MBA Luxury Brand Management. A unique MBA programme, providing an outstanding platform for career development in the global luxury sector.

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1 MBA Luxury Brand Management A unique MBA programme, providing an outstanding platform for career development in the global luxury sector.

2 Luxury Brand Management MBA Luxury Brand Management This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools. The programme builds on GCU London s expertise in the Luxury industry and continues to provide an outstanding platform for exploring the evolution of the global luxury market. The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career. The design of the programme will help students gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised. The programme An intensive masters programme, the MBA LBM focuses on the advanced study of luxury organisations, leadership strategies, international management strategies and the fast paced developments of the global luxury sector. Programme structure Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 7 modules, plus a Masters Dissertation. Core modules Luxury Perspectives and Practice Designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students will analyse how perceptions of luxury value evolve across different product/market contexts and will investigate how individual consumers characteristics, social dynamics and brandrelated factors affect decisions to purchase luxury products and services. Finance and Wealth Management Develops a critical awareness of modern wealth management and builds on students previous exposure to the financial management principles and techniques. The module will focus on all three major aspects of wealth management, which would be: wealth creation, wealth preservation and wealth transfer. Luxury Distribution and Retail Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. The dimensions of the luxury retail experience are considered - with a particular emphasis upon the creation of differential advantage through store image creation and customer service. Strategy Leadership and Social Responsibility Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector. Strategic Brand Management Explores the nature and role of the product from the perspective of brand delivery and experience across a range of luxury sectors. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples. Study in an ultra-modern campus in the heart of London s vibrant Spitalfields area. Strategic management

3 Legal Aspects of Brand Management Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trade marks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards. Research Project: Design and Methods Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models. Dissertation The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught. The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. Teaching and learning Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors, with research and professional experience as well as close links to industry. The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA in GCU London. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners. International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching. The British School of Fashion The British School of Fashion is based at the GCU London campus in Spitalfields. It provides a leading-edge learning environment underpinned by a diverse and enriching student experience. The campus also offers modern teaching space for lectures, small-group study and social learning. The academic input into the delivery of the programme is driven by research professionals alongside leading industry experts who deliver guest lectures. Our University is committed to delivering a high quality student experience through award-winning support services, and promotes employability and global citizenship in our graduates. Mode of study and duration The MBA programme is delivered full time over three 12 week trimesters. Global perspectives Taught by a fantastic team of professors at the state of the art London campus, this MBA provides an excellent platform to further your career whilst developing an in-depth understanding of the luxury sector, brand management. Alexandra Kuznetsova-Garrett, MBA LBM Scholar Creating organisational value

4 Assessment A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, group presentations, projects and a research-based dissertation. Graduate opportunities Previous MBA graduates have gone on to build strong careers within globally recognised organisations. Our international graduates have gone on to gain employment in their home countries within Europe, India, Pakistan, Nigeria, Canada, Mexico, Indonesia and China. Student experience Our London campus provides our MBA students with a leading-edge learning environment and offers modern teaching space for lectures, small-group study and social learning. More information for students can be found by visiting Entry requirements Normally either (a) minimum of lower second class honours degree in business-related discipline and no requirement for work experience or (b) minimum of lower second class honours degree in any discipline not business-related and two years appropriate level management experience. English language requirements For applicants whose first language is not English, the following English Language test scores are normally required, IELTS score of 6.0 (or equivalent) is required, with no element below 5.5. Corporate sponsorship Scholarships are available to organisations sponsoring students. The level of scholarship depends on the number of students sponsored: 25% scholarship to corporates sending 2 or more students* 15% scholarship to corporates sending 1 student* *corporate scholarships will only be applied if the full programme fee for the MBA is paid up front. Further information on scholarships can be found at on scholarships How to apply The GCU Postgraduate Application Form can be completed online or downloaded from Innovation and critical thinking GCU has an ability not only to inspire and teach its students but to do so in a way that prepares them for industry to the benefit of themselves and their future employers. Stephen Sharp, Executive Director, Marketing, Marks & Spencer

5 GCU London 40 Fashion Street, London, United Kingdom E1 6PX E: T: +44 (0) GCU London is a specialist postgraduate campus of Glasgow Caledonian University, a registered Scottish charity, number SCO Designed and printed by Print Design Services, Glasgow Caledonian University Glasgow Caledonian University _10/15.

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