How Data Visualization Enhances the News. The Briefing Room

Transcription

1 How Data Visualization Enhances the News The Briefing Room

2 Welcome Host: Eric Kavanagh Twitter Tag: #briefr The Briefing Room

3 Mission! Reveal the essential characteristics of enterprise software, good and bad! Provide a forum for detailed analysis of today s innovative technologies! Give vendors a chance to explain their product to savvy analysts! Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room

4 Topics This Month: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION Twitter Tag: #briefr The Briefing Room

5 Analytics My, how the news and reporting industry has changed Twitter Tag: #briefr The Briefing Room

6 Analyst: Robin Bloor Robin Bloor is Chief Analyst at The Bloor Group Twitter Tag: #briefr The Briefing Room

7 Tableau Software! Tableau develops software for data visualization, business intelligence and analytics! Their stated mission is to help people see and understand data! Tableau Public is designed to allow users to create visually compelling and interactive graphics that can be embedded and shared Twitter Tag: #briefr The Briefing Room

8 Guest: Ben Jones Ben Jones is the Tableau Public Product Marketing Manager for Tableau Software in Seattle. Previously, Ben was a process improvement specialist at a medical device company in Los Angeles, and he has a background in mechanical engineering and business. Ben also blogs about data analytics and visualization at and he can be reached at bjones@tableausoftware.com or on twitter Twitter Tag: #briefr The Briefing Room

9 How Data Visualization Enhances the News BEN

10 1. Captures the Imagination Which story are you more likely to read?

11 2. Illustrates Trends The explosion and the response h#p:// store- boston- marathon- explosions

12 3. Facilitates Comparisons We saw it happen Was it the biggest? the Deadliest? graphic- japans- dea.html

13 More Comparisons A movement underway But how widespread is it?

14 4. Hits Close to Home Is my pension in peril? Is my county more lush?

15 5. Stimulates Dialog LaNacion visualized the suspicious expenses of VP Boudou on social on comments

16 6. Aids Memory Which are you more likely to remember tomorrow? This? Or This?

17 What is FREE Windows software to quickly create and share interactive data graphics on the web. Coming to Mac soon!

18 How does it work? Data Connect Visualize Publish Data in Excel, CSV, Access Point Tableau Public to data Create interactive dashboards Embed in your website and share via social media

19 Award Winning Data Journalism Ref:

20 Summary: How Data Visualization Enhances the News 1. Captures the Imagination 2. Illustrates Trends 3. Facilitates Comparisons 4. Hits Close to Home 5. Stimulates Dialog 6. Aids Memory BEN

21 Perceptions & Questions Analyst: Robin Bloor Twitter Tag: #briefr The Briefing Room

22 Is a Picture Worth a Thousand Words?

23 The Options For data, there are two possible approaches: REPORTS VISUALIZATIONS Lists Groupings Summaries Verbal comment Illustrations Graphs Charts Diagrams Photographs Animations Of course, they are not mutually exclusive. They can be combined.

24 Beyond the Spreadsheet Most of the time you do not just VIEW data, you INTERACT with it: u Anatomically via drill down and summary u Mathematically via algorithms u Exploratively via a variety of perspectives u Topologically through its visual appearance

25 The Nature of Learning LEARNING: u The VISUAL CORTEX is the largest neural system in the brain and hence often dominates learning u Differences noticed by the senses draw attention and have GREATER IMPACT u Words and pictures are inevitably cross-bred; there is logic, but also INTUITION u EXPLORATION promotes learning; ARTICULATION promotes learning; TEACHING promotes learning

26 News & News Analysis Headlines Analysis NEWS: What is happening? Soundbites Videos NEWS ANALYTICS: Why & How Statistics Graphs Photos Photos

27 The Democratization of Technology Technology adoption DRIVEN BY PRICE: u The military u Large companies u Medium-sized companies u SMB and SOHO u Joe Public often led by youth (16-25)

28 u What led Tableau to develop this type of visualization service? u Is Tableau Public completely free? If so, what does Tableau gain by providing this? u Does the illustration capability include any kind of exploration/drill down? If not, then could it? u Who are the users you expect to make use of this?

29 u Data journalism? Is this a new kind of journalism? u Are there commonly available sources of data that can be used to effectively illustrate the news? If so what is available? u Is there a data market?

30 Twitter Tag: #briefr The Briefing Room

31 Upcoming Topics September: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION Twitter Tag: #briefr The Briefing Room

32 Thank You for Your Attention Slide 5 Image Source: Twitter Tag: #briefr The Briefing Room