Roadmap to Success. Overview. Strategy Plan. 1 Philosophy. Strategy Plan. Idea Exchange

Transcription

1 Roadmap to Success Strategy Plan Overview 1 Philosophy 2 Strategy Plan 3 Idea Exchange

2 Philosophy Targets are where we want to be 3 years from now. Key Thrusts / Capabilities are the specific moves we must take to hit our targets. Targets (3 Years) Where Goals are the key initiatives or annual priorities. They define where we want to be one year from now. Goals (1 Year) What Success Actions are the rocks or quarterly action items of highest priority. Rocks are the action items that will be most responsible for achieving our quarterly and annual goals. Actions (Quarter) How Presentation is based on Gazelles Inc. One-Page Strategic Plan, which focuses on helping executive teams make the right decisions when it comes to four key areas: people, strategy, execution and cash. Gazelles provides executive education through live events and online seminars, focused on issues related to strategic planning. They feature members of our faculty of leading business experts, including Seth Godin, Pat Lencioni, Geoff Smart, Jack Stack and Neil Rackham. Gazelles also sponsors best practices trips to Dell, GE, Microsoft, and Southwest Airlines. Among the company s recent clients are Appletree Answering Service, Event Network, FatWallet, Innotec Group, PrintingForLess.com and The SCOOTER Store. Gazelles, based in Ashburn, Va., was founded in 1996 by Verne Harnish. Harnish, who has advised hundreds of midsized firms on growth-related issues, is author of the book Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm. It has been translated into Spanish, Chinese, Japanese and Korean. He writes The Strategist column for Fortune magazine s Venture section, as well as the globally syndicated Growth Guy column. Harnish founded both the Young Entrepreneurs Organization and the Association of Collegiate Entrepreneurs. He also chaired the Birthing of Giants executive education program at Massachusetts Institute of Technology for 15 years.

3 Actions Timeframe & Revenues Rocks Q $40K ACV $3750 MRR Activity Planting Phase Build Funnel Onboarding Competitive Analysis Connect & Reengage Leverage Rolodex Rocks are quarterly priorities THEME Plant the seeds, till the soil, fertilize. Onboarding includes meeting the inside sales, engineering, account management, project management, ops and support teams. Learn culture, process flows, etc. Training program? Embed with different functional groups to master solutions, deliverables, and value prop. Competitive analysis is necessary to best determine how to penetrate the market. Will depend on Paranet strengths, local market climate & opportunities with competitive landscape. Need to define the target market and buyer personas to build the lead database. Will penetrate targeted accounts via cold calling, networking, linked-in, and strategic partnerships. Connect with professional & personal network to update them on new venture. Re-engage. Build strategic partnerships with telecom reps, telecom agencies, Cisco AM s, VARs, system integrators other MSPs. Leverage the OEM channel! Become active in the TX MBA Alumni Network, Longhorn Football Alumni Network, TX-Ex Network, Sig- Ep Alumni Network as well as linked-in Technology Groups. Join the Metroplex Technology Business Council (MTBC),the largest technology trade association in Texas, which is dedicated to the promotion of the high tech industry in the Dallas/Fort Worth region. Understand client challenges, solve their problems and create value.

4 Goals Timeframe & Revenues Key Initiatives Q $70K ACV $46,875 MRR $7500 Run Rate Activity Nurturing Phase Go wide with new customers Build Strategic Partnerships Networking Inbound Marketing THEME: Nurturing Phase - Cultivate, water and weed. Grow the relationships. Move sales process forward. Build Funnel! Close, close, close! Ramp up to plan! Expand Paranet presence in new customer base. New solution sets/products. Increase the value. Continue to build strategic partnerships with telecom reps, telecom agencies, Cisco AM s, VARs, system integrators other MSPs. Leverage the OEM channel! Become active in the TX MBA Alumni Network, Longhorn Football Alumni Network, TX-Ex Network, Sig- Ep Alumni Network as well as linked-in Technology Groups. Leverage social media to build authority and enhance organic search. Marketing ideas include blogging, social media, webinars/events with expert speakers on relevant technology topics, event sponsorships, and lunch & learns.

5 Targets Timeframe & Revenues Sandbox Key Thrusts/ Capabilities Q > $2,000,000 ACV > $200,000 MRR $7500 Run Rate Nationwide Managed Services 1. Remote Infrastructure 2. Monitoring Help Desk Support 3. Security 4. Asset Management Prof. Services 1. Virtualization 2. Risk Management 3. DR/Bus Continuity 4. Strategy/Architecture 5. IT Resources 6. CRM & Bus Intel Apps 7. IT Acquisition DD Activity Harvest Phase Go Wide AND Deep with Client Base Build/Manage Sales Team?? Build/Manage Channel?? THEME: Harvest the crops! Reap the reward of your hard work! Continue to expand Paranet presence in customer base. New solution sets/products. Increase the value. Build, develop, coach, mentor a sales team. Establish, grow an indirect channel. Increase distribution of solution sets.

6 Success Success Success Sales Growth Increased Market Share Improved Profitability Expansion Into New Markets? Liquidity Event? Q&A