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1 Call for Papers 2015 Global Fashion Management Conference att Florence Renaissance of Marketing and Managem ment in Fashion Deadline: January 15 th, 2015 Conference Date: June 25 th -28 th, University of Florence, Florence, Italy I You are cordially invited to submit papers for the 2015 Global Fashion Management Conference at Florence to be held at the University of Florence on Junee 25 th -28 th, Italian Marketing Association, International Textile and Apparel Association, Korean Scholars of Marketing Science and University of Florence will be the host h of the 2015 Global Fashion Management Conference at Florence: Renaissance of Marketing and Management in Fashion. This conference is organized by the t Globall Alliance of Marketing & Management Association ns. Accepted papers will be considered for possible publication in special issues of sponsoring journals such as Journal of Business Research, International Journal of Advertising, the Journal of Global Scholars of Marketing Science and the Journal of Global Fashion Marketing, and Mercati e Competitività (Market and Competitiveness) after a double blind review process. Topics: Luxury Brand Management, Fashion Marketing Management, Consumer Behavior in Fashion, Design Management, Logistics and Supply Chain Management, Marketing, Retail, Culture and Media Studies in Fashion, Marketing Research in Fashion, New Product Development Management in Fashion. Etc. Deadline for Abstracts/Full Papers: January 15 th, 2015 Hosts Organizer Partners Theme Co-Chairs Italian Marketing Association International Textile and Apparel Association Korean Scholars of Marketing Science University of Florence Global Alliance of Marketing & Management Associations Center for Sustainable Culture & Service, Yonsei Y University Korea Economy & Management Developme ent Institute Renaissance of Marketing and Management in Fashion Gaetano Aiello, University of Florence, Florence, Italyy gaetano.aiello@unifi.it Guido Cristini, University of Parma, Parma,, Italy guido.cristini@unipr.it 1

2 Leslie Davis Burns, Oregon State University, Corvallis, USA Date June 25 th -28 th, 2015 Venue Deadline Submit to Guidelines University of Florence, Florence, Italy January 15 th, 2015 Authors should submit their abstracts or full papers to a proper track chair. GAMMA Conference Guidelines Registration Early Bird Discount Deadline: April 15 th, 2015 Sponsoring Journals Journal of Business Research International Journal of Advertising Journal of Global Fashion Marketing Journal of Global Scholars of Marketing Science Mercati e Competitività (Market and Competitiveness) Global Relationship Committee Chair: Roland T. Rust, Distinguished Professor and David Bruce Smith Chair in Marketing, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD , USA, rrust@rhsmith.umd.edu, Tel: , Fax: Founding Editor of Journal of Service Research. Academic Excellence Committee Chair: Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA USA, raymond.taylor@villanova.edu, Tel: Fax: , Editor of International Journal of Advertising. Special Issues of Sponsoring Journals JOURNAL OF BUSINESS RESEARCH Journal of Business Research (SSCI) will publish a special issue on Luxury Brand Strategies and Customer Experiences: Design, Fashion, Hospitality, Marketing, Psychology, and Tourism Contributions to Theory and Practice with top papers presented in proper tracks of this conference. Guest Co-Editors: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : , Fax : Prof. Ian Phau, Curtin Business School, Curtin University, Australia, ian.phau@cbs.curtin.edu.au, Tel: , Fax: Prof. Gaetano Aiello, Dept. of Management, University of Florence, Via delle Pandette n.9, Florence, Italy, gaetano.aiello@unifi.it, Tel: , Fax: INTERNATIONAL JOURNAL OF ADVERTISING International Journal of Advertising (SSCI) will consider papers selected as the best papers on Marketing Communication in Luxury Brand Management in the 2014 GMC at Singapore. If you want your paper to be considered for possible publication in IJA, please inform your intention to chair of proper track. 2

3 JOURNAL OF GLOBAL FASHION MARKETING Journal of Global Fashion Marketing (ABDC) will publish a special issue on Sustainability and Fashion Management in the Networked Environment with top papers presented in proper tracks of this conference. Guest Editor: Prof. Raffaele Donvito, Dept. of Management, University of Florence, Via delle Pandette Florence, Edificio D6-III Piano Stanza 3.36, Italy, raffaele.donvito@unifi.it, Tel: , Fax: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE Journal of Global Scholars of Marketing Science (ABDC, KCI) will publish a special issue on Interface between Art, Design and Marketing Management with top papers presented in proper tracks of this conference. Guest Editor: Prof. Sangdo Oh, School of Technology Management, Ulsan National Institute of Science and Technology, UNIST-gil 50(100 Banyeonri), Eonyang-eup, Ulju-gun, Ulsan Metropolitan City, Republic of Korea, sangoh@unist.ac.kr, Tel: , Fax: Tracks and Track Chairs Luxury Brand Consumption and Culture: Dr. Yuri Seo, School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand, yuri.seo@vuw.ac.nz, Tel Fax Innovations in Global Fashion Marketing: Prof. Kathleen Rees, Dept. of Human Sciences, HS128, MSC 168 Texas A&M University-Kingsville, Kingsville, Texas , USA, kathleen.rees@tamuk.edu, Tel : , Fax : Using Visual Methods and Film Making for Research on Fashion Marketing: Prof. Maria Kniazeva, Associate Professor of Marketing, School of Business Administration, University of San Diego, 5998 Alcala Park, San Diego, CA , USA, kniazeva@sandiego.edu, Tel: , Fax: Strategies for Independent Fashion and Luxury Companies: Prof. Jonas Hoffman, SKEMA Business School, 60 rue Dostoïevski, CS Sophia Antipolis, France, Jonas.HOFFMANN@skema.edu, Tel : +33 (0) , Fax : +33 (0) , Ivan COSTE-Maniere, SKEMA Business School, 60 rue Dostoïevski, CS Sophia Antipolis, France, ivan.costemaniere@skema.edu, Tel : +33 (0) , Fax : +33 (0) , Corporate Identity & Corporate Reputation Prerequisites for Corporate Success in the Fashion Industry: Prof. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: , Fax: Customer Experience and Brand Relationship in Luxury: Prof. Pekka Mattila, Aalto University School of Business, pekka.mattila@aalto.fi, Tel: Consumer Behavior and Fashion Management: Prof. Patrick Poon, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong, patpoon@ln.edu.hk, Tel: Fax: Fashion, Design, Innovation and Wine Marketing: Prof. LECAT Benoît, Burgundy School of Business, Dijon, France, benoit.lecat@escdijon.eu, Tel: + 33 (0)

4 Wellness Business: Prof. Ki Nam Jin, Dept. of Health Administration, College of Health Sciences, Yonsei University, 234 Maeji-ri, Heungup-myun, Wounju-si, Gangwon-do , Republic of Korea, Tel: , Fax: Sustainable Fashion Marketing in Asia and the World: Prof. Ralf Schellhase, Economics and Business Administration, University of Applied Sciences Darmstadt, Haardtring 100, Darmstadt, Germany, Tel: , Fax: Prof. Juran Kim, School of Business Administration, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, Tel: , Fax: Role of Social Media in Fashion Industry: Karinna Nobbs, The Graduate School, London College of Fashion, 272 High Holborn, London, UK, Tel: Global and Cross-Cultural Fashion Marketing: Prof. Constantine S. Katsikeas, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., Tel: , Fax: Prof. Stavroula Spyropoulou, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., Tel: , Fax: Bridging the Cultural Divide through Digital Marketing: Dr. Peter Trim, Dept. of Management, Birkbeck, University of London, Malet Street, London. WC1E 7HX. United Kingdom, Tel: , Fax: Dr. Yang-Im Lee, Westmsinter Business School, University of Westmisnter, 35 Marylenbone Road, London NW1 5LS, United Kingdoms, y.lee@westminster.ac.uk, Tel: +44-(0) , Fax: +44-(0) Corporate Social Responsibility in the Fashion Industry: Prof. Leslie Davis Burns, School of Design and Human Environment, College of Business, Oregon State University, Corvallis, Oregon USA, Leslie.Burns@oregonstate.edu, Tel: , Fax: Business to Business in Fashion: Prof. Simone Guercini, Dept. of Management, University of Florence, Via delle Pandette n.9, Florence, Italy, simone.guercini@unifi.it,tel: New Luxury vs. Old Luxury: Luxury Trends and Strategies: Prof. Michel Phan, EMLYON Business School-Asian Campus, Shanghai, China, phan@em-lyon.com, Tel: (ext 809), Fax: Prof. Klaus Heine, EMLYON Business School-Asian Campus, Shanghai, China, heine@em-lyon.com. Art, Design and Marketing Management: Prof. Sukki Yoon, Dept. of Marketing, College of Business, Bryant University, 1150 Douglas Pike, Smithfield, RI 02917, USA, syoon@bryant.edu, Tel: , Fax: Prof. Sangdo Oh, School of Technology Management, Ulsan National Institute of Science and Technology, UNIST-gil 50(100 Banyeon-ri), Eonyang-eup, Ulju-gun, Ulsan Metropolitan City, Republic of Korea, sangoh@unist.ac.kr, Tel: , Fax: For More Information: 4

5 GENERAL SECRETARY Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Professor, Changwonn National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,, stride@changwon.ac.kr, Tel: , Fax: EDITOR OF PROCEEDINGS Prof. Juran Kim, Associate Executive Secretary, Global Alliance of Marketing & Management Associations, and Associate Professor, School of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: , Fax: Central Office, Global Alliance of Marketing & Management Associations Yonsei University, Seoul, Republic of Korea Tel: ; Fax: Korean Scholars of Marketing Science (KSMS): Journal of Global Scholars of Marketing Science (JGSMS): Journal of Global Fashion Marketing (JGFM): / Global Marketing Conference (GMC): 5