Tatiana Sokolova (Jan. 2016) University of Michigan, Sensory Marketing Lab 701 Tappan Str Ann Arbor, Michigan

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1 Tatiana Sokolova (Jan. 2016) University of Michigan, Sensory Marketing Lab 701 Tappan Str Ann Arbor, Michigan EDUCATION University of Michigan, Stephen M. Ross School of Business Visiting Scholar HEC Paris, Marketing Department PhD in Marketing University of Michigan, Stephen M. Ross School of Business Visiting PhD Student Cornell University, Samuel Curtis Johnson Graduate School of Management Visiting PhD Student (Spring semester) St-Petersburg State University, Graduate School of Management Master in Marketing, Advertising Management (with honors) RESEARCH INTERESTS Consumer Behavior, Information Processing, Numerical Cognition, Behavioral Pricing TEACHING INTERESTS Consumer Behavior, Pricing, Negotiations, Marketing Research PUBLICATIONS The Pipeline Project: Pre-Publication Independent Replications of a Single Laboratory s Research Pipeline with Eric Uhlmann, Amy Sommer, Nikhil Madan, et al., Journal of Experimental Social Psychology, forthcoming The Power of Sensory Marketing in Advertising with Aradna Krishna, and Luca Cian Current Opinion in Psychology, forthcoming WORKING PAPERS (* first author) Is It More Rational to Say No? How Choosing versus Rejecting Alternatives Affects Information Processing * with Aradhna Krishna, under 2 nd round review at Journal of Consumer Research Tatiana SOKOLOVA Curriculum Vitae 1 of 5

2 Ignoring the Cents Digits: Is It an Encoding or a Transcoding Bias? * with Manoj Thomas, Revise & Resubmit at Journal of Consumer Psychology What is the Best Strategy to Track the Total Price of Your Shopping Basket: The Role of Computational Strategy Switching and Final Adjustment * with Marc Vanhuele, preparing for submission to Journal of Marketing The Effect of Conditional Promotion Framing on Willingness to Pay with Yi Li, preparing for submission to Journal of Marketing Research WORK IN PROGRESS (* first author) Is It All Relative? The Effect of Number Format on Relative Thinking in Consumer Judgments * with Manoj Thomas, manuscript preparation in progress, four studies completed Scale Expansion and Donation Behaviors * with Aradhna Krishna, data collection in progress, two studies completed PEER-REVIEWED CONFERENCES Society for Consumer Psychology. St-Petersburg, USA Association for Consumer Research North American Conference. New Orleans, USA ISMS Marketing Science 37 th Conference. Baltimore, USA European Marketing Academy 44 th Annual Conference. Leuven, Belgium Association for Consumer Research North American Conference. Baltimore, USA European Marketing Academy 43 rd Annual Conference. Valencia, Spain Society for Consumer Psychology. Miami, USA Association for Consumer Research North American Conference. Chicago, USA European Marketing Academy 42 nd Annual Conference. Istanbul, Turkey. INVITED WORKSHOPS AND DOCTORAL COLLOQUIA AMA Sheth Doctoral Consortium. London, UK EMAC Doctoral Colloquium. Valencia, Spain Trans-Atlantic Doctoral Conference. London, UK Society for Consumer Psychology Doctoral Consortium, Miami, USA Association for Consumer Research Doctoral Symposium, Chicago, USA Summer school on Behavioral Economics and Economic Psychology organized by ICABEER/IAREP/SABE. Moscow, Russia. AWARDS AND DISTINCTIONS Qualtrics Behavioral Research Grant. Tatiana SOKOLOVA Curriculum Vitae 2 of 5

3 2014. Nominated for the Best Paper Award based on a Doctoral Dissertation at the EMAC conference in Valencia, Spain Travel grant from HEC Paris for visit to the University of Michigan Travel grant from HEC Paris for visit to Cornell University Doctoral Fellowship, HEC Paris Travel grant from SbPSU GSOM for exchange at Rotterdam School of Management Travel grant from SbPSU GSOM for exchange at HEC Paris TEACHING EXPERIENCE Instructor 2015 Negotiation Seminar (co-instructor), MBA program, HEC Paris [rated 4.5/5] 2015 Pricing Strategy and Tactics (MBA and BBA tutorials), University of Michigan 2010 Quantitative methods in business research (SPSS tutorials), MIB program, Graduate School of Management, St-Petersburg State University Teaching Assistant (HEC Paris, ) Statistical Methods in Management for Prof. Peter Ebbes, MBA program, Core Marketing for Prof. Anne-Laure Sellier, MBA program Negotiation Seminar for Prof. Eric Uhlmann and Prof. Mathis Schulte, MBA program Marketing Research for Prof. Bruno Kocher, MIM program Consumer Behavior for Prof. Bruno Kocher, Undergraduate program Strategy for Prof. Dahlia Mani, Undergraduate program. REVIEWING Trainee reviewer for Journal of Consumer Research (2015). Conference reviewing: Association for Consumer Research ( ). Society for Consumer Psychology (2014). European Marketing Academy (2015). PROFESSIONAL AFFILIATIONS Association for Consumer Research European Marketing Academy Society for Consumer Psychology SELECTED GRADUATE COURSES Communications Seminar (J.-N. Kapferer), Consumer Behavior (J. Lajos and B. Kocher), Consumer Behavior (M. Thomas), Consumer Culture Theory and Theater (E. Arnould), Tatiana SOKOLOVA Curriculum Vitae 3 of 5

4 Decision Theory (I. Gilboa), Experimental Design (S. Atalay), Judgment and Decision Making (E. Uhlmann), Leading and Designing Research (R. Durand & E. Chiapello), Marketing and Society: The Conduct of Transformative Consumer Research (J. Burroughs) LANGUAGES Russian (Native), English (Fluent), French (Intermediate), Spanish (Beginner), Turkish (Beginner) REFERENCES Aradhna Krishna Dwight F. Benton Professor of Marketing Ross School of Business, University of Michigan Marc Vanhuele Professor of Marketing HEC Paris Manoj Thomas Associate Professor of Marketing S.C. Johnson Graduate School of Management, Cornell University Koert van Ittersum Professor of Marketing and Consumer Well-Being Faculty of Economics and Business, University of Groningen Amy Sommer Assistant Professor of Management and Human Resources HEC Paris Tatiana SOKOLOVA Curriculum Vitae 4 of 5

5 ADDENDUM: GRADUATE COURSES Applied Econometrics (G. Bascle) Basic and Fundamental Concepts in Probabilistic Models (K. Luo) Communication Seminar (J.N. Kapferer) Consumer Behavior I and II (J. Lajos/ B. Kocher) Consumer Behavior III (M. Thomas) Consumer Culture Theory and Theater (E. Arnould) Decision Theory (I. Gilboa) Experimental Design (S. Atalay) Inter-firms Organizational Relationships (P. Dussauge/ B. Garrette/ W. Ulaga) Introduction to Advanced Statistics (G. Laurent) Judgement and Decision Making (E. Uhlmann) Leading and Designing Research (E. Chiapello/ R. Durand) Marketing and Society: Transformative Consumer Research (J. Burroughs) Marketing Science (G. Laurent/ F. Sotgiu/ M. Vanhuele) Organizational Marketing: Sales Forces (D. Rouzies) Organizational Theory (R. Laufer) Pedagogy (G. Wedell) Qualitative Research Methods (F. Chevalier/ E. Chiapello) Relationship Marketing (R. Palmatier) Services Marketing (R. Laufer) Social Networks Analysis (C. Phelps) Statistics for Management (V. Czellar) Theory of the Firm (B. Quelin) Tatiana SOKOLOVA Curriculum Vitae 5 of 5