HOWARD GEORGE LING. M.B.A UNIVERSITY OF NORTH CAROLINA - CHARLOTTE Charlotte, North Carolina

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1 HOWARD GEORGE LING Associate Professor, School of Business Department of Management, Marketing and International Business Revised: May 23, 2013 Education and Certifications: Ph.D. Marketing, Emphasis in International Business OLD DOMINION UNIVERSITY Norfolk, Virginia M.B.A UNIVERSITY OF NORTH CAROLINA - CHARLOTTE Charlotte, North Carolina B. A., English Literature DAVIDSON COLLEGE Davidson, North Carolina UNIVERSIDAD de GUADALAJARA L'ECOLE DE L'ALLIANCE FRANCAISE, PARIS Professional Experience: Associate Professor of Marketing & International Business MBA Director, 2001-present School of Business UNIVERSITY OF NORTH CAROLINA AT PEMBROKE Assistant Professor and Chair, Department of Business and Economics ST. ANDREWS PRESBYTERIAN COLLEGE Visiting Assistant Professor, GETTYSBURG COLLEGE

2 Major Accounts Representative, CONTREN Charlotte, North Carolina Independent Manufacturers Representative, LING/MARTIN GROUP San Francisco, California Assistant Editor, FURNITURE PRODUCTION MAGAZINE Nashville, Tennessee Teaching: Principles of Marketing Marketing Research Retailing Management Marketing Strategy International Marketing Integrated Marketing Communications Small Business Management Marketing Management and Strategy (MBA) Services Marketing (MBA) Intellectual Contributions 1. Peer Reviewed Journal Articles - PRJs Ling, Howard G. and Joseph P. Lakatos (2013), Will California Proposition 37 Affect Genetically Modified Labeling Policy in the United States?, China USA Business Review, Vol.12, No. 6, forthcoming (D) Poletti, Michael, Brian T. Engelland and Howard G. Ling (2011), An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants, Journal of Marketing Theory and Practice, Vol. 19, No. 1, pp (D) Ling, Howard G. and Marilu Santos (2009), Do Consumers View Genetically Modified Food from Crops and Livestock Differently?, The International Journal of Business, Marketing, and Decision Sciences, Vol. 2, No. 1, pp (D) Ling, Howard G. and Joseph Lakatos (2008), Does Physical Attractiveness Influence Student Evaluations of Business Faculty, The International Journal of Education Research, ISSN , Vol. 3, No. 2, pp (L) Poletti, Michael, Brian T. Engelland and Howard G. Ling (2008), An Empirical Study of Launch Order Valuation Based Upon Stock Market Reaction, Marketing Management Journal, Vol. 18, No. 1, pp (D)

3 Parnell, John A., Howard G. Ling, and Michael Poletti (2008), Cluster Analysis as a Basis for Retail Marketing Strategy: An Exploratory Consumer Behavior Perspective, The International Journal of Business, Marketing, and Decision Sciences, ISSN , Vol.1, No. 1, pp (L) 2. Research Monographs 3. Books 4. Chapters 5. Peer Reviewed Proceedings Ling, Howard G. and Marilu Santos (2013), Does Gender Influence Consumer Attitudes Toward Genetically Modified?, Southeast Decision Sciences Institute Proceedings (D) Ling, Howard G. and Joseph P. Lakatos (2013), Will California Proposition 37 Affect Genetically Modified Food labeling Policy in the United States?, International Academy of Business and Public Administration Disciplines Conference Proceedings, ISSN (D) Poletti, Michael and Howard G. Ling (2012), The Effect of Declining Lead Times on First Mover Advantage: A Twenty Year Empirical Study of New Product Announcements, Annals of the Society for Marketing Advances (D) Howard G. Ling, Marilu Santos and Joseph Lakatos (2012), A Cross-Cultural Study of Consumer Attitudes Toward Genetically Modified Food in the Phillipines and the United States, Southeast Decision Sciences Institute Proceedings, February (D) Ling, Howard G. and Marilu Santos (2012), Do Women Perceive Genetically Modified Food Differently Than Men?, International Academy of Business and Public Administration Disciplines Conference Proceedings, ISSN , Research Paper Award (D) Ling, Howard G. and Marilu Santos (2011), Genetically Modified Food: Filipino and American Perspectives, International Academy of Business and Public Administration Disciplines Conference Proceedings, ISSN , Research Paper Award (D) Ling, Howard G. and Marilu Santos (2010), Do Filipino and American Consumers View Genetically Modified Food Differently?, 4 th American Institute of Higher Education Conference Proceedings (D)

4 Poletti, Michael, Howard G. Ling, and John Spillan (2010), The Changing Nature of Innovation Lead Time: A Twenty Year Study of New Product Announcements, International Academy of Business and Public Administration Disciplines Conference Proceedings, ISSN , Research Paper Award (D) Ling, Howard G., Marilu Santos and Michael Poletti (2009), Do Consumers View Genetically Modified Food from Crops and Livestock Differently?, International Academy of Business and Public Administration Disciplines Conference Proceedings, ISSN , Research Paper Award (D) Ramin C. Maysami and Howard G. Ling (2009), Assessing E-Learning Effectiveness and Learning Outcomes, International Academy of Business and Public Administration Disciplines Conference Proceedings, ISSN , Research Paper Award (L) Poletti, Michael, Brian Engelland, and Howard G. Ling (2008), The Changing Nature of First-Mover Lead Time: A Twenty Year Study of New Product Announcements, 2008 Society for Marketing Advances Conference Proceedings (D) Poletti, Michael, Howard G. Ling and Christopher Ziemnowicz (2008), An Examination of Declining First-Mover Lead-Time: A Twenty-Year Study Of New Product Announcements, Marketing Management Association Spring 2008 Conference Proceedings (D) Ling, Howard G. and Marilu E. Santos (2008), What s for Dinner?: Attitudes Toward Genetically Modified Food from Crops and Livestock, Hawaii International Conference on Business Proceedings (D) Poletti, Michael, Howard G. Ling and Christopher Ziemnowicz (2008), An Examination of Declining First-Mover Lead-Time: A Twenty-Year Study Of New Product Announcements, Marketing Management Association Spring 2008 Conference Proceedings (D) Ling, Howard G. and Joseph Lakatos (2008), Does Physical Attractiveness Influence Student Evaluations of Business Faculty, International Academy of Business and Public Administration Disciplines Conference Proceedings, ISSN , Research Paper Award (L) 6. Peer Reviewed Presentations Howard G. Ling (2011), Global Consumer Attitudes Towards Genetically Modified Food, Plenary Speaker, 6 th Asia Pacific Biotechnology Conference, Manila, Philippines. (D) 7. Faculty Research Seminars

5 8. Non-Peer Reviewed Journals 9. Others Professional Development Membership in Professional Organizations Member of American Marketing Association, Society for Marketing Advances, Academy of International Business Other Professional Activities Presentations Howard G. Ling (2011), Marketing Strategies for the Community College, A Presentation to Administration and Staff at Richmond Community College Howard G. Ling (2009), Marketing for Non-Profits, A Presentation to the Moore County Chamber of Commerce. Howard G. Ling (2009), How to Apply to American MBA Programs, A Digital Video Presentation to Uzbekistan college students at the U.S. Embassy at Tashkent, Uzbekistan, sponsored by the U.S. Department of State. Community Outreach Lead Faculty Sponsor for MBA Student Consulting Team: Laurinburg-Maxton Regional Airport, 2012 Lead Faculty Sponsor for MBA Student Consulting Team: Southeastern Waterworks Regional Arts Center, 2011 Lead Faculty Sponsor for MBA Student Consulting Team: Southern Christian Distribution Inc., 2010 Howard G. Ling (2011), Marketing Strategies for the Community College, A Presentation to Administration and Staff at Richmond Community College Howard G. Ling (2009), Marketing for Non-Profits, A Presentation to the Moore County Chamber of Commerce Howard G. Ling (2009), How to Apply to American MBA Programs, A

6 Service Digital Video Presentation to Uzbekistan college students at the U.S. Embassy at Tashkent, Uzbekistan, sponsored by the U.S. Department of State Service to the Profession Session Chair & Discussion Leader, 2013 International Academy of Business and Session Chair & Discussion Leader, 2012 International Academy of Business and Session Chair & Discussion Leader, 2011 International Academy of Business and Session Chair & Discussion Leader, 2009 International Academy of Business and Reviewer & Discussion Leader, 2008 International Academy of Business and Public Administration Disciplines Conference, Marketing Strategy Track Service to the University: MBA Director, 2009-present Member of Graduate Council, 2009-present Member of School of Business Leadership Council, 2009-present Chair, School of Business Curriculum Committee: Coordinator of International Business Programs at UNCP: PEC Member for Dr. Bahouth, 2008 PEC Chair for Dr. Poletti, 2010 Honors and Awards: Peter Vail Award for Outstanding Business Faculty, 2013

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