Norway s leading business and investment magazine. Mediainformation 2016

Transcription

1 Norway s leading business and investment magazine Mediainformation 2016

2 Kapital is Hegnar Media Business Channel s magazine for business, stock market and financial politics. Kapital gives top financial leaders a chance to relax and indulge in business entertainment and informative reading. Readers reserve ample time to enjoy Kapital on average, Kapital is being read for 60 minutes and picked up 3.2 times. About 50 % of the magazine is read or browsed during each reading. Decision makers with power and influence Kapital reaches 62,000 qualified business decision makers with purchasing power. Decision makers are strategically placed in their company, with final authority on purchases and investments. Kapital s readers include a high share of executives and many more with numerous board positions. Kapital allows you to influence executives with decision-making power in many companies! 61 % are top executives. Kapital has the longest reading times of all trade press titles 41 minutes. On average, top executives spend 43 minutes reading Kapital. 85 % have final purchasing power. 50 % of Kapital s decision makers hold two or more board positions. Higher household income than other leaders: 32 % above NOK 1.5 mill. 69 % above NOK 1 mill. Buyers of premium/luxury goods. More often buy expensive products with a personal touch. Share of innovators and opinion leaders With Kapital, you will reach decision makers with power and influence in business. Kapital represents the most important high-end consumers among private readers. In addition, our readers are opinion leaders Risikopremie in many areas, og both straffbusiness and private. Because opinion leaders have three times as much influence, they boost the impact of your ad. Index Innovators Innovators Early users Early majority Late majority Latecomers Kapital Population Index General PC/ICT Food and drink Opinion leaders Health and wellness Clothes and footwear Car Leisure and travel Interior design, homes and gardens Population TV, radio and music equipment Dette er grafen Banking and insurance Kapital Politics and society Occupation/profession Cosmetics and skin care Word of Mouth indeksen, F&M Generelt PC/IKT Mat Helse og drikke og Klær velvære og Frit sko Int Bi Dette er orig som endres

3 Norway s most attractive target group Kapital readers represent the target group with Norway s highest household income; the target group that spends the most and can afford it. They are urban professionals who work hard and earn accordingly. They wish to enjoy their precious leisure time to the fullest, and readily buy premium/luxury goods, expensive products that lend a personal touch. Quality is important in all aspects of life cars, boats, cottages, food, clothing, watches, jewelry, exercise equipment, interior furnishings, etc. Readers: Gender: Men 72 %, Women 28 % College/university education: 61 % Age 30 54: 41 % Risikopremie Residence, og straffcentral southeastern Norway: 59 % Average household income: NOK 1 mill. Average personal income: NOK 600K Kapital, geographical distribution Oslo 20 % Southeastern Norway 39 % Western Norway 30 % Central/northern Norway 11 % Kapital, age distribution % % % % -ID urdering/liking fra Lettforståelig før Hendvender Nyhet Positiv seg Nytte Interessant til Emosjonell meg Original Søke Besøkt informasjon reaksjon Besøke nettside Kjøpsintensjon forhandler mhet nøye er-id fra før iking tåelig yhet ositiv l meg Nytte ssant iginal ksjon asjon ttside ndler nsjon RAM Kapital has chosen RAM (Research and Analysis of Media) to measure and register how advertisements and articles are read and perceived and the effect they have. By using RAM surveys, we are able to document that advertising in Kapital can be profitable as well as effective. An ad in Kapital contributes to build brand awareness and to promote merchandise. Our surveys reveal high scores on both ad recall, engagement and purchase intention compared with ad testing in other print media Read thoroughly Sender identification Previous knowledge Overall impression/liking Easy to understand New information Positive Suitable for me Benefit Interesting Fresh approach Emotional reaction Look for more info Visit website Visit dealer Purchase intention Ad recall Example: RAM survey for a car ad in Kapital Reference: Print, Norway, Number of references: 300, Business sector: Automotive

4 Media information Kapital Week Date Copy deadline Theme No Jan 13. Jan Real estate abroad No Feb 27. Jan No Feb 10. Feb No Mar 24. Feb Boat No Mar 9. Mar Kapital Reise (copy deadline three weeks) No Apr 30. Mar No Apr 13. Apr Product of the year No May 27. Apr No May 10. May No Jun 25. May Norways 100 most powerful women/eat No Jun 8. Jun No Jun 22. Jun Norways 500 largest companies No Aug 3. Aug Education & Knowledge No Aug 17. Aug Real estate abroad No Sep 31. Aug Conultant group No Sep 14. Sep The 400 wealthiest in Norway No Oct 28. Sep Realsustainable future No Oct 12. Oct Kapital Reise (copy deadline three weeks) No Nov 26. Oct No Nov 9. Nov Kapital Jul (copy deadline three weeks) No Dec 23. Nov No Dec 7. Dec Forecast /1 pages 1/1 page 396x x275* Account for printing fold towards middle. 178x x275* 2/3 page 178x x175* 117x x275* High quality PDF mail to: ads@kapital.no 1/2 page 178x x135* 88 x x 275* 1/3 page 178x80 56 x 248 1/4 page 178x60 70 x 210x95* 275* 210x75* 117x90 56 x 180 *add 5 mm on all sides.

5 Media information 2016 Advertising material High resolution PDF. Resolution: 240 dpi. Materiel sent by mail: or ftp:// , contact us for further information. Copy should carry name of advertiser and Kapital issue number. Printed in 4 colours (Europe series. Special colours built from this.). The sections Kapital Inside and Work & Career are printed with yellow background. 54 line halftone Printing method: Offset Printing office: Ålgård Offset AS, Opstadveien 7, DK-4330 Ålgård Cancellation deadline: 1 week prior to copy deadline Complaints deadline: 14 days after date of publication. Complaints are to be issued in writing. Kapital assumes no responsibility for ready copy from advertiser/agency. Hoffsveien 70 A P.B. 724 Skøyen, 0214 Oslo Tlf.: Fax: Mail: ads@kapital.no Follow us on facebook Advertising rates 2015 Special placement 1. spread spread spread spread, facing content 3. spread spread Facing content Facing editorial Facing commentary Content 210x60 bleed Calendar Kort & Konsist White section 2/1 page /1 page /3 page /2 page /3 page /4 page Yellow section 1/2 page /3 page /4 page /6 page /8 page Vacancies 1/1 page /3 page /2 page /3 page

6 Magazines Kapital Reise is Norway s leading travel magali v sst i l sm a g a si n f o r f o rret n i n g srei s e r, fe r ie o g fr itid Nr. 1 Mai Fascinerende reisemål for 2015 Paris / Oman Cáceres / Cuba Milano / Singapore Miami / Marokko Røros / Pilsen Innsidernes beste tips til: San Francisco, New York, Toronto Rio, Lisboa og Beijing PRIS 89 KRONER INTERPRESS NORGE RETURUKE 31 Nytt fra Afrika Buddha Blues i Burma SE! Herregårdsferie i Estland m.m. Publication date Submission deadline 17. March 2. March Livsst ilsmagasin f or f orret ningsreis er, feri e og fri ti d Nr. 2 November 2015 Disse reisemålene har blitt billigere! Innsidernes innsidetips: London Miami Moskva Shanghai Borneo Trekking i USA zine for business and leisure travel, with a larger circulation and more pages than any other Norwegian magazine of its kind. Here you will find colorful articles about the most exotic and exciting places, tips about the best restaurants and hippest hotels, useful information about city holidays and the latest wilderness adventures. There are useful articles specifically written for people who are constantly on the go in their work. EUROPAS BESTE LANGRENNSDESTINASJONER: Sjusjøen/Hafjell Seiser Alm Seefeld St. Moritz Jurafjellene Publication date 20. October Submission deadline 5. October All Kapital subscribers receive the magazine for free. Kapital Reise is sold seperately on newsstands. PRIS 89 KRONER INTERPRESS NORGE RETURUKE 1W Nytt fra afrika Slik blir nye Gardermoen Verdens råeste lounger Nye, hotte hoteller Kapital Jul is an inspiring Christmas edition for 19. november 2015 high-end consumers with enough spending power to afford their exclusive tastes. A perfect arena to promote your products to a demanding and affluent target group. Kapital Jul is distributed together with Kapital no Publication date 17. November Submission deadline 2. November All Kapital subscribers receive the magazine for free. Kapital Jul is also available on newsstands.