MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES

Transcription

1 MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES Centralise. Train. Control. Work together. Present. Never stop optimising. All in one powerful collaborative platform that simplifies work life.

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3 ED47 is a powerful and innovative solution dedicated entirely to sales forces, letting them enjoy all the benefits of the digital era. Use it to bring together and disseminate knowledge. Train your salespeople. Enable them to create superb presentations, easily. To work together. To share with customers in a click. To report back experiences from the field so your entire company can benefit. ED47 is the only comprehensive solution that helps you to constantly optimise your sales force s knowledge and the quality of what they present to your customers. They use ED47 :

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5 STRENGTHEN YOUR SALES FORCE, STRENGTHEN YOUR BRAND KNOWLEDGE IS MONEY The better a salesman knows his products and customers, the better he sells. ED47 lets you easily bring together and disseminate informa tion. Train your salespeople. Promote teamwork. Optimise discussions with your customers. BRAND CONSISTENCY IS MONEY A brand s strength has a direct influence on its turnover. ED47 helps you to strengthen both the form and content of your sales presentations. With ED47, your presentations have high visual impact and are always perfectly aligned with corporate guidelines. Content is kept updated. All over the world. All the time.

6 A COMPREHENSIVE COLLABORATIVE PLATFORM THAT MEETS ALL SALES FORCE NEEDS Companies often use a variety of different tools ( , PowerPoint, chat, databases...) to meet the many, and often contradictory, needs of their sales forces and brand. This weakens information management and consistency between communication materials. It also complicates your salespeople s lives. ED47 is a new solution that handles all these needs within a single, cohesive and easy-to-use collaborative platform. A powerful tool, it helps you manage and optimise each stage of knowledge sharing, whilst ensuring consistency of your sales materials. With ED47, you build upon the effectiveness of both your salespeople and your brand. ED47 comprises separate and complementary services and applications. MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES

7 ED47 APPLICATIONS KNOWLEDGE BASE Your single source of information ONLINE ACADEMY Test knowledge with ease Quick to run, easy to use and collaborative, the Knowledge Base wiki is the best way to gather, organise and share all information needed by your sales forces. Knowledge Base grows all the time, fed by central marketing and enhanced by feedback from salespeople. Online Academy is a fully configurable training tool that lets your check and reinforce the knowledge of your sales forces. Design test questionnaires easily. Invite your students. Set tests. Award diplomas. Monitor progress. DYNAMIC SALES PRESENTATION The best presentation tool for sales forces Powerful, flexible and one-of-a-kind, Dynamic Sales Presentation is quite simply the best presentation tool ever designed for sales forces! Dynamic Sales Presentation means your salespeople keep their focus on sales. Open, create, modify and share superb sales presentations, quickly and easily. Without worrying about content : figures and images are updated automatically. Without worrying about format : your presentations will retain their corporate look. Dynamic Sales Presentation means your central marketing team controls content. Manage your salespeople s presentations centrally. Add presentations or slides, update data, change a colour or even your brand s logo : all changes will be immediately replicated at your salespeople s locations, the world over. Dynamic Sales Presentation means your company strengthens its brand. Protect and consolidate your brand by only disseminating identical information and a consistent identity, throughout the world. Impress your clients with presentations that really do stand out from the crowd. Give your IT department a break with Dynamic Sales Presentation. Save yourself installation fees : your IT department does not need to commit resources to ensure technical management and support for ED47. Everything is online, backup included.

8 ED47 SERVICES CONSULTING ED47 experts analyse information management within your company. They identify needs and actions to be taken to optimise knowledge transfer, as well as increasing consistency among sales activities. COACHING ED47 experts will train your employees on how to use the different applications you choose. They will also advise your salespeople on the best way to create and present the best sales presentations. DESIGN Designing the form and content of high impact sales presentations is a skill in itself. If you lack time or experience, or prefer a comprehensive solution with ready-to-use presentations, that s no problem for us. We are experts at creating sales presentations and will be happy to share our expertise with you. MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES

9 GUESS WHO SEALS THE DEALS In B2B, salespeople account for up to 60 % of the success of a deal. As such, they are the most important point of contact, in comparison with all other points combined. Do you pay careful attention to what they present to your customers? The same attention you give to your website, advertisements or reception areas? You should! With ED47, you can.

10 REGAIN CONTROL OVER YOUR MOST IMPORTANT POINT OF CONTACT Always on the road and often working alone, salespeople are the free electrons of a company. How can you know whether they have been correctly trained and informed? Whether what they are presenting to a client on the other side of the world is up-to-date and perfectly aligned with corporate guidelines? How can you help them have access to the data and sales materials they really need? By using ED47! CENTRALISE ED47 is a comprehensive solution that centralises every thing you need within a single platform. Managing communications, training and informing your sales forces become far more simple and efficient. With ED47, you centralise data, prepare and give online training and communicate with your entire sales force. CONSTANTLY ANALYSE AND OPTIMISE YOUR IMPACT Thanks to its integrated Statistics module, ED47 lets you monitor the work of your sales forces better than ever. Measure KPIs (Key Performance Indicators) online. Know which information on the Knowledge Base wiki is used and which isn t. Know which salespeople have taken which training courses, who has passed tests and who encountered difficulties. Know at all times which salesperson is using which presentation, which slides have been used and which have been omitted. You can constantly identify needs and relentlessly optimise your sales forces and their communication materials. MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES

11 OPTIMISE SHARING AND TEAMWORK Information a real treasure for sales forces is nevertheless often poorly shared, even lost. Salespeople keep information to themselves, they do not have the tools to easily pass it on or obtain information from their colleagues. Knowledge remains scattered ; it does not benefit the entire sales force. As a collaborative platform, ED47 includes a module that facilitates and optimises information exchange, called Communicator. With this module, your company can truly build upon knowledge. COMMUNICATOR IS: COMMUNICATION TOOL a news board on the home page allowing those authorised (administrators, product managers) to circulate news and other information to all sales forces. No other communi cation tool is needed to keep your salespeople informed. COLLABORATIVE TOOL a news board on the home page thanks to the integrated discussion thread, a salesperson can send mes sages to other sales colleagues about what he or she is working on, at any time. Without leaving his or her working window. Without quitting ED47. Without launching any other application. CONTEXTUAL INFORMATION information related to the work topic is accessible at all times. A contextual list is displayed on the screen, presenting the most relevant information. Salespeople can supplement their knowledge in just one click.

12 BENEFITS AT EVERY LEVEL OF YOUR COMPANY BRAND Control. With the integrated Statistics module, you can monitor training and use of sales presentations. You constantly optimise your salespeople s efficiency. Consistency. Training levels are generalised and increased ; your salespeople have the same information. Sales tools include up-to-date information. All of the time. All over the world. Strengthened identity. Your brand identity is respected internationally ; you broadcast a single, unique message. Superbly effective images. Your brands deserve better than boring presentations : use the most beautiful animations available to give your sales pitch real impact Security. ED47 hosts your data on secure servers, where they are protected by auto-backups. Among other safeguarding measures. Continuous improvement. Need additional features? Ask us! ED47 can adapt its solution to the needs SALES TEAMS Oversee. Centralise all the information required by your sales teams about products, clients (via the CRM) and the market. Watch this knowledge base grow with time. Control. Monitor the use of sales materials, know which are not used, which are modified or shared. You can therefore better understand needs and meet them quickly. Worldwide circulation. Need to send out some in formation? Got a new presentation to circulate? Just send it out once, all your salespeople will receive it. Online training. Reinforce and harmonise your salespeople s level of knowledge. Easily create questionnaires, complete tests, monitor progress and identify difficulties. Universal update of content. Need to correct a figure, change an image or edit a presentation? Just do so once. The modification will be instantly reflected at all sales sites. Facilitated management. Manage sales presentations easily thanks to the simplified interface. Compliance with corporate. Your company decides to change its logo, brand signature or typeface for communication materials? No problem! Your salespeople s presentations will be updated in one single procedure. Direct optimisation. Know at all times which salesperson is using which presentation, which slides have been used and which have been omitted. This will help you to understand needs or weaknesses and optimise your selling power. of your company. MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES

13 SALES MANAGEMENT Unique access. Stay connected to all the knowledge you need, all of the time. No more fragmented information ; no longer need to juggle between information sources! Teamwork. Communicate simply with sales colleagues ; share your beneficial experience using the integrated contextual collaboration platform. Easy learning. Check your knowledge simply using online questionnaires. Continue to improve your knowledge. Right every time. Worry no more whether images, statistics or other information are still relevant : database and presentation content is always kept up-to-date. Automatically. Simplicity. Quickly create sales presentations from a database of slides. Rearrange, put into order and shorten them as required. Change or add a slide easily. Without worrying about what the presentation looks like, it will look perfect every time. Teamwork. Share and exchange slides and presentations with other sales colleagues. Full availability. Access your presentations online and offline. Even during a meeting. Even on another computer, other than your own. Be prepared, always. Easier sharing. Make your presentation and attached documents available to your client, in just a few clicks. Constant tracking. Know when a client opens a pre- sentation that you have sent and even who they forward it to! Automatic backups. Save yourself unnecessary stress, cancelled meetings are no matter. Your presentations are backed up automatically. Visual impact. Out with boring presentations and in with better animation and slide transitions. «Live» content. Want to add real-time stock market prices or webcam images to your presentations? You can!

14 HOW AND WHY IT ALL BEGAN Like all good ideas, ED47 was born when solving a very tangible problem. That of the CEO of a Swiss multinational company, world leader in its sector, «Not a single one of our sales presentations looks like another. Find me a solution to strengthen my brand as well as my sales force!» No solution existed on the market, so we created one. To begin with, it was just a solution for sales presen tations. Then we added extra features and incorporated the latest technology. Today, ten years later, ED47 is a far more comprehensive and powerful solution than we ever imagined. We are proud to have developed the best tool for maximising sales forces. The result of 25 years experience Swiss-born Hervé Ziga, founder of ED47, is an expert in sales and branding. He entered the world of sales in 1990 and never left. In 1997, he created Essencedesign the identity company, an agency that has gone on to become branding leader in western Switzerland. Essencedesign s portfolio includes Swiss multinationals, often national and international leaders in their sector. On the frontline himself, Hervé Ziga realised that brands are often mistreated by electronic media and that salespeople do not have access to the latest technology. So he created ED47 the result and experience of 25 years spent resolving sales, communications and branding issues. MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES

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16 ed47 Boulevard de Grancy CH 1006 Lausanne info@ed47.ch MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES MAXIMISE THE EFFECTIVENESS OF YOUR SALES FORCES.