Implementing and optimising your digital strategy

Transcription

1 #posttech Dexter House, London Implementing and optimising your digital strategy Speakers INCLUDE: Graham Handy, global and EMEIA insurance customer leader, EY Vivek Banga, director of e-trading, Arthur J Gallagher Jon Mitchell, operations director, AXA Insurance Ronnie Brown, group digital manager, Hiscox BOOK TODAY! Contact Anthony Epega postevents@incisivemedia.com Headline Sponsor: Associate Sponsor: Accredited by: Hosted by:

2 B132 LOWER WELCOME Dear Colleague, Welcome to Post s Digital Insurance Strategies 2014; the only event in the industry dedicated to those professionals working on implementing their digital strategy. The pace of digital change is phenomenal and competitive advantage between insurers can only be achieved with a robust digital strategy. Companies are finding that being able to engage customers through multiple channels, such as Facebook, YouTube and Twitter to ensure sleek customer service are key to attraction and retention. But this is only one of the facets to ensure a successful digital journey. Join us to learn about best practice within the digital sphere and share your experiences with other leading experts in digital marketing, strategy, ecommerce, trading and technology. We look forward to meeting you on 6th March. Who YOU WILL MEET: Insurers Brokers Aggregators Software providers Usability consultants Heads of e-commerce Digital strategy directors Heads of distribution Electronic trading managers Sales directors E-business managers Marketing directors Heads of product development IT directors Brand managers VENUE DETAILS: Dexter House No.2 Royal Mint Court, Tower Hill London EC3N 4QN ALDGATE FENCHURCH STREET Jonathan Swift editor-in-chief Post LONDON BRIDGE THAMES ST LONDON BRIDGE MONUMENT TOOLEY STREET TOWER HILL A100 TOWER HILL THE TOWER TOWER BRIDGE MINORIES TOWER GATEWAY A100 A1205 Royal Mint Court EAST SMITHFIELD OLD KENT ROAD

3 conference programme MORNING #posttech Registration So, you ve developed the strategy what s going to get in the way of implementing it? Overcoming barriers to implementation; what to expect from digital in 2014 The insurance industry has long known it has to embrace the digital age in order to evolve. So with the strategy fully developed, what are the hurdles that have to be overcome in order to implement it effectively and for long-term gain? Are you minimising the risk as well as maximising the opportunity? Are you hearing what your customers are telling you? How do you balance fads with initiatives that lead to long-term success? What s next for digital in 2014? Key take away: An opportunity to hear from a leading expert broadly involved with insurers as they embark on this journey. Graham Handy, global and EMEIA insurance customer leader, EY Measuring and assessing return on investment for your digital strategy In these times of tight budgets and resource constraints, it s vital that any cash injection used to fund a new project pays dividends. And whilst the implementation of the digital strategy depends on a good working relationship fostered between the CMO and CIO; the C-suite also need to see concrete figures. Understand how IT and marketing work together to relay this critical information. Key take away: This session will examine what tools and techniques are needed to demonstrate ROI and maintain buy-in from senior executives Coffee and networking Panel debate: Adopting an integrated approach to implementing and maintaining a digital strategy The key players in achieving a successful strategy are the marketing, finance and IT teams. Whereas traditional marketing silos have worked well in reaching goals for insurance companies it is now being recognised that an holistic approach to digital strategies is the only path to success. Understand the opinions of leading professionals on achieving an integrated push. Key take away: Understand how to get the backing of the finance, IT and wider business teams to create synergies in the product mix. Chairman: Simon Burtwell, partner, head of UK general insurance, EY Vivek Banga, director of e-trading, Arthur J Gallagher Ronnie Brown, group digital manager, Hiscox Jon Mitchell, operations director, AXA Insurance Paul Wishman, ecommerce director, LV= Group Learning from other industries that have embraced digital in the race for brand survival It s important to understand the different digital innovations that have engaged customers in diverse industries. What lessons can be learned and discover unexplored opportunities for the insurance sector. Key take away: Listen to experts from different industries who talk about how they approached their digital strategy and how they are maintaining their edge. John Abbott, head of access and services, Ordnance Survey

4 conference programme AFTERNOON #posttech Creating an unique brand through the use of social commerce Social media can be used for brand recognition, to retain existing customers, as a communication channel and as part of the customer experience. It s either used as a proactive or reactive tool. So with an eye to regulatory issues surrounding the use of social media this session will give updates on what s new, how to utilise it effectively whilst maintaining the credibility of the brand. The session will also look at how real-time conversation and rating and reviews can enhance your customers experience and add gravitas to your brand. Key take away: Learn how to use social commerce to promote your brand. Your online strategy may be ready, but are you mobile/tablet and wearable optimised? How do these devices play a part in the overall digital strategy? How and when to skip online and go straight to mobile? A one-size solution does not fit all. Customer behaviour and habits change from client to client. A digital savvy generation will have much different buying behaviours to the traditional mix. Digital strategies need to be developed for PC, mobile, tablet and even wearable devises and for a range of product lines through diverse distribution channels. Hear important advice on how to maximise their usability and how to deal with the integration of existing technologies and platforms with mobile optimisation. Key take away: Get ready to be mobile-optimised Simon Vella, proposition director, Barclays Insurance Lunch Creating an elite team for digital strategy implementation gold: Building your internal team to deliver optimal goals Setting up a highly skilled team to implement digital strategies is paramount to success. Central co-ordination of online facilities to create a seamless online journey for your customer is ultimately what the team needs to achieve in order to retain and attract business. Planning and governance play an important role in delivering the strategy as does usability. Learn how to create the ultimate team in order to ensure a successful digital marketing strategy and then formulate a strategy for a mobile ready website. Key take aways: Building the ideal team; Project planning; Demonstrating ROI; Planning for success Gordon Rutherford, head of marketing and e-commerce, AXA Business Insurance PANEL DEBATE: Dealing with the data Ask yourself, not what your data can do for you, but what you can do with your data. The amount of data at the disposal of insurers is phenomenal. But the big issue is how to use it; how to spot trends, how to analyse customer behaviour and increase revenue as a result of these analytics. Key take aways: Using the data effectively to understand customer behaviour and create new revenue streams; Legal implications of data collection; Learn what can you and can t you do with data, where can you store it and issues around privacy and working within the EU; Buying in new systems and integrating them into legacy systems data flow; Fraud prevention in a digital world Chairman: Jonathan Swift, editor in chief, Post magazine Panellists to be confirmed Coffee break and networking Closing remarks and end of the conference

5 EVENT HIGHLIGHTS: SPONSORS: Demonstrating return on investment to the board Learning from other industries on how they have approached their digital journey Developing a mobile-ready website Creating that unstoppable marketing team and planning the mobile-ready website strategy Data - how to manipulate it, how to use it bring the customer closer to the business and how to increase revenue Headline sponsor: EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. For more information about our organization, please visit ey.com Associate sponsor: SPONSORSHIP OPPORTUNITIES: There are a wide range of commercial opportunities available at Digital Insurance Strategies To request a full information pack and to discuss the options please contact Katy Weaver on the details provided below. Reevoo is a pioneer of Ratings & Reviews services for insurance providers, and brands and retailers across all industries. We help our clients harness the Voice of the Customer to inject trust and confidence across the whole business. Reevoo s reviews are different because they are 100% validated - from actual customers only - and backed by the Reevoo Trustmark, so everyone knows they ve been independently collected and never manipulated. For your customers, that means complete trust in what they re reading. For you, it means richer reviews, ready for use in your marketing or to improve your insurance offerings. reevoo.com Accredited by: Katy Weaver Sales Manager T: E: katy.weaver@incisivemedia.com Digital Insurance Strategies 2014 has been accredited by the CII and can be included as part of your CII CPD requirement should you consider it relevant to your professional development needs. To request a certificate of attendance to any Post event please postevents@ incisivemedia.com. For further information regarding the CII accreditation scheme visit cii.co.uk

6 BOOKING FORM To register for this event please complete your details Dexter House, London 1st DELEGATE Booking options Title Surname Job Title Company Address First name Insurer & Claims Club member rate If booked by 17 January 2014 If booked after 17 January VAT* VAT* Post subscriber rate If booked by 17 January 2014 If booked after 17 January VAT* VAT* Standard rate If booked by 17 January 2014 If booked after 17 January VAT * VAT* Town Postcode Mobile Tel PAYMENT DETAILS I enclose a cheque payable to Incisive Financial Publishing Ltd Please debit my amex/visa/mastercard (Please circle the card you wish to use) Cardholders name * VAT charged at 20 % INVOICING CONTACT (IF DIFFERENT FROM ABOVE) Card No Expiry date Security code Card billing address (if different from above) Issue No. (Switch only) Title Surname First name A receipt VAT invoice will be issued once payment has been received. Please invoice me at my company address Job Title Signed Date Company Address Town Postcode Mobile Tel Disclaimer We accept bookings on the understanding that if we cannot meet our obligations because of circumstances beyond our control, we will not be held liable for loss suffered by you or a third party. This includes (without limitation) a change in the programme or an alteration to the venue and/or speakers. Venue Rules You must comply with all rules, regulations, and other reasonable instructions of the owner of the venue at which the event is taking place. Photography Photography and/or recording (whether visual or aural) of the proceedings of the event without our prior written consent are strictly prohibited. Personal Effects We are not responsible otherwise liable to you for loss or damage to your personal property while you are in attendance at the venue at which the event is taking place. Liability Except in relation to personal injury/death arising from our negligence or fraud, we shall not be liable to you for any sum greater than the amount you are liable to pay to attend the event. Cancellation/Substitution Cancellations must be received in writing more than three weeks before the event. If a cancellation is received within three weeks of the event the delegate fee will be payable in full. Cancellations more than three weeks before the event are subject to a 10% administration fee. A substitute delegate is always welcome, but the organiser MUST be notified in advance of the event to avoid incurring a charge. Delegate substitutions may NOT be made at the event. If you do not attend the event or notify us of your intention to cancel, the full fee will still be payable. Payment Payment must be received before the event start date. If we have not received payment in full by the event start date, you will be required to provide a credit card guarantee on the day to gain entry. For any additional information, please contact the organisers: Post Magazine Events Incisive Media, 4th Floor, Haymarket House Haymarket, London, SW1Y 4RX Tel: +44 (0) postevents@incisivemedia.com HOW TO REGISTER Mail: Complete the form and send to: Anthony Epega, Post Events Incisive Media, Haymarket House, Haymarket, London, SW1Y 4RX Telephone: + 44 (0) Fax: +44 (0) postevents@incisivemedia.com Web: