Grab some coffee and enjoy the pre-show banter before the top of the hour!

Transcription

1 Grab some coffee and enjoy the pre-show banter before the top of the hour!

2 The Analytic Platform: Empowering the Business Now The Briefing Room

3 Welcome Host: Eric Twitter Tag: #briefr The Briefing Room

4 Mission! Reveal the essential characteristics of enterprise software, good and bad! Provide a forum for detailed analysis of today s innovative technologies! Give vendors a chance to explain their product to savvy analysts! Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room

5 Topics This Month: ANALYTIC PLATFORMS November: DISCOVERY & VISUALIZATION December: INNOVATORS 2014 Editorial Calendar at Twitter Tag: #briefr The Briefing Room

6 Executive Summary Ø Data is a BUSINESS asset Ø Tight governance SHOULD NOT equal slow performance Ø NEW platforms are not legacy platforms Twitter Tag: #briefr The Briefing Room

7 Analyst: Robin Bloor Robin Bloor is Chief Analyst at The Bloor Twitter Tag: #briefr The Briefing Room

8 Actuate! Actuate is an analytics software company, perhaps best known for its creation of the open source BIRT project! It offers BIRT Analytics, a web-based analytic platform that runs on a columnar database and provides extremely fast load times over Big Data! BIRT Analytics also includes business-friendly, pre-built algorithms for advanced and statistical analytics Twitter Tag: #briefr The Briefing Room

9 Guests: Peter Hoopes VP and GM BIRT Analytics Division Peter Hoopes has over 20 years of experience in enterprise software. He joined Actuate in the beginning of 2004 to run the OEM group and later moved on to run all of North American field operations for Actuate s enterprise reporting products. Prior to Actuate, his BI and CRM experience comes from Business Objects, Onyx Software, Platinum Technology, and Brio Technology. Allen Bonde VP of Product Marketing & Innovation Allen Bonde is an advisor to several start-ups, and a former digital media and Internet CMO. He has helped global leaders with their big data and customer experience strategies, and shares his perspectives as a contributor to Forbes.com, DM News, and Small Data Group, his top-rated blog. Prior to joining Actuate he was Partner and Principal Analyst at Digital Clarity Group, a co-founder of social marketing pioneer Offerpop, and CMO and head of strategy at CRM consultancy evergance (now KANA). He started his career as a researcher and data scientist in the telecom sector, and was part of teams at McKinsey and Yankee Group that did early work in online advertising and e-commerce. Twitter Tag: #briefr The Briefing Room

10 Empowering the business NOW Peter Hoopes, VP and GM BIRT Analy8cs Allen Bonde, VP Product Marke8ng & Innova8on Actuate Corpora.on

11 Drivers and Trends Business needs to operate at the Speed of Thought Execu.ves want answers NOW Yet there is more and more data to gather and analyze Business Analysts can t keep up! as customers become smarter + more demanding They expect MORE It s never been easier to compare or switch Compe..on is a click away! 11 Actuate Actuate Corpora.on

12 Requirements and Challenges Companies need to react quickly and invesbgate Who is My Buyer? Can I Upsell Them? Can I Reduce Churn? What s my Risk? Profiling and Segmentation Patterns and Trends Frequency and Distribution Hidden Relationships Predictions and Forecasting The key is big data Transac.onal Social Surveys Web traffic but roadblocks remain DATA ANALYTICS SPEED 12 Actuate Actuate Corpora.on

13 Data Governance Challenges Mul.ple Disparate Systems Limited Access Slow Response Times Data Modeling Required + Not Enough Data Scien.sts! Data Needs Enriching 13 Actuate Corpora.on 2014 Actuate Corpora.on

14 StaBsBcs Help Us See Hidden Insights Overwhelmingly, our customers are years old. The Z- score tells us that under- 30- year- olds buy more than one product and hence are the best to target. However, who buys more than one product? Who is more profitable? 14 Actuate Actuate Corpora.on

15 Speed Wins! Ask a Ques)on Update my data Iteration Makes me smarter Get an Answer Ask a different Ques)on 15 Actuate Actuate Corpora.on

16 Key Elements 1. Single view of data 2. AnalyBc engine Profile / Segment Detect Patterns Hidden Relationships Next Likely Action Determine Frequency Single View CRM/ERP Regression Analysis, Holt- Winters, K- Means, Pareto, Z- Score, C4.5 Decision Tree Social 3. Visual interface Other sources Web 16 Actuate Corpora.on 2014 Actuate Corpora.on ü ü ü All Your Data No Samples Results in Seconds Easy to Use Easily Explore Big Data See Advanced Algorithms Graphically

17 One SoluBon Single View Data Analy.c Engine BIRT Analy.cs Visual Interface Fast Columnar DB Purpose built for Pre- built Algorithms Write Back Data Enrichment Pre- built Algorithms based on Proven Sta.s.cal Rou.nes Visuals Specifically for Algorithms 17 Actuate Actuate Corpora.on

18 Learn more: Actuate Corpora.on

19 Perceptions & Questions Analyst: Robin Bloor Twitter Tag: #briefr The Briefing Room

20 Robin Bloor, PhD The Flow From the Data Reservoir

21 The New Realities u IT is changing at a faster pace than ever before u A good deal of the new data is external to the business u The Data Lake/Reservoir is really a corporate staging area; it is Hadoop u The data warehouse has not disappeared, but it has become logical u The importance of data visualization has increased

22 The Driving Force of Insight and Optimization?

23 A Process, Not an Activity u Data Analytics is a multidisciplinary end-to-end process Audit Data Access Data Prep u Until recently it was a walled-garden. But recently the walls were torn down by Execute Model Data availability Scalable technology Deploy Analyze Open source tools

24 The Logical Data Warehouse?

25 The Challenges Right now, there is a powerful dynamic towards EXPLOITING the opportunities It is fighting with the realities of old architectures and technology disruption

26 u How do you see the distinction between the statistician/data scientist and the business analyst? What tools do you think each should have? u What is Actuate doing that is new in the area of Data Visualizations? u Why are you providing your own database rather than partnering? u Can you provide technical details of the database, please?

27 u Let s discuss the analytics engine. What is it capable of (i.e., which algorithms and why, what does it have and what does it not have)? u How do you complement and/or work with Hadoop? u What products/companies do you partner with for ETL, MDM, data cleansing, etc.?

28 Twitter Tag: #briefr The Briefing Room

29 Upcoming Topics This Month: ANALYTIC PLATFORMS November: DISCOVERY & VISUALIZATION December: INNOVATORS 2014 Editorial Calendar at Twitter Tag: #briefr The Briefing Room

30 THANK YOU for your ATTENTION! Opening slide image courtesy of Wikimedia Commons Twitter Tag: #briefr The Briefing Room