How to localise your website
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1 How to localise your website Grow your e-commerce website globally 22 October 2015 Levent Yildizgoren Managing Director - TTC wetranslate Ltd
2 About me 22 years industry experience Mentor, speaker, charity fundraiser Outstanding Contribution to Translation Industry award in September 2015
3 How to grow your business globally Free download
4 The Nine Translation Slip-ups to Avoid Free download
5 News related to global trade From FT & Daily Telegraph since Sunday
6 FT: Safaricom Kenya
7
8 More than 1m Chinese people will go cruising
9 Hamleys handover
10 Uber protest in London
11 Alexander Dennis Buses
12 2.9 billion potential customers Why sell globally Shoppers want to buy globally Increase your turnover
13 Reduce dependency on your home market
14 Cross border trade is expected to reach $1 trillion by 2020
15 2.9 billion people with internet access globally
16 Shoppers want to buy globally
17 Utilize global opportunities
18 Nov 11 - Chinese Singles Day Alibaba alone hit $9.3 billion on the day
19 Opportunity for training providers
20
21 Localisation: essential for user experience
22 New term: Glocal
23 Some facts 85% of customers prefer to buy in their own language Customers are 4 times more likely to buy from a website in their native language [source: IDC]
24 How can you be successful in other countries
25 Good user experience = customer engagement
26 Dunkin Donuts 3100 stores, 30 countries
27 One second delay and less = Amazon loses $6.79 million in sales for every millisecond of latency Yahoo experiences a 2.8% revenue decrease for every second of latency (source: Dyn )
28 Localise content to overcome language barriers Everyday one billion questions are asked In Google from 181 countries and 146 languages Don t just translate your content, get it adapted for the target country
29 Good Localisation examples
30 AirBnb Website localised into 26 languages & available in 42 currencies
31 Consistent and good style throughout all languages
32 Brand name checking is critical
33 Automatic translation can go wrong
34 Appeal to you customers!
35 Don t come across as weird
36 And Keep calm & grow globally
37 Good Resources State of digital economies The Economist 2010: Ease of doing business 2014 World Bank report
38 Contact TTC wetranslate Limited 86 Broomfield Road Chelmsford, Essex, CM1 1SS, UK Twitter: Linkedin: Google+: YouTube:
I V A N N I K K H O O
I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.
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JACKSON HOUSE, 18 SAVILE ROW, LONDON W1S 3PW TELEPHONE: +44 (0) 20 7758 4777 FAX: +44 (0) 20 7287 5292 EMAIL: TRADE@BFL.CO.UK WEB: WWW.BFL.CO.UK Berkeley Futures Ltd is authorised and regulated by the
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