Guided Voic Scripting Toolkit. A guide to conducting well-run Guided Voic campaigns

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1 Guided Voic Scripting Toolkit A guide to conducting well-run Guided Voic campaigns

2 Guided Voic - Scripting Toolkit P a g e 2 Virtual Causeway 22 King Street South 5 th Floor Waterloo, ON N2J 1N8 Scripting Toolkit Quick Reference Knowledge Overall Scripting Tips... 3 Overall Recording Tips... 3 Templates Cold Call Template... 4 Watch for my Template... 5 General Follow-up Template... 5 Follow-up to my Letter Template Live Event Invitation Template... 6 Live Event Reminder Template... 6 New Product Release Template... 6 Visit our Booth Template... 7 Watch for my Letter Template Watch for my Letter Template Webinar Invitation Template... 8 Webinar Reminder Template... 8 User Conference Invitation Template User Conference Invitation Template White Paper Offer Template White Paper Offer Template Free Report (Lead Generation) Template Webinar Reminder (One week before) Template Webinar Reminder (One day before) Template... 11

3 Guided Voic - Scripting Toolkit P a g e 3 Overall Scripting Tips 1. Aim for a 30 second message 2. Identify with exact words: a. What do you want the contact to do? b. How will the target benefit from doing what you want? c. How can you support that claim? 3. Discard any words that do not support the main point of your message. You want to sell your offer or call to action, so do not waste words selling your products, services, or company. 4. Follow a consistent message format. Once you ve got one that works well, continue using and refining it. 5. Say your message out loud as you develop it. Use words that reflect the way you talk, not write and use the first person (I m calling to invite you... as opposed to, This call is to extend an invitation to attend ). 6. Do not include a lot of information, too much detail, or listed information It s a voic they will not remember. 7. Repeat the Call to Action. 8. If you re also sending or direct mail refer to it! 9. Use concise sentences. Overall Recording Tips 1. Run through the message a few times out loud- before you record it. Time it! Know it! 2. If you find a spot that feels awkward or somewhere you keep stumbling, write it out in exact words and then revise it until you can say it smoothly and easily. 3. Relax- this is only a voic your sales reps leave hundreds of them. 4. Listen to your takes. Does it sound like you re reading? 5. Mistakes are alright! The odd ah, um, or pause makes your message sound more real. 6. Smile and do not hesitate to communicate your enthusiasm. 7. Vary the pace of your words. 8. Do not record with a cell phone, speakerphone, or headset find a phone with a landline and handset. If possible test different phones and listen for the best sound. 9. Talk directly into the receiver and keep your head still. 10. Do 4-5 takes, leave it for an hour or so, and do another 4-5 takes. 11. Number your takes off the top of the recording (i.e. take 1 wait a few seconds and start the message). Virtual Causeway can edit the headers.

4 Guided Voic - Scripting Toolkit P a g e 4 Announcement Template Hi This is (name) calling from (company). I wanted to call you today and let you be among the first to know that (Announcement). (Result of announcement and brief statement of the effect this has on the contact) I m going to be sending you (communication method) that will discuss these changes further so please watch for it. If you have any questions or want to discuss, please feel free to call me directly at (phone number). Thank you, and I look forward to speaking with you! Cold Call Template Hi This is (name), and I m calling from (company) sorry I missed you. I m calling because I want to take a few minutes to discuss with you (what the company offers). (Introduction of the offer and the benefit it offers to the prospect). I would like to set up a brief meeting with you to discuss (the offer), so please give me a call back at (phone number). Once again, I can be reached at (phone number). (Optional: I have your address here as well, so I m going to go ahead and send you an maybe it will be easier to connect that way). Thanks for your time, and I look forward to speaking with you! Direct Mail Template Hi This is (name) calling from (company) sorry I missed you. I m just calling to let you know that we sent you (what was sent). If you haven t seen our mail yet please keep an eye out for it, because it will (benefit statement). If you do not receive (what was sent) in the next couple of days or would like more information, please give me a call at (phone number). Thanks and have a great day!

5 Guided Voic - Scripting Toolkit P a g e 5 Watch for my Template Hi, this is (name) from (company). I m calling to let you know that I m sending you an with (purpose of main message). (Benefit statement of why the prospect should open your ) The subject of the will be (subject) so please watch for it. If you do not get it, you can reach me at (phone number) or me at ( address might need to spell out) and I ll make sure you do not miss out. Thanks and have a great day. General Follow-up Template Hi This is (name) calling from (company) sorry I missed you. I m just calling to follow up on (reason for follow up). (Brief description of what was originally responded to). Hopefully you found this useful, and I would love the opportunity to discuss this with you further. I m going to follow up with an so that you have my contact information. I hope we can set something up soon. If you do not receive my , please feel free to call me directly at (phone number) and we can set up a time that way. Thanks and I look forward to hearing from you soon! Follow-up to my Letter Template 2 Hi, this is (name) from (company). I/We sent you a letter (when) and since we haven t heard back from you/your company, I just want to be sure you received it. The letter was about (program/offer), and we thought you d be interested, because (benefit to the contact of reading letter/participating in the offer). It s not too late to (call to action), so (offer the alternate contact we re sending you another, or call me at # or, go to url) to be included. Again it s (repeat the contact info). Thanks and have a great day.

6 Guided Voic - Scripting Toolkit P a g e 6 Live Event Invitation Template Hi, this is (name) from (company). I m calling to invite you to a (type of event) we re holding on (day, date, time) at (location). It s about (brief description of subject), and it will (benefit statement). I m sending you an with more information and a link to the registration site, so please watch for it..or you can just go directly to (URL) to learn more and to sign up. Again that s (URL), or you can call me directly at (phone number). If you think that (benefit restatement) will help your company, I know our (type of event) will be useful to you. Thanks, and I look forward to seeing you there! Live Event Reminder Template Hi, this is (name) from (company). I m calling to remind you that you re registered to attend (event) on (date) from (time range). It s at (address). You ll (brief benefit statement), so it s definitely to your advantage to be there. If you have any questions, please call me anytime at (contact information). (optional), and (I m sending/i ve sent) you an with the event details. It s going to be an (adjective) event, so be sure to join us. (Optional: If you know you are unable attend, maybe someone else from your company can go in your place.) We re looking forward to seeing you there! New Product Release Template Hi This is (name) calling from (company) sorry I missed you. I m just calling to let you know about the new product we just released (name of product) that will (brief benefit statement). (product name) has a lot of new features that I m sure you will like (short list of new features) I would love the opportunity to discuss (name) with you so please give me a call at (phone number).

7 Guided Voic - Scripting Toolkit P a g e 7 I am really excited about the release of (name) and I know you will be too. Once again I can be reached at (phone number). Thanks, and I look forward to speaking with you! Visit our Booth Template Hi This is (NAME) calling from (COMPANY) sorry I missed you. I see that you will be attending the (NAME OF SHOW) in (CITY) next week (or other timing not too specific though). We will also be there, our booth number is (NUMBER). I want to invite you to drop by our booth to (REASON/BENEFIT). If you have any questions please feel free to give me a call at (NUMBER) or you can visit our website at (URL). Thanks and I look forward to seeing you there! Watch for my Letter Template 1 Hi, this is (name) from (company). I m calling to let you know I sent you a letter last week about (subject) that I thought you d be interested in because (benefit to them based on the subject of the letter). If you do not have it yet, it should be there very soon, so please watch out for it and be sure to read it. If you have any questions or you think you might have missed the letter, please (offer alternative contact options). Again, it's (repeat contact options). Thanks, and have a great day. Watch for my Letter Template 2 Hi, this is (name) from (company). I m calling to let you know I sent you a letter last week about (subject). If you do not receive it today, then it will probably get to you tomorrow.

8 Guided Voic - Scripting Toolkit P a g e 8 I wanted to let you know about it because (benefit of reading the letter), and I m sure that (information/offer) will be very (valuable, useful, interesting) to your company. Please, keep an eye out for that letter and be sure to read it. If you do not get it, please give me a call at (number) and I ll (what action?) Thanks and have a great day. Webinar Invitation Template Hi, this is (name) from (company) I m calling to invite you to a webinar we re hosting on (day, date, time). It s about (brief description of subject), and it will help you (benefit statement). I m sending you an with more information and a link to the registration site, so please watch for it..or you can just go directly to (URL) to learn more and to sign up. Again that s (URL) or your can call me directly at (Phone number). If you think that (benefit restatement) will help your company, I know you ll be interested in this webinar. Thanks and have a great day! Webinar Reminder Template Hi, this is (name) from (company). I m calling to remind you that you re registered for a webinar on (date) at (time). It s about (very brief description), and by attending it you ll (brief benefit statement), so it s definitely to your advantage to be there. Keep an eye on your inbox for an from (who) with the link to log on, or go to (URL). It s going to be an (adjective) event, so do not forget to join us. (Optional: If you know you can t attend, please feel free to forward this information on to someone else from your company). If you have any questions please feel free to contact me at (phone number). Thanks, and I look forward to seeing you there!

9 Guided Voic - Scripting Toolkit P a g e 9 User Conference Invitation Template 1 Hi. This is (name) from (company). I know we saw you at our User Conference last year. The reason I m calling you is that I just got a list from my team of some of the key customers we haven t seen registrations from yet this year, and this is a friendly reminder that we re anticipating on of our best conferences ever. Over (number of sessions) including some great customer presentations information about how you can (benefit) our partners will be showing (topics/offerings) in the showcase and we always try to have some fun too. So, watch your mail checkout (site address)..it s (date) in (place), or call me directly (number) if you have any questions that aren t answered on the site. Thanks, and I hope to see you there User Conference Invitation Template 2 Hi, this is (name) from (company). I wanted you to remind you that time is running out to register for the (conference name) before (date) to receive your Early Bird gift. (Overview of event) It s a great opportunity for you to (main benefit). You'll also get a chance to (additional benefit). The early-bird gift offer ends on (date). To register, click on the link in the (sent last week, you ll be receiving) or go to (URL). I hope to see you at the conference. White Paper Offer Template 1 Hi, this is (name) from (company). I just wanted to touch base. I need your feedback on a whitepaper that we just commissioned about something we call (subject), and I hope you can take a peek at it. It outlines our view of how you can better leverage your (benefit). It s got some exceptional

10 Guided Voic - Scripting Toolkit P a g e 10 customer stories and metrics and talks about how you can improve (results) by (method). If you do not mind, take a look at the link I will send you, and then you can give me a call or respond by . The number is (direct phone line). Thanks appreciate the feedback. Bye. White Paper Offer Template 2 Hi, this is (name) calling from (company) with an offer for a free report that will help you solve the problem of (basic problem or issue that the report is about). It s a difficult problem because (state of the impact of the problem and the implication of that problem)...but it is possible to fix this problem. and our report (name) will help you do that. Just go to (URL) to download your copy of this free report and...(benefit statement) help protect your company's long term revenue. Again it's (URL) to get your copy. Thanks a lot - have a great day. Free Report (Lead Generation) Template Hi this is (name) calling from (company). I m just calling to let you know about a free report that will help you (basic problem statement or issue that the report is about). It is a difficult problem because (state the impact of the problem) but our report (name of report) can help you solve this problem. To download your free copy of this report just go to (URL) and learn how to (benefit statement). Again, it s (URL) to get your copy. If you have any questions please feel free to call me at (phone #). Thanks, and have a great day! Webinar Reminder (One week before) Template

11 Guided Voic - Scripting Toolkit P a g e 11 Hi, this is (name) from (company) since you ve already registered for (webinar name), I m calling to remind you to set aside (start time- end time) next (day/date), so you won t miss a very interesting webinar. It s about (very brief description) and by attending it you ll (brief benefit statement), so it s definitely to your advantage to be there. We ll make sure you get an reminder the day before so you do not miss out, because it s going to be an (adjective) event. (Optional: If you re not going to be able to attend, maybe someone else from your company can go in your place.) Thanks Webinar Reminder (One day before) Template Hi, this is (name) from (company). I m calling to remind you that you re registered for a webinar on (date) at (time). It s about (very brief description), and by attending it you ll (brief benefit statement), so it s definitely to your advantage to be there. Keep an eye on your inbox for an from (who) with the link to log on, or go to (URL). It s going to be an (adjective) event, so do not forget to join us. (Optional: If you know you can t attend, maybe someone else from your company can go in your place.) Again it s at (URL). Thanks.

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