2015

9 The number of congresses and events has increased in the last 10 years by 47 percent Million participants 7 million nights 131,200 events Average duration 1.9 days 82 % of these participants are German citizens Source : HPI 2015 hotels.com

10 Very important in Berlin Tourism: MICE (Meetings, Incentives, Conventions, Events) Number of Congresses and Participants Participants Congresses Source: Statistisches Landesamt Berlin-Brandenburg 2015

11 Guest per day, days by year Every day around there are 500,000 guests in Berlin Theyspend182 milliondayshereper year Source: Statistisches Landesamt Berlin-Brandenburg 2015

12 Hotel prices in international comparison Advantage: Berlin! Quelle: HPI 2014 hotels.com

13 Hotels in Berlin Prepared for the future Berlin, June 2015 Berlin has one of the most modern hotel landscape in Europe. From luxury segment up in the low-budget range : Berlin-visitors currently can choose >> around 135,000 beds in 794 establishments The new hotels are increasingly relying on attractive offers >> fitness and spa and swimming pool, elegant restaurants and bars The range of large and modern meeting and conference areas continues to increase. Especially in the middle and the City West are new hotels in the trend: More than 1,300 new rooms are being built here. Quelle: VisitBerlin 2015

14 Hotels in Berlin Prepared for the future Beds all in all Hotels, Hotel Garni, Guest Houses etc. Youth Hostel / Hostels etc. others utilization Quelle: Statistisches Landesamt Berlin-Brandenburg 2015

15 New Hotels in Berlin Prepared for the future Berlin, Motel One hotel tower Upper West-House with 582 new rooms will be opened in 2017 Berlin: 29 projectswithall in all ca. 5,300 new rooms Quelle: VisitBerlin 2015 In fall 2015 the Titanic Hotel Group will open its third hotel in Berlin, the Titanic Business Berlin. At the inner city district Mitteone of the most contemporary congress and business hotels in Berlin is currently arising: 389 rooms and suites

16 New Hotels in Berlin Prepared for the future Open since March 2015: Titanic Deluxe Berlin, 208 new rooms and suites, ***** Open in summer2015: Grimm`s, 110 newroomsandsuites, ***s Open in August 2015: Amano Grand Central, 250 new rooms and suites, ****s Open in fall 2015: RiuPlaza Berlin, 357 newroomsandsuites, ****s Open in fall 2015: Meininger Hotels, 206 rooms/ 704 beds Open in 2017: extensionestrelhotel Berlin, Hotel tower(176 meters), 46 levels, 814 rooms, new convention hall (will open September 2015) Open in 2017: Motel One Alexanderplatz, 708 rooms >>> some more projecs in process Quelle: VisitBerlin 2015

17 What do Visitors spend for tourism? Average Spendings per day Overnight stay Visitors Day trip Visitors MICE Visitors

18 Berlin Trading Companies love Tourism Spending per purchase Many tourists come to shop See thetop 5: Chinese 594 Ukrainean 430 Russian 366 US-Citizen 338 Arab 331

19 Closed Shops on sundays? International tourists are distraught >> Time to move into international standards

20 Problems with tourism A crisis ahead?

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23 Thank you very much for your attention! EBC Hochschule Berlin new location in September 2015: Berlin Schöneberg / Hauptstraße 27 University of Applied Sciences