data capture The Internet has fundamentally changed consumer acquisition for today s business by empowering the consumer.

Transcription

1 data capture The Internet has fundamentally changed consumer acquisition for today s business by empowering the consumer. Today s consumers are not restricted by geographical boundaries, they are internet savvy and completely comfortable seeking out services and products using the internet. A pioneer in online direct marketing since 1995, Data Media and Research is able to help you reduce costs and grow your business by improving your consumer acquisition strategy and providing you with highly qualifi ed sales leads. The process is simple but effective. We use a range of media (from our own websites and those of our partners to conducting surveys) in order to identify the specifi c consumers who are interested in buying from you. We target these potential customers, capture their attention and pass them onto you to convert them into customers.

2 the benefi ts Benefi ts of using Data Media and Research services Market to consumers that have specifi cally expressed an interest in your product/brand or service Qualifi ed sales lead generation Improved consumer acquisition process Improve visibility in the market Identify new markets and opportunities Increase brand awareness Attract qualifi ed consumers We also offer consultation on a range of other online marketing services

3 lead generation We deliver millions of fully profi led consumers to our clients each month. These are consumers who fi t an ideal profi le and have requested to hear from a particular brand and learn about their products and services. Our online marketing specialists use a consultative process to develop a customized campaign strategy to meet your consumer acquisition goals and manage targeting, creative consultation and production throughout the campaign. Based on your campaign strategy, we will develop a media plan utilizing an integrated mix of our online channels and call centre to reach millions of potential consumers. Our online channels include our own web sites as well as a network of top-tier web publishers.

4 the benefi ts Our Consumer Acquisition and Lead Generation solution provides the following benefi ts: You quickly build a database of the right consumers interested in your brand and product. You pay only for the records of consumers who have opted into your brand You gain insight on market trends and access to extensive consumer demographic and attitudinal data. You have a one-stop lead-generation brokerage approach for your high-volume requirements. Find out who is buying from your competitors and target them

5 testimonials Data Media and Research have proven to be one of our best lead providers out of any of our various online recruitment channels. We have continued with their programme through the summer and the results have been excellent. The beauty for us is that we know we are paying for real prospects, with a genuine interest and accurate addresses. Kevin Pratt, Marketing Manager, Cheapflights We ve found working with DMR very easy, the team has been knowledgeable and helpful with our recent campaigns. We ve experienced a great response and are very happy with the service they provide. We re looking forward to working with them on future campaigns. Sarah Boorman - Marketing Director, FindaProperty.com As a well established travel company in a very traditional sector of the market Leger Holidays decided to broaden the reach of our business by using the latest technology and therefore we need quality resources to back this up. With the help of DMR we have been able to enhance our electronic offerings with good quality data. From the start to the fi nish of the campaign the support was fi rst class, and even a long time after the campaign had fi nished the data still has a strong response rate and is helping develop our customer base. We look forward to working with DMR again in the future and to grow our customer base even further. Michael Rhodes ecommerce Manager - Leger Holidays