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1 263 Subject Subject Code:MBA-1.6/PGDMM-01 Course Title : Marketing for Managers Course Code;MBA-1.6/PGDMM-01 Section -A Maximum Marks: Maximum Marks: Note: Long Answer Questions. Answer should be given in 800 to 1. How you will define marketing mix? Discuss it s various elements in detail. 2 What is marketing? Discuss its nature scope and importance. 3. Describe the concept of social marketing in Indian Scenario? Maximum Marks: Note: Short Answer Questions. Answer should be given in 200 to 0 Words. All Questions are 4 Comment on optimum marketing mix concept? 5. How marketing help our citizens for economic upliftment? 6. Discuss various elements of marketing strategies? 7. What is marketing services? 8. Is marketing outer function of organization? 9. Comment the significance of marketing for developing economy?
2 How will you plan promotional strategic framework? Explain with the help of suitable examples. 6 Subject Course Title of Marketing Communications and Advertising -3.42N/ 5.42(O)/ 02 Course Code : MBA-3.42N/ 5.42(O)/ PGDMM-02 Maximum Marks : 1. What do you understand by occurrence of marketing communication? Explain with the help of diagrams What is role and relevance of Media in advertising? Explain various types of media with their merits and demerits. 6
3 0 Words. All Questions are 4. Explain Decision Sequence Analysis for promotional planning How size an shape are important for print ads How will you correlate message design with marketing objectives What do you understand by Illustration? Explain with example 2 8. How message and creativity are interrelated? 2 9. Explain various creative Associations with suitable examples. 2
4 What is price mix? What are its variables? What policies and strategies are useful in this case? Subject Course Title : Strategic Management 4.3N/ 6.1(O)/ 03 Course Code : MBA-4.3N/ MBA 6.1(O)/ PGDMM Words. All Questions are 4. What is a model of strategic management process? 2 5. What is SWOT analysis? Explain its importance. 2 SWOT 6. What is R and D? What are the area of it? 2 7. What are the change barriers? How leader overcome them? 2 Maximum Marks : 1 Define strategy in 'traditional' and 'modern' way and which you will prefer and why? 6 2. What is industry environment? What are the components that make the industry environment? 6 8. What is strategic evaluation? Who does the performance evaluation? 2 9. What is a strategic choice? What factors influence strategic choice? 2
5 Subject 284 Course Title : Consumer Behaviour -3.41/5.41(O)/ -04 Course Code : MBA-3.41/5.41(O)/ PGDMM-04 0 Words. All Questions are 4. Explain marketing response to the consumer attitude Explain structure and functioning of memory Explain Psychoanalytical theory of Froud How consumption and self concepts are related to each others Explain characters and influence of life style on consumer behaviour. 2 Maximum Marks : 9. Who are organisational customers? Explain What are various individual determinants of consumer behaviour? Explain Explain applications of Consumer Behaviour in marketing with suitable examples Explain constituents and functions of consumer attitude with suitable examples. 6
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