Webtrekk User Conference 2015

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2 Dear WUC Attendees, Thank you for joining us at the 2015 Webtrekk User Conference! This year s WUC is all about putting your users at the centre of your business. Learn how to keep track of individual users hidden in mountains of data. Discover how to target users from other parts of the world. Enjoy a panel discussion on the challenges of digital personalisation. No doubt, this conference is all about user-centric. And so are our new solutions. We are thrilled to now offer our data privacycertified Cross Device Bridge, which connects different devices for unknown users, as well as User Relationship Management, which lets you store loads of information about each of your users across each of their devices. We have also launched Marketing Automation, transforming your user-centric data into the foundation for optimised, automated advertising. These solutions are a game changer for Webtrekk, and our technical experts will tell you more in the Webtrekk Highlights 2015 presentation this afternoon. Of course, if you want to see these solutions up close, or if you have any questions, please do not hesitate to ask our Sales or Consulting teams throughout the day. Our goal this year is to put your users at the centre. But today, our goal is to put you our users at the centre. So once again, thanks for coming. And enjoy! Best wishes, Christian Sauer CEO Webtrekk Webtrekk User Conference 2015

3 Meet the Experts Events Training WUC Agenda WUC Workshops WUC Exhibitors We would love your feedback! URM & MA Tips for your stay in Berlin Let s Party! A map and directions The WUC 2015 has more to offer than informative talks: Individual meetings with a Webtrekk staff member contact one of our specialists! Just leave us your contact details, preferred date and time at the registration.

4 Webtrekk s Certification & Training Programme If you are interested in our certification and training programme, Webtrekk staff members are happy to answer all your questions. Meet us at our stand in the catering area during the WUC or contact one of our consultants. Where else you can find us in 2015 Plenty of opportunities to find out more about us the rest of this year. We ll be present at DA Hub 2015 (1-3 June) in London, and we will have an impressive stand at dmexco (16-17 September) in Cologne. For our stand at dmexco, we re still looking for partners. If interested, contact us at dmexco@ webtrekk.com.

5 from 08:45 09:15 09:30 Welcome Christian Sauer, CEO, Webtrekk 09:30 09:55 Conversion and the Art of Data-Driven Persuasive Psychology Bart Schutz, Chief Psychology Officer, Online Dialogue 09:55 10:20 The Power of Now Andreas Nau, Managing Director Central Europe, Expedia, Inc. London 10:20 10:45 CRM to Programmatic: Why the Picture is Bigger Than Display Lothar Krause, VP Global Advisory Services, Sociomantic Labs 10:45 11:00 11:00 11:15 A Holistic Customer Approach with RTA Connecting RTA and CRM Dr. Florian Heinemann, Managing Director, Project A Ventures 11:15 11:30 Cross Device Tracking and Privacy Compliance Prof. Dr. Christoph Bauer, CEO, eprivacy 11:30 12:10 Panel Discussion Controversial questions on personalisation/customer centricity Lothar Krause, VP Global Advisory Services, Sociomantic Labs Michael Bonfils, International Managing Director, SEM International Dr. Florian Heinemann, Managing Director, Project A Ventures Erik Siekmann, CEO, Digital Forward Ton Wesseling, CEO, Testing.Agency Moderator: Ralf Haberich, CCO, Webtrekk 12:10 12:35 Creating a Competitive Advantage with Big Data Analytics Özgür Doğan, Chief Marketing Officer, Hepsiburada.com 12:35 13:00 The Optimisation Strategy: How to Turn Data Into Profit André Morys, CEO, Web Arts 13:00 14:15

6 GERMAN CONFERENCE STREAM Moderation: Dimitrios Haratsis, CEO, AdClear ENGLISH CONFERENCE STREAM Moderation: Ralf Haberich, CCO, Webtrekk 14:15 14:45 14:45 15:00 15:00 15:30 15:30 16:00 16:00 16:15 16:15 16:45 16:45 17:15 18:00 & 18:30 18:30 open end Data-Driven Online Marketing Herausforderungen & Chancen Programmatic Marketing - Gewinnen Sie beim Bullshit Bingo! Neue Methoden für Customer Lifetime Value Prediction User Calling Call Tracking für ein vollständiges Bild des Nutzers Wer fragt was? Den User über seine Anfragen kennen lernen Highlights 2015 Stefan Sommer, Senior Manager Data Driven Advertising, Telekom Deutschland Siegfried Stepke, Geschäftsführer, e-dialog Prof. Dr. Markus Löcher, Professor für Mathematik und Statistik, Hochschule für Wirtschaft und Recht Berlin Markus Schäfer, Business Development Manager, MaTelSo Matthias Meisdrock, CEO, OMQ Norman Wahnschaff, CTO, Webtrekk 14:15 14:45 14:45 15:15 15:00 15:30 16:00 16:30 16:30 17:00 17:00 17:15 WUC Party at the House of Weekend (Alexanderstraße 7, Berlin) Improving Customer Experience Using Analytics? Tracking TV on the Web: The Experience of a Broadcaster Using Data for International Targeting and Global Traffic Generation Web Analytics in the Travel Industry East and West Online Marketing Difference Highlights 2015 available to take people to the WUC Rooftop Party venue Kevin Anderson, Team Manager Digital Intelligence, ING Netherlands Andrea Portante, Marketing and Commercial Director, RAI Net Michael Bonfils, CEO, Intl. Managing Director SEM International Martin de Boer, Marketing Director, Corendon & Lennert de Rijk, Managing Director, Internet Advantage Allen Qu, Founder & CEO, Netconcepts China Bernd Marktl, Head of Product Management, Webtrekk until 24:00 o clock

7 WUC 2015 Keynotes MEET THE SPEAKERS A Holistic Customer Approach with RTA Connecting RTA and CRM Panel discussion Walking the line of personalisation: How far can we go? Florian specialises in performance marketing, CRM, communications, business intelligence and venture coaching. Before co-founding Project A Ventures, Florian was Managing Director at Rocket Internet, where he was involved in TopTarif, edarling and Zalando/ Bigfoot. Prior to joining Rocket Internet, he was Co-Founder and Managing Director of JustBooks/ AbeBooks, Co-Founder of antibodies.com and Co-Head of the Online Marketing department of Jamba! and ilove. Florian is a business angel and has invested in more than 40 startups, including Ladenzeile, AdScale and NetMoms. CRM to Programmatic: Why the Picture is Bigger Than Display Panel discussion Walking the line of personalisation: How far can we go? Lothar has been working in online advertising for 13 years. Prior to Sociomantic Labs, Lothar was Head of Online Marketing at Zalando, where he focused on SEO/SEM, retargeting, display, and affiliate marketing. Before that, he was the Executive Sales Director at zanox, where he ran the company s affiliate marketing programme, and has also worked for Private Trips and ebay. Lothar has overseen the rollout of the company s solutions across more than 21 offices and 70 markets worldwide.

8 The Power of Now Andreas has been managing the Expedia. de and Expedia.at brands since he joined Expedia in In early 2014 he took on additional responsibility for the Expedia brand across the Central European region including Germany, Austria, the Netherlands and Belgium. Andreas joined Expedia in 2011 from TUI where he was managing director of TUI s car hire platform Micronexus GmBH. During his time with TUI he built up 9 years of experience in the travel and technology sectors having worked across TUI AG and TUI Travel PLC. Born in Berlin, Andreas has studied in London and Germany and possesses both Austrian and US citizenship. A keen traveller, Andreas travel highlights include horse-trekking in Mongolia and eating lobster in Cape Cod. Conversion and the Art of Data-Driven Persuasive Psychology Bart is the founder of WheelofPersuasion. com as well as co-founder and Chief Psychology Officer within the famous and award winning brain sciences applying company Online Dialogue. He is also creator and lecturer of The Master of Online Persuasion. Bart is known for his international keynotes in which he spoils the audience with digital data insights that prove the effectiveness of applying behavioural economics, neurosciences and good old psychology.

9 Cross-Device Tracking and Privacy Compliance Christoph Bauer is Founder and Presenations Improving Customer Experience Using Analytics? Kevin is Team Manager Digital Intelligence at ING Netherlands. He is responsible for a team of six analysts, the digital analytics toolkit and driving the conversion optimisation programme. CEO of eprivacy GmbH and conducts certifications on data protection for digital products and companies and offers privacy related consulting. eprivacy runs the well known eprivacyseal in Germany and in the EU. Christoph has over 20 years of experience in the media industry as CFO and COO of well known companies like AOL and wunderloop. He has substantive experience with data privacy seals, e.g., from ULD, EuroPriSe and eprivacyseal for compliance with the high standards of German and European data privacy. He is an accredited auditor at ULD for the data privacy seal and for ISO (Information Security Management) and is a professor at the HSBA in Hamburg.

10 Web Analytics in the Travel Industry Martin is Marketing Director at Corendon and responsible for improving sales conversion, usability and brand awareness, as well as keeping up to date with innovation and online developments. Martin is a highly experienced developer of e-commerce business. Before joining Corendon, he held various marketing positions for companies such as Travix International. Panel discussion Walking the line of personalisation: How far can we go? Using Data for International Targeting and Global Traffic Generation Since 1996, Michael has helped pioneer best practices in global search engine marketing and innovations in technology advertising. After selling his first agency in 2004, he launched SEM International in China and expanded into Japan, Korea, Russia, Europe and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms, serving both agencies and Fortune 500 in-house digital marketers. Today, Michael and his global associates at SEM International focus on worldwide digital marketing campaigns tailored for agencies and multinational corporations.

11 Creating a Competitive Advantage with Big Data Analytics Özgür is the Chief Marketing Officer of Hepsiburada, Turkey s leading e-commerce company. He is responsible for increasing customer value, improving marketing ROI and maximising the effectiveness of all digital and offline channels at Hepsiburada. Webtrekk Highlights 2015 Bernd is developing and managing the implementation of product strategy and rollout, acting as the main communicator between product team and top-level management. Before joining Webtrekk, he held positions as International Management Consultant, IT Project Manager and Software Developer. New Methods for Customer Lifetime Value Prediction Markus has been a full professor of mathematics and statistics at the Berlin School of Economics and Law since His professional career is rooted mainly in the US as the lead scientist at Sense Networks from 2006 to Before that, he founded the consulting company DataInsight, whose focus was the application of novel statistical learning algorithms to massive data sets. Prior to running DataInsight, he was at Siemens Corporate Research (SCR) in the US, where he served as the Principal Investigator for SCR s statistical failure prediction group. Who asks what? Knowing the User Through Their Service Requests Matthias is the CEO of OMQ and the Head of Development for the OMQ Support System. He is responsible for product, marketing and innovation management at OMQ, as well as for developing new technologies for OMQ products. From 2002 to 2007, Matthias studied Computer Science at Brandenburg University of Applied Sciences.

12 The Optimisation Strategy: How to Turn Data Into Profit André is founder and CEO of Web Arts, Germany s leading agency for optimisation and e-commerce, behavioural economics, UX and testing. He is the publisher of Germany s most influential blog about conversion optimisation, konversionskraft, and also an author, speaker, university lecturer and entrepreneur. André is founder of the Global Conversion Alliance and the organiser of conversionsummit.org, Germany s premier conference for conversion optimisation. Tracking TV on the Web: The Experience of a Broadcaster Andrea holds a degree in Economics from the University of Bologna and an M.S. in Management from the M.I.T. Sloan School. He started his professional career in management consulting with McKinsey & Company, where he began to focus on media. From 1996 to 1999 in Brazil, Andrea was Director General of Abril Coleçoes, a joint venture between Abril and Time Life Books dedicated to the direct sale of books, CDs and home entertainment. Andrea returned to Italy to head all of RAI Trade s commercial operations, selling RAI s portfolio of rights in Italy and Worldwide. Since 2008 he has been involved in the digital economy, responsible for marketing in RAI web operations. Web Analytics in the Travel Industry Lennert de Rijk is co-founder and Managing Director Benelux & Germany at Internet Advantage, a leading digital marketing agency that helps move businesses forward through an innovative approach to marketing online. Lennert has been breathing online since He started out in e-commerce before moving over online marketing and analytics in 2006.

13 East and West Online Marketing Differences Allen is the founder and CEO at Netconcepts China, a company that provides marketing and SEM services in English and Chinese for global clients in the US, Australia, New Zealand, Europe, Japan and China. His clients include companies such as DangDang.com, Amazon. cn, Air China, Air France, Expedia, elong.com, Hotels.com, Philips, LG, Huawei, Taikang Life, New Oriental Group, ebay China and many more. Allen holds a degree in Marketing and IT from the University of Auckland and is the founder of SEO University and China SEO Ranking Award. Panel discussion Walking the line of personalisation: How far can we go? Erik is in charge of Digital Forward, a company that focuses on marketing efficiency via strategic and operational advice and consulting for all areas of performance marketing, analytics and auditing. The goal is to help companies on the advertiser side implement the best online strategy to adopt through transition, implementation and personalised training. Clients include INGdiba, Tchibo, Yello, KfW, MediaMarkt-Saturn, Schwäbisch Hall, Blau.de and more. The main area of activity is the DACH region. The company is based in Hamburg, Germany. User Calling. Call Tracking for a Complete Picture of the User tmarkus has been MaTelSo s Business Development Manager since 2012 and is responsible for international clients and strategic partnerships. He holds a degree in Business Economics and worked as a consultant prior to joining MaTelSo.

14 Data Driven Online Marketing Challenges and Opportunities Stefan is responsible for the digital analytics and the data-driven eco-system at Deutsche Telekom. Before joining Deutsche Telekom, he worked as Head of Business Intelligence Reporting & Analytics at T-Systems Multimedia Solutions GmbH. Stefan is an external PhD student at the Technische Universität Dresden. Since 2009, he has been a member of the board of the Business Intelligence Research Association. Stefan studied Business Informatics and East Asia Studies at the Technische Universität Dresden. Programmatic Marketing - Win the Bullshit Bingo! Siegfried is founder and CEO of e-dialog. His passion is to combine communication and technology. He is enthusiastic about all varieties of performance marketing from digital analytics to programmatic marketing and conversion optimisation. Additionally, he serves as Country Manager for the Digital Analytics Association in Austria. Webtrekk Highlights 2015 Norman founded Webtrekk in 2003 together with CEO Christian Sauer. As CTO, Norman is responsible for product development and technologies. Norman holds a degree in Business Informatics. Panel discussion Walking the line of personalisation: How far can we go? Ton is a web analyst who became a growth hacker, an optimisation lunatic and entrepreneur. He founded the biggest blog in the Netherlands on Analytics and Optimisation (webanalisten.nl) and organises many events on this subject. He started well known optimisation firm Online Dialogue five years ago and is now the CEO of Testing.Agency His life is all about growth optimisation and bare foot presentations to inspire the world to get more value out of their digital efforts.

15 Moderators Ralf has been Chief Commercial Officer (CCO) at Webtrekk since He leads the International Team and is focused on expanding Webtrekk s global footprint. Ralf regularly speaks at global congresses on topics including analytics, digital intelligence and e-commerce. He is also a seasoned lecturer, active blogger and author of the book FUTURE DIGITAL BUSINESS. Ralf has a passion for cycling and running, and lives with his family near Frankfurt. Dimitrios is CEO of AdClear GmbH, a daughter company of Webtrekk. He graduated with an Engineering degree from the Technische Universität München and holds an MBA from the Intituto de Empresa in Madrid. Dimitrios is an expert in performance marketing, having worked in the field for 11 years. Previously, he was Country Manager at zanox.

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17 WUC Workshops Workshop 1: Segmentation with Webtrekk URM (German) Florian studied Business Informatics at Technical University of Applied Sciences in Wildau and worked as SEO freelance for CMS-Systems before he joined Webtrekk in 2006 as Key Account Manager. Since 2010, he has been responsible for training and education at Webtrekk. Florian also teaches at Deutsche Dialogmarketing Akademie as freelance lecturer. Workshop 2: Digital Analytics Inside Out (English) Spencer Altman is Head of Business Consulting at Webtrekk. Since joining Webtrekk in 2009, he has been working with companies across the world, with a focus on Europe, to help them get the most out of their digital business. His journey in Digital Analytics began in 2006 as Business / KPI Analyst for weeworld.com, a social network based in the UK. Previously, he spent six years at Accenture in Business Process Consulting in Telecommunications. Spencer has his MBA from HEC Paris. Workshop 2: Digital Analytics Inside Out (English) Conrad ensures that content providers and e-commerce websites with heavy traffic successfully implement and use Webtrekk solutions, including the Webtrekk Digital Intelligence Suite. Conrad holds a degree in Marketing from Universidade de Mogi das Cruzes Sao Paulo, where he graduated at the top of his class, and a diploma in Business English from Dresden Technical University. He has a strong background in web analytics for e-commerce and lead generation, as well as in marketing for fastmoving consumer goods. In the past, he has worked on projects for companies such as Philips, Whirlpool, Electrolux, Reckitt- Benckiser and UoP.

18 Workshop 3: Getting the Most out of Your Data Warehouse Understand Your Customers with Webtrekk Raw Data (German) Markus is the Director Business Intelligence at Axel Springer SE. Before joining Axel Springer, he worked at Rocket Internet and SHS VIVEON AG. Markus holds a Diploma in Industrial Engineering from the University of Applied Science Berlin, Germany. Beside his position at Axel Springer, Markus is also working as a freelancer. Workshop 1 Segmentation with Webtrekk URM (German) Webtrekk Office Berlin Robert-Koch-Platz Berlin Florian Richter Director Implementation & Client Training, Webtrekk This workshop gives a limited number of participants the chance for a hands-on experience using User Relationship Management part of the Webtrekk Digital Intelligence Suite in their own account. The workshop is led by Florian Richter, Webtrekk s Director Implementation & Client Training. You can: Workshop 4: Come Full Circle: Strategies of Successful 360 Marketing Tracking (English) Michael has been working for Zalando, Europe s best-known online shop, for two years. He is responsible for quality assurance in sales tracking and marketing tracking. Prior to joining Zalando, he worked as a Web Analytics Consultant for one of the biggest media agencies in Austria. Michael studied Economic Sociology with a focus on quantitative data analysis and is a passionate fantasy basketball manager. attend the four-hour user workshop with a limited number of participants. get a presentation of the functions of Webtrekk User Relationship Management. get free access to URM in your account during the workshop. have data of a whole month integrated in your URM for the workshop. interpret and configure your individual analyses hands-on in your own Webtrekk account. have minimal effort for integration and save on setup costs. develop a setup for an RFM/RFE model. benefit from one-on-one support from Webtrekk consultants.

19 Digital Analytics Inside Out (English) Workshop 2 Webtrekk Office Berlin Robert-Koch-Platz Berlin Spencer Altman, Head of Business Consulting and Conrad Morbitzer, Senior Business Consultant, Webtrekk This workshop consists of three parts, each covering an essential element of analytics: KPIs, organisational structure and getting the most out of User Relationship Management. The workshop is led by Spencer Altman, Webtrekk s Director Customer Success, and Conrad Morbitzer, Senior Business Consultant. Part 1: Revolutionise Your KPIs Are the primary analytics metrics reported in your organisation Page Impressions, Visits, Visitors, Bounce Rate? Maybe something that sounds better but is often times just as useless, such as Engagement? Loyalty? Reach? Do you have the feeling that there should be more value in your data? In this first part of the workshop, you can discuss a detailed methodology for developing relevant metrics for your business and how to use analytics data to help your company become more successful. Part 2: Future Organisation of Analytics Huddle Session Does analytics have the desired influence in your company? If not, why not? For CMOs/Heads of Analytics/CDOs/CEOs, is it important to be a data-driven company? If we want to be a data-driven company, what kind of organisation is required? These are questions that many companies may be confronted with today. During this part, you can discuss these topics in a huddle format, including potential recommendations from Webtrekk s experiences. Part 3: URM RFM / RFE Models In Practice This part of the workshop is an introduction to URM RFM / RFE Models. You find out: What is a URM? What is RFM? What is RFE? What is RFM / RFE used for? How would RFM / RFE models be configured? How to address the configured user clusters? Which ones to prioritise? Are there any clusters that should just be ignored? In this workshop, you learn how to put this model into practice.

20 Workshop 3 Getting the Most out of Your Data Warehouse Understand Your Customers with Webtrekk Raw Data (German) Webtrekk Office Berlin Robert-Koch-Platz Berlin Markus Gerlitzki, Director of Business Intelligence, WeltN24 Markus Gerlitzki of WeltN24 explores how one of Europe s largest multimedia news organisations leverages Webtrekk s raw data in its data warehouse (DWH). Find out how to build an effective data warehouse architecture, the advantages of using raw data and how to generate added value from data warehousing. You can discover: Webtrekk Office Berlin Robert-Koch- Platz Berlin Come Full Circle: Strategies of Successful 360 Marketing Tracking (English) Michael Ebner, Senior Onsite Intelligence Manager, Zalando SE Learn from Zalando, one of the biggest German e-commerce businesses, about the most successful strategies for effective marketing tracking. Michael Ebner, Senior Onsite Intelligence Manager with Zalando, talks about best practice examples and gives you helpful tips from his experience working with the publicly traded e-commerce site for tracking in your own online store. Why! Find out about the advantages of holistic, 360 marketing tracking with Webtrekk as opposed to analyses that are solely based on information from marketing software. Workshop 4 How does WeltN24 deal with combining the data from different sources in their DWH? What is the advantage of using raw data in the DWH? How can I successfully analyse my DWH data? How can I generate value and derive recommendations? How! Discover how effective marketing tracking works and which challenges you should to expect. What! Learn about a lot of the things you can do with Webtrekk. Ebner will show you how to get the most profit out of an advanced tracking and analytics setup.

21 We are passionate about helping companies to run their businesses smarter and drive profit by analysing data and information at unprecedented speeds. Check out the joint project between Webtrekk and Exasol Digital Data Warehouse and stop by the Webtrekk / Exasol stand at the WUC 2015 for a live demo. Adspert is a bid management tool that optimises Google AdWords campaigns automatically for online advertisers of any industry and company size, as well as agencies. Complex, science-driven algorithms set the ideal bid for every keyword at any time and thereby achieve a performance boost of at least 20%. Adspert is ready to go in two minutes. No IT, no setup. Simply plug, bzzz and done. Digital Analytics Association e.v. (DAA Germany) is an independent non-profit organisation of professionals in the field of data analytics and IT with the aim to build up networks, form think tanks and foster the dialogue with adjacent fields. DAA Germany supports young talents as well as professionals from related fields in order to inspire people and to promote the further development of the sector. The inbound phone call is an essential part of the customer journey. Optimise your marketing campaigns and conversion rates by integrating your web analytics and bid management tools with our award-winning calltracking service. Out-of-the-box integration of our call-tracking data is already available for Webtrekk, Google Analytics, IntelliAd and Marin Software. Based in the heart of Germany, MaTelSo has been developing customer- and market-driven cloudbased telecommunication services since These services are available in 66 countries and can be activated in real time. Since 2013, RapidApe has been helping brands and agencies optimise their media plan and see how their TV spots are performing. RapidApe Analytics takes the mystery out of TV by clearly illustrating TV KPIs for your website and mobile apps. See what channels, programmes, days and times generate the highest reach and revenue for your brand. RapidApe Monitoring allows you to see when and where your spots have been airing in real time. You can gain a competitive advantage by seeing where your competitors are placing their spots and having a comprehensive picture of the benchmarks for your industry. Out-of-the-box integration with Webtrekk is already available for RapidApe Monitoring.

22 WUC Media Partner 2015 media.net berlinbrandenburg is the cross-sectoral business association of creative industries in the capital region ranging from music, film, TV and multimedia to advertising and design. Initiated in 2000 by Bernd Schiphorst, then Media Representative for the states of Berlin and Brandenburg, the network has been serving as a gateway to politics from the very beginning. With a network of 400 members ranging from major global companies to young startups media.net keeps you informed and connected: media. net studies and surveys focus on members current issues and business needs. Please take a couple of minutes to fill in this short questionnaire to give us your feedback. We would highly appreciate it and thank you in advance!

23 Predict behaviour. Customise content. Make your visitors happy. Your Customer Relationship Management (CRM) system is an integral part of your daily work: it contains all known contacts and customers of your company. On the average web page, however, only 10% of all visitors are known. With the User Relationship Management System (URM), Webtrekk provides a tool to analyse this missing 90% and execute marketing activities accordingly. Webtrekk URM creates a master data record for each user that visited the website, which includes relevant engagement and purchase-related KPIs. Uses cases Predictive marketing: Your team s marketers and analysts are now empowered with Webtrekk s advanced predictive marketing capabilities. Retargeting: Use predefined segments based on RFM/RFE models to target your most valuable customers. Personalisation: Provide a customised user experience with personalised content and recommendations on landing pages. Optimise marketing spend: Use the built-in remarketing revenue potential dashboard to identify the distribution of potential revenue across all of your channels. Start immediately Need more information? Turn in-depth analytics into powerful marketing. Automatically. Collecting data was only the first step. Now is the time to act upon that data and Webtrekk Marketing Automation helps you to do exactly that. Marketing Automation (MA) uses your visitor data to generate personalised recommendations: People who bought your product also bought this. You might also be interested in this article. The last time you were here, you placed this item in your cart but did not buy it. Here is a discount. You create the rules, and Marketing Automation does the rest. Marketing Automation is fully integrated with User Relationship Management (URM), enabling you to have a truly personalised approach to marketing. URM puts the user at the centre of everything. Every device, every page, every referrer, every search, every product seen and bought it s all stored in relation to the user. Use the user s preferences, predicted lifetime value, conversion probability and current session behaviour to get the most relevant data and engage with her in real time with Marketing Automation. Uses cases Onsite Layers: Marketing Automation allows marketers to run targeted layers on a website without involving the IT department. Personalisation: Provide a customised user experience with personalised content and recommendations. MA & URM work for you! You need specifics. You can also [email protected] You can also send an to [email protected]

24 OUR TOP PICKS from Consulting: If you enjoy openair markets then a couple of enjoyable options on Saturday for atmosphere and food are Kollwitzplatz in Prenzlauer Berg the Gözleme on one end of the market and fresh squeezed orange-carrot juice on the other! Winterfeldplatz in Schöneberg is another great option, especially if you like tiramisu and piroggi.

25 from Marketing: If you enjoy dancing, the Monbijou park is the right place for you! For each day oft he week, there are different dance styles and you can also sign up for a dance lesson www. monbijou-theater.de/tanz.html. Even if you don t like to hit the dancefloor, you can enjoy the music while sitting in a deckchair at the beach bar. from Implementation and Training: from Marketing: My favorite café is Distrikt Coffee in Mitte because I not only love their interior design but also their great coffee. My tip for you: They serve pancakes for breakfast. In the old town of Berlin s district Köpenick, across the street from the Baroque palace of Köpenick, is one of my favourite restaurants - Krokodil. Here you can enjoy not only your food and drinks but also the amazing view on the river Dahme.

26 For this year s party, you are invited to join us at one of Berlin s best locations House of Weekend, centrally located at Alexanderplatz with a spectacular view of the Berlin skyline. It will be the perfect place to meet and network with other WUC attendees. Food and drinks are on us. Shuttle buses will be available to take you from the conference venue to House of Weekend. The buses leave at 6pm and 6:30pm from the nhow hotel. We look forward to an exciting evening with all of you! ooftop Party 18:30 House of Weekend Alexanderstr Berlin