Business Management Qualifications Program. Diploma in Business Advanced Diploma in Business Applied Bachelor in Business
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1 Business Management Qualifications Program Diploma in Business Advanced Diploma in Business Applied Bachelor in Business
2 Table of Contents Disclaimer The UAE Academy is currently in the process of obtaining the necessary approvals and accreditations for this program from the UAE National Qualification Authority. The UAE Academy is an approved Edexcel Center (License #90950) to offer and award BTEC Levels 3, 4, 5 and 7 in Business Management. 1
3 Foreword from the Chairman Foreword from the CEO Introduction The Vocational Advantage Progam Structure Diploma in Business Advanced Diploma in Business Applied Bachelor in Business 2
4 Forewords Foreword from His Excellency the Chairman I am pleased to introduce the Business Management Qualifications Program on behalf of the UAE Academy. The business environment today requires a new wave of leaders who not only know what is required to excel in business but, most importantly, have applied this knowledge in a practical environment. This vocational program directly addresses this requirement. In line with the Abu Dhabi Economic Vision 2030, the program will introduce participants to several specializations in business and thus contribute to a more diversified economy in the Emirate. Furthermore, when the program is fully accredited by the UAE s National Qualifications Authority (NQA), in line with their National Qualifications Framework (NQF), the qualification will be recognized at federal level, which enables participants to receive recognition for their achievements in all emirates. The program s additional BTEC qualification aligns with international standards. By leveraging both qualifications, participants will have a significant advantage over many of their peers. I personally welcome all student who elect to join this program with the UAE Academy. Best wishes, Mohamed H. Al Muhairi Director General ADCCI Chairman UAE Academy 3
5 Foreword from the CEO Excellence in business management will help Abu Dhabi Emirate continue to be an economic driving force in the region. In fact, a recent study conducted by the UAE Academy indicated management capability as one of the most critical factors correlating to success among SMEs in the Emirate. Professionals are beginning to see the importance of strong management training and are seeking new avenues to receive such training. Today, several options are available to aspiring managers for academic training in business, primarily through BBA or MBA programs. However, these options are not ideal for everybody. While academic training covers theory and best practice, it is vocational training that offers the greatest opportunity for hands-on learning. To fill this need, the UAE Academy is proud to offer this Business Management Qualifications Program, which offers students the opportunity to learn business by practicing it. At each level, qualification will be provided through both the UAE s own NQA (approval pending) and the internationally recognized BTEC qualifying body. We hope you enjoy this opportunity and hope this helps take your career to a whole new level. Best wishes, Dr. Abdullah A. Abonamah Chief Executive Officer 4
6 Introduction The UAE Government launched an ambitious framework that gives special attention to future generations, known as UAE Vision In line with this vision the Emirate of Abu Dhabi developed its economic vision known as Abu Dhabi Economic Vision Based on this, the Abu Dhabi Council for Economic Development (ADCED) has formulated a comprehensive economic strategy to fulfil the Emirate s economic needs, achieve effective transformation of the Emirate s economic base and bring about global integration and enduring benefits to all. In response to these plans, the UAE Academy is offering BTEC qualifications in three specialisations Management, HRM, and Marketing with full accreditation by the National Qualification Authority (NQA) pending. There are two main reasons to choose BTEC qualifications over other qualifications. First, they are recognized by a large number of companies across a wide range of industries. Secondly, they are developed in partnership with industry representatives so that all employer and student needs are met. In fact, many professional bodies offer exemptions to successful BTEC students for their own accredited qualifications. What is BTEC? BTEC stands for Business and Technology Education Council UK, first introduced in BTEC is now awarded by the Edexcel exam board and courses are taken in more than 100 countries at all levels, from pre-gcse to Degree equivalent. They are vocational and work-related courses, designed to accommodate the needs of employers and allow students to progress to further and higher education. BTEC, a respected institution for 25 years, takes a practical approach to learning, without missing any of the important theory on the subject. What is NQA? NQA stands for National Qualifications Authority. The role of the National Qualifications Authority (NQA) is to collaborate with related entities to establish and implement an internationally recognized qualifications system for the UAE, which includes a national qualifications framework. The Authority reports directly to the UAE Cabinet. It has independent legal status and full legal capacity to act in accordance with the Decree. The NQA Board approved the qualifications framework for the United Arab Emirates (known as the NQA Qualifications Framework). 5
7 Overview of UAE Academy Recognition of Prior Achievement Level Placement, RPL Points, Academic Credit Transfer and Exemptions Applicants into UAE Academy NQA Programs can receive recognition for their prior achievements though the following process: Step 1 Step 2 Step 3 Request for Placement into Appropriate NQA Level Request for Credit Transfer and Recognition of Prior Learning Acceptance into Program Step 1. Request for Placement into Appropriate NQA Level (Required) In all cases, candidates must submit an application for the UAE Academy NQA program to which they are applying. In this application, candidates will select the NQA level to which they would like to apply. To determine the level to which one should be placed, the candidate should refer to the diagram on the following page. Candidates will be considered for placement into the program to which they are applying at one level above the equivalent of their highest achievement in Higher Education, Vocational Education or General Education. When moving between educational tracks (e.g., moving from Higher Education to Vocational Education), some bridging courses may be required. This will be determined by the candidate s Academic Advisor. Additionally, equivalencies may be considered by the candidate s Academic Advisor. For example, passing the GED Exam will be considered equivalent to achievement of NQA Level 4. Or, as another example, two years of Undergraduate University completion may be considered equivalent to achievement of NQA Level 5. If the UAE Academy, in its review of the candidates application, determines that they are not eligible to be placed at the level to which they are applying, or are eligible for a higher level, they will notify the candidate and adjust the application with the candidate s permission. Step 2. Request for Credit Transfer and Recognition of Prior Learning (Optional) If a candidate has earned academic credits or spent time in outcomeassured training courses, then he/she can apply to receive RPL Points. These points, up to a limit and only for certain course types, can be used as credit towards completion of the program to which the candidate is applying. For any particular program at the UAE Academy, RPL points must be applied for and used towards the first NQA Level that the candidate will attend. Furthermore, any courses or training considered for placement into an NQA Level (Step 1 of this Document), cannot be used to receive RPL Points. The RPL application is included in the entry application for all UAE Academy NQA courses. Exemptions and exceptions for level placement, RPL Points, and course exemptions will be considered on a case-by-case basis with the candidate s academic advisor. The specifics, limitations and procedures for all recognition of prior achievement can be found in the full RPA guidelines and appropriate application form. 6
8 The Vocational Advantage The UAE Academy is proud to offer a full subscription to Cloud Campus (uaea.cloudcampus.me) for the full duration of each of its Business Management Qualification Programs. The Cloud Campus, offered through a partnership with Hamdan bin Mohammed e-university, offers extensive high-quality interactive learning material to supplement in-class learning at the UAE Academy. The UAE Academy Business Management Qualification Program is a vocational training program, which sets it apart from typical academic training in a number of ways: More practical training than other types of learning programs Opportunity to learn by doing Better opportunity to see what it is really like to work in a chosen field BTEC Qualification is recognized and respected globally, while NQA is recognized in the UAE Vocational education is often preferred among employers who want their new hires to 'hit the ground running' Possibility for advanced placement and credit recognition from training courses already completed Professional Business Skills Get a unique learning experience by accessing some of the world's best accredited, online interactive content and by interacting with the best local and regional experts in the field. It includes 150 online sessions, each approximately 45 minutes in length, covering Soft Skills topics in various categories: Leadership, Communication, Developing Talents, Driving Operations, Entrepreneurship, Finance, Global Business, Managing People, Personal Development, Sales and Marketing, etc. English and Arabic Language Skills School Content for The Whole Family Supplemental Courses for grades
9 Level Mapping NQA Levels NQA Level Titles Ministry Of Higher Education & Scientific Research Titles 10 - Doctoral Degree 9 Applied Master Master s Degree 8 Applied Graduate Diploma Post-Graduate Diploma 7 Applied Bachelor Bachelor Degree 6 Advanced Diploma Higher Diploma 5 Diploma Associate Degree BTEC Levels 5 4 BTEC Level Titles Higher National Diploma in Business (Management, Marketing, HR) Higher National Certificate in Business (Management, Marketing, HR) 4 Certificate 4 Secondary School Certificate 3 Certificate 3 3 Diploma in Business 2 Certificate 2 1 Certificate 1 Language Requirements All students entering into the UAE Academy Business Management Program must have an intermediate spoken, reading and writing English ability. 8
10 9 Program Structure
11 NQA Level 5 4 Common Base Core Modules for Business (Compulsory) 4 Elective Modules from the Menu NQA Level 6 & 7 Upon completion of Diploma in Business program (NQA Level 5), participants will select one of three specialisations. The makeup of the following two levels (NQA Levels 6 and 7) will each include: 8 Common Base Core Modules PLUS 4 Specialised Modules PLUS 4 Elective Modules The following diagram provides a visual reference for this structure: 8 Common Base Core Modules for Business (Compulsory) Management 4 Specialised Modules Human Resources 4 Specialised Modules Marketing 4 Specialised Modules 4 Elective Modules from the Menu 10
12 Diploma in Business Upon Successful Completion, Students Will Receive: NQA Level 5 Diploma in Business Principle Qualification BTEC Level 3 Certificate for Diploma in Business The UAE Academy Diploma in Business is a compelling introduction to the world of Business Management. In this vocational educational program, with full accreditation from the globally-recognized Edexcel qualifying body and pending accreditation from the new, local NQA qualification, students will be exposed to fundamental business management practices. This introduction to the business environment, marketing practices, business resourcing and business communication will provide participants with a strong foundation for more advanced vocational business management programs. Following the completion of this program, students will qualify for entry into the Advanced Diploma in Business programs at NQA levels 6 and 7. 11
13 Core Modules The Business Environment Business Resources Introduction to Marketing Business Communication Electives (Select 4) Training in Business Workplace Managing a Business Event Developing Teams in Business Managing Physical Resources in a Business Environment Recruitment and Selection in Business Aspects of Employment Law Development Planning for a Career in Business Human Resource Management in Business Creative Product Promotion Market Research in Business Relationship Marketing Internet Marketing in Business 12
14 Advanced Diploma in Business Upon Successful Completion, Students Will Receive: NQA Level 6 Advanced Diploma in Business Principle Qualification BTEC Level 4 Higher National Certificate in Business 8 BTEC Level 5 Course Certificates (To be carried forward towards completion of BTEC Higher National Diploma in Business) The Advanced Diploma in Business program builds upon the foundational business knowledge gained in the UAE Academy s Diploma in Business by exploring fundamental areas of business in more depth. At this stage, participants are asked to select from one of three areas of specialization: Management, Human Resources or Marketing. If participants choose to move forward to the next level of this program (NQA Level 7), their chosen specialisation will be carried forward. Participants at this level will leave the course with a clear understanding of how core business principles can be applied in the real world effectively. They will have a more pronounced ability to manage resources and to conduct the activities within their chosen specialisation. Core Modules 13 Marketing Managing Financial Resources and Decisions Organisations and Behaviour Business Environment Common Law Business Decision Making Business Strategy Research Project Management Specialisation Professional Development Working with and Leading People Managing Activities to Achieve Managing Communication
15 Human Resources Specialisation Managing Human Resources Human Resource Development Employee Relations Human Resource Management Marketing Specialisation Marketing Intelligence Advertising and Promotion Marketing Planning Sales Planning Electives (Select 4) Management Accounting: Costing and Budgeting Financial Reporting Financial Systems and Auditing Business Events Management Managing Communications, Knowledge and Information Employee Relations Business Law Introduction to Internet and Business E-business Operations Internet Marketing Information Systems Networking Concepts Multimedia Design and Authoring Fundamentals of Insurance Business Ethics Quality Management MS Office Solutions Small Business Enterprise Purchasing Development Environmental Management Administrative Services Property Law Common Law II Project Management 14
16 Applied Bachelor in Business Upon Successful Completion, Students Will Receive: NQA Level 7 Applied Bachelor in Business Principle Qualification BTEC Level 5 Higher National Diploma in Business 8 BTEC Level 6 Course Certificates (Allowing entry into BTEC Level 7 Program) The UAE Academy s Applied Bachelor in Business program carries students forward within the area of specialisation they have chosen in the previous level. At this stage, participants will be actively involved in applying the knowledge they have gained in the previous two levels at a more vigorous level. Upon completion of this course, students will find themselves operating at a very high level of expertise in their field with a more robust ability to navigate the nuances of their chosen specialisation. Participants will have the tools necessary to manage small teams and organizational resources responsibly, efficiently and effectively. Core Modules Marketing Principles Managing Financial Resources and Decisions Organisations and Behaviour Business Environment Aspects of Contract and Negligence for Business Business Decision Making Business Strategy Research Project Management Specialisation Personal and Professional Development Working with and Leading People Managing Business Activities to Achieve Results Managing Communications, Knowledge and Information 15
17 Human Resources Specialisation Managing Human Resources Human Resources Development Employee Relations Human Resource Management Marketing Specialisation Marketing Intelligence Advertising and Promotion in Business Marketing Planning Sales Planning and Operations Electives (Select 4) Management Accounting: Costing and Budgeting Financial Reporting Financial Systems and Auditing Business Events Management Managing Communications, Knowledge and Information Employee Relations Business Law Introduction to Internet and Business E-business Operations Internet Marketing Information Systems Networking Concepts Multimedia Design and Authoring Fundamentals of Insurance Business Ethics Quality Management MS Office Solutions Small Business Enterprise Purchasing Development Environmental Management Administrative Services Property Law Common Law II Project Management 16
18 Business Management Qualifications Program 17
19 UAEAcademy UAEAcademy 18
20 P.O. Box 6844 Abu Dhabi, United Arab Emirates T : (971) F : (971) info@uaeacademy.ae
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