Enterprise Marketing Automation Comparison

Transcription

1 Enterprise Marketing Automation Comparison

2 How to Use This Comparison Tool This tool provides a detailed side-by-side comparison of leading marketing automation software systems. This document is written for large enterprises or sophisticated mid-size organizations that are evaluating complete marketing automation solutions. Buyers seeking point solutions for lead nurturing or marketing should read our corresponding guide for those two markets. Buyers should be careful to weigh each criteria based on their own prioritized requirements. The most full-featured system may not be right for every buyer and ease of use is critical. WHAT S COVERED Company overviews Customer focus Functionality Pricing

3 Company Overviews Year founded Employees ~250 ~350 ~100 Ownership Venture-backed Venture-backed Venture-backed Headquarters Vienna, VA San Mateo, CA Atlanta, GA Word on the street Wrote the book on marketing automation (literally) and enjoys strong thought leadership and brand recognition. Broad and deep functionality includes everything but the kitchen sink. Recently re-prioritized ease-of-use in v10 after concerns that the system was getting too complex. White-hot Silicon Valley player serving businesses from startups to global enterprises. Early focus on ease-of-use delighted users, leading to customer loyalty and rapid growth. Has a reputation for continuous innovation exemplified by leadership in revenue analytics and advanced social campaign capabilities. Strong player in the marketing space bought its way into marketing automation with the acquisition of Vtrenz. With a large marketing customer base, the company has the opportunity to upsell customers to marketing automation. Innovative campaign design UI.

4 Customer Focus Customers ,500+ 1,000+ Small 54% 55% 25% Medium 30% 30% 70% Large 16% 15% 5% Industry focus Financial services Healthcare Pharmaceuticals Media Real estate Hospitality High tech Consulting Business services Entertainment Advertising Business services Communications Financial services healthcare Information services High tech Manufacturing Non-profit Software Financial services Media & publishing Retail Entertainment Telecommunications Consumer goods High tech Automotive Business services Education

5 Functionality Lead capture Lead nurturing Lead scoring marketing Data management CRM integration Reporting & analytics Social media SEO management Event management Resource management

6 Pricing Pricing model By # of users By # of records, then # of user By # of contacts License term 1 year 1 year 1 year Minimum list price $3,200 / month $995 / month $10,000 / year Maximum list price $6,400 / month NA NA Set up fee ~$2,500 ~$2,000 $5,000 Support fees Included Included Included Additional options priced separately Special integration requirements SMS, VM and mail services Dedicated IP address deliverability testing Additional support Special integration and IT services Dedicated IP address

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