Promo%ng Your OCS Business through Digital & Social Media. Presented by: John Healy

Transcription

1 Promo%ng Your OCS Business through Digital & Social Media Presented by: John Healy

2 Who Is John Healy? 25+ years in marke;ng, communica;ons & PR consul;ng Specialty: Helping clients balance tradi;onal marke;ng strategies & tac;cs with digital & social marke;ng Member of Linked University and its VIP Club Constant Contact Authorized Solu;on Provider

3 Industry Growth Strategy Author of NAMA s Industry Growth Strategy Objec;ve: Portray vending as hip and cool based on research revealing millennials prefer vending! Vend.Love.Win. FB contest Gra;tude Tour in reached over 60,000 young people Over 960 million media impressions

4 Social Confusion! WHICH TOOLS ARE BEST FOR YOUR BUSINESS?

5 Agenda Digital Marke%ng Website Search Engine Op;miza;on Outbound Marke;ng CONTENT MARKETING Social Media Marke%ng LinkedIn Twiber Facebook for Business Google+ CONTENT MARKETING

6 Social/Digital System

7 Website Make it Dynamic, Visual & Easy to Navigate Generate leads through Call- to- Ac;on

8 SEO & Google+

9 LinkedIn Largest social media plaform for professionals 3 rd fastest growing social network (according to Buffer Blog) 118 million U.S. members Lead conversion ra;o 3x higher than Facebook and Twiber LinkedIn sends 4x more professional contacts to website home pages than Facebook and Twiber

10 Give Your Profile an M- R- I LinkedIn Analysis was created to address: I wish someone could make LinkedIn easy to understand Cri;cal Profile sec;ons are detailed Are you a Minimalist, a Realist or an Idealist? But let s begin with a Before & Aler

11 Professional Headline & Photo

12 Summary makes cri;cal first impression So give it personality Don t repeat material in Experience Always provide contact info at the end Summary Sec;on

13 Break out your relevant posi;ons and sell your accomplishments Two Recommenda;ons Use work samples Experience

14 Recommenda;ons Best way to receive Recommenda;ons is to give them (and ask for one in return) Two Recommenda;ons are visible for each posi;on in Experience, but all are available in this sec;on Visitors might have to click See More

15 Endorsements/Skills Endorsements reinforce thought leadership LinkedIn will prompt your 1 st Degree Connec;ons to endorse you

16 Connec;ons Others can see your 1 st Degree Connec;ons on your Profile Best way to view your own is by using the Search func;on

17 Connec;ons Leveraging 1 st Degree Connec;ons to reach others is ideal strategy The more specific your search parameters, the beber your results Ability to convert a 2 nd Degree Connec;on into a 1 st Degree

18 Building Connec;ons Two ways to ask for Connec;ons Use Advanced Search func;on Or LinkedIn will suggest People You May Know

19 Groups Nearly 81,000 Connec%ons and growing!

20 Group Semngs

21 Mining Groups Use Groups to find thousands of 2 nd Degree possibili;es Use Advanced Search func;on, but use filters to narrow

22 Long- Form Posts Long- Form Posts (like blog posts) can be original or based on found material Establishes your credibility and thought leadership Can be sent to members of your key Groups, Tweeted, posted on FB

23 Content Marke;ng DO use content to build credibility as an OCS thought leader DON T hype your products DO use a rifle- shot approach: best targets, best tools, best messages DON T use a shotgun approach DO become a S.M.A.R.T. marketer DON T assume everyone wants/ needs your products DO use exis;ng content and make it your own! DON T plagiarize always abribute your sources

24 LinkedIn Post Pays Off! LinkedIn Post paid off in one day Howard used exis;ng content (NYT story) Provided commentary as an expert and thought leader Did not hype his own products

25 Twiber Determine if you want to use Twiber to generate leads, generate awareness or both Find a social media dashboard that works for you Pre- write and pre- schedule tweets once a week Short, punchy copy, CTA, and a link: Make sure your account is ac;vely managed Ensure tweets are relevant to targets support.twiber.co m

26 Inbound Sales Funnel Twiber LinkedIn Website Warm Sales Leads

27 Best Prac;ces: Inbound Leads Make it easy for Prospects to find you: your website, Twiber, LinkedIn Drive Twiber followers to your website (or a Landing Page) or LinkedIn Create a Landing Page that has value to collect info Give before you get run a promo;on or special offer make it FREE Ask for referrals (or incen;vize them) Operator Marke;ng Tool Kit at vending.org

28 Best Prac;ces: Inbound Leads Collect info (generate leads) in exchange for: Reports/Whitepapers with important industry facts and sta;s;cs Ebooks/guides about implemen;ng different OCS, vending, micro- market programs Newslebers with ;ps about s;mula;ng office coffee consump;on: Save that $4.00 Starbucks for Something Else... Checklists/Scorecards for people that like to see how well they are doing and/or benefit from a to- do list Blog subscrip;on to receive ongoing content via or RSS Webinar registra;on for live (or pre- recorded) online sessions Presenta;ons or recorded sessions including video or slides A FREE Consulta;on: for booking mee;ngs with YOU!

29 Outbound Marke;ng Use a turnkey solu%on like Constant Contact or InfusionsoJ, etc. Constant Contact is an award- winning B2B company empowering small businesses to grow and succeed through marke;ng. InfusionsoJ is a complete sales and marke;ng automa;on solware for small businesses combining CRM, marke;ng, lead capture and e- commerce.

30 Let s Review!

31 Wrap Up

32 Ques;ons? John Healy Healy Consul;ng & Communica;ons

33 Reminder CTW/IBWA Welcome Recep;on 5:30PM 7:00PM Loca;on: Cherry Blossom Ballroom Tickets Required Tickets call sgll be purchased at the registragon desk