I I I I I AUDIENCE BUILDER AUTOMATION STUDIO

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1 EMAL MOBLE SOCAL STES AUDENCE BULDER AUTOMATON STUDO 1

2 Let s face it: Consumers are in control of your brand. With thousands of Tweets, Facebook posts, and Google searches per second, you need a real and easy way to understand what they re saying about your brand not another report stacked on your desk. ExactTarget s nteractive Marketing Hub is the solution you ve been waiting for. One-of-a-kind within the industry, the nteractive Marketing Hub is a realtime, multi-channel campaign planning and interaction platform that will help you manage the thousands of conversations that are taking place about your brand. No longer will you rely on siloed data, disjointed channels, and intuition when making decisions. The nteractive Marketing Hub will provide you with a single customer view across , Mobile, Social, and Sites and all other integrated data, empowering you to make real-time marketing decisions informed by real-time insights. We re convinced that marketers must first understand who they re talking to in order to develop effective interactive marketing campaigns. From quickly assessing the state of all current messages to aggregating data from any source, you ll operate all interactive marketing within a single, intuitive dashboard where millions of data points transform into meaningful customer interactions. MAKE SMARTER DECSONS USNG REAL-TME NSGHT. The ExactTarget nteractive Marketing Hub will revolutionize the way you communicate with your customers. t provides real-time interactive campaign management through: CROSS-CHANNEL PLATFORM. More channels shouldn t mean more challenges. With data from multiple locations stored directly in the nteractive Marketing Hub, tracking conversations across channels has never been easier. NTEGRATED FRAMEWORK. You already have plenty of data now use it. Our integrated framework allows you to pull data from any source, allowing you to deliver more relevant customer communications. COMMON VEW OF CONSUMER. Consumers interact with your brand in a variety of ways. With the nteractive Marketing Hub, you can finally build customer relationships by viewing each consumer as an individual not as a cluster of siloed interactions. MARKETNG AUTOMATON. n today s fast-paced digital world, you simply can t do it all and with the nteractive Marketing Hub, you don t have to. Our marketing automation features allow you to do more with less, making your job easier and your program more sophisticated. REAL-TME CAPABLTES. Consumers have access to infinite amounts of instantaneous information much of it about your brand. Now, you can act on real data, engage in real conversations, and make real connections all in real-time. 2

3 Channel Applications [sold separately] Calendar Tool Pulse Gadgets Hub Tools Hub Applications [sold separately] Recent tems Tool Reports Tool The interactive marketing technology landscape needs a center Managing disparate technologies not only drains resources but eventually becomes an obstacle to optimizing customer experiences and accountability. THE ROAD TO THE ONLNE MARKETNG SUTE, Forrester Research nc. (March 4, 2011) The central hub is the online marketing suite s home for data, workflow, optimization, and integration. An effective hub facilitates expansion to accommodate additional channels, functionality, and advanced analytics. THE ROAD TO THE ONLNE MARKETNG SUTE, Forrester Research nc. (March 4, 2011) 3

4 As the industry s one and only solution that offers marketers realtime insight into customer data and interactions, the nteractive Marketing Hub makes it easy to execute true real-time marketing. With elegantly-designed dashboards that make data easy to understand, you won t have to hunt for information. The results are quick and informed marketing decisions that lead to increased RO, loyalty, and long-lasting customer relationships. ACHEVE NSGHT THROUGH: CROSS-CHANNEL PLANNNG AND MANAGEMENT: t can be difficult to keep track of your previous, current, and future campaigns especially if this information is stored in different locations. With the nteractive Marketing Hub Calendar, you can plan and share one view of all marketing activities across the organization, quickly spotting trends in strategy across channels. Drill in by week, month, or quarter and deep-link into channels and applications for immediate action. REAL-TME STATS WTH PULSE: As the window into the realtime web, these customizable gadgets provide you with a visual cue of what s happening right now. With a single glance, you ll be able to quickly assess the current state of all interactive messages, conversations, and campaigns. View sends, clicks, opens, conversions, subscriber growth, fans, followers, and campaign performance results in real time. SNGLE RECORD FOR ALL NTERACTONS WTH CONTACTS: Finally an easy-to-use tool that makes it possible to unsilo, manage, and interact with your customer data. From Profile Center, CRM, and third-party systems data to web analytics, mobile interactions, and POS data, Contacts will allow you to aggregate all interaction data about a single customer across all channels. And with all your data in one place, you ll be able to deliver targeted, highly-relevant messages to your soon-to-be loyal customers. CONTNUALLY OPTMZE WTH REPORTS: How can you improve your marketing programs if you don t know how they re performing? Our parameter-driven reporting tools provide realtime insights into cross-channel campaigns, allowing you to drill down into channel-specific reports that will continuously increase your RO. 4

5 n an era where real-time messages populate the web every millisecond, you need a single platform to power all your digital communications. The nteractive Marketing Hub is built upon the ExactTarget Fuel Platform, which is faster, more scalable, and more extensible than any other. This powerful platform will ensure your communications are managed with the speed and performance they deserve. NCREASE POWER THROUGH: MULT-CHANNEL SUPPORT: Your consumers don t isolate channels. Why should you? With all interaction channels located directly in the nteractive Marketing Hub, it s easy to monitor and track conversations about your brand in one combined stream. From scheduling Facebook and Twitter updates to making assignments for real-time responses, executing and aligning a social strategy alongside an or mobile campaign has never been easier. NTEGRATON FRAMEWORK: To effectively communicate with your customers, you need to first understand them. Pulling data from any source CRM, POS, and web analytics through the most open, sophisticated framework available is your key to understanding your customers and delivering messages that resonate. The nteractive Marketing Hub offers more than 50 integrations, and a flexible REST and web services AP to pull in any data. SNGLE SGN-ON: Tired of juggling multiple providers, logins, and passwords? With the nteractive Marketing Hub, you ll maintain one login that allows seamless access to all applications, resulting in unsiloed, easy-to-understand marketing campaigns and their performance. real-time execution of complex, transactional messages. The result? You re able to execute near real-time sends. SCALABLTY: Our ability to scale and grow with your business means you ll never have to worry about switching providers. With the capacity to meet any demand anticipated or not we send billions of messages a month, touching billions of subscribers via segmentation daily. RELABLTY: With an average system up-time of 99.99%, you ll never have to worry about lost revenue due to maintenance downtimes. Additionally, our geographically-distributed data centers are equipped with reliable power, cooling, and network infrastructure, with durability and tolerance to sustain F5 tornados. EXTENSBLTY: ExactTarget s AP is more flexible and robust than any other. Developers can access data, content, and processes through a variety of standard technologies including Web Services, XML, and JavaScript to easily build and customize bi-directional data transfers, triggered and automated programs, and custom applications resulting in millions of calls per day. And since our Platform is built on top of leading technologies from Microsoft, Cisco, Akamai, and HP, you never have to worry about downtime or lost data. Even when major software releases occur, we don t require developers to update AP endpoint in their code. THE FUEL PLATFORM The Fuel Platform powers the applications and tools required to manage all interactive marketing data and channels. As the most robust and powerful in the industry, the Platform provides: SPEED AND PERFORMANCE: Our speed and performance make our platform the most responsive in the industry. Our application processes more than 600 million rows of data per minute, more than a million automated programs a month, and 5

6 Even in an environment where you can t always control the conversations taking place about your brand, ExactTarget s nteractive Marketing Hub gives you the tools you need to execute effective, real-time digital communications. And with an award-winning, highly-intuitive user interface where a single, secure sign-in is all you need being in control doesn t have to be difficult. We put YOU back in the driver s seat when it comes to content, data, campaigns, and reporting regardless of your organization s size, industry, or business challenge. GAN CONTROL THROUGH: AUTOMATED CAPABLTES: There s no sense in spending precious time and resources executing the same tasks over and over again especially when automation tools from ExactTarget make it easy to work smarter, not harder. From our Automated nteraction Management capabilities to the newest Hub application, Automation Studio (learn more on page 7), we offer a full suite of tools to make your job easier. Now you can go beyond set it and forget it functionality to develop simple or complex automations and test for the utmost efficiency and success. ROLES, PERMSSONS, AND WORKGROUPS: With the nteractive Marketing Hub s collaboration, compliance, and patentpending sharing capabilities, you ll be able to maintain control while empowering end-users to share approved content, localize, and personalize messages. These unique user-permission capabilities provide you with the power to decide exactly how local channels can access data and interact with subscribers deepening customer relationships through relevant, targeted communications. CAMPAGNS: With Campaigns, you can build and share a calendar that catalogs your tactics and concepts in the same application where you create, approve, and send your messages. You ll be able to view all campaigns when in the field to analyze the cadence and effectiveness of strategies, with tagging and color coding to aid in the process. CONFGURATON: You have the control to configure the nteractive Marketing Hub to work the way that you do. For example, you can use the Pulse window to show the gadgets most relevant to the marketing results you want to track. Additionally, you can configure your Facebook Gadget to track your fans count or configure your Twitter Gadget to track your followers count as they stand in real-time. RECENT TEMS AND MESSAGES: Understanding the campaigns you re executing in real time is essential. With Recent tems and Messages, you can view, access, and immediately edit campaign assets and data, and be notified by the system when important events occur. Additionally, you can be notified when tasks are assigned, approved, or completed. 6

7 The ExactTarget nteractive Marketing Hub replaces the worn out ways of traditional campaign management software with real-time customer insights, allowing you to act on real data, engage in real conversations, and make real connections across the web. You ll be able to deliver relevant content that compliments the uniqueness of each and every one of your prospects and customers. And by centralizing these millions of customer data points in a single location, you ll finally gain back some of the control you long ago ceded to the consumer. The central hub is the online marketing suite s home for data, workflow, optimization, and integration. An effective hub facilitates expansion to accommodate additional channels, functionality, and advanced analytics. THE ROAD TO THE ONLNE MARKETNG SUTE, Forrester Research nc. (March 4, 2011) f you re ready to optimize campaign performance and grow at your own pace, the nteractive Marketing Hub will unlock the value of your customer data to drive relevant, real-time communications regardless of channel. Sold separately or part of a comprehensive, cross-channel solution, each application will provide you with insight, power, and control over your digital communications. AUDENCE BULDER: This real-time discovery and segmentation engine with a drag-and-drop interface will help you create, count, and manipulate data instantly, based on multiple attributes across channels. AUTOMATON STUDO: Take set it and forget it to the next level with the flexibility to define, manipulate, and test your automations from drag-n-drop messages and data flows to integrations and batch-scripting. COTWEET SOCAL: Manually managing the social media conversation through a consumer-designed interface is no longer enough. From scheduling Facebook and Twitter updates to making assignments for real-time responses, executing and aligning a social strategy alongside an campaign has never been easier. EXACTTARGET EMAL: Named as leader of the pack in the Q Forrester Wave: Marketing Service Providers Report, ExactTarget is the industry leader for highly-targeted, mission-critical, and fully-integrated solutions. EXACTTARGET MOBLE: With SMS supported in over 80 countries and an SMS AP, ExactTarget Mobile makes it easy to engage in an integrated, real-time conversation with your on-the-go customers. STES: With ExactTarget Sites, it s easy to create branded landing pages and microsites to extend your reach beyond traditional marketing channels. Whether you re trying to grow your list, increase online sales, or advertise your one-time promotion, our intuitive sites technology can help you build a cohesive, personalized online experience for your customers. For more information and additional data sheets, call (866) or visit 7

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