Predictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012
|
|
- Francis Ellis
- 8 years ago
- Views:
Transcription
1 Predictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012 Session 4 Marketing Presenters Lindsay R. Resnick Mitchell R. Katcher, FSA, MAAA
2 LIFE INSURANCE Leveraging Data and Technology to Optimize Marketing Lindsay R. Resnick Chief Marketing Officer KBM Group Slide 1 Wunderman: #1 CRM/Direct Agency globally, #3 in the U.S. Wunderman: #1 Digital Agency Network globally, #2 in the U.S. KBM Group Marketing Services Provider, 800 employees, 14 offices Part of Young & Rubicam s Wunderman Network WPP, 150 companies, 158,000 associates, 107 countries, $16 billion revenue National Consumer Database & Analytics Segmentation & Predictive Modeling Sales Optimization & Customer Engagement Digital Marketing & Social Media Direct Response & Brand Positioning Campaign Management & Informatics KBM Group delivers strong capabilities across the array of database, analytics, data, strategy and operations. Slide 2 1
3 LIFE INSURANCE Context For Action 360º Customer View Engagement Marketing Multi-Channel Selling Digital Optimization Customer Engagement Slide 3 PAGE LIFE INSURANCE Industry Pain Points 1. Achieve attractive growth and sustained profitability 2. Manage in a prolonged economic recovery 3. Anticipate increased regulation from DOI to privacy 4. Balance operational cost demands with customer experience 5. Address changing consumer dynamics Responsive product design Marketing and lead generation Sales channel mix Slide 4 2
4 LIFE INSURANCE Consumer Challenges 1. Fewer Americans own Life insurance than ever before 2. U.S. adults have come to rely on employer-sponsored group life 3. Economy has taken its toll (retirement, savings, mortgages) 4. Significant demographic shifts: Boomers account for 26% and Millennials 32% of population Over 3 million people turning age 65 every year through 2020 Multi-cultural, multi-economic marketplace variation 5. Medical insurance share of wallet has increased significantly Slide 5 LIFE INSURANCE Strategic Challenges 1. Achieve a single, integrated holistic view of the customer 2. Leverage technology throughout the customer lifecycle 3. Embrace high engagement, personalized marketing tactics 4. Optimize a multi-channel distribution strategy 5. Use superior customer experience to drive retention Slide 6 3
5 Odds of hitting your target go up dramatically when you aim at it. Slide 7 Enlightened Marketing Knowledge-based customer intelligence Enriched Database Accuracy Currency Breadth Advanced Analytics Segmentation Profiling Clustering Predictive Modeling Customer Connection Who are they? What s important to them? Where do they go? How to get their attention? What motivates them to buy? Why do they remain loyal? Combining the art of marketing with the science of data. Slide 8 4
6 Database Compilation Comprehensive, multi-sourced demographic consumer database of 250+ million U.S. individuals built by collecting data from primary sources including public records, purchase transactions and consumer surveys (e.g., lifestyle interests, ailments, occupation, responder behavior). Cleansing Merge/Match/Verify Suppression Data Enrichment Slide 9 Enriched Consumer Database Individuals Households Addresses Geography First & Last Name Address Last Name Address House # & Street Census Block Group ZIP code/zip+4 County Age Gender Occupation Ethnic Generations Income Children Net Worth Credit Active Homeowner Dwelling Lot Size Home Value Property Detail Census Attributes Zip Aggregated Credit Competitive Index Plan Landscape Slide 10 5
7 Generational Segmentation What makes a generation unique? Follow The Money 75% U.S. assets 40 million credit cards $8 trillion inheritance Demographic attributes Lifestyle choices Purchasing behavior Socioeconomic status Lifestage needs Financial & health indicators Slide 11 Health Segmentation 8% 17% 24% 18% 24% 10% Leading The Way In It For Fun Value Independence IN Need dapl Plan Not Right Now Get Through The Day Positive Attitude Desire to improve health Taking action to improve health Competitive Skeptical Risk-avoidant Stressed Goal-oriented Social Self-reliant Undisciplined Seek advice Younger Discouraged Poor health Presentoriented Familyoriented Cashstrapped Slide 12 6
8 Digital Segmentation By knowing digital attitudes and behaviors across a range of technologies and devices marketers can deliver customized messages to customers via their most preferred digital device and digital destination. Digital Devices Digital Destinations KNOW YOUR DIGITAL COMMUNITY Why consumers chose the digital devices they use Will they re-purchase or upgrade Who are early technology adopters vs. more conservative consumers What are their digital activities: professional, entertainment, education, buying, bill paying Slide 13 Marketing Science Use the past to predict the future Use state-of-the-art statistical and predictive techniques to find the right person at the right time and access them through the right channel using the right message. Increase response to direct marketing yielding a lower cost per sale Develop new products or services to grow market share Retain business through improved customer experience Slide 14 7
9 River of Data Slide 15 River of Data Slide 16 8
10 What matters today are conversations with & among consumers Slide 17 Cybersumers Message to moments of maximum influence 91% of online adults use social media regularly In 2011 social media is expected to make up 10% of all marketing budgets, growing to more than 18% in 5 years. SOURCE: American Marketing Association Slide 18 9
11 Marketing Remix The 4 P s product, price, place, promotion have turned personal. LOW ENGAGEMENT HIGH ENGAGEMENT Customers are in control. They re talking about you, reviewing you, and price checking you. They have a choice, and they determine your value so listen and engage in their conversation. Slide 19 Rethink Lead Generation Awareness Acquisition On-Boarding Loyalty 90 million Americans are expected to be using a tablet by 2014 Slide 20 10
12 Rethink Distribution Channels Field Sales Independent Agent/Broker In-house Telesales Lead Nurturing Appointment Setting Online Private Portal/Exchange Third Party Aggregators Mobile Apps Texting Retail Branded Partners Give your best prospects an entryway to convert to your brand and always have a pathway to loyalty. Slide 21 Convert online lookers to triers, triers to buyers, and buyers to valued customers. Slide 22 11
13 Hyperconnectivity Message to moments of maximum influence Direct mail 52% mail volume $50+ billion spend Every 60-seconds 700,000 Searches 100,000 Tweets Online shopping 100+ million Amazon/mo 8 of 10 research Mobile web 60% Smartphones 15 billion Apple apps Third largest country 750+ million Facebook Users Slide 23 Moving Parts of Digital Optimizing Digital ROI and Lead Generation Lead Routing (R)ETAIL (R)EVOLUTION Online shoppers in the U. S. will spend $327 billion in 2016, up from $202 billion in Slide 24 12
14 Digital Spending Trends Search is the foundation Maximize i Paid Search and SEO 2012 Digital Media Mix Financial Services/Insurance Paid Search 49% SEO 6% Display 32% Other 13% Slide 25 Digital Optimization Identify, nurture, convert & retain drive it with data Financial services spending for digital marketing will more than double in 3-years. Slide 26 13
15 Keep me a short time because you pay me off or have me around a long time because I love what you stand for. Slide 27 LIFE INSURANCE Position for the Future A year from now you may wish you had started today º view of the customer 2. Technology for efficiency & communication 3. High engagement, personalized marketing 4. Multi-channel sales distribution 5. Superior customer experience Slide 28 14
16 Lindsay R. Resnick Chief Marketing Officer Phone Web KBMGhealth.com Blog lindsayresnick.com Slide 29 15
PAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.
PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio
More informationSuccessful marketing in today s challenging insurance environment. Acquire new customers. Postal databases
CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,
More information2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.
Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile
More informationWhite Paper. Real-time Credit Marketing at the Point-of-Sale. Why Real-time Prescreen-of-One Should Get a Bigger Share of Your Marketing Budget
> White Paper Real-time Credit Marketing at the Point-of-Sale Why Real-time Prescreen-of-One Should Get a Bigger Share of Your Marketing Budget Andrew Skillen October 2008 Table of Contents Introduction..............................................1
More informationTarget and Acquire the Multichannel Insurance Consumer
Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?
More informationI V A N N I K K H O O
I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.
More informationunderstanding acxiom s marketing products
understanding acxiom s marketing products Understanding Acxiom s Marketing Products Acxiom respects the privacy of individuals and believes they should understand how data about them is collected and used
More informationENHANCING CUSTOMER EXPERIENCE
ENHANCING CUSTOMER EXPERIENCE INSIGHT CONNECTION EXPERIENCE Your Medicare customer has changed forever. INSIGHT CONNECTION EXPERIENCE HISTORY OF CHANGE HMO PPO CDHP HDHP MA PDP POS EPO FSA HSA ACA ACO
More informationInfoGlobalData specialise in B2B Email Lists and Email Appending Services.
InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight
More informationIdentifying Your Most Profitable Customers: An Introduction to Customer Segmentation
Identifying Your Most Profitable Customers: An Introduction to Customer Segmentation Segmenting your customers can help you focus your marketing efforts, so you can increase profits and overall customer
More informationactionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More informationCautionary Statement Regarding Forward-Looking Statements
Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing
More informationCreating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
More informationSTATE OF B2B SOCIAL MEDIA MARKETING 2015
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
More informationNurture Registrants with Triggered Email Follow-up
Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationThe Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet
The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing
More informationMarketing Applications of Predictive Analytics. Robert J. Walling III, FCAS, MAAA San Diego, CA October 6, 2008
Marketing Applications of Predictive Analytics Robert J. Walling III, FCAS, MAAA San Diego, CA October 6, 2008 Overview Who s Buying What? Who s Selling What? A Proactive Approach Monitoring Results Who
More informationConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns
ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationA Current Look At Direct Mail and Advertising To Generate Local LTCi Leads. Defining Directions: The 7th Annual Intercompany LTCi Conference
A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads Defining Directions: The 7th Annual Intercompany LTCi Conference Direct Mail and Advertising To Generate Local LTCi Leads Presenters
More informationCustomer Centric Banking. June 2014, IBU Banking, SAP
Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked
More information«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement
«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement Leaders will take a systematic and integrated approach to drive enterprise
More informationPostgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
More informationImprove Your Career Options with a Professional Certificate
InternetMktgBro 8/21/14 5:38 PM Page 3 Business and Management Internet Marketing Certificate Program Accelerate Your Career extension.uci.edu/im University of California, Irvine Extension s professional
More informationRight Time Revenue Optimization
More Revenue, Faster Right Time Revenue Optimization More Revenue, Faster Summary: The Short List Here s our suggested short list from this paper: What is right time revenue optimization? It s marketing
More informationFinance. Acquire New Customers CONSUMER INFORMATION SOLUTIONS. Financial Insights Suite P$YCLE
CONSUMER INFORMATION SOLUTIONS Finance Successful marketing is highly challenging in today s competitive financial environment. With more options available to your customers and more businesses competing
More informationIs there an ROI from Social Media Marketing?
TOM PISELLO, CHAIRMAN & FOUNDER Blog: http://blog.alinean.com/ Twitter: @tpisello http://www.alinean.com http://www.fightfrugalnomics.com Is there an ROI from Social Media Marketing? Agenda 1. Need for
More informationHow to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship
More informationMobile 360: Developing Your Comprehensive Digital Strategy
Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic
More informationUsing a Multichannel Strategy to Deliver an Exceptional Customer Experience
Using a Multichannel Strategy to Deliver an Exceptional Customer Experience 10 things to consider when building a multichannel strategy to improve the customer experience Jesús Hoyos CRM industry analyst,
More informationWhite Paper. Cross-channel Marketing: Go Mobile. Go Social.
Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of
More informationDesigning a best-in-class loan refinance program
Designing a best-in-class loan refinance program Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned
More informationANALYTICS. Acxiom Marketing Maturity Model CheckPoint. Are you where you want to be? Or do you need to advance your analytics capabilities?
ANALYTICS Analytics defined Analytics is the process of studying data to identify potential trends, evaluate decisions, or assess the performance of a tool, event, or scenario. The process should include
More informationHow Advanced Analytics is Helping CPG Manufacturers to Build Direct-to-Shopper Engagement and Drive Sales
How Advanced Analytics is Helping CPG Manufacturers to Build Direct-to-Shopper Engagement and Drive Sales Shopping behaviors are changing rapidly across the US and the global marketplace. From shifts in
More informationOn the Rise: The Growing Influence of the Hispanic Shopper
On the Rise: The Growing Influence of the Hispanic Shopper Foreword from Univision There are currently 52 million in the United States representing nearly 17% of the total population and growing fast.
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationCONSUMER MARKETING 2014-2015
CONSUMER MARKETING 2014-2015 March 2014 3 rd edition 405 pages ISBN# 9781577831952 Published by: Richard K. Miller & Associates (RKMA) PART I: OVERVIEW 1 CONSUMER MARKETING 1.1 Scope 1.2 Market Assessment
More informationDay Marketer. Presented by: Kara Holder
Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2 What is Revenew and who is Kara
More informationContinuous Customer Dialogues
Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4
More informationEmerging Consumer Engagement Models in Healthcare
An egain White Paper Emerging Consumer Engagement Models in Healthcare Better Healthcare Journeys by Design 2015 egain Corporation. All rights reserved. Changing healthcare industry landscape The Patient
More informationNew Software Strategies for Omnichannel Order Fulfillment
New Software Strategies for Omnichannel Order Fulfillment Presented by: Sponsored by: Greg Cronin & Nyle Morris 2014 MHI Copyright claimed as to audiovisual works of seminar sessions and sound recordings
More informationA SAS White Paper: Implementing a CRM-based Campaign Management Strategy
A SAS White Paper: Implementing a CRM-based Campaign Management Strategy Table of Contents Introduction.......................................................................... 1 CRM and Campaign Management......................................................
More informationCustomer Loyalty. A multi-channel approach. 25 April 2012
Customer Loyalty A multi-channel approach 25 April 2012 Introduction Douglas Blakey, Editor, Retail Banker International Ian Walsh, Retail Banking Partner, Boston Consulting Group Arunnima B S, Principal
More informationCustomer Segmentation: The Most Powerful Marketing Tool
Customer Segmentation: The Most Powerful Marketing Tool Perhaps the most powerful and underused marketing tool available to media, cable and telecommunications companies today is segmentation: the ability
More informationCUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet
More informationMulti-channel Marketing
RIGHT TIME REVENUE OPTIMIZATION How To Get Started RIGHT TIME REVENUE OPTIMIZATION How To Get Started Summary: The Short List Here s our suggested short list from this paper: Multi-channel marketing is
More informationOmnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential
More informationPredictive Analytics for Donor Management
IBM Software Business Analytics IBM SPSS Predictive Analytics Predictive Analytics for Donor Management Predictive Analytics for Donor Management Contents 2 Overview 3 The challenges of donor management
More informationDecisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com
Connecting you to the voice of the market Contacts www.decisyon.com Corporate Headquarters 795 Folsom Street, 1st Floor San Francisco, CA 94107 1 844-329-3972 European Office Viale P. L. Nervi Directional
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationEnterprise Marketing Management (EMM)
IBM Software Thought Leadership White Paper Enterprise Marketing Management Today s empowered customer puts marketing to the test Enterprise Marketing Management empowers marketers 2 Contents 2 Businesses
More informationBrazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.
Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary
More informationBUILDING LIFETIME VALUE WITH SEGMENTATION
PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationSet Your Marketing in Motion:
Set Your Marketing in Motion: Integrated Strategies for Today s Market #MDRMIM Maximizing Email the Backbone of Your Program Derek Fairfield, Leader, E-Marketing Solutions, MDR Agenda Do marketers think
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationMarketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer
marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world
More information5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK
5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationPerformance Direct Marketing
Performance Direct Marketing marketing data data services data analysis voice messaging 4575 Via Royale #201 Fort Myers, FL 33919 www.alescodata.com 800-701-6531 web based technologies Performance Direct
More informationBeyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences
Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Build lasting relationships and brand loyalty by delivering superior client experiences As the dust
More informationCUSTOMER! ENGAGEMENT SURVEY RESULTS
CUSTOMER! ENGAGEMENT SURVEY RESULTS July 2011 Table of Contents Introduction Respondent Info 3 6 QUESTIONS: How would you rank an overall customer engagement strategy in comparison to other current priorities
More informationData, BIG and SMALL that s
Data, BIG and SMALL that s Collecting, Protecting and Profiting from Big and Small Data My Background Strategy Tech Data People Process 1 The evolution of retail and its data Stone Age - 1700» Language
More informationThe Next Generation of Retail Customer Interaction
RETAIL The Next Generation of Retail Customer Interaction Strategies and Technologies for Meeting the Evolving Needs of Retail Customers The Next Generation of Retail Customer Interaction Strategies and
More informationHow To Create A Customer Experience For Retail
Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your
More informationOnline vs. In-Store Shopping
Online vs. In-Store Shopping Since 2005, Retail Sales have grown... GAFO Stores = 16.7% Electronic Retailers = 112.9% $1,192,197 $1,143,426 $1,155,854 $1,136,469 $1,110,155 $1,114,590 $1,088,369 $1,059,599
More informationSix Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show
Six Secrets to Simply Sell More Wine Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Case Study: WHY SELL MORE WINE? Facts Winery X was selling 3,000 cases per year, virtually
More informationSpan Global Services Marketing and Data Management Solutions
Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationBudget Planning Your Marketing Plan
Up Your Game: Seven Steps to Budget Planning Think of your marketing plan as a roadmap that helps your financial institution navigate objectives, strategies, tactics, costs and projections. Similarly,
More informationSession 2 Generating Value from 'Big Data' Mark T. Bain
Session 2 Generating Value from 'Big Data' Mark T. Bain Presented by Mark Bain Head of Insurance Consulting KPMG GENERATING VALUE FROM BIG DATA 1 BIG DATA IS EVERYWHERE WHAT IS BIG DATA ALL ABOUT? WHAT
More informationNew Channels Create New Growth Opportunities for Insurers. North American Insurance Distribution Survey Findings
New Channels Create New Growth Opportunities for Insurers North American Insurance Distribution Survey Findings Introduction After a period marked by disruption of the financial systems and heightened
More informationCapabilities & Services Overview. OOH Media USA Phone: 561-641-3501 Fax: 561-641-3570 Web: www.oohmediausa.com Email: Mark@oohmediausa.
Capabilities & Services Overview OOH Media USA Phone: 561-641-3501 Fax: 561-641-3570 Web: www.oohmediausa.com Email: Mark@oohmediausa.com ABOUT LAMARK MEDIA Lamark Media Group is a full-service firm that
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationYour 3-ACT GUIDE. to Better Customer Acquisition & Retention with a CRM
Your 3-ACT GUIDE to Better Customer Acquisition & Retention with a CRM Using the traditional sales process to attract and retain customers in today s world is about as effective as a tricycle in the Tour
More informationTen tips to maximize Small Business Saturday
Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target
More informationInfinity Buyerlytics System Multichannel Customer Care Solutions
Infinity Buyerlytics System Multichannel Customer Care Solutions Where are you at today? Are all your customer efforts metrics driven? Primary Drivers of Sales Campaign ROI: Return on Investment Factor
More informationHousehold Acquisition & Engagement: New Ways to Drive Portfolio Growth
Household Acquisition & Engagement: New Ways to Drive Portfolio Growth Agenda The Environment and Recent Trends Solutions: Direct Marketing and Product Design Targeting Quality Accounts Solutions: Media
More informationNow. The Best Time for Content Marketing? OVERVIEW
The Best Time for Content Marketing? Now By: Betsy Emery Martin Digital Chairman, The CHR Group David Navarro Digital Experience, The CHR Group OVERVIEW The new breed of customer lives within a fragmented
More informationUsing Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
More informationTaking A Proactive Approach To Loyalty & Retention
THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals
More informationThe Definitive Guide to Lifetime Value THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE
THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE 1 About the Author Dominique Levin VP of Marketing AgilOne Follow Me on Twitter @NextGenCMO Dominique is the VP of marketing at AgilOne. She joined from
More informationThe art of process-driven CRM
The art of process-driven CRM 1 bpm online marketing 2 bpm online sales 3 bpm online service 4 bpm online platform Strategy Creating process-driven products marketing sales service bpm online A single
More informationINTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA
INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationB2B / Hi Tech. Connected CRM Discussion
B2B / Hi Tech Connected CRM Discussion Scott Cone Sr. Vice President, Client Leadership scone@merkleinc.com Mark Engelke Vice President, Client Leadership mengelke@merklinc.com Adam Mincham Sr. Director,
More informationPREDICTIVE ANALYTICS FOR EVERYONE: EASY WAYS TO USE THE DATA YOU HAVE TO PREDICT WHAT CUSTOMERS WILL DO NEXT
PREDICTIVE ANALYTICS FOR EVERYONE: EASY WAYS TO USE THE DATA YOU HAVE TO PREDICT WHAT CUSTOMERS WILL DO NEXT The term Predictive Analytics sounds scientific and let s be honest a little scary. But as eventually
More informationAGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1
AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM Page 1 CUSTOMER RELATIONSHIP MARKETING AGENCY OVERVIEW Table of Contents Areas of Expertise 3 Greater Customer Insight Creates Marketing Opportunity
More informationWe believe First Data is well positioned to take advantage of all of these trends given the breadth of our solutions and our global operating
Given recent payment data breaches, clients are increasingly demanding robust security and fraud solutions; and Financial institutions continue to outsource and leverage technology providers given their
More informationFOUR STEPS TO CREATING Actionable Customer Segmentation
FOUR STEPS TO CREATING Actionable Customer Segmentation Addressing the CHALLENGES to Segmenting Bank Customers Bank marketers face many challenges in getting the appropriate messages and offers to the
More informationMarketo. Case Study: Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction. Introduction: Breaking Down Business Silos
Case Study: Marketo Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction Marketo is a leading provider of cloud-based marketing software for building, sustaining and engaging
More informationUnderstanding your customer s lifecycle journey
IBM Software Thought Leadership White Paper Customer Analytics Understanding your customer s lifecycle journey Shorten digital purchase cycles by solving conversion struggles 2 Understanding your customer
More informationState of Sales in 2016
State of Sales in 2016 INTRODUCTION In today s competitive sales environment, sales teams want tools and tactics that give them an edge in closing deals. The State of Sales in 2016 survey highlights the
More informationTurbocharge Your Email Marketing Through Better Transactional Messages
Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More information