Media Release Friday 22 nd August 2014 For Immediate Release

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1 Media Release Friday 22 nd August 2014 For Immediate Release SMA 2014 Winners Announced Bringing the tenth presentation of the Singapore Media Awards (SMA) awards to a close, winners were announced at a glittering black tie gala dinner at the Ritz Carlton Millenia Singapore. During the awards, the Grand Prix or Best of Show was presented to for its entry, for Singapore Red Cross Society. Client of the Year went to Asia Pacific Breweries while took home the coveted Media Agency of the Year title, for the second year running. On the same evening, awards were presented to winners of the Single Media & Specialist Awards as well as Outstanding Achievement Awards. Best Use of Digital Heineken True Profile Asia Pacific Breweries Heineken Best Use of Mobile Happier Mornings with McDonald's Best Use of Search McDonald's Bringing You Closer To The ZMOT Best Use of Magazine Revolutionizing Magazine Culture with i.t. Starcom MediaVest Group Wing Tai Clothing Best Use of Newspaper BPL Breaking News Carlsberg Singapore 1

2 Best Use of Out of Home River Safari. The River is Calling Wildlife Reserves Singapore Best Use of Radio Test Your Faith Carlsberg Singapore Best Use of Television Dementia Awareness "Recipe" Health Promotion Board Best Business to Business Campaign Winning the Cloud Space with Precision Oracle Corporation Best Experiential Marketing Campaign SingTel's Hawker Heroes MEC Singapore Singapore Telecommunications Best Integrated Media Campaign Guinness Arthur's Day A Bold Night Out Asia Pacific Breweries - Guinness Best Pan Asian Campaign EDB Singapore Sessions: Exceeding KPIs with Liquid Content MEC Singapore (Global solutions) Singapore Economic Development Board Best Strategic Launch Guinness Arthur's Day A Bold Night Out Asia Pacific Breweries Guinness Best Smart Use of Media Campaign Happier Mornings with McDonald's 2

3 Best Youth Marketing Campaign Singapore Red Cross Society Best CSR Campaign The $5 Challenge Caritas Singapore Best Use of Content Scoot - Stretch or Splurge Sydney MEC Singapore Scoot Best Social Media Campaign Singapore Red Cross Society Most Innovative Use of New Technology McDonald's Surprise Alarm SG Roars for Grimlock Hasbro Singapore Most Innovative Contribution to A Campaign by A Media Owner StarHub SK-II Multi-Platform Smart Targeting Procter & Gamble Singapore NexGen Competition Media Person of the Year Anita Yeong Young Media Person of the Year Eunice Loh 3

4 Young Digital Planner of the Year Nicholas Chhan Dentsu Singapore Media Sales Person of the Year Michelle Ong Clear Channel Singapore Marketer of the Year Merit Award Edwin Teoh, Canon Singapore Klaus Redomske, Inchcape Borneo Motors Client of the Year Asia Pacific Breweries Grand Prix & Singapore Red Cross Society Media Agency of the Year ABOUT THE ASSOCIATION OF ACCREDITED ADVERTISING AGENTS SINGAPORE The 4As is a non-profit trade association that represents advertising, media and marketing communications practitioners, agencies, and related businesses in Singapore. 4As key objectives are to elevate the stature of this industry, provide a collective voice for the community, and nurture talent and creativity. To achieve its goals, the association works in close co-operation with other key stakeholders such as trade associations, education institutions and government bodies. Media Contact Bernard Chan CEO Association of Accredited Advertising Agents Singapore 38A North Canal Road, Singapore Tel [email protected] 4

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