Bachelor of Business Management (BBM)

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1 Bachelor of Business (BBM) Chris Braae, New Zealand 2013 Business Student 2013 Industry Training: Australian Society for HIV Medicine (ASHM) An ICMS education builds your future faster Industry Specialisations In: Entrepreneurship & Small Business Development Event Global Business Hospitality International Tourism Logistics & Supply Chain Marketing and New Media Retail Marketing Property Sports

2 The Bachelor of Business The ICMS Bachelor of Business (BBM) is the perfect platform for your management career. Whether you are looking for a general business and management qualification or wish to develop an industry specific skill-set, the ICMS BBM affords you the flexibility to design a qualification in line with your career aspirations. Not only will you enjoy a relevant and rigorous curriculum, your ICMS business management qualification will include up to nine months of Industry Training the ultimate practical application of your learning. Why Study Business at ICMS? A business degree with flexibility The ICMS Bachelor of Business (BBM) can be as broad or as focussed as you like. It s simply a matter of choice. With electives in 10 industry specialisations you have the ability to compliment your core business and managerial studies with subjects to suit your interests and career goals. Choose all your electives from one specialisation and you will have your major sequence of study named on your degree (e.g. BBM specialising in Retail Marketing). up to 9 months Industry Training built into your degree ICMS has a strong philosophy that the best learning combines theory with practical application. That s why your business management degree from ICMS includes a nine month* work placement that we call Industry Training. This is not an internship, it s a supervised structured part of your coursework and your unique competitive advantage in a competitive job market. * Students specialising in Sports complete 3-4 months Industry Training Fast track your learning Because we teach in three terms a year, not two, your degree is fast-tracked and can be completed in less than three years including your nine month Industry Training placement. You will also have the opportunity to add an additional degree in as little as one term of extra study. So, in just three years you ll have two degrees significantly broadening your skill set and career options. Practical classes, not just theory At ICMS our approach to work-integrated learning ensures course content is not just relevant but highly practical. Practice-based assessment is utilised alongside theory throughout your degree. Your studies will culminate in a capstone applied research project where you will develop a solution to a real-world business problem. 2 ICMS

3 Business ICMS Why ICMS is a smarter choice? A GLOBAL EDUCATION When you study at ICMS you will share the campus with students from over 40 countries allowing you to develop an extensive network of friends and contacts. Plus, your exposure to an international learning environment will give your education a global context as you exchange diverse insights and perspectives in the classroom. If travel while you study is on your agenda, ICMS has an international study abroad program in Switzerland, with César Ritz Colleges and, exchange programs in the USA, with Johnson and Wales University and San Francisco State University. These programs allow you to spend one term overseas, and have your study fully credited to your ICMS degree. EMPHASIS ON PROFESSIONALISM ICMS is committed to ensuring that your education incorporates professional and practical training. When you study at ICMS you will wear business attire and meet a professional standard of behaviour, grooming and presentation. Our industry partners have told us that our graduates stand out from the crowd because of their professional behaviour and presentation a great asset for any business career. INCREDIBLE STUDENT EXPERIENCE There s plenty to do at ICMS beyond the classroom. You will have the opportunity to immerse yourself in all aspects of student life. At ICMS you will find student led clubs and societies, sporting teams and an enviable social and events calendar. Our dedicated Student Experience team works with the Student Representative Council (SRC) to organise activities such as surfing trips, skiing trips and theatre visits to help students take advantage of everything Manly, Sydney and Australia have to offer. Meghan Rogers, Australia 2013 BBM Specialising in Event Student 2012 Industry Training: Production Intern, Jack Morton Worldwide, Hong Kong 3 ICMS

4 course content and structure Your Choice of Industry Specialisations: You can choose to add one of the following specialisations to your Bachelor of Business. A great way to develop industry specific skills and knowledge. Entrepreneurship & Small Business Development Logistics & Supply Chain Event Global Business Hospitality International Tourism Marketing and New Media Retail Marketing Property Sports More information on each of these specialisations can be found on pages 6-9 The ICMS Bachelor of Business (BBM) combines 24 coursework subjects with a 2 trimester (9 months*) Industry Training placement. With a full time study load, approximately hours per week, you can graduate in just 2 years and 2 trimesters. During your degree you will combine a solid core of essential business and management studies with a choice of industry specific electives. You can choose your electives from a range of areas or focus on one industry specialisation and graduate with your major area of study named on your degree. Your studies will culminate in an applied research project where you will identify and find a solution to a real-world business problem. *Students specialising in Sports complete 3-4 months Industry Training Core Business and Subjects (16 subjects) Industry Specific Elective Subjects INDUSTRY TRAINING + + = (8 subjects) (UP TO 9 MONTHS) ICMS BBM Industry Training In addition to your coursework, your ICMS BBM includes a 9 month (two trimester) Industry Training placement. This is a structured part of your curriculum and typically taken in the second year of your degree although the timing is flexible. Where you take your industry training will depend on which industry specialisation you choose (see above) and your career goals. The ICMS Industry Training team will help you find and prepare for your placement including support with job search and interview technique. Download full curriculum summaries with specialist electives and complete subject descriptions at 4 ICMS

5 Business ICMS Typical Study Pattern Below is an example of a typical study pattern for a full time student. It shows core business and management subjects and the placement of industry specific electives. Year 1 Year 2 Year 3 Trimester 1 Introduction to Information Systems Business Communication Elective (100 Level) Elective (100 Level) Industry Training* Business Law Business Ethics & Corporate Social Responsibility Research Methods Elective (300 Level) Trimester 2 Managing People & Organisations Accounting Fundamentals Principles of Marketing Elective (100 Level) Industry Training* Strategic Business Thought in Context Business Project Elective (300 Level) Trimester 3 Business Economics Introduction to Human Resources Statistics for Business Elective (200 Level) Service & Innovation Cross Cultural Techniques & Elements of Finance Elective (200 Level) Graduate with ICMS Bachelor of Business (BBM) *Example only. Curriculum subject to change. Contact ICMS for the latest subject listings and academic progression. Marie Wang, Norway 2013 Business Student, International Scholarship Winner (2013) 5 ICMS

6 BBM Industry Specialisations The BBM gives you the opportunity to add one of the following industry specialisations to your degree. Entrepreneurship and small Business Development Entrepreneurship and Small Business Development major studies focus on developing the skills and knowledge necessary to identify and exploit business opportunities and manage business growth. While there is a specific emphasis on small to medium business and new enterprise creation, opportunities also exist in larger organisations seeking expansion or the development of new products and services. Entrepreneurship and New Business Development major studies Small Business and the SME Sector Quality and Customer Service Franchising Project New Enterprise Creation Elective (200 Level) Innovation and Entrepreneurship Entrepreneurship Project Career opportunities: Examples include small business manager, entrepreneur, franchisee, consultant, business development manager, project manager, venture capital analyst, change manager and product development manager. Event management Event management professionals are responsible for the planning and delivery of anything from an intimate wedding, a large music festival with thousands of fans, conferences, exhibitions, product launches and much more. Complementing your BBM with event management studies you will develop the skills required to conceptualise, plan and deliver a diverse range of events. Event major studies Introduction to Event Event Operations and Logistics Venue and Hospitality Operations Event Production and Design Event Practicum Promotions and Sponsorship Elective (300 Level) Event Project Career opportunities: Examples include event manager, event producer, exhibition manager, venue manager, festival manager, theming consultant, incentive manager and wedding planner. global business management With businesses competing in a rapidly changing global marketplace, managers with international business skills and insights are in high demand. Specialising in global business management will equip you with the ability to analyse and interpret the complexities of global organisations and manage increasingly diverse working environments. Global Business major studies Introduction to International Business Leadership Global Business Strategy International Trade and Finance Elective (200 Level) Environmental Planning & Sustainability Innovation and Entrepreneurship Global Business Project Career opportunities: There are global management opportunities in many areas including, marketing, business analysis, import/export, consulting and corporate advisory, finance, human resources, foreign affairs. 6 ICMS

7 Business ICMS Henry Sturrock, Australia 2012 Graduate BBM specialising in Property 2013 Graduate, Developments NSW and Victoria, FKP Property Group Hospitality management Hospitality is one of the world s biggest industries. Professionals in this area are in high demand and required to fill global roles in hotels, resorts, functions centres, airlines, restaurants and the businesses that own and operate them. Major studies in Hospitality will equip you with a thorough understanding of key concepts and theories in the hospitality industry, emphasising practical skills desired by employers. Hospitality major studies Introduction to Hospitality & Tourism Hospitality Operations (I & II) Rooms Divisions Operations Hotel Simulations (HOTS) Elective (300 Level) Hospitality Project Operational and Cost Control Career opportunities: Examples include hotel manager, resort manager, hotel marketing director, guest relations manager, conference coordinator, airline operations manager, accommodation manager and food and beverage manager. International tourism International Tourism is the study of the global travel and tourism industry. Professionals in this industry are responsible for the management, promotion and marketing of destinations and helping tourists make the most of their experiences. As one of Australia s leading export industries there are a wealth of global opportunities. International Tourism major studies Introduction to Hospitality & Tourism Destination Sales and Marketing Elective (200 Level) Global Tends in Hospitality & Tourism Attraction and Resort Operations Environmental Planning and Sustainability Tourism Governance and Policy International Tourism Project Career opportunities: Examples include destination manager, travel consultant, tour operator, tourism marketer, policy and planning consultant, resort manager, destination sales & marketing. 7 ICMS

8 BBM Industry Specialisations Logistics and supply chain management Learn how organisations source products and ensure they are delivered to the end consumer - including the myriad of steps in between. You will develop a deep understanding of logistics, materials management, inventory control, warehousing, transport and distribution. You ll also gain project management expertise, learn the skills to deal with stakeholders and negotiate prices plus understand the role of technology in managing the supply chain. Logistics and Supply Chain major studies Introduction to Logistics & Supply Chain Global Sourcing and Supply Chain Design Warehousing, Transport and Distribution Channels Managing Buying and Retail Logistics Operations Enterprise Systems and Supply Chain Elective (300 Level) Logistics & Supply Chain Project Career opportunities: Examples include purchasing manager, logistics clerk, importer and exporter, inventory and supply officer, transport administrator, procurement officer, supply chain analyst, operations manager, retail buyer, warehouse manager. Marketing and new media management Develop a deep understanding of how technology and new media is reshaping the way consumers research, buy and use products and services. In this specialisation you will develop the skills modern marketers and communication specialists use to engage markets and grow brands including the use of digital and internet marketing, e-commerce, social media and integrated marketing communications. Marketing and New Media major studies Consumer Behaviour New Media and Marketing e-commerce and Social Media Brand and Strategy Elective (200 Level) Applied Market Research Global Media and Communication Marketing and New Media Project Career opportunities: Examples include account manager, digital marketing manager, market researcher, copywriter, marketing officer/manager, digital content manager, brand manager, public relations professional, sales representative, social media advisor. Property management Property management is one of the fastest growing industries in Australia. It is estimated that by 2015 around 5% of the Australian GDP will be property related. Studies in this specialisation will help you to understand the valuation, management, development, investment and administration of land, properties and commercial facilities. Embedded in this degree is the foundation knowledge required to apply for your Real Estate License. Property major studies Introduction to Property Principals of Valuation Property Development Land & Property Law Property & Maintenance Elective (300 Level) Facilities Property Project Career opportunities: Examples include: facilities manager, property developer, corporate property manager, services manager, corporate portfolio manager, senior property manager, strata manager, property value assessor, retail centre manager and operations manager. 8 ICMS

9 Business ICMS Download the ICMS Business application kit including full curriculum summaries, subject descriptions and sample timetables for all specialisations at retail marketing Retail Marketing explores the strategies used by marketers to engage consumers directly or at the point of sale. The craft of successful retailing is highly prized by leading organisations and retail marketing positions now demand people who have committed themselves to higher-level education. Major studies in retail marketing will help you develop a thorough understanding of key concepts and theories relating to successful marketing practices in the global retail industry. Retail Marketing major studies Introduction to Retail Consumer Behaviour e-commerce and Social Media Buying and Retail Logistics Integrated Marketing Communications Visual Merchandising & Design Elective (300 Level) Retail Marketing Project Career opportunities: Examples include brand manager, fashion buyer, visual merchandiser, supply chain manager, promotions and sponsorship manager, sales representative, store design and layout consultant. sports management Professional sports management is an integral part of a multi-million dollar global industry. It spans everything from the management of elite athletes and major teams to the administration of mass market participation sports and the myriad of industries and government bodies that support them. Major studies in sports management will allow you to combine a passion for sports with a viable business career. Sports major studies Introduction to Sports Contemporary Health Issues Sports Psychology, Health & Wellbeing Introduction to Sport Law Promotion and Sponsorship Elective (300 Level) Innovation in Sports Sports Project Career opportunities: Examples include: sports administrator, recreation facilities manager, team manager, player manager, director of athletic development, program development manager, marketing manager, fitness club manager. 9 ICMS

10 Admissions and Applying IMPORTANT DATES 2014 Trimester Orientation Commences Academic Trimester February Monday 3 February 10 February to 9 May May Monday 26 May 2 June to 29 August September Monday 15 September 22 September to 19 December 2015 Trimester Orientation Commences Academic Trimester February Monday 2 February 9 February to 8 May May Monday 25 May 1 June to 28 August September Monday 14 September 21 September to 18 December * The Academic Calendar is subject to change Entry Requirements Academic: Applicants are required to have successfully completed secondary school (high school). Specific cut-offs may apply and you should contact ICMS prior to applying for more information. English: Students whose first language is not English will be required to demonstrate English Language proficiency prior to enrolment. IELTS: 6.0, no band less than 5.5 TOEFL ibt: FEES* Bachelor of Business Australia & New Zealand students 24 subjects at $2,200 per subject plus Leadership Conference ($733) International Students 24 subjects at $2,500 per subject plus Leadership Conference ($833) FEE-HELP available FEE-HELP and SA-HELP is available for all Australian citizens completing an ICMS degree or diploma. These government loan schemes allow students to defer all or part of their tuition fees and Student Amenities Fee. More information is available at www. studyassist.gov.au International students International students are required to pay a commencement fee of AUD$3,000. This fee is included in your first term tuition fee. International students are also required to pay health insurance and all college-related expenses such as text books and student activities fees separately. *Fees are subject to change. Please contact ICMS to confirm current fees prior to application. 10 ICMS

11 Business ICMS How to apply: Step 1: Choose your Business program Read through this guide and explore our range of industry specialisations. You can choose to add one of these specialisations to your Bachelor of Business (BBM) or you can simply apply for a straight BBM and pick elective subjects from a range of disciplines. Step 2: Submit your application Domestic students: Apply directly to ICMS at or through the Universities Admission Centre (UAC). UAC guides are available from high school careers advisors or newsagencies from early August 2013 (find ICMS on page 204) or you can apply online at International students: Apply directly to ICMS at or through your local education agent. Be sure to check our academic and English language entry requirements before applying. These can be found at Step 3: Accept your offer Once we process your application you ll receive a Letter Of Offer from us. This will be ed and posted to you. Simply follow the instructions to accept. If you ve applied though UAC you will be able to check your offer(s) online at Step 4: Apply for your student visa (international students only) All international students require a visa to study at ICMS. Visit for more info. Step 5: Come to orientation and enrolment Now you re ready to begin life as an ICMS student! Come to O-Week, officially enrol in your classes, get your timetable and meet your classmates and lecturers. Accommodation When you study at ICMS you ll have a variety of accommodation options available; from living on-campus to finding lodging off-campus, either alone or in a shared house with classmates. Students who live on-campus enjoy a fantastic lifestyle with all meals provided, wireless internet, 24 hour access to computer labs, as well as the luxury of being in close proximity to classes, and the world famous Manly Beach. Rooms are equipped with a desk, wardrobe, heating, personal phones and wireless internet. You will have the choice of a single, double or triple dormitory room, depending on your budget, residential preference and availability. More information To speak to a course advisor about ICMS business management programs: Tollfree (within Australia): Phone: ICMS Business application kit Download complete details for the ICMS Bachelor of Business program including full curriculum summaries, subject descriptions and sample timetables for all specialisations at 11 ICMS

12 Icms turns potential into success International College of, Sydney ABN Tollfree [within Australia] T F E 151 Darley Road, Manly Sydney NSW 2095 Australia facebook.com/icms.edu.au twitter.com/icms_campus youtube.com/icmscampus blog.icms.edu.au CRICOS CODES: Registered Provider: International College of, Sydney Pty Limited. Provider Code: 01484M. CRICOS CODES: Diploma J, F, G, B, A, M, K. Associate Degree: A. ICMS Bachelor Degree: A, J, G, G, C, B,068149F. Sydney English Language Centre [SELC] Provider Code: 00051M BPP Code: C Disclaimer: Every effort has been made to ensure the accuracy of information given in the brochure and application documents. The College reserves the right to change the contents without prior notice. Information in this publication is correct at time of printing, but is subject to change from time to time. In particular, the College reserves the right to change the content or the method of presentation of any unit of study, or to withdraw any unit or program of study which it offers, or to impose limitations on enrolment in any unit or program of study. College fees are subject to change. Published May Designed by Wolff WGD7003

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