Building an Employee Referral Program

Transcription

1 HireHive Recruiting Guides 04 Building an Employee Referral Program Setting up an employee referral program for small to medium sized companies. 1 Building an Employee Referral Program

2 Why are referrals so important for your hiring process? DAverage D employee referral programs deliver about 20% of all new hires. DGreat D employee referral programs deliver over 50% of all new hires. DYour D employees are already connected to many of the people you want to hire. DPeople D want to help. They just need some good and practical guidance. 2 Building an Employee Referral Program

3 If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don t have to manage them. 3 Building an Employee Referral Program Jack Welch

4 1 Define goals DIdentify D the roles you want to fill using referrals. DDefine D how many new hires through referrals you aim to achieve and in what time frame. DConvince D your CEO/CFO of the benefits. 4 Building an Employee Referral Program

5 2 Define rewards DWill D you give employees a reward when candidates are brought to interview or only when they are hired? DSample D rewards for getting a candidate to interview stage motivates staff and can be a token such as gift cards, movie tickets etc. DIt s D best to pay rewards immediately. Skip the long wait. It s a huge disincentive. 5 Building an Employee Referral Program

6 ~ What reward? DThe D best rewards to offer depend on your company. DSometimes D it s recognition. DSometimes D it s a charitable donation. DOften D it s plain old fashioned cash. DRewards D for hiring a professional are usually in the region of $600 to $2000. DExperiment D to see what works best for your network. 6 Building an Employee Referral Program

7 3 Define your message DReferrals D help employees bring people they like into the company. DReferrals D are a great way to reach people who are not actively looking for work. DReferrals D are usually a better culture fit, stay longer and get productive faster. DReferral D programs help the company hire the right people to get the projects done. 7 Building an Employee Referral Program

8 As a business owner or manager, you know that hiring the wrong person is the most costly mistake you can make. Brian Tracy 8 Building an Employee Referral Program

9 4 Select champions DIdentify D well connected employees. DWho D has 500+ LinkedIn connections? DWho s D active on Twitter? DWho s D likely to have a lot of friends in Facebook? DTalk D to these employees. Tell them about your plan. Get their buy in. DRoll D out a pilot with these pioneers. DThey D will encourage others to follow. 9 Building an Employee Referral Program

10 ~ Abandon prejudice DYou D will likely get results you didn t foresee. DWe ve D seen referral programs deliver 90% of candidates from employees simply adding names into HireHive. DWe ve D seen programs deliver the majority of candidates from Facebook. DWe ve D seen programs deliver the majority of candidates from Twitter (our own, in fact). 10 Building an Employee Referral Program

11 ~ All referrals are not created equal Social referrals can mean any of the following DAn D employee adds a person s details into HireHive. DAn D employee invites a specific person to apply for a role via or LinkedIn and the person applies. DAn D employee posts a public message to LinkedIn, Facebook or Twitter that anybody can see and anybody can apply from. 11 Building an Employee Referral Program

12 5 Follow up fast DHireHive D flags all candidates that are referrals and shows who referred them. DFollow D up with them within one working day. DProvide D feedback to your referring employees. DNot D following up or failing to provide feedback will destroy any referral program. 12 Building an Employee Referral Program

13 6 Final thoughts DYou D absolutely need CEO buy in and get them to communicate the importance of referrals to all staff. DChange D rewards to keep it fresh. DRandom D prizes work, e.g. ipad for first employee that refers a person that s hired. DPeople D naturally want to help. Set them up for success. 13 Building an Employee Referral Program

14 About HireHive We ve created easy to use software that helps you manage your recruiting from start to finish. Post jobs to job boards and social media channels with just one click and manage all your candidates in one place. You can set up referral campaigns and keep track of exactly where your hires are coming from. Unlimited admins Add your colleagues to HireHive and collectively manage all your hiring in one place. Discuss applications with your team using Job board posting Get the right candidates for your jobs with automatic job board posting. Unlimited Referral Campaigns Let your employees can help you find the best candidates with easy to set up referral campaigns for your roles. Candidate communication Send an to candidates directly through HireHive and easily keep track of all communication with each candidate. Learn more at hirehive.io 14 Building an Employee Referral Program