Marketing Quickstart Guide

Size: px
Start display at page:

Download "Email Marketing Quickstart Guide"

Transcription

1 Marketing Quickstart Guide

2 Copyright 2013 Mooloop Ltd All Rights Reserved You re welcome to , tweet, blog, and pass this ebook around. But please don t change any of the content when you do. Thanks!

3 is an incredibly powerful online marketing tool. Everyone understands , it feels personal and has the ability to build trust and preference. It also offers the highest return on investment of any type of marketing. In fact according to the Direct Marketing Association s Power of Direct economic-impact study, commercial returned $43.62 for every dollar spent in Now that s impressive. It s also one hundred times more cost effective than sending letters. Which to an extent has been it s downfall, as it s low cost has lead to abuse through the sending large amounts of unsolicited commercial (spam to you and me). We all hate spam. Don t we? When it s done right, marketing allows you to build relationships, connecting you with your audience in a way that is un intrusive, allowing your audience to read and respond at their leisure. To do it right you need to gain permission to contact people allowing them to subscribe to your list by opting-in on your website. They also need to be able to unsubscribe at any time. The challenge is to deliver the information that your audience wants, and build your relationship with them over time.

4 Frequency and reach. gives you frequency, the ability to steadily build trust with your subscribers and smart marketers know that it s frequency that has has the greatest influence on success. In his book Permission Marketing Seth Godin uses an analogy of seeds and water to demonstrate the importance of frequency in your campaigns. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds? By focusing on the quality of the content you generate and the s you send the size and reach of your list will naturally grow over time. Feedback and targeting. You ll also get detailed feedback as to what works and what doesn t. Measuring open rates and click through rates can help you to identify the things that resonate with your audience. Helping you to focus on generating more of the content that gets the results you want. makes segmentation and targeting straight forward, giving you the ability to send messages tailored to individual interests and the unique requirements of your leads.

5 Different types of s. There are a number of different types of commercial s that are used in different situations, each one has their use and most people know what to expect from each. Newsletters. Great for general relationship building, reliable regular communication on relevant and interesting topics. Your audience would expect to receive this type of either weekly, fortnightly or monthly. It s useful for promoting news and events in a timely way. If you over send this type of , people can feel bombarded and unsubscribe, equally if you don t keep in touch regularly enough - people will forget that they signed up and consider your spam. If you haven t ed your list for a long time, consider sending a reengagement to remind your subscribers who you are and giving them the option of unsubscribing before you start your ing them again.. Announcement s. Used ad hoc for time critical communications, to tie in with a seasonal event, publicise an offer or to take advantage of wider industry news, as it happens.

6 Transactional s. Communications that support a purchase or sign-up process for a service are good examples of this type of . Nurture or Autoresponder s. Autoresponders are actually a sequence of s that are sent over time, usually in response to a lead s action on a website such as signing up for a free trial; or completing a landing page signifying a level of qualification that deserves a targeted campaign. For example you might have a high volume of subscribers for your newsletter, but when a subscriber requests a product trial you would want to nurture them in a more specific way. Given that there are so many reasons why you might send s to your audience, it s important to have an idea of what you are aiming to achieve with each that you send. Measuring success. As with most aspects of internet marketing there is a degree of measurement that can help you to understand how well your individual campaigns have performed. Here are some of the marketing metrics and what they tell you about the success of your campaign.

7 Open rates. How many people who received your actually opened it. Click rates. How many people that opened your actually clicked on a link. Forwards. How many people used the send to a friend function to forward your . Unsubscribes. How many people chose to unsubscribe from your . Conversion rate. How many people who clicked though from your went on to convert on your website. Being effective. Every has to compete for attention and what might seem interesting to your business might not be for your audience. Make every you send count by adding value. Make sure you re thinking about what you can add to your relationship, if you can break down the s you send into smaller and more focused groups that relate to segments of your audience - do it! Increased relevancy will improve your engagement and reduce the amount of people that unsubscribe. If you can t see why the you want to send would help or inform don t send it.

8 Staying focused. Being clear about why you are sending each and what you want your audience to do when they receive it will help to ensure that you make any call to action clear and integral to the design. Orchestrating the process. Creating and sending s that your contacts, leads and customers love is a fundamental part of online marketing. Then using the platform and dialogue you have created to gently nurture, educate and reward is how you make the permission you generate pay, by turning friends into customers.

9 Ready to give it try? We built Jumplead to pull together online marketing techniques into a smart, easy to use system to drive success. Why not give it a test drive.

Autoresponders Quickstart Guide

Autoresponders Quickstart Guide Autoresponders Quickstart Guide 1 2 Autoresponders Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

Get Started with Birthday and Anniversary Emails

Get Started with Birthday and Anniversary Emails Get Started with Birthday and Anniversary Emails How to Delight Customers and Get More from Your Email Marketing in Less Time 2015 Copyright Constant Contact, Inc. Helping Small Business Do More Business

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What 12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

Email Marketing For Chiropractors. How Email Marketing Can Bring In More Clients And Boost Your Profits

Email Marketing For Chiropractors. How Email Marketing Can Bring In More Clients And Boost Your Profits Email Marketing For Chiropractors How Email Marketing Can Bring In More Clients And Boost Your Profits Introduction Your existing clients will know exactly what you do and how regular visits to a chiropractor

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

The Data-Driven Marketer s Guide to: Lifecycle Marketing

The Data-Driven Marketer s Guide to: Lifecycle Marketing The Data-Driven Marketer s Guide to: Lifecycle Marketing % The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing customers are crucial to growing your business. According

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

A quick guide to... Getting Started

A quick guide to... Getting Started A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table

More information

The Campaigner. EMAIL AUTOMATION Playbook

The Campaigner. EMAIL AUTOMATION Playbook The Campaigner EMAIL AUTOMATION Playbook It s Time to Up Your Game with Email Automation According to a recent study covered by BtoB Magazine1, the average email marketer s open rate defined as one open

More information

ashburn-it guide to e-mail marketing

ashburn-it guide to e-mail marketing ashburn-it guide to e-mail marketing successfully targeting your new and existing customers guides to help you understand the power of the internet What is e-mail marketing The promoting of your products

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

The Automated Selling Machine. Act! boosts productivity by automating key sales, marketing, and customer service tasks.

The Automated Selling Machine. Act! boosts productivity by automating key sales, marketing, and customer service tasks. The Automated Selling Machine Act! boosts productivity by automating key sales, marketing, and customer service tasks. Table of Contents Turn Your Business into a Selling Machine... 1 Meet your new personal

More information

Module 5: Simple Email Marketing to your clients.

Module 5: Simple Email Marketing to your clients. Module 5: Simple Email Marketing to your clients. Collecting email addresses: NOTE: If you are sending emails, do it only if you have PERMISSION from the email address owner. It is illegal to send emails

More information

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting

More information

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10 Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

Email Marketing: The Ins and Outs of Email Marketing

Email Marketing: The Ins and Outs of Email Marketing Email Marketing: The Ins and Outs of Email Marketing Why Email Marketing? Cost Effective marketing! Develop a Relationship Useful content Frequent communication Stay top-of-mind Instantly Measurable Results

More information

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc.

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc. Marketing Best Practices Hints & Tips Leveraging Social Media Copyright 2011 Constant Contact, Inc. Thank you for attending today s workshop! Ask plenty of questions remember to introduce yourself Take

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

Email Marketing in a Down Economy

Email Marketing in a Down Economy Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information

More information

An Introduction To Email Marketing

An Introduction To Email Marketing An Introduction To Email Marketing Best Practices & Strategyt Introduction Julie Niehoff Regional Development Director Constant Contact Email: jniehoff@constantcontact.comcom Schedule: www.constantcontact.com/texas

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

6 Simple Steps to Email Success

6 Simple Steps to Email Success 6 Simple Steps to Email Success 6 SIMPLE STEPS TO EMAIL SUCCESS AN EMAIL MARKETING WORKBOOK EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

What is the customer journey- and how to do it

What is the customer journey- and how to do it What is the customer journey- and how to do it Leisure Centres Introduction The customer journey is a buzzword that is thrown around a lot. But what on Earth is it?, we hear you ask! Also referred to as

More information

Introduction to Email Marketing

Introduction to Email Marketing Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

Introduction. The traditional content for leads conversion funnel looks a bit like this: Email sent to new lead with link to content

Introduction. The traditional content for leads conversion funnel looks a bit like this: Email sent to new lead with link to content Introduction. Content marketing comes in many shapes and sizes. Today we are going to focus on everyone s favourite, using free digital content for lead generation. Savvy marketers have been distributing

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Email. part 1. Eroi.com. the basics. email marketing guide part one. page 1

Email. part 1. Eroi.com. the basics. email marketing guide part one. page 1 Email Marketing Guide part 1 page 1 Step-by-Step Email Marketing Guide Email marketing generates maximum marketing return on investment (ROI), and drives online and in-person sales to new levels. The ROI

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Jumplead Quickstart Guide

Jumplead Quickstart Guide Jumplead Quickstart Guide A simple guide to building a solid process for online lead generation. We re going to outline a process for generating leads. Let s go. 1. We know our customers are online. 2.

More information

List-Building Secrets

List-Building Secrets The Step-by-Step System to Grow Your Coaching Business By Michelle Schubnel Helping coaches around the world attract great clients and build thriving, rewarding and profitable coaching businesses. Table

More information

How-To Guide: Email Marketing. Content Provided by

How-To Guide: Email Marketing. Content Provided by How-To Guide: Email Marketing Content Provided by Why Email Marketing? With all the channels available, why use email to market? It s powerful. Every $1 spent on email marketing has a $40 return, according

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

What you may not do with this report: You Do NOT have the right to edit, copy, reprint, or resell this report.

What you may not do with this report: You Do NOT have the right to edit, copy, reprint, or resell this report. Copyright 2013 by GoodBooks Communications Please share this report with others by: Giving it away to your blog readers Sharing it with your subscribers Giving it away to your customers or clients as a

More information

Basic Guide To Autoresponders 1

Basic Guide To Autoresponders 1 Basic Guide To Autoresponders 1 The Basic Guide to Auto-responders This guide will give you some ideas about how automation can save time whilst providing relevant and personalized information to your

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

Data segmentation for email marketing

Data segmentation for email marketing Data segmentation for email Prepared by: Paul Herbert June 2012 email According to the Direct Marketing Association, seven out of ten companies are expecting more budget to flow into email over the next

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

The Nitty-Gritty of Email Marketing

The Nitty-Gritty of Email Marketing The Nitty-Gritty of Email Marketing With email marketing, we can easily and quickly reach target markets (or) group of audience without the need for large quantities of print space, television or radio

More information

Erkan Eker Ander Gutiérrez

Erkan Eker Ander Gutiérrez DATABASE PROMOTION: EMAIL MARKETING Selected Issues in Marketing, By Clark Banach HWR BERLIN WS13/14 Erkan Eker Ander Gutiérrez TABLE OF CONTENT DATABASE MARKETING EMAIL MARKETING TYPES OF EMAILS PROS

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re

More information

Basics of Online Marketing ~ Resources and Instructions~

Basics of Online Marketing ~ Resources and Instructions~ Basics of Online Marketing ~ Resources and Instructions~ Successful Email Marketing By Vanessa Salvia What can be done to increase the likelihood that someone will open your email, take the time to read

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices Email Newsletters For Lead Nurturing CallidusCloud Marketing Automation Best Practices 1 Introduction Email newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

Bulk email and newsletters

Bulk email and newsletters + Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Business Success Blueprints Choosing and using a CRM

Business Success Blueprints Choosing and using a CRM Business Success Blueprints Choosing and using a CRM YOUR BLUEPRINT TO SUPER SUCCESS The definitive Entrepreneurs Circle Guide to managing your customer data. Choosing and Using a CRM Still trying to

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Engaging Financial Customers via Email

Engaging Financial Customers via Email Engaging Financial Customers via Email 2015 Financial Institution Email Metrics Report Is your email program engaging customers to stay in touch with you? How do you measure email engagement and leverage

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY

TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY 1 Having your opt-in form in only one place The more places people see your sign-up form, the more subscribers

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

Email Marketing. Agenda. Leveraging the Inbox Privilege. 1. Why use email marketing? 8. Build your business. 9. Group to recoup

Email Marketing. Agenda. Leveraging the Inbox Privilege. 1. Why use email marketing? 8. Build your business. 9. Group to recoup COPYING OR SHARING THIS CONTENT IS AN INFRINGEMENT OF COPYRIGHT Email Marketing Leveraging the Inbox Privilege Hokitika 19 June 2014! Debbie Roberts Indigo Marketing Agenda 1. Why use email marketing?

More information

How-To Guide: Email Marketing (Part II)

How-To Guide: Email Marketing (Part II) How-To Guide: Email Marketing (Part II) Getting Started - Why Email? Is Email Marketing Right For You? Consider These Facts: More than one in five people worldwide use email. That's about 1.9 billion people.

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

What to Write in Your

What to Write in Your What to Write in Your WHAT TO WRITE IN YOUR EMAILS INCLUDING FILL-IN-THE-BLANKS EMAIL TEMPLATES Emails INCLUDING FILL-IN-THE-BLANK EMAIL TEMPLATES 1 TABLE OF CONTENTS Chapter 1 Thanks for Subscribing Incentives

More information

Non-Profit Direct Mail

Non-Profit Direct Mail Guide to a Successful Non-Profit Direct Mail Campaign The face of fundraising has changed in recent years a change which non-profit organizations have acutely felt. The internet has made access to donors

More information

How To Create An Email- Marketing Plan

How To Create An Email- Marketing Plan How To Create An Email- Marketing Plan 1 Hello. You know you want to do some email marketing, but you re not sure where to start. You think you might need a Plan of Action, but that sounds complicated

More information

How To Improve the Value of Your Email List

How To Improve the Value of Your Email List How To Improve the Value of Your Email List Based on research by MarketingSherpa Sponsored by: Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

Improve Your Email Marketing Results with Tendenci. Sarah M. Worthy

Improve Your Email Marketing Results with Tendenci. Sarah M. Worthy Improve Your Email Marketing Results with Tendenci Connect and Communicate Using Tendenci s Email Marketing Dashboard Sarah M. Worthy @Tendenci //sworthy@tendenci.com Get More at www.tendenci.com What

More information

Making enewsletters count!

Making enewsletters count! Making enewsletters count! Email newsletters (enewsletters) are a great way to keep in contact with your clients on a regular basis. Not only are they are relatively cheap and easy to produce, enabling

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Entrepreneur Systems: Business Systems Development Tool

Entrepreneur Systems: Business Systems Development Tool Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter

More information

Value of Email Marketing. http://www.constantcontact.com

Value of Email Marketing. http://www.constantcontact.com Value of Email Marketing http://www.constantcontact.com 1 Topics Of Discussion Why Email Marketing? The Power of Relationships Creating a Winning Strategy Constant Contact Customer Examples Constant Contact

More information

Eloqua Community. Produced in-house 93. White Papers / ebooks Webinars Videos. 66% Case Studies. 64% Presentations / SlideShare Decks 58%

Eloqua Community. Produced in-house 93. White Papers / ebooks Webinars Videos. 66% Case Studies. 64% Presentations / SlideShare Decks 58% White Papers / ebooks Webinars 7 Videos 66% Case Studies 64% Presentations / SlideShare Decks 58% One asset every week 13% Eloqua Community Getting our target audience to engage with our content 24% Creating

More information

How to Put Your Marketing on Autopilot with Autoresponder

How to Put Your Marketing on Autopilot with Autoresponder How to Put Your Marketing on Autopilot with Autoresponder 2014 Copyright Constant Contact, Inc. 14-4113 Helping Small Business Do More Business AUTO R E S P O N DE R G U I DE Imagine if you could set up

More information

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE

More information

Mastermind Marketing Professionals (MMP)

Mastermind Marketing Professionals (MMP) Hello. You know you want to do some email marketing, but you re not sure where to start. You think you might need a Plan of Action, but that sounds complicated and time consuming. Let s face it: You re

More information

Email Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014

Email Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014 Email Newsletter Best Practices June 2014 Introductions Andrea Berry Idealware Expert Trainer Director of Development, Hardy Girls Healthy Women Are People Still Using Email? Yes. It s critical channel

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

WealthyAffiliate.com

WealthyAffiliate.com Autoresponder Quick Start-up Guide Welcome to the Wealthy Affiliate Autoresponder Quick Start-up Guide. In this guide you are going to learn about getting started with Email Marketing and how you can literally

More information

Using email as a lifecycle marketing strategy

Using email as a lifecycle marketing strategy Using email as a lifecycle marketing strategy A guide to implementing email marketing for online travel and holiday companies Katie Traynier April 2013 Email and Website Optimisation Introduction Creating

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

AWEBDESK EMAIL MARKETER

AWEBDESK EMAIL MARKETER AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no

More information

Thank You! Thank you again! Dee Allomong. Marketing Director, LandlordSource dee@landlordsource.com

Thank You! Thank you again! Dee Allomong. Marketing Director, LandlordSource dee@landlordsource.com 1 Thank You! Thank you for your purchase! I hope you find these templates useful as you launch an email marketing strategy for your property management company. I first envisioned an email marketing system

More information

5 Keys to Email Marketing

5 Keys to Email Marketing 5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they

More information