The Bridge To Luxury (TBTL) European Research List 2015, 2nd semester

Transcription

1 Products Perception Consumption ll that is users might not be gold: How labeling products as userdesigned backfires in the context of luxury fashion brands, Journal of, 77 (September): 75-91, 2013 (with D. Dahl, C. Fuchs, and E. Prandelli) Hudders, Vegas, NV L., (USA)). Pandelaere, M., & Vyncke, P. (accepted). The Meaning of Luxury Brands in a Democratized Luxury World. International Journal of Market Research Researcher First Researcher Last WU (Wirtschaftsuniversität Wien) Austria Martin Schreier Professor Department für Institut für - Management Welthandelsplatz 1, Gebäude D2, Eingang A 1020 Wien Conspicuous consumption through the eyes of a low materialist Driesmans K, Lens I, Warlop L, Pandelaere M, 2012, Society for Consumer Psychology (SCP) Annual Winter Conference (Las KU Leuven Belgium Luk Warlop Professor FEB (Faculty of Economics and Business) Naamsestraat 69 - bus Leuven België Ghent University Belgium Mario Pandelare Professor Faculty of Economics and Business, Dept. of Tweekerkenstraat 2, 9000 Gent martin.schreier@wu.ac.at hreier/ Luk.Warlop@kuleuven.be - op Mario.Pandelaere@ugent.be Reputation risk management, corporate reputation, management of luxury, luxury firms Hudders, Toward a Taxonomy L. & Pandelaere, of Key M. University of Liege Belgium Riguelle Teaching and research Success Factors for SME s in a assistant - PhD Changing Environment: the case Candidate of the Luxury Industry F Riguelle, D Van Caillie The 12th IAMB Conference HEC-Management School of the University of Liegem, N rue Louvrex Liège france.riguelle@ulg.ac.be How Is Having Intellectual a Taste Capital of Luxury a Good Idea? How Use vs. Ownership of Luxury Products Affects Satisfaction with Life. The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy Consumption, Culture and Commerce China Digital Asia Social Media Retail Luxury Strategy: Assembling Charisma through Art and Magic Dion, D. & Arnould, E In : Journal of Retailing. 87, 4, p p. HEINE Dion, D. Klaus, & Arnould, GUTSATZ E Michel The (2015). Luxury Brand Building in China : Eight Case Studies & Eight Lessons Learned. Journal of Brand Management, 22 (3). Ghent University Belgium Liselot Hudders Assistant Professor Department of Communication Sciences Korte Meer , 9000 Gent University of Southern Denmark Denmark Eric Arnould Professor Campusvej 55 DK-5230 Odense M EM Lyon Klaus Heine Assistant Professor 23 Avenue Guy de Collongue, Écully, Frankreich HEINE Klaus, GUTSATZ Michel (2014). LEE Chang Luxury Han, Brand KO Eunju, Building in EM Lyon Michael Phan Associate Professor 23 Avenue Guy de Collongue, TIKKANEN Henrikki [et alii] Écully, Frankreich (2014). mix and customer equity of SPA brands : Cross-cultural perspectives. Journal of Business Research, 67 (10). "Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation" (A. De Bruyn, S. Prokopec), Journal of Consumer Psychology ESSEC Business School Sonja Prokopec Associate Professor Av. Bernard Hirsch B.P Cergy Pontoise Cedex liselot.hudders@ugent.be bers/liselot-hudders/ eric@sam.sdu.dk / l/en/persons/eric- arnould(e3d06f7d a56- bd6f-293a53391eec).html Professors/Klaus-Heine# - Professors/Klaus-Heine lyon.com/en/faculty- research- - education/faculty- research/international-business- research/international- business- school-professors/permanentschool- professors/permanent- Professors/Michel-PHAN Professors/Michel- PHAN prokopec@essec.fr - orscv/showcv.do?keyurl=sonjaprokopec# "Coram Populo?In the (c) The Bridge To Luxury Page 1

2 Luxury Brand Managament and, Consumption and shopping attitudes towards luxury products, Anthropology of Powerful Brands; Brands Relations with ; Consumer The luxury Culture strategy and its implementation beyond the luxury market (Healthcare, HiTech, etc.) Country branding management strategies Adapting the luxury strategy to "Preserving Luxury Exclusivity Through Arts", in :, The Management of Luxury, Berghaus, B., Mueller-Stevens, G., Reinecke, S., editors, September 2014, , (with I. Valek ) "Luxury Brands Online and Offline: The Case of French Brands" (S. Nyeck), The European Retail Digest, Jan 2004, Issue 41 Scientific Articles "Quelle valeur pour la marque?", Revue Française de Gestion, 2011, n , pp EM Strasbourg Business School Claude Chailan Associate Professor EM STRASBOURG BUSINESS SCHOOL 61 AVENUE DE LA FORÊT- NOIRE F STRASBOURG CEDEX ESSEC Business School Simon Nyeck Associate Professor, Department Academic Director MBA International Luxury Brand Management - Co- Chair Diversity and Performance HEC Paris Vincent Bastien Affiliate Professor HEC Paris "Une stratégie de luxe pour la sustainable Digital marketing development and social -", Revue Française de HEC Paris Gachoucha media marketing in fashion and Geraldine luxury Fashion and luxury brand and product management ESSEC Business School Av. Bernard Hirsch B.P Cergy Pontoise Cedex Kretz Affiliate Professor HEC Paris claude.chailan@emstrasbourg.eu - ulty/claude-chailan kjsp nyeck@essec.fr - on-nyeck Research/Faculty- Directory/KRETZ-Gachoucha- Geraldine Innovation Management Luxury CSR & Brand StrategyNew Concepts and New Methods in Communication "Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?", Forthcoming, Journal of Product Innovation Management, (in coll. with D. G. MARKOVITCH, J. H. STECKEL, HEC Paris Anne Michaut-Denizeau Affiliate Professor HEC Paris D. "The PHILIP, future W. of luxury: M. TRACY). Challenges HEC Paris Jean-Noel Kapferer Emeritus Professor HEC Paris and opportunities", Journal of Brand Management, April 2015, vol. 21, n 9, pp Research/Faculty- Directory/MICHAUT-DENIZEAU- Anne Research/Faculty- Directory/BASTIEN-Vincent, Research, Retailing "Does luxury have a minimum price? An exploratory study into Retail consumers' luxury psychology strategy: of luxury assembling charisma through art and magic D Dion, E Arnould Journal of Retailing 87 (4), ) Sorbonne University Delphine Dion Associate Professor 1, rue Victor Cousin Paris dion.iae@univ-paris1.fr /facultyaresearch/mmss/44- mmss/29-delphine-dion Social Media Power Ombre, Tie-Dye, Splat Hair: Trends or Fads? Pull and Push Social Media Strategies at L Oréal Paris, June 2014 (Case Studies) INSEAD David Dubois Assistant Professor Europe Campus Boulevard de Constance Fontainebleau david.dubois@insead.edu search/faculty/profiles/ddubois/ Social Media Sustainability Power gets the Job: Priming Power KIM, Jae-Eun, Improves LLOYD, Interview Stephen EDHEC Business School, Nice & CERVELLON, Marie-Cécile, campus Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement, Journal of Business Research (2015), online advanced Marie-Cécile Cervellon Professor 24 avenue Gustave Delory CS Roubaix Cedex 1 - mariececile.cervellon@edhec.edu kjsp (c) The Bridge To Luxury Page 2

3 Strategie Consumer A. FERRAND., L ;, ROBINSON et P. VALETTE-FLORENCE, (2010) The Intention-to- Repurchase Paradox: A Case of the Health and Fitness Industry, Journal of Sport Management, 2010, 24, Bookhagen, A.; Herhoffer, P.-A.: Bausteine einer Luxusmarkenstrategie. In: Journal International Verlag (Hrsg.), LBR - Luxury Business Report Vol. 2, Juni 2013, S Digital Luxury Kluge, P.N./ Fassnacht, M. (2015): Selling Luxury Goods Online: Effects of Online Accessibility and Price Display, in: International Journal of Retail and Distribution Management, Vol. 43, No. 10/11, forthcoming WHU - Otto Beisheims School of Management, Fassnacht, M./Scharwey, A. WHU - Otto Beisheims School of Luxury Customers, Luxury Sales (2015): Social Distance in Luxury Management Employees, HR, Recruiting Customer Salesperson Relationships, in: Bartsch, S./Blümelhuber, C. (Hrsg.): Always Ahead im, Festschrift für Prof. Dr. Anton Meyer, Hennigs, Wiesbaden: N.; Wiedmann, Gabler, K.-P.; S. Klarmann, Ch.; Behrens, St.; Jung, J.; Hwang, C.S. (2015): When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Luxury Brand Managament and Sustainability Experience Grenoble I.A.E. Pierre Valette-Florence Professor I.A.E 525 avenue centrale B.P Grenoble Cédex 9 Munich Business School Germany Andrea Bookhagen Professor Elsenheimerstr. 61, München, GERMANY Pierre.Valette-florence@iaegrenoble.fr +49(0) info(at)munich-businessschool.de Andrea.Bookhagen@munichbusiness-school.de Pierre-Valette-Florence-46.html - endetails.html?no_cache=1&dozen t_id=47#puplikationen Germany Philipp Nikolaus Kluge PhD Student Burgplatz 2, Vallendar philipp.kluge@whu.edu +49 (0) Germany Annabelle Scharwey PhD Student Burgplatz 2, Vallendar Annabelle.Scharwey@whu.edu Leibniz Universität Hannover Germany Klaus-Peter Wiedmann Professor Gottfried Wilhelm Leibniz Universität Hannover Welfengarten Hannover Korea. Hennigs, Luxury N./Wiedmann, Research K.- Journal, Leibniz Universität Hannover Germany Stefan Behrens Research Assistant Gottfried Wilhelm Leibniz P./Klarmann, C./Behrens, S. Universität Hannover (2013): Sustainability as Part of Welfengarten 1 the Luxury Essence: Delivering Hannover Value through Social and Environmental Excellence, in: Journal of Corporate Citizenship, Luxury Brand Perception Brand Managament and Hennigs, Issue 52 (December N./Wiedmann, 2013), K.- pp. P./Klarmann, C./Behrens, S. (2013): Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence, in: Journal of Corporate Citizenship, Luxury Brand Managament and Baumgarth, Issue 52 (December C.; Kelemci 2013), pp. Arts Branding Personal Selling Schneider, G.; Ceritoglu, B. (2008): Are luxury brands really that strong? An empirical investigation into the benefits and brand strengths of basic, premium and luxury brands in Leibniz Universität Hannover Germany Nadine Hennings Assistant Professor Gottfried Wilhelm Leibniz Universität Hannover Welfengarten Hannover Hochschule für Wirtschaft und Recht Berlin wiedmannm2.uni-hannover.de behrens@m2.uni-hannover.de Germany Carsten Baumgarth Professor Campus Schöneberg Haus E cb@cbaumgarth.net Raum 2.17 Badensche Straße Berlin ssor/ Turkey, Personal in: Selling Iktisadi for ve Luxury Idari Ruhr-Universität Bochum Germany Sascha Alavi Post Doc Universitätsstraße 150 Brands: The Effect of Cognitive Bochum and Affective Influence Strategies on Customer Value Perceptions (2013, with Michael Mauer and Sascha Alavi), in: Wiedmann, Klaus-Peter and hennigs@m2.uni-hannover.de sascha.alavi@ruhr-unibochum.de uni- bochum.de/marketing/team/sas cha- alavi.html.de (c) The Bridge To Luxury Page 3

4 Personal Selling for Luxury Ruhr-Universität Bochum Germany Jan Wieseke Professor Universitätsstraße 150 Brands: The Effect of Cognitive Bochum and Affective Influence Strategies on Customer Value Perceptions (2013, with Michael Mauer and Sascha Alavi), in: Brand Identity Wiedmann, Burmann, C./Schade, Klaus-Peter M./ and Kleine- University of Bremen Germany Christoph Burmann Professor Hochschulring 4, Bremen Kalmer, B./Hemmann, F. (2012): Identitätsbasierte Führung von 7-prof-dr-habil-christophburmann Luxusmarken Eine Analyse am Beispiel von Bugatti und Maybach, in: Review St. Gallen, 2012, Ausgabe 1. Luxury Goods - University of Kassel Germany Taylan Urkmez Research Fellow Wirtschaftswissenschaften Fachgebiet Internationales Direktmarketing Mönchebergstraße 1 D Kassel taylanurkmez@hotmail.com onen-fachgebiete/wagner-profdr/team.html Heine, K.; Phan, M.; Waldschmidt, V. (2014): Identitybased luxury brand management. In: Berghaus, B.; Müller-Stewens, G.; Reinecke, S., The Management of Luxury A Practioner s Handbook, Universität Rostock Germany Vera Seidemann geb. Walschmidt Langer, D.& Heil, O. (2013). Luxury & Management, Mainz: CreateSpace Annushkina, O., Independent Carcano, L., Research Assistant Universität Rostock Rostock Luxury Brnd Management London, Langer, D.& S Heil, O. (2015). Johannes Guttenberg Universität Germany Oliver Heil Professor Johannes Gutenberg-Universität Luxury Essentials, Mainz: Center Mainz Mainz for Luxury Research. Saarstr Mainz Strategy Lassini, U., Visconti, F., Strategic Management and SMEs, McGraw Hill, (English edition only), 2012 Bocconi School of Management Italy Luana Carcano SDA Professor Via Balilla 18, room MILANO vera.waldschmidt [at] unirostock.de hl-fuer-abwldienstleistungsmanagement/mita rbeiter/dr-vera-seidemann/ rector@marketing-science.de uni-mainz.de/96.php luana.carcano@sdabocconi.it / ty/carcano-luana Fashion Carcano L. Maestri del mare. La The nautica Internationalization italiana, una storia of di Bocconi School of Management Italy Olga Annushkina SDA Professor Russian Mobile Telecommunications Operators, in Chinmay Pattnaik, Vikas Kumar(ed.), Emerging Market Firms in the Global Economy (International Finance Review, Rinaldi Volume F.R., 15), Emerald Pandolfini Group G., Lo Bocconi School of Management Italy sca sviluppo della moda sostenibile: Romana one size doesn t fit all, Economia & Management Director/Coordinator for STRATEGIC MANAGEMENT OF LUXURY BUSINESSES Via Bocconi 8, room MILANO Rinaldi SDA Assistant Professor Via Bocconi 8, room MILANO olga.annushkina@sdabocconi.it /.6882 francesca.rinaldi@unibocconi.it / ty/annushkina-olga ty/rinaldi-francesca-romana Consumer Counterfeiting Rinaldi F.R., Lunga vita all abito e al suo riciclo, Sarfatti 25, Grappi dicembre S.; 2014 Romani S. ( 2015 ) - UNIVERSITÀ DEGLI STUDI DI Company post-crisis MODENA E REGGIO EMILIA communication strategies and the psychological mechanism underlying consumer reactions - JOURNAL OF PUBLIC RELATIONS RESEARCH - n. volume 27 - pp. da 22 a 45 Italy Silvia Grappi Associate Professor VIA UNIVERSITÀ 4, MODENA silvia.grappi@unimore.it ssbook/home/grappi (c) The Bridge To Luxury Page 4

5 Market-Driven Management, CSR - Corporate Social Responsibility, Fashion and Luxury Management Arrigo E. (2014), Luxury Brands University of Milan-Bicocca Enter the Online Market In B. Berghaus, G. Müller- Stewens, & S. Reinecke (Eds), The Management of Luxury. A Practitioner s Handbook. London: Kogan Page, ISBN: Italy Elisa Arrigo Tenured Assistant Professor Piazza dell'ateneo Nuovo, 1, Milano elisa.arrigo@unimib.it g=pinfo.asp&uid=103 China, Social Media Luxury strategies, Brand building, Creative thinking, Luxury & Events Management CHINA S LUXURY COSMETIC International University of MARKET: Monaco (IUM) UNDERSTANDING CHINESE CONSUMERS AND IDENTIFYING OPPORTUNITIES AND CHALLENGES Social - Media Strategy And ISEM Fashion Business School Universidad de Navarra - ISEM Fashion Business School Monaco Corine Cohen Professor International University of Monaco 2, Avenue Albert II MONACO Spain Silvia Ortega Professor Calle de Zurbano, 73, Madrid, Spanien ccohen@monaco.edu silvia-ortega Marken-, Expansions-, Nachhaltigkeitsstrategie, Konsumentenverhalten im Bezug auf Luxuskonsumgüter, - marken, -markt Kommunikation Markenführung Berghaus, Benjamin ; Bossard, Chiara ; Baehni, Laure Line: Strategic foresight in the luxury industry: managerial perspectives. In: Luxury Research Journal 1 (2015), Nr. 1, S , University of St. Gallen Switzerland Benjamin Berghaus PhD Student and Manager of the Competence Center for Luxury Management Dufourstrasse 40a, 9000 St. Gallen Bruhn, DOI: /LRJ M./Batt, V. (2012): Der University of Basel Switzerland Verena Batt Post Doc Peter Merian-Weg 6 Einfluss von Sponsoring auf den CH-4002 Basel Erfolg von Luxusmarken, in: Review St. Gallen, 29. Jg., Nr. 1, S benjamin.berghaus@unisg.ch persone/benjamin_berghaus verena.batt@unibas.ch profil/person/batt/ - HEC Lausanne Switzerland Valentina Nadeva PhD Student Quartier UNIL-Dorigny Bâtiment Anthropole Bureau : 3057 CH-1015 Lausanne Valentina.Nedeva@unil.ch erpub/noauth/php/un/unpers.ph p?pernum= &lancode= 37 Consumer Perception Dubois B., Czellar S. & Laurent G. (2005). Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Letters, 16(2), HEC Lausanne Switzerland Sandor Czellar Professor Université de Lausanne Quartier UNIL-Dorigny Bâtiment Anthropole 1015 Lausanne Sandor.Czellar@unil.ch r Luxury Goods Lageat - T., Czellar S. & Laurent ZHAW School of Management Switzerland Christina Looser Research Associate ZHAW School of Management Stadthausstrasse Winterthur christina.looser@zhaw.ch Strategy & (e.g. Luxury & Management; Service Qualität und Management von markenund segmentspezifischem Mitarbeiterverhalten am PoS) Monographien und Herausgeberschaften / Books and edited works Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary (2015). The Business of Luxury. In: SML essentials. Zürich: vdf. ZHAW School of Management Switzerland Fabio Duma Head Reputation Stadthausstrasse 14 Management; Research 8400 Winterthur Associate, Dean's Office; PhD Student in, University of St. Gallen (HSG) fabio.duma@zhaw.ch (c) The Bridge To Luxury Page 5

6 Luxury Goods - ZHAW School of Management Switzerland Cary Steinmann CAS Luxury Management and ZHAW School of Management Stadthausstrasse Winterthur cary.steinmann@zhaw.ch Perception Shukla, Paurav and Keyoor Purani (2012), Comparing importance of luxury value perceptions in cross-national context, Journal of Business Research, 65 (10), GCU London United Kingdom Paurav Shukla Professor 40 Fashion Street Spitalfields London E1 6PX paurav.shukla@gcu.ac.uk tus/staffprofiles/professorpaurav shukla/ (c) The Bridge To Luxury Page 6