Adobe Training Services Course Catalog

Transcription

1 Adobe Training Services Course Catalog

2 Adobe Training Services Course Catalog The Adobe Training Services Course Catalog gives basic information on the courses offered for each product. The first few pages in this document list the courses offered and subsequent pages provide detailed course descriptions. Target audience, course format, and course duration are listed for each course as well. Contact us or check out the Adobe Training Services web site, training.adobe.com to register for courses and get additional information, including pricing and class availability. Happy learning! What is the Adobe Marketing Cloud? Now, there s a single service that includes everything digital marketers need to get ahead. The Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting, and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever. SOLUTIONS DESCRIPTIONS CAPABILITIES Adobe Analytics Adobe Analytics combines the power of actionable analytics & audience segmentation with the distributed value of reporting and sharing of key business analysis and connects it for data driven marketing. reports and analytics ad hoc analysis data workbench data connectors data warehouse tag management report builder Adobe Social Adobe Media Optimizer Adobe Social helps organizations measure and manage marketing activities across owned, earned, and paid media ensuring the impact of social is properly attributed. Adobe Media Optimizer combines best of breed portfolio and rules ad management with intelligent campaign forecasting and targeted ad delivery for data optimized advertising. management and governance listening and moderation publishing and ads application builder social analytics social campaigns advertising management audience management audience targeted creative ad serving and tracking professional services Adobe Target Adobe Experience Manager Adobe Campaign Adobe Target helps organizations dynamically test & present highly customized experiences to a digital property in order to drive significantly higher conversion rates. Adobe Experience Manager optimizes the authoring, management, and delivery of digital media and content across owned channels, including Web, mobile, , print, and social communities, to brand and drive demand. Adobe campaign helps create and manage marketing campaigns by defining, optimizing, executing, and analyzing communications and marketing campaigns. Campaign acts as an execution center for marketing strategies. AB testing multivariate testing rules targeting geotargeting recommendations automated behavioral targeting web content management dynamic media personalized media marketing campaign management social communities assets cloud management mobile commerce cross-channel marketing optimization campaign optimization leads management application programming schema and forms management administration and data management

3 Capability Course Name Target Audience Adobe Digital Analyst (Analytics) Adobe Analytics: Digital Analyst Adobe Analytics: Digital Analyst Marketers and Analysts who wish to improve their analytical skills Marketers and Analysts who wish to improve their analytical skills Training Methods Duration 4 days 4 days Ad hoc Analysis (formerly Discover) Data Workbench (formerly Insight) Adobe Analytics: Ad Hoc Analysis Adobe Analytics: Ad Hoc Analysis Adobe Analytics: Ad hoc Analysis User Virtual Training Series Adobe Analytics: Data Workbench Administrator Adobe Analytics: Data Workbench Analyst Adobe Analytics: Data Workbench Analyst ACE Data analysts, Web analysts Data analysts, Web analysts Business analysts IT professionals, data architects, Data Workbench administrators Data analysts, Web analysts, anyone using Data Workbench for day-to-day analysis Business analysts who want to become certified expert end users of Data Workbench 2 days 4 days + half day for ACE Exam Adobe Analytics: Data Workbench Architect Data architects, implementers, developers, IT professional Report Builder Adobe Analytics: Data Workbench Architect ACE Adobe Analytics: Report Builder Adobe Analytics: Report Builder This course is specifically designed for personnel who function as the Data Workbench technical lead the individual within the organization who is responsible for translating clients business requirements into specific transformations and dimensions by making dataset design and configuration decisions. Web analysts, all Reports & Analytics users who want to extend the use of their data by exporting to Excel Web analysts, all SiteCatalyst users who want to extend the use of their data by exporting to Excel 4 days + half day for ACE Exam

4 Capability Course Name Target Audience Marketing Reports & Analytics (formerly SiteCatalyst) (Social AMO Adobe Analytics: Reports & Analytics Advanced Features and Tools Adobe Analytics: Reports & Analytics Advanced Features and Tools Web analysts, Reports & Analytics experts, architects Web analysts, Reports & Analytics experts, architects Training Methods Duration 2 days 2 days Analytics) Adobe Analytics: Reports & Analytics Advanced Features and Tools Virtual Training Series Web analysts, Reports & Analytics experts, architects Varies Adobe Analytics: Reports & Analytics Implementation Technical lead, programmers, implementers 4 days Adobe Analytics: Reports & Analytics Implementation Technical lead, programmers, implementers 5 sessions (5 hours each) Adobe Analytics: Reports & Analytics Implementation Virtual Training Series Technical lead, programmers, implementers Varies Adobe Analytics: Reports & Analytics User Marketers, product managers, content managers, analysts 3 days Adobe Analytics: Reports & Analytics User Marketers, product managers, content managers, analysts 3 days Adobe Analytics: Reports & Analytics User Virtual Training Series Marketers, product managers, content managers, analysts Varies

5 Capability Course Name Target Audience Adobe Experience Manager (AEM) AEM Sites: Advanced Developer (AEM 6.0) AEM Sites: Author (AEM 6.0) AEM Sites: Author (AEM 6.0) The AEM Sites: Advanced Developer class is designed for developers who wish to learn about advanced topics of application development with the AEM Platform. The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators. The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators. Training Methods Duration 3 days 2 days 2 days AEM Sites: Developer (AEM 6.0) The AEM Developer class is designed for developers who wish to learn more about application development with the AEM Sites. 4 days AEM Sites: System Administration (AEM 6.0) This is a highly technical class, designed specifically for System Administrators. 3 days Adobe Experience Manager: Advanced Developer Adobe Experience Manager: Commerce Adobe Experience Manager: Content Author Content Author (VIR- TUAL) Adobe Experience Manager: Developer Adobe Experience Manager: Digital Asset Management Developer Digital Asset Management End User Marketing Campaign Manager Marketing Campaign Manager Developer AEM Sites: Mobile for Sites and Apps Multi Site Manager Security Social Communities System Administration Use and Extend Widgets Developers who wish to learn about advanced topics of application development with the CQ WCM Platform 3 days Developers All AEM users including authors, developers, and system administrators All CQ users including authors, developers, and system administrators Developers / Programmers 4 days AEM Developer or equivalent 2 days Web Interface Designers and Developers, Web Graphics Personnel, Content Editors, AEM Author Attendees Users of AEM who want to manage their multi-channel marketing campaigns for mobile, apps, social communities, social media and more AEM Developers Developers 2 days AEM Developers 2 days Developers, Administrators AEM Developer equivalent 2 days System administrators 3 days Developers 2 days Apache Jackrabbit Deep Developers Dive Apache Sling Deep Dive Developer / Programmer

6 Capability Course Name Target Audience AEM Assets: Developer (AEM 6.0) AEM Assets: User (AEM 6.0) This course is suitable for developers who are looking for in-depth understanding of AEM Asset management tool. The participants should have attended the AEM Developer course or have equivalent experience in AEM component development. This course is suitable for developers who are looking for in-depth understanding of AEM Asset management tool. The participants should have attended the AEM Developer course or have equivalent experience in AEM component development. Training Methods AEM DPS Integration AEM Developers, Authors, and Users AEM Forms for AEM Developer AEM Forms for JEE Forms Developer Mobile AEM Sites: Multi Site Manager (AEM 6.0) Integration with Adobe Marketing Cloud Solutions Duration 2 days 4 hours This course is suitable for developers who intend to work with the Forms capability of AEM. The participants should have attended the AEM Sites: Developer course or have equivalent experience in AEM component development. 2 days This course is suitable for JEE developers 3 days who will work with the Forms capability of AEM. Developers Developers 2 days Developers 2 days

7 Capability Course Name Target Audience Adobe Scene7 Scene7 Getting Started with Publishing System Scene7 Image Authoring Core Concepts Web graphics personnel, designers/ developers Marketing graphics personnel who create and manage professional product photography Training Methods Duration 2 hours Self-paced Scene7 Introduction to Template Basics Web graphics personnel, Designers, Developers 2 hours Scene7 Media Portal Administration Web graphics personnel, Designers, Developers 2 hours Scene7 Publishing System Core Concepts Web interface designers and developers, web graphics personnel 2 days Scene7 Publishing System Core Concepts Web interface designers and developers, web graphics personnel 2 days Scene7 Sets and Viewer Presets Web graphics designers, Developers 2 hours Scene7 ecatalog Workflow Web Interface Designers and Developers, Web Graphics Personnel 2 hours Adobe Campaign Recommendations and Cross Selling (Target) Adobe Campaign: Administration Adobe Campaign: Application Programming Adobe Campaign: Data Management Adobe Campaign: Discovery User Training Adobe Campaign: Intro to Cross-Channel Marketing Optimization Adobe Campaign: Intro to Lead Management Optimization Adobe Campaign: Reporting Adobe Campaign: Schema and Forms Management Adobe Campaign: Survey Management Adobe Target: Recommendations and Cross Selling Adobe Target: Recommendations and Cross Selling Administrators and Developers Developers Analysts and Advanced Marketers Anyone interested in Adobe Campaign Marketing users who plan and execute campaigns 2 days B2B Marketers 2 days Developers and Analysts Developers and Architects Marketers Marketers, analysts, and other subject matter experts who implement campaigns on the website. Marketers, analysts, and other subject matter experts who implement campaigns on the website

8 Capability Course Name Target Audience SiteSearch and Merchandising (formerly Search&Promote) Adobe Target: Site Search and Merchandising Adobe Target: Site Search and Merchandising (VIR- TUAL) Content editors & managers, marketing professionals, merchandising specialists, product Managers Content editors & managers, marketing professionals, merchandising specialists, product Managers Training Methods Duration 2 days 2 days Target Standard Adobe Target: 360-degree Personalization This course is intended for frequent users of Target Standard or Target Premium, including both strategists as well as subject matter experts (SMEs). Those interested in this course may have roles that involve Optimization, Digital Strategy, or ecommerce, including Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, and Web Analysts. 3 hours Adobe Target: Automated Personalization This course is intended for frequent business users of Target Premium, including both strategists as well as subject matter experts (SMEs). Those interested in this course may have roles that involve Optimization, Digital Strategy, or ecommerce, including Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, and Web Analysts. Adobe Target: Introduction to Target Standard (VIR- TUAL) Strategists, Implementers, Technical Users 3 hours Target Classic (formerly Target Advanced) Adobe Target: Target Classic Basic Operations Marketing professionals, marketing manager 2 hours Adobe Target: Target Classic Behavioral Targeting for Marketers Marketing professionals 2 hours Adobe Target: Target Classic Power User Marketing professionals, product managers, Web analysts 3 days Adobe Target: Target Classic Targeting and Segmentation Marketing professionals 2 hours Adobe Social Adobe Social: Administration Administrators 4 hours Adobe Social: Applications Marketers and community managers that build apps for their Facebook pages 2 hours Adobe Social: Overview Marketers, community managers, multichannel analysts or others that analyze and optimize social media 4 hours Adobe Social: Publishing and Moderation Marketers and community managers that publish and moderate social posts 2 hours Adobe Social: Reporting Social marketing managers 4 hours

9 Capability Course Name Target Audience Adobe Media Optimizer Adobe Connect (Other) Adobe Core Services Adobe Digital Publishing Suite Adobe Flash Platform Adobe Media Optimizer: Advanced Campaign Management Adobe Media Optimizer: Bid Rules Adobe Media Optimizer: Constraints Adobe Media Optimizer: Display Adobe Media Optimizer: Facebook Adobe Media Optimizer: Performance Monitoring Adobe Media Optimizer: Search I, Basics & Dashboards Adobe Media Optimizer: Search II, Portfolio & Simulations Adobe Media Optimizer: Search III, Reporting & Bulksheets Adobe Media Optimizer: Search Tracking Using Adobe Acrobat Connect Professional Using Adobe Presenter Adobe Analytics: Dynamic Tag Management User Digital Publishing Suite Enterprise Digital Publishing Suite: Analytics for DPS AIR 2 and Flex 4: Building Beyond the Browser Frequent users of Adobe Media Optimizer and Subject Matter Experts Frequent users of Adobe Media Optimizer and Subject Matter Experts Frequent user of Adobe Media Optimizer and Subject Matter Experts Frequent users of Adobe Media Optimizer and Subject Matter Experts Frequent users of Adobe Media Optimizer and Subject Matter Experts Frequent users of Adobe Media Optimizer and Subject Matter Experts Frequent users of AMO premium Frequent users of AMO premium Frequent users of Adobe Media Optimizer and Subject Matter Experts Frequent user of Adobe Media Optimizer and Subject Matter Experts Professionals who plan on creating and hosting Adobe Acrobat Connect Pro meetings Professionals who want to create and manage Adobe Presenter presentations Technical leads, coders, IT, administrators. Designers, traditional media publishers, ad agencies, and major media and brand organizations This course is designed for business analysts and DPS users who are new to Analytics. Experienced Flex developers wishing to build desktop application using Adobe AIR Training Methods Duration 30 minutes 30 minutes 30 minutes 1 hour 30 minutes 45 minutes 1 hour 1 hour 1 hour 30 minutes 2-3 days 1-2 days 2 days Adobe Flash Catalyst: Designing Interactive Applications Designers wishing to use Flash Catalyst as an application development tool. There will be an emphasis on preparing Photoshop/Illustrator files for use in Catalyst, as well as preparing assets for handoff to Flex application developers. 2 days Flex 4 and LiveCycle Data Services 3: Data Driven Development Developers wishing to extend their Flex knowledge and leverage LiveCycle Data Services in Flex applications 2-3 days Flex 4: Developing Rich Internet Applications Developers wishing to build rich Internet applications in Flex 4-5 days

10 Capability Course Name Target Audience Adobe LiveCycle Adobe Search Center+ LiveCycle ES4: Designer Specialist LiveCycle ES4: Developing Applications LiveCycle ES4: HTML5 and PDF Forms Introduction to Search- Center for SEM Experts Training Methods Duration LiveCycle Form and Template Developers 2 days Developers new to LiveCycle ES4 2 days Developers looking to gain introductory knowledge relating to rendering XDP templates to either HTML5 or PDF Forms. Experienced search marketing professionals 2 days 2 hours SearchCenter User Training Search marketing professionals, marketing managers SearchCenter User Training Search marketing professionals, marketing managers

11 Adobe Analytics: Digital Analyst Target Audience: Marketers and Analysts who wish to improve their analytical skills Duration: 5 days Adobe Analytics: Digital Analyst Training Method: Target Audience: Marketers and Analysts who wish to improve their analytical skills Duration: 5 days Adobe Analytics: Ad Hoc Analysis Target Audience: Data analysts, Web analysts Adobe Analytics: Ad Hoc Analysis Training Method: Target Audience: Data analysts, Web analysts Course Description: This four-day course focuses on giving you the knowledge and skills to enable you to become a successful digital analyst. Not only will we discuss the framework within which a web analytics program will thrive, we will also discuss a multitude of reporting examples spread across several industries. This course has been designed to provide you with the broadest possible view without sacrificing attention to very specific reporting and data interpretation scenarios. The best fit for this class would be a student who is either just stepping into digital analyst space or who has a minimum to moderate level of experience with web analytics data or web analytics tools. Course Description: This four-day course focuses on giving you the knowledge and skills to enable you to become a successful digital analyst. Not only will we discuss the framework within which a web analytics program will thrive, we will also discuss a multitude of reporting examples spread across several industries. This course has been designed to provide you with the broadest possible view without sacrificing attention to very specific reporting and data interpretation scenarios. The best fit for this class would be a student who is either just stepping into digital analyst space or who has a minimum to moderate level of experience with web analytics data or web analytics tools. Course Description: Formerly Discover User Training, the Ad Hoc Analysis User training will teach you how to use ad hoc analysis to do deep analysis on your Web site traffic. This one-day course shows how ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. The application gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment s effect on site traffic, paths through your site, and conversion. Ad hoc analysis queries the entire data set with unprecedented speed and flexibility. Course Description: Formerly Discover User Training, the Ad Hoc Analysis User training will teach you how to use ad hoc analysis to do deep analysis on your Web site traffic. This one-day course shows how ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. The application gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment s effect on site traffic, paths through your site, and conversion. Ad hoc analysis queries the entire data set with unprecedented speed and flexibility. Adobe Analytics: Ad hoc Analysis User Virtual Training Series Training Method: Course Description: Ad hoc analysis user series has two 3-hours modules Target Audience: Business analysts for virtual delivery. The course teaches you how to use ad hoc analysis to do deep analysis on your website traffic. Ad hoc analysis goes beyond dayto-day analytics questions and allows you to explore hidden relationships between your reports. The course equips you in getting started with this powerful analytics tool, created calculated metrics, create segments and sequential segments, build a detailed analytic reports and also use pathing analysis. The course covers segmentation in detail. In this course, participants will gain insight into using Adobe ad hoc analysis, with its foundation features and are set to explore the segmentation further.

12 Adobe Analytics: Data Workbench Administrator Target Audience: IT professionals, data architects, Data Workbench administrators Course Description: In Data Workbench Administrator training (formerly Adobe Insight Administrator training), attendees are introduced to all components and develop an understanding of how data is collected and organized for analysis. Participants receive instruction on the role and location of all system configuration files; how to access and modify them, and how to troubleshoot general operational issues. The course covers user and server administration through features including access control, address files, clustering, and server synchronization. Attendees will also learn best practices for the Server Files Manager and Profile Manager interfaces. Adobe Analytics: Data Workbench Analyst Target Audience: Data analysts, Web analysts, anyone using Data Workbench for day-to-day analysis Course Description: Data Workbench Analyst training (formerly Adobe Insight Analyst training) begins with a general overview of architecture, terminology, and concepts. It then teaches participants how to navigate through Data Workbench Client to create and design new analysis workspaces, reports, and dashboards. Attendees will learn about core functionality accessible through contextual menus, while also being introduced to more advanced capabilities of the product. Participants will cover the dataset schema and how it should be used to correctly interpret report results. Finally, attendees are given exercises to complete in order to reinforce the key concepts presented during the course. Adobe Analytics: Data Workbench Analyst ACE Target Audience: Business analysts who want to become certified expert end users of Data Workbench Duration: 4 days + half day for ACE Exam Course Description: The Data Workbench Analyst certification course (formerly the Adobe Insight Analyst certification course) provides in-depth training and Adobe Certified Expert (ACE) credentials for business analysts who want to become expert end users of Data Workbench. It begins with an introduction to Data Workbench s architecture, core concepts, terminology and data structures. Next, it moves into a comprehensive overview of the entire user interface, including all tabs, workspaces and contextual menus. The Data Workbench dataset schema including coverage of the dimension types from an analytical perspective is presented with examples. Correct data interpretation is taught by detailed examination of the dynamic selection functionality, and a strategy is recommended for translating plain English business questions into meaningful workspaces. Next, the course moves into segment creation, report publishing and distribution, and using the filter editor to hone queries to answer sophisticated and complex business questions. The course also explains all key visualization types, providing special focus on path browsers and process maps. Finally, the statistical analysis, cluster analysis, and predictive scoring tools are explained and examined. This course is strongly augmented by dedicated, hands-on lab work, during which time participants walk step by step through exercises that reinforce the topics covered during lectures. A comprehensive exam provides students with an opportunity to demonstrate mastery of course content. Adobe Analytics: Data Workbench Architect Target Audience: Data architects, implementers, developers, IT professional Course Description: Data Workbench Architect training (formerly Adobe Insight Architect training) covers Data Workbench configuration and architecture for personnel who will be responsible for translating their users analysis needs and reporting requirements into dataset and profile configuration. Attendees are presented with a detailed synopsis of the product architecture, instruction on data acquisition, and the configuration of various components of the Data Workbench platform to process and prepare data for analysis and reporting purposes. This course discusses the creation and configuration of dimensions to extend the Data Workbench dataset, while also presenting the key stages of data processing, profile creation and configuration, log source definition, specialized transformations for manipulating and cleansing data, conditions, and the use of data transformation and integration engines.

13 Adobe Analytics: Data Workbench Architect ACE Target Audience: This course is specifically designed for personnel who function as the Data Workbench technical lead the individual within the organization who is responsible for translating clients business requirements into specific transformations and dimensions by making dataset design and configuration decisions. Duration: 4 days + half day for ACE Exam Course Description: The Data Workbench Architect certification program (formerly Adobe Insight Architect certification) provides in-depth training and Adobe Certified Expert (ACE) credentials for candidates who want to configure and construct datasets to support their clients business analysis needs. An Adobe Certified Expert Architect is able to understand the data collection process and to troubleshoot issues related to dataset configuration and construction. The skills gained in this comprehensive training program enable architects to determine an appropriate implementation strategy and successfully satisfy business requirements. A comprehensive exam provides students with an opportunity to demonstrate mastery of course content. Adobe Analytics: Report Builder Target Audience: Web analysts, all Reports & Analytics users who want to extend the use of their data by exporting to Excel Course Description: In this course you will learn how to use Report Builder to extract the information that you need out of Marketing reports and analytics into Microsoft Excel, and then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. The latest enhancements like anomaly detection, and real-time data are included too. You will start with the Request Wizard, learn how to calculate date ranges, build data tables, create and save filters; create real-time data requests, anomaly detection requests, the copy and paste functionality including multiple request changes, and then, end with saving, scheduling and sharing your reports. Adobe Analytics: Report Builder Training Method: Target Audience: Web analysts, all SiteCatalyst users who want to extend the use of their data by exporting to Excel Course Description: In this course you will learn how to use Report Builder to extract the information that you need out of Marketing reports and analytics into Microsoft Excel, and then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. The latest enhancements like anomaly detection and real-time data are included too. You will start with the Request Wizard, learn how to calculate date ranges, build data tables, create and save filters; create real-time data requests, anomaly detection requests, the copy and paste functionality including multiple request changes, and then, end with saving, scheduling, and sharing your reports. Adobe Analytics: Reports & Analytics Advanced Features and Tools Target Audience: Web analysts, Reports & Analytics experts, architects Adobe Analytics: Reports & Analytics Advanced Features and Tools Training Method: Target Audience: Web analysts, Reports & Analytics experts, architects Course Description: Formerly SiteCatalyst Advanced Features & Tools training, this two-day course will teach you how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Reports & Analytics. You will also learn how to integrate your Reports & Analytics data with data external to your Web site in order to understand your business from end to end. Course Description: Formerly SiteCatalyst Advanced Features & Tools training, this two-day course will teach you how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Reports & Analytics. You will also learn how to integrate your Reports & Analytics data with data external to your Web site in order to understand your business from end to end.

14 Adobe Analytics: Reports & Analytics Advanced Features and Tools Virtual Training Series Training Method: Target Audience: Web analysts, Reports & Analytics experts, architects Duration: Varies Course Description: The Reports & Analytics Advanced Features and Tools Virtual Training Series is an adapted set of trainings on our Adobe Analytics: Reports & Analytics Advanced Features and Tools course. Designed to be more flexible for the busy marketer, each course is 3 hours in length and delivered via Adobe Connect. The new virtual training series format allows for easier scheduling and eliminates the time and cost of traveling. Adobe Analytics: Reports & Analytics Implementation Target Audience: Technical lead, programmers, implementers Duration: 4 days Course Description: Formerly SiteCatalyst Implementation Training. This four-day course, created for the person who places code on the page, is designed to give you the information you need to implement Reports & Analytics on your site using JavaScript. You will learn to take business requirements, translate them into an implementation solution, and code them on the page. Topics include Traffic Variables, Conversion Variables, Configuration Variables, Processing Rules, JavaScript plug-ins, troubleshooting implementations, data manipulation tools, advanced Reports & Analytics tools, and your role as a technical lead. This an excellent preparatory course for taking the Adobe Certified Expert: SiteCatalyst Implementation exam. Adobe Analytics: Reports & Analytics Implementation Training Method: Target Audience: Technical lead, programmers, implementers Duration: 5 sessions (5 hours each) Course Description: Formerly SiteCatalyst Implementation Training. This four-day course, created for the person who places code on the page, is designed to give you the information you need to implement Reports & Analytics on your site using JavaScript. You will learn to take business requirements, translate them into an implementation solution, and code them on the page. Topics include Traffic Variables, Conversion Variables, Configuration Variables, Processing Rules, JavaScript plug-ins, troubleshooting implementations, data manipulation tools, advanced Reports & Analytics tools, and your role as a technical lead. This an excellent preparatory course for taking the Adobe Certified Expert: SiteCatalyst Implementation exam. Adobe Analytics: Reports & Analytics Implementation Virtual Training Series Training Method: Target Audience: Technical lead, programmers, implementers Duration: Varies Course Description: The Reports & Analytics Implementation Virtual Training Series is an adapted set of trainings on our Adobe Analytics: Reports & Analytics Implementation course. Designed to be more flexible for the busy marketer, each course is 3 hours in length and delivered via Adobe Connect. The new virtual training series format allows for easier scheduling and eliminates the time and cost of traveling. Adobe Analytics: Reports & Analytics User Target Audience: Marketers, product managers, content managers, analysts Duration: 3 days Course Description: Formerly SiteCatalyst User training, this three-day training is tailored to help you use Reports & Analytics to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will learn how to distribute reports, create useful dashboards and segment your data so that you can get the right information to the right people at the right time.

15 Adobe Analytics: Reports & Analytics User Training Method: Target Audience: Marketers, product managers, content managers, analysts Duration: 3 days Adobe Analytics: Reports & Analytics User Virtual Training Series Training Method: Target Audience: Marketers, product managers, content managers, analysts Duration: Varies Course Description: Formerly SiteCatalyst User training, this three-day training is tailored to help you use Reports & Analytics to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will learn how to distribute reports, create useful dashboards and segment your data so that you can get the right information to the right people at the right time. Course Description: The Reports & Analytics User Virtual Training Series is an adapted set of trainings on our Adobe Analytics: Reports & Analytics User course. Designed to be more flexible for the busy marketer, each course is 3 hours in length and delivered via Adobe Connect. The new virtual training series format allows for easier scheduling and eliminates the time and cost of traveling. AEM Assets: Developer (AEM 6.0) Target Audience: Developers AEM Assets: User (AEM 6.0) Target Audience: Developers AEM DPS Integration Training Method: Target Audience: AEM Developers, Authors and Users Duration: 4 hours AEM Forms for AEM Developer Target Audience: This course is suitable for developers who intend to work with the Forms capability of AEM. The participants should have attended the AEM Sites: Developer course or have equivalent experience in AEM component development. Course Description: This two-day course is designed for developers who are looking for in-depth knowledge of AEM Asset management tool. AEM works with WebDAV client, Creative cloud, and Scene 7. In this course, participants will learn to configure these tools, and utilize them to give a better web-solution to end users. This course thoroughly demonstrates how users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media such as Flash files for use on the web, in print, and for digital distribution. Course Description: This one-day course is designed for users who are looking for knowledge of AEM Asset tool. AEM works with WebDAV client, Creative cloud, and Scene 7. In this course, participants will learn to configure these tools, and utilize them to give a better web-solution to end users. This course thoroughly demonstrates how users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media such as Flash files for use on the web, in print, and for digital distribution. Course Description: emedia Publisher is a module for the Adobe Experience Manager that allows the system to publish content to the Adobe Digital Publishing System. Once AEM and the module are configured and using the appropriate templates, you can publish folios to DPS. Articles can be uploaded directly to the Adobe Folio Producer service and can continually check to make sure articles are in sync with the latest changes. This course describes how to create an ipad app using DPS App Builder. Course Description: This two-day course provides you with working knowledge on AEM Forms. The course includes theory about AEM Forms features followed by hands-on exercises. The participants will learn to create adaptive forms, add form components, leverage existing XDP assets to create form, digitally sign the forms, initiate reviews, localize the forms, integrate adaptive forms with web services, and integrate forms with Analytics.

16 AEM Forms for JEE Forms Developer Target Audience: This course is suitable for JEE developers who will work with the Forms capability of AEM. Duration: 3 days AEM Sites: Advanced Developer (AEM 6.0) Target Audience: The AEM Sites: Advanced Developer class is designed for developers who wish to learn about advanced topics of application development with the AEM Platform. Duration: 3 days Course Description: This three-day course is ideal for Adobe JEE Developers who are migrating to AEM Forms. The course helps students to understand the basic AEM Sites and AEM Forms development concepts. The first day of the course teaches the fundamentals of building a custom AEM website on templates and components. It provides with the conceptual information on JCR, web framework, and OSGi framework. Then, the next two days of the course familiarizes the students about AEM Forms features with hands-on exercises. The participants will learn to create adaptive forms, add form components, leverage existing XDP assets to create form, digitally sign the forms, initiate reviews, localize the forms, and integrate adaptive forms with web services. Course Description: AEM Sites: Advanced Developer training teaches developers the advanced topics of building a custom AEM 6.0 application, on OSGi and JCR. This includes practice with OSGi component development and development topics like Unit Testing and Maven project setup. The training also reviews areas that are relevant for successful AEM projects like dispatcher caching, deployment & packaging and integration methods are taught. The training builds up on the basic AEM Sites: Developer training. Participants need to have a good understanding of AEM components and templates. In addition, Java skills are required. AEM Sites: Author (AEM 6.0) Target Audience: The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators. AEM Sites: Author (AEM 6.0) Training Method: Target Audience: The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators. Course Description: The AEM Author Training course teaches improved features and functionalities of AEM 6.0, which helps you improve your authoring skills, on a standard project environment. AEM 6.0 gives you the freedom of authoring from both touch devices and computers. This course covers authoring concepts of Touch optimized UI. It includes introduction to AEM s dynamic publishing, the roles and responsibilities of a content author, and best practices of working with AEM s content management features. This training enables students to create new web pages on various templates as well as update and modify content on an AEM website. It also enables students to use additional functionalities such as Workflows, Forms, Campaigns, Newsletters, and Reports, in addition to creating and managing Mobile Pages. This is not a developer training; it introduces you to the idea behind AEM, and administering content using readymade templates. Course Description: AEM Sites: Author training course teaches improved features and functionalities of AEM 6.0, which helps you improve your authoring skills, on a standard project environment. AEM 6.0 gives you the freedom of authoring from both touch devices and computers. This course covers authoring concepts of Touch optimized UI. It includes introduction to AEM s dynamic publishing, the roles and responsibilities of a content author, and best practices of working with AEM s content management features. This training enables students to create new web pages on various templates as well as update and modify content on an AEM website. It also enables students to use additional functionalities such as Workflows, Forms, Campaigns, Newsletters, and Reports, in addition to creating and managing Mobile Pages. Note:This is not a developer training; it introduces you to the idea behind AEM, and administering content using readymade templates

17 AEM Sites: Developer (AEM 6.0) Target Audience: The AEM: Developer class is designed for developers who wish to learn more about application development with the AEM Sites. Duration: 4 days Course Description: AEM Sites: Developer training teaches the fundamentals of building a custom AEM website on templates and components. It provides with the conceptual information on JCR, web framework, and OSGi framework. Using CRXDE Lite, students will develop a custom website while reinforcing the fundamental concepts, such as components, templates, dynamic image rendering, navigation, and modularization. It also provides an overview of mobile sites. AEM 6.0 has deep coverage on Sightly the new templating language that helps front-end developers to quickly develop components. AEM Sites: System Administration (AEM 6.0) Target Audience: This is a highly technical class, designed specifically for System Administrators. Duration: 3 days Commerce Target Audience: Developers Course Description: AEM Sites: System Administrator training focuses on the updated architectural changes for the latest version, and covers topics such as installing, configuring, maintaining, and troubleshooting in AEM. Participants are introduced to basic concepts of AEM architecture and AEM integration in a production-level environment consisting of Cluster, Dispatcher, Mongo DB, SSO, LDAP, etc. Furthermore, participants get an overview of AEM files, directory structures, finding important log files, and adjusting the logging configuration. Some of the topics covered in this training include Backup, User administration, Security, and Performance tuning. The training also covers integration of AEM with alternative third-party webapp servers like IIS and Apache. The course is a good combination of theory and handson exercises. Course Description: The training covers the following topics: y Commerce concepts in AEM y AEM ecommerce API y Default commerce providers in AEM y Default Hybris AEM commerce implementation y Custom AEM Commerce implementations Marketing Campaign Manager Target Audience: Users of AEM who want to manage their multi-channel marketing campaigns for mobile, apps, social communities, social media and more Course Description: The course is designed for those who wish to use AEM to control their multi-channel marketing campaigns. In addition to providing an overview of MCM features, this training also enable you to set up brands and campaigns, work with leads, lists, and campaigns, understand MCM on Author and publish systems. Marketing Campaign Manager Developer Course Description: This training covers the following topics: Target Audience: AEM Developers y MCM features overview y Setting up brands and their campaigns y Leads, lists, and newsletters y MCM-related OSGi configurations y Author/Publish systems y Segmentation and related components y Mail server integration y External systems integration

18 Mobile Target Audience: Developers AEM Sites: Mobile for Sites and Apps Target Audience: This training is useful for those developers who are required to use AEM to manage websites for mobiles devices, view a mobile page that emulates a mobile device, or switch between several views. Course Description: Mobile channels have gained considerable importance in the last few years, mainly driven by the success of the iphone. This training will instruct students on how to build a mobile website with AEM, including mobile development best practices and specific CQ techniques to allow content reuse and optimization through the different devices. Course Description: Mobile channels have gained considerable importance in the last few years, mainly driven by the success of the iphone and Android devices. This training will instruct students on how to build mobile website and Apps with the help of AEM, including mobile development best practices and specific AEM techniques to allow content reuse and optimization through the different devices. The duration of this training is two days. Multi Site Manager Course Description: Managing multiple sites within the same CQ instance Target Audience: AEM Developers gives authors the opportunity to reuse content across channels, languages and national sections. However, different levels of complexity have to be taken into account: the ability to inherit changes from the content master to the copies; the ability to unlock content in one of the copies and start a different version of the same content; and the ability to use the same piece of content within different layouts AEM Multi Site Manager allows the management of all these levels of complexity and provides a set of features to support authors managing a large number of sites. AEM Sites: Multi Site Manager (AEM 6.0) Target Audience: AEM Developers Security Target Audience: Developers, Administrators Course Description: Managing multiple sites within the same AEM instance gives authors the opportunity to reuse content across channels and global sections. However, different levels of complexity have to be taken into account the ability to inherit changes from the content master to the copies; the ability to unlock content in one of the copies and start a different version of the same content; and the ability to use the same piece of content within different layouts. AEM Multi Site Manager allows the management of all these levels of complexity and provides a set of features to support authors managing a large number of sites. Course Description: In this training, participants will learn about possible attacks against AEM installations and protection against them. After completing the training, the participants will be able to configure CQ5 and dispatcher in a secured way. The training also demonstrates the considerations to be made while implementing the codes for CQ5. This training covers security related AEM features, security considerations in code, XSS attacks, securing the AEM environment, and User generated content. Social Communities Course Description: The AEM Social Communities course focuses on giving Target Audience: AEM Developer equivalent you the knowledge and skills to enable you to master the AEM Social Communities tool. In this training, you learn how to use, configure and extend the Social Community components that come with AEM. It will enable you to build up a Social Community in AEM by using existing components and creating your own components by extending existing functionality.

19 Integration with Adobe Marketing Cloud Solutions Target Audience: AEM Developers Course Description: This course teaches developers how to integrate AEM with Marketing Cloud solutions. Developers are provided with the login credentials to Marketing Cloud solutions such as Reports & Analytics, Adobe Target, Search&Promote, and Scene7. Each chapter focuses on one Marketing Cloud solution. Practice sessions on each chapter focus on how to send the data from AEM to Reports & Analytics, Adobe Target, and Search & Promote. The training covers the out-of-the-box components that make integration simpler. Training also covers accessing digital assets from Scene7. Use and Extend Widgets Course Description: Formerly CQ Using and Extending Widgets. This training Target Audience: Developers course enables developers to utilize the AEM technology stack to develop Rich Internet Applications. Participants will be introduced to highly polished user interface elements that are compatible across the most important browsers and that allow the creation of desktop-grade UI experiences. Apache Jackrabbit Deep Dive Target Audience: Developers Apache Sling Deep Dive Training Method: classroom Target Audience: Developer / Programmer Course Description: The course covers JCR standards, repository model, and architecture of Jackrabbit. Following are the topics included: y Jackrabbit architecture, components, and tools y Deployment and configuration y Node types and data modeling y Key API elements (Repository, Session, Node) y Versioning, observation and security y Search y Persistency y Performance and other practical tips Course Description: The topics covered by this course include both content on Apache Sling API and content on related tools to work with Apache Sling, in particular within its OSGi container. In addition, this course covers the following: y Technology basics: REST and OSGi y Use of the Apache Felix console and Maven annotations y URL and script resolution y Scripting languages and servlets y Key concepts on resource resolution, resource mapping and resource provision y Key components of the Sling API (including Adaptable) y Advanced features of the SlingPostServlet Scene7 Getting Started with Publishing System Training Method: Target Audience: Web graphics personnel, designers/developers Duration: 2 hours Course Description: This fast-paced, instructor-led online course focuses on the essential workflow and startup tasks for using the Scene7 Publishing System (SPS) for Image Serving and Zoom. Attendees will also learn how to preview images using static sizes and zoom, and how to generate image URLs. This course is a prerequisite for any of the other SPS webinar modules (ecatalog, Template Basics, Sets and Viewer Presets, and Media Portal).

20 Scene7 Image Authoring Core Concepts Training Method: Target Audience: Marketing graphics personnel who create and manage professional product photography Duration: Self-paced Course Description: Learn to use Adobe Scene7 Image Authoring to create colorized and pattern-mapped renders and vignette files from professional product images. In this blended learning approach, each student will be given 30 days to access a library of over 80 comprehensive, self-paced tutorials. They will practice hands-on with exercise files. At the conclusion of the course, the student will meet with a live trainer to answer questions and review materials. It is assumed that trainees have access to the Image Authoring software, an add-on solution available from Adobe Scene7. Assuming they already have a permanent license of Image Authoring, trainees can obtain additional temporary license keys if they purchase additional seats in the class. Scene7 Introduction to Template Basics Training Method: Course Description: Target Audience: Web graphics personnel, Designers, Developers Duration: 2 hours Scene7 Media Portal Administration Training Method: Target Audience: Web graphics personnel, Designers, Developers Duration: 2 hours Scene7 Publishing System Core Concepts Target Audience: Web interface designers and developers, web graphics personnel Scene7 Publishing System (SPS) Template Basics is one of the most powerful additions to the Scene7 toolkit, allowing customers to manipulate unlimited layers of image and text entirely through the URL. This instructor-led online course focuses on a real-world workflow with the goal of creating a merchandising product image with configurable banners (such as New and Sale ) and a variable text box. Course Description: Media Portal is a powerful tool for the Scene7 Publishing System (SPS) that allows content owners to give restricted access to their content to third-party users. In this instructor-led webinar, attendees will learn not only how to administer the Media Portal, but also how the end users would be interacting with the system, with the goal of making the experience easy for end users. In addition, trainees will learn how Media Portal overlaps with SPS, and how to maximize their use of both systems to achieve their goals. Course Description: Scene7 customers typically only use 10 to 20 percent of what the system has to offer. This fast-paced, two-day workshop gives new users not only the skills required to effectively employ core SPS dynamic imaging functionality, but also the ability to repurpose assets across products such as Zoom, Sets, ecatalogs and Templates. Every student who takes this class will leave with skills and experience applicable to the needs of any Scene7 customer. Scene7 Publishing System Core Concepts Training Method: Target Audience: Web interface designers and developers, web graphics personnel Scene7 Sets and Viewer Presets Training Method: Target Audience: Web graphics designers, Developers Duration: 2 hours Course Description: Scene7 customers typically only use 10 to 20 percent of what the system has to offer. This fast-paced, two-day workshop gives new users not only the skills required to effectively employ core SPS dynamic imaging functionality, but also the ability to repurpose assets across products such as Zoom, Sets, ecatalogs and Templates. Every student who takes this class will leave with skills and experience applicable to the needs of any Scene7 customer. Course Description: This instructor-led webinar focuses on the creation of image collections in Scene7 Publishing System (SPS), and configuration of the viewers that display them. It also touches on the different ways to implement viewers and how to generate a working URL per asset.