ADAM Agency solutions

Transcription

1 ADAM Agency solutions

2 Let the Media Flow ADAM Solution We take our baseline seriously. We believe that the Marketing Supply Chain is controlled by the same principles as the Production Supply Chain: cycle time, output control and cost control. ADAM can do for your Marketing Supply Chain what ERP-systems did for the production supply chain: reduce costs, improve time-to-market and enhance control over every step in the digital asset lifecycle. These days, digital assets are an inevitable part of every marketing process, be it brand management & distribution, packaging workflows, marketing collateral roll out on print or web, product data management or catalog building. They are used by companies in various industries using different processes, but without exception they represent a huge intellectual and monetary value. ADAM is a versatile digital asset management solution that helps you manage those processes from creation to distribution. It streamlines your asset s lifecycle by letting you store, find and publish all types of assets: pictures, video, sounds, documents, presentations, page layouts, etc. Asset Lifecycle Management ADAM automates the import and classification of new assets, full text indexes any textual content and extracts file specific information, like XMP for photo and video. It lets you control access rights on asset, classification and user level, keeps track of versions and provides full workflow capabilities to lead your assets through all stages of their lifecycle. It finally organizes the delivery of your assets by enabling resizing and transformations on images and video for cross-media usage, and ordering of assets via download or FTP. By plugging in additional ADAM Connectors you can go even further and use your assets directly in Adobe InDesign or Quark XPress, in MS Word documents or Power- Point presentations, from within the native applications and transparent to the end user. Soft proofing of high resolution assets can be done using the (Kodak) Smart Review System Connector. To further streamline your asset delivery you can control localization and roll-out of media-rich publications with DocMaker or fully automate product catalog generation with PIMS (Product Information Management) together with the InDesign Connector.- Integration and interaction with internal and remote systems ADAM integrates seamlessly with your existing enterprise applications, from exchanging product information with your ERP system to integrating with your user s favorite comfort zones like MS Office or Adobe Creative Suite. Adam provides connectors for those and other market leading applications and lets you connect to all others thanks to the provider model of ADAM 4.0. Flexible and open for customization The ADAM Engine is built on the Microsoft.NET Framework, giving you all the benefits of this standard technology where the most significant is its level of interoperability with other languages, applications and systems..net also allows the integration with third party applications through Web services and enables communication using standard Internet protocols such as XML and SOAP, creating a channel through which internal and remote systems can easily interact. ADAM is designed using a Provider Model to allow choosing from multiple implementations in the application configuration. This allows you, for example, to provide your own implementation for creating previews of legacy/corporate file formats, or delivering content using a 3rd party secure delivery mechanism or even send out text messages (SMS) when a workflow task is overdue. The open API offers expanded application interoperability and integration, and is designed to support any file-format. ADAM also supports and facilitates interface customizations: from adding a custom banner and color scheme to creating a complete custom interface from scratch. RAD controls make this even easier by allowing easy exposure of ADAM functionality on your custom built web interfaces.

3 Asset Let the Media Flow on the Microsoft.NET platform ADAM 4 is the latest and fully redesigned version of the ADAM Engine Key features: P Introduction of s and Comfort Zones P All supplemental modules merged into Engine (like FTP ordering or Resize on export) P Extended security model P Increased performance and scalability P Fully multilingual P Enhanced Field functionality P 100%.NET P Allows Rapid Development for customizations and custom development Introduction of s and Comfort Zones ADAM 4.0 introduces s as logical workspaces that group functionalities by process or role. Included in the Engine are the Asset, which bundles the core asset management functionalities like previewing, managing metadata and ordering assets together with Config, which is the brand new ADAM administration interface, organized into one workspace. Next to the two standard s, you can easily plug in additional ADAM s, like Workflow to control your media business processes, PIMS to manage your product information and DocMaker to automate your document localization and roll-out.adam 4.0 also introduces the concept of Comfort Zones, providing integrating seamlessly with your user s favorite applications like MS Office, SharePoint or Adobe Creative Suite. Additional modules merged into one Engine In earlier ADAM versions, additional modules like Resize on Export, FTP Ordering and Import/Export functionality were optional and had to be purchased separately. In ADAM 4.0 these modules are incorporated in the standard Engine. Extended security model Permissions can be controlled in User and Field management, allowing administrators to delegate part of ADAM administration without giving away full control. User roles are no longer fixed but can be custom defined, allowing you to be flexible in matching user and group permissions to specific needs. Classification security provides new configuration settings and additional security levels including deny permissions. A graphical Access Analyzer gives administrators a clear overview of a user or group s access rights for classifications and records on all levels. Increased performance and scalability Improved distribution of application processes between the database server and web servers allow to more easily scale your ADAM environment to specific needs, boosting performance and response times both on the workstation client and on the server. Fully multilingual ADAM 4.0 enables a fully multilingual interface for any user: translations are provided on button labels, error messages and other interface elements. Field values can also be entered in multiple languages, allowing management of assets or product metadata in different languages. The full text indexer supports unilingual searching to find matching assets in all languages. Enhanced Field functionality The whole approach on Fields as custom metadata attributes has been extended significantly, new data types have been added and Fields are no longer reserved for Records only, but has also been enabled on files, users, classifications and indexer tasks. Based on.net Framework The ADAM 4.0 Engine has been completely rebuilt on the Microsoft.NET Framework, giving all the benefits of this new standard technology where the most significant is its level of interoperability with other languages, applications and systems..net also allows the integration with third party applications through Web services and enables communication using standard Internet protocols such as XML and SOAP, creating a channel through which internal and remote systems can easily interact. Provider Model ADAM 4.0 is designed using a Provider Model to allow choosing from multiple implementations in the application configuration. This allows you to develop your own Graphic Engines, Notification agents, Maintenance tasks, Ordering agents and Indexers and plugging them easily in your ADAM environment. Rapid development ADAM 4.0 allows Rapid Development for customizations and custom development: - support for all.net enabled languages allows the use of Microsoft Visual, giving developers IntelliSence, color-coding and state-of-the-art debug functionalities, reducing errors and increasing programming speed. - enhanced API, offering expanded application interoperability and integration, and designed to support any file-format, which means that assets are no longer image-specific. - RAD controls allow easy exposure of ADAM functionality on your custom built web interfaces

4 Adobe Version Cue Connector The Adobe Version Cue Connector combines the strengths of ADAM and Adobe CS3, allowing creative users to stay in their own ComfortZone while taking full advantage of ADAM s Digital Asset Management and workflow capabilities. Key features: P Deliver ADAM-controlled assets directly to Adobe CS3 users P Seamless integration, transparent to the end user P Custom dialogs to utilize ADAM workflow capability P Mac & PC interoperable P No additional software or plug-ins needed on user s workstations Adobe Version Cue Connector in real life, a few scenarios A designer, working in a Mac environment, creates an image in Photoshop and saves it directly into ADAM via Bridge. ADAM automatically extracts any IPTC or EXIF information, color space and raster info, attaches the image to a workflow for review and approval before it is labeled as Released and available to editors and publishers. Adobe Creative Suite is usually the preferred working environment for designers, editors and publishers. ADAM understands this and created comfort zones, providing a seamless integration of ADAM with market leading applications such as Adobe CS3. ADAM s Adobe Version Cue Connector makes it possible to use Adobe Bridge as a client on ADAM. This means that creative professionals can stay in their Adobe ComfortZone with ADAM s Digital Asset Management functionalities at their fingertips: One central media repository, always available Controlled metadata management Classification management with multiple taxonomies Robust security model Full text and complex metadata searching Workflow management Automatic generation of previews, even for file formats not supported by Adobe From within Adobe Bridge users can view, pick up and save their media assets in ADAM and browse through the same Classification tree structure as set up in the ADAM interface. They can view ADAM metadata in the Bridge Inspector Panel while taking full advantage of ADAM s metadata management capabilities, such as default values, validation rules, asset security and field permissions. When searching for a specific asset using the ADAM full text search index, users can also filter and sort the displayed media set using ADAM metadata. ADAM also generates the thumbnail images and high quality previews, even for file formats where Adobe does not provide preview functionality, like PowerPoint, Word or Excel. From within ADAM you can even influence the user menu in Adobe Bridge, allowing users to perform specific actions by right-clicking an asset, for example starting a workflow or catalog the asset in additional classifications more info available at : Adobe Bridge as an interface on the assets in ADAM A publisher looks for an image to include into InDesign : he uses the search functionality in Bridge to search the images in ADAM, filters the search results using the ADAM metadata and can easily choose the right image because of the high quality previews that are provided. He can also be sure that all images he finds are suitable for publication because he is only allowed to see images that have been reviewed and approved. He inserts the image into his InDesign document and saves his document into ADAM. ADAM extracts and full text indexes any textual content and attaches the document to a new workflow to be translated, approved for publication and printed. The editor-in-chief gets an in his inbox asking him to approve a new document for publication. He clicks the link in the and is taken directly to the document in ADAM where he can preview the document on his Windows PC and and approve or reject the document. ADAM will route the document further through its workflow depending on the decision made.

5 InDesign Connector Automate your catalog creation directly from within your ADAM database Shorten your cycle time in lay-out and prepress and reduce production costs Key features: P Variable catalog pagination based on tagged templates PFixed InDesign templates stored in ADAM avoid repetitive lay-outing P ADAM functions as your central Product Information Management System (PIMS) P Shortens the cycle-time in lay-out and prepress considerably P Fully multilingual P Output is a native InDesign document, ready for final modifications P Streamlines your publication processes using workflows and version management P Powered by industry standard Adobe InDesign Server Software Automated catalog-creation: browsing through the ADAM classifications with multiple language options. ADAM InDesign Connector gives you the opportunity to considerably reduce your production costs by automating your catalog-creation. Nowadays building an audience-targeted product catalog with the highest possible cycle-times is becoming more and more important. However, composing such catalogues, people are confronted with the same challenges over and over again, such as: recovering the correct product info and matching images synergy between all involved parties in creating a new catalogue management and follow-up of the various tasks in the creation process of a catalogue The operational workflow is becoming larger and more complex, resulting in less space and time for creativity. Product Managers have more control over the structure of thecatalog, because it is directly managed from within ADAM, the central Product Information Management System (PIMS). Graphical people no longer have to spend weeks or even months on lay-outing every page of the catalogue. Tagging the different templates once and storing them in ADAM allows the InDesign Connector to automate: Complete pagination Automatic sizing of the objects on a page The generation of a native InDesign Document, open for final editing more info available at : ADAM InDesign connector allows you to simplify this operational workflow to save time and money in lay-out and prepress, leaving more space and time for creativity and resulting in a higher commercial level of your catalog.

6 InDesign Connector ADAM InDesign Connector in real life, a sample scenario: Setting up a new catalog is a task handled by a product manager using the PIMS studio.this catalog consists of several product categories, each with their own products, assets, images, technical info and SKU s. Lay-out people built product set templates using InDesign in combination with the Adam ID-connector.This allows to design templates that behave according to the rules set-up: boxes can have floating top and/or bottom, can be removed if no content etc.these templates are stored in ADAM. The product manager can select for each product set one or more templates to be used. The information that has to appear for the productset and for the different products are also stored in the database, with possibilities to link product categories, products, attributes, assets,images The lay-out operator can than simply select any level in the hierarchy to start the automatic page building process. Additional parameters at this stage include the language(s) that need to be paginated as well as the master page that will define the look and feel of the catalog. In case multiple languages are selected, they will be paginated on different layers into one document. When the pagination is finished, a new native InDesign document is generated and again stored in ADAM. Alternatively, the system can be setup to store PDF documents next to the native InDesign documents. The catalog can now be attached to a workflow in the ADAM Workflow before it gets printed, or can immediately be downloaded for further processing, modifying and publishing or printing. ADAM InDesign Connector integrates with: ADAM Engine P Digital Asset Lifecycle Management P One central asset repository for publications and contained items P Version management PAccess control P Content delivery via download or ftp ADAM PIMS P Product Information Management System P Complete product classification, including images, technical info, attributes, assets, P Multi-regional, multi-lingual, multi-market, product-database P Mother/child-, brother/sister-links between different products P Complete SKU-management P Controlled access to the database by different user-types ADAM Workflow P Business process management PADAM Smart Review System Connector P Soft proofing on high res publications ADAM DocMaker P Manages creation and editing of InDesign documents

7 Workflow Add BPM capabilities to your PIMS & DAM solution with ADAM Workflow Manage and optimize your digital supply chain Key features: P Design workflows using Microsoft Visio 2003 or 2007 P Manage and control your processes with an easy to use web based dashboard P Automatic delegation of tasks when users are unavailable P Extensible and configurable BPMS framework ADAM Workflow brings the configurability and flexibility of a workflow solution to your desktop. Companies nowadays use different media, target different audiences and deliver their message in a wide range of channels. Therefore the tools they use to do this need to be versatile and easy to use. Most important of all: users need to be able to quickly change the flow of a process as business requirements are constantly changing. The challenge lies in reacting equally swiftly. ADAM s Workflow provides the tools to help you organize, fine-tune and adapt the existing way of doing things. It puts the power into the hands of the person that knows best: your business analyst. Marketing and communication processes depend highly on human interaction, therefore a system that wants to structure these processes needs to be able to handle situations that are inherent to working with people. Adam s Workflow can automatically distribute a given task to a group of users depending on their workload. The engine can also take in account business hours, sick leave and holidays and distribute or delegate tasks accordingly. The Workflow contains building blocks for all major Adam functions such as creating, editing and deleting records, classifications, orders and more. These building blocks can be dragged and dropped onto a Visio drawning to build an Adam workflow process. This framework is fully extensible and allows you to develop your own building blocks and workflow triggers if necessary. more info available at : Use Microsoft Visio to create your DAM workflows Intuitive screens guide you through your workflow ADAM Workflow in real life, sample scenarios: Scenario 1: A manager wants to be notified whenever a restricted asset is requested for download. He designs the process in Microsoft Visio and uploads it into the Adam Workflow. Once the workflow definition has been published, every order will pass through a workflow that checks the status of the file and asks for management approval. more scenarios on page 2

8 Workflow ADAM Workflow in real life, sample scenarios: Scenario 2: Whenever a new asset needs to be published to all users within the ADAM Download Centre a specific tagging process needs to be followed. The regional manager needs to decide whether he wants the asset to be available for his region. The marketing team needs to tag the asset with a range of keywords and the content manager needs to approve the work of the marketing department. Scenario 3: Whenever a product gets updated within the Adam PIMS, all regional managers need to be notified. These managers can then decide whether they want to update their product information. Once this has been done, the workflow process will invoke the InDesign Connector to refresh the associated InDesign document using the latest product information. Afterwards a PDF is created and the content manager could receive a task to review and approve the latest version using Kodak s Smart Review System. ADAM platform and architecture Backend Systems ADAM Engine ADAM Business Process Engine ADAM s ADAM Connectors 3rd Party Products DOCMAKER CUSTOM WORKFLOW + Kodak SRS INDESIGN Connector Adobe InDesign Adobe VersionCue ASSET CONFIG PIMS ADAM BUSINESS PROCESS ENGINE CRM ERP ADAM API ADAM ENGINE Legacy System... ADAM WEBSERVICE VERSIONCUE Connector MS OFFICE Connector CUSTOM Connector Microsoft Office Suite WEB/CMS MRM... ADAM Software 2007 About ADAM Software NV ADAM is a Digital Asset Management company that provides clients the ability to manage, structure and deliver media between people, processes and systems. Our software has an intelligent open architecture that provides the ability to customize and continuously develop new applications using our ADAM SDK. We understand our clients needs to share and collaborate, automate mundane tasks and control quality. We are passionate in providing our clients with intuitive and easy to use software to help them organise media and distribute assets as quickly as possible. We have the knowledge of the way the media supply chain works, its people, the workflow and the common goal to publish and distribute quality content.