Informationen zum OpenText Web Site Management
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1 Informationen zum OpenText Web Site Management Status und Ausblick zu aktuellen Entwicklungen und Planungen im OpenText Customer Experience Management Frank Web Solutions Usergroup May 18, 2015
2 Betrachtet werden in diesem Vortrag die aktuellen Erwartungen im Bereich Digital Experience, der, vor allem von den Analysten, auf dem Feld des ecommerce und des Digital Marketings gesehen wird, und es wird aufgezeigt wie sich die OpenText Experience Suite in diesem Markt in den nächsten 12 bis 18 Monaten entwickeln wird. Als Produkt steht OpenText Web Site Management neben der Experience Suite und bietet im Bereich Web Content Management überlappende Funktionalität für eine andere Zielgruppe von Webanwendungen. Mit der Version 11.x hat Web Site Management die Performance optimiert und neue Technologien und Denkweisen umgesetzt. Durch die modulare Entwicklung der Experience Suite kann die Funktionalität von Web Site Management im Bereich Analytics und Marketing erweitert werden, wie die aktuelle Roadmap zeigt. Zum Abschluss des Vortrags soll ein kurzer Ausblick in die Glaskugel zukünftiger Entwicklungen zeigen, dass gute, redaktionell bearbeitete Geschichten erfolgreich viele Kanäle bedienen können, und dass die bekannte Homepage nicht tot ist, sondern zielgruppengerecht in mehreren Gewändern auftreten wird. Grundlage hierfür bilden die Content Strukturen der WCM Systeme und redaktionelle Workflows, die eine Mehrfachausspielung adaptiven Contents auf verschiedenen Kanälen zu verschiedenen Zeiten steuern. OpenText 2015 All Rights Reserved. 2
3 Digital Experience
4 OpenText Enables the Agile Digital Enterprise Digital Supply Chain Digital Workplace Digital Experience Digital Governance and Security OpenText 2015 All Rights Reserved. 4
5 Accelerating Time to Market Commerce Processes Any Business Process Publishing Processes Service Processes Mobile, Social, Web,.Any Device Simplify. Transform. Accelerate. z Omni-Channel Experience Define Execute Engage Analyze Optimize World-Class Integration OpenText 2015 All Rights Reserved. 5
6 Strategic Themes: Orchestrating Digital Operations Embedded Analytics Cross-channel tracking and analytics measure ROI Data integration for digital experience Decision tools for best next experience Manage the Digital Supply Chain Connected processes. Enable agile marketing Creative Review across digital channels Experience Ecosystem Integration Enhanced Commerce integration, content-centric commerce CRM and Marketing Cloud integrations OpenText 2015 All Rights Reserved. 6
7 Strategic Themes: Embedded Analytics OpenText 2015 All Rights Reserved. 7
8 Strategic Themes: Adaptive Media Delivery Mission: deliver media from OTMM to other systems in multiple formats Purpose: Approved media assets are required in PIM, Websites, and other omnichannel experiences Values: Distribution, delivery and consumption data should enable users to understand the ROI of produced content OpenText 2015 All Rights Reserved. 8
9 Digital Experience Architecture Future Direction Experience Delivery Responsive Web Experiences Interactive Communication Hybrid Mobile Apps Adaptive Media Unified Data Integration Native Mobile Apps 3 rd Party Experience Delivery Experience Services Experience Management Customer Communication Management REST APIs / Gateway Digital Asset Management Social & Community Data Services & Analytics Commerce Data Services Campaign CRM EIM & Business Services Enterprise Orchestration & Collaboration ECM BPM Trading Grid InfoFusion Analytics Ecosystem Enterprise Apps Archive Center Platform On Premise OpenText Cloud Hybrid Cloud OpenText 2015 All Rights Reserved. 9
10 WSM Roadmap
11 OT Release Schedules Bi-annual releases with SP in between 2015 Blue Carbon OT Suites Black Silicon OT Suites OT Suites 12.0 WSM Releases March 2016 (CEM) WSM 11.3 November 2016 (EW) WSM Enterprise World 2017 WSM 11.5 Enterprise World 2019 WSM 12.0 Support Schedule 5 years after the initial release of the version OpenText 2015 All Rights Reserved. 11
12 WSM will continue to be improved Focus on Customer Issues Bugs & Feature Requests Maintain WSM for new Platforms and Versions Benefit from shared services, such as Analytics. Execute the Roadmap OpenText 2015 All Rights Reserved. 12
13 OpenText CEM Roadmap Web Site Management CY=Calendar Year WSM 11.2.x WSM 11.3 & SP1 WSM Future Versions Delivered: Mar 2015 In Progress: Mar16 / Nov16 Proposed: 2017 Tablet Client for Editors Content Editing Asset Selection Task Management Redlining Inline Edit Support for Mobile Tailored Mobile Preview Preview on Device Responsive Design Projects Optimized Usability Cross-Browser compatibility for SmartTree & Server Manager RAD Editor & Template Editor Replacement Platforms & Integrations Web Compliance Manager (WCAG 2.0) OTDS Integration & SSO SharePoint 2013 Mobile Editing Multiple Device Support Unified Workflow & One Page Approvals Support Navigation Management Asset Management Modern HTML5 UI HTML5 Video/Picture Elements Renew Media Management Integration (REST-API) Operational Excellence HTML5 UI for Reporting Translation Dashboard Content Ex/Import to Standard Formats (XML/JSR170) Staging of Content between Environments Platforms & Integrations OT System Center Media Management 10.5 Analytics (Google, OTWSA) Editorial Support Semantic Analysis Content Snippets and Metadata Management Programmer Support AppWorks (REST-API) Template Designer Dynamic Content Delivery Delivery Server REST-API AJAX Access for DynaMent Execution Enhanced Personalization Collaboration Widgets Cloud Operations OT Cloud Deployment Multi-Tenancy for the Enterprise One-Click Cluster Node Setup & Configuration Platforms & Integrations Process Suite Integration Web Archiving 13 OpenText 2015 All Rights Reserved. 13
14 WSM Development for Blue Lobster Project (WSM 11.3)
15 Asset Management HTML5 UI Asset Management (Must-Have) New HTML5 UI based on common OT design Drag&drop for asset selection HTML Editor integration for common asset selection on mobile and webclient Asset Manager Improvements, feature requests from customers Deep Folder Structures, Move Assets between Asset Folder/repositories, enhance export capabilities, preassigned ALT values, Thumbnail renditions, Custom Element for Carousel, multiple file upload, update outdated Image cropping and PDF tools, support EXIF and IPTC Metadata Asset Manager HTML5 Elements, Adaptive Delivery for Delivery Server Picture Element, Video Element, Responsive Images Asset Manager CSS3 and Developer Support, feature requests Subversion as Repository, CSS Preprocessor, stylesheet optimization and automatic minimization OpenText 2015 All Rights Reserved. 15
16 Mobile Multi Device Support for mobile editing on Android Tablets (Must-Have) With responsive layout for different aspect ratios (Must-Have) and for Windows Tablets List of minor bugs and smaller feature requests Enhancements: HomeScreen Icon, Project Selector, CMS Module Assignment for Mobile Client OpenText 2015 All Rights Reserved. 16
17 Staging Staging of Content between Environments (Must-Have) Content Ex/Import to Standard Formats (XML) Extend documentation Transport/export unreleased pages with "page export" Optional: Content Class Sharing and Export/Import for Released and Draftversions Transport of Configuration Automatic distribution of custom extensions and patches in the Cluster OpenText 2015 All Rights Reserved. 17
18 Feature Requests From Customers (Must-Have) WSM MD5 -> SHA, MD5 optionally used for cross compatibility IPv6 support (see also under licensing) Delivery Server Caching of Webservice responses Content Security Policy Streaming of Elements Use Cache information to set Cache-Control HTTP-Header to max-age Management Server miscellaneous feature requests from customers Comment Element as Custom Content Element Store information about the logon server together with other session information OpenText 2015 All Rights Reserved. 18
19 Adaptive Maintenance (Must-Have) InfoFusion Search replacing Common Search Content Server 11 Integration No LAPI Delivery Server No Oscript Management Server Windows 10 IE12 Support - Windows Enterprise Office 2016 Word as Editor Optional Support: Edge Browser (old Codename: Spartan) Windows 10 Server Office 365 SQL-Azure Azure VM Role OpenText 2015 All Rights Reserved. 19
20 CEM Requests OTDS 11 Support (Must-Have) OTDS & Software Protection Service (Must-Have) System Center Support Collect & Verify version Information for Download (Must-Have) Fully integrated for patches Analytics Modern UI for reporting & BIRT ihub Integration (Must-Have) Google Analytics and OTWSA Integration Site & Page Reporting available in MS Multi-variant testing & Campaign reporting Integrate new CEM Event Tracking Service Adaptive Content Delivery (Must-Have) Geolocation Mobile Profiles Adaptive/Responsive Images Device detection OpenText 2015 All Rights Reserved. 20
21 Ein Blick in die Glaskugel
22 Storywriting Redaktioneller WF & Orchestrierung Produktion & Optimierung Analytics externe Themen interne Digitaler Wandel in der Redaktion Redaktionskalender Autom. Tools Produktionskalender Text Tools Image Video Tools Autom. Optimi erung Content Pool Language Dimension Zeit Dimension?Pull KanalContent? Zielgruppe Medien OpenText 2015 All Rights Reserved. 22
23 twitter.com/opentext facebook.com/opentext linkedin.com/company/opentext
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