1 A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads Defining Directions: The 7th Annual Intercompany LTCi Conference
2 Direct Mail and Advertising To Generate Local LTCi Leads Presenters Lindsay R. Resnick, Chief Marketing Officer, Finelight Strategic Marketing Louis H. Brownstone, Chairman, California Long Term Care Insurance Services, Inc. Mark Goldberg, National Sales Manager, ACSIA Long-Term Care Inc. Defining Directions: The 7th Annual Intercompany LTCi Conference
3 Direct Mail and Advertising To Generate Local LTCi Leads Goals for Today s Panel Session What can be learned and replicated from insurance and financial services advertising and direct mail programs? Address your questions for campaigns you are considering. Defining Directions: The 7th Annual Intercompany LTCi Conference
4 An Opportunity For The LTCi Industry Long-Term Care Awareness Week November 4-10, 2007 For Info www. AALTCI.org Defining Directions: The 7th Annual Intercompany LTCi Conference
5 Direct Mail and Advertising To Generate Local LTCi Leads Presenter Lindsay R. Resnick Chief Marketing Officer Finelight Strategic Marketing Defining Directions: The 7th Annual Intercompany LTCi Conference
6 Direct Response - Roadmap To Success Customer Segmentation Brand and Message DR Tactical Mix Accountable Marketing 2007 finelight
7 Take A Strategic & Tactical Path Customer Intelligence - First step to competitive advantage Integrate Data - Customer profiles and segmentation Maximize Messaging ROI - Tailor messages by customer target Test and Refine - Test results and refine the message Accountable Marketing - Measure ROI and lifetime value Direct Response - The Secret Sauce
8 Customer Segmentation and Profiling Market Data Market Market Intelligence Intelligence Buyer-NonBuyer Brand Brand Creative Creative Message Message Competitive Analysis Purchased Name Lists Demographic data Do Not Call Data Direct Direct Mail Mail Telemarketing Telemarketing Ethnic Encoding Seminar Seminar Distribution Distribution Channel Channel Mgt Mgt Media Media Sales Sales Tools Tools Customer Database Data driven profile & Predictive Modeling
9 Market Segmentation The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing age, gender, income, interests, attitudes and spending habits.
10 Traditional Segmentation Behavioral Brand loyalty, purchase decisions, readiness-to-buy Demographic Age, sex, location, family size, income, occupation, education, religion, ethnicity Geographic Regional, local, metro, rural Psychographic Lifestyles, values, attitudes Value-Based Segmentation Assess segmented markets by value indicators: Revenues they generate (lifetime value) Costs of establishing and maintaining a relationship By combining traditional and value segmentation, predictive modeling will further refine which segments to pursue.
11 The Right Footprint Segmentation will allow you to: Determine when, where and how to prioritize product development Tailor benefits to meet the real needs of your customers Develop a measurable strategic marketing plan Refine right people, right time, right place tactics Improve customer service Manage budgets and costs The Right Footprint
12 Brand, Creative and Message(s) Market Data Market Market Intelligence Intelligence Buyer-NonBuyer Brand Brand Creative Creative Message Message Competitive Analysis Purchased Name Lists Demographic data Do Not Call Data Direct Direct Mail Mail Telemarketing Telemarketing Ethnic Encoding Seminar Seminar Distribution Distribution Channel Channel Mgt Mgt Media Media Sales Sales Tools Tools Customer Database Data driven profile & Predictive Modeling
13 Your Brand Experience YOUR BRAND Differentiate Value Fulfill Promise Define Customer Experience Establish Top-of -Mind Awareness Engage Prospects
14 Ask Tough Questions What are your top three market advantages? Are you reaching the right prospects? Why do you lose sales to competitors? What is your big idea your market clutter buster? Why You?
15 Focus On Your Customer CONFUSION New benefits & terminology LTCi, Asset Protection, Reverse Mortgages INTIMIDATION Consumers seeing LTC plans for the first time are resistant EXPECTATIONS Social, ethnic and geographic diversity are huge communication challenges FRUSTRATION On a good day insurance is bureaucratic and filled with red tape Focus On Your Customer
16 Create Customer Confidence CUSTOMER CONNECTION What s important to them? What concerns them? What s in it for them? CUSTOMER CONTACT Where are they? How do you get their attention? What motivates them to act? Focus On Your Customer
17 Deliver Your Message Market Data Market Market Intelligence Intelligence Buyer-NonBuyer Brand Brand Creative Creative Message Message Competitive Analysis Purchased Name Lists Demographic data Do Not Call Data Direct Direct Mail Mail Telemarketing Telemarketing Ethnic Encoding Seminar Seminar Distribution Distribution Channel Channel Mgt Mgt Media Media Sales Sales Tools Tools Customer Database Data driven profile & Predictive Modeling
18 Many Tools to Choose From BRAND RESPONSE Encourage interaction Establish relationships Generate responses Integrate brand Drive measurable results
20 Test, Refine, Test Again Test messages What s working - who, what & where Re-segment & refine Track & Measure Goal = CPL & CPS
21 Accountable Marketing Comparative market research Unaided awareness Preference Message testing Key indicators Competitor tactics/messaging Sales inquiries/response rates Sales appointments/close-no close Paid media measurement: CPL, CPS Earned media tracking Flexibility to change: spending, messaging Marketing ROI
22 Separating Winners & Losers
23 Manage the Loop Market Data Market Market Intelligence Intelligence Buyer-NonBuyer Brand Brand Creative Creative Message Message Competitive Analysis Purchased Name Lists Demographic data Do Not Call Data Direct Direct Mail Mail Telemarketing Telemarketing Ethnic Encoding Seminar Seminar Distribution Distribution Channel Channel Mgt Mgt Media Media Sales Sales Tools Tools Customer Database Data driven profile & Predictive Modeling
24 Make Your Marketing Work OBJECTIVE Create awareness Demonstrate value Build demand Generate new business WORK IT Speak to your customer Stress what s unique Reward prospects for their time Be fresh, be believable Focus Your Customer
25 Manage The Sales Cycle
26 Winning Formula Simplify Make your value message simple Simplify it some more Boil it down again Segment What do current customers look like? Where are prospects in the sales cycle? Are you delivering the right message? Connect How are you reaching your prospects? Are these the optimum channels? What else can you do? Retain Dialogue does not stop with acquisition Loyalty = customer brand experience Remember the after-sale sale
27 Contact Thank You WEB BLOG TEL MAIL 150 North Michigan Avenue, Chicago, Illinois finelight
28 Direct Mail and Advertising To Generate Local LTCi Leads Presenter Louis H. Brownstone Chairman California Long Term Care Insurance Services, Inc. Defining Directions: The 7th Annual Intercompany LTCi Conference
29 Direct Mail to Generate Local LTCI Leads By Louis H. Brownstone Chairman, California Long Term Insurance Services, Inc., and Northstar Network Insurance Agency, Inc.
30 Response rates are falling WHY? We re being bombarded with advertising, up to 3,000 pitches a day. Direct mail Radio Television Internet Newspapers Magazines Billboards Telemarketing
31 Some Prime Examples: Direct mail credit card and mortgage solicitations Television an NFL game takes 3 hours plus for less than 1 ½ hours action. Magazines huge expansion. Telemarketing intrusive and aggravating.
32 Prospects are now more selective If no interest, a fast decision is made. Our busy lifestyle means little time to read and respond. More highly educated prospects dislike being sold something. Those who feel bombarded with pitches wish to be left alone.
33 Symptoms of the Selectivity Do not call lists. Privacy laws and compliance legislation. Message machines. Sophisticated call screening and blocking.
34 The old rule has been changed. The old rule was that 50% of advertising dollars spent are worth the cost. The new rule should be that 20% of advertising dollars spent are worth the cost. The question is, which 20%? Direct mail is an art, not a science. Need to constantly test to see what works. In my view, direct mail is still the most viable form of mass local LTCi prospecting.
35 Direct mail must contain at least five key elements: Targeted the demographics and the list are critical. Attractive professional image and appealing layout are essential. Lucid must reflect knowledge of LTCi and lead into an easy way to respond. Create Interest by using headings, a strong lead-in, and a brief, clear message. An appealing offer free advice and an education on long term care work best.
36 The best types of direct mail: Referral leads. Endorsed leads. Positive leads. Save money leads. Reduce taxes leads. Partnership leads. Carrier endorsed leads. New legislation leads. Fear leads.
37 Some important points: Be humble a lead that you think is terrific could be a dud. Always be testing. The conversion rate can be as important as the response rate. You want the highest possible quality while at the same time obtaining sufficient quantity of responses. If you repeat mail the same prospects, your response rate will fall maybe by 40%. Using different lead pieces can slow the falloff.
38 More important points Plan your budgeting based on a campaign of direct mail, not just one attempt. Know what needs filing with the carriers and/or your department of insurance. Watch your timing. Mail in quantity and bulk if you can. Constantly analyze your results.
39 Direct Mail and Advertising To Generate Local LTCi Leads Presenter Mark Goldberg National Sales Manager ACSIA Long-Term Care Inc. Defining Directions: The 7th Annual Intercompany LTCi Conference
40 Successful Direct Mail for Today s LTCI Marketplace Mark Goldberg National Sales Manager ACSIA Long Term Care, Inc.
41 First Question: What s s A Lead Program? Differences between buying some leads and a full scale plan as part of building your practice Consistent, Current, Cost-Effective Conversion
43 Guidelines Part Science/Part Art Always a work in progress Testing, Testing, Testing One size does not fit all Must be Managed, Analyzed, Adjusted Must be flexible and adaptive to the changing market
44 Three choices Do it yourself Contract with a vendor to do if for you at your expense Affiliate with a MGA/Career program who will do it for you at their expense
45 3 Drivers of Direct Mail Response The List Who to Mail The Creative What to Mail The Offer Why Respond? What s s the value in responding?
46 Who to Mail Age Marital Status Wealth Income Home Ownership Net Worth The List Phone Number Listed/Unlisted Have they been mailed before? How many times?
47 Format Creative Letter - One page or two? Postcard - Color or B/W? Response Vehicle Reply Card Phone Number Address Messaging Objective vs. Subjective Need Based Logical Rationale vs. Fear
48 Offer What works What doesn t Why it s s important Fulfillment
49 Creative Test Packages Different Letters Different Envelopes Different Reply Cards What Might Work? Test Test Test State Specific Messaging Work Phone Slot on Reply Card Deficit Reduction Act Pitch Affordability Pitch Cash Benefit Pitch LTC Awareness Campaign Pitch Target Females Return Address vs. No Return Address
50 What to Expect 95% of tests FAIL to improve response rate
51 Creative What Works Letters Outperform Postcards Messaging List Relevance Objective Logical Ages Married Higher Wealth Offer LTC Specific
52 A Glimpse into the Possible Future: PURLS
53 Conclusions Direct Mail Marketing Works! Requires Commitment for the Long Haul Complex, Expensive Need Nerves of Steel Focus on Your Core Competencies Decide What You Want to Be! Direct Mail Professional or Financial Planning Professional Two Best Bets Contract with a Professional Lead Company Affiliate with an Agency that Provides DM Leads
54 Direct Mail and Advertising To Generate Local LTCi Leads Questions? Thank You For Attending Today s Session Defining Directions: The 7th Annual Intercompany LTCi Conference
MARKETING SUMMARY Chapter 7 Target Marketing Strategies and CRM TARGET MARKETING STRATEGY: SELECT AND ENTER A MARKET Market fragmentation: The creation of many consumer groups due to a diversity of distinct
11 Chapter Eleven Database Direct Response Marketing Personal Selling 11-1 11 Selling Words 1400 Words - Copywriting service Business development specialist Generate prospects Collect information Qualify
Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on
Marketing 101: A Guide to Winning Customers Text File Slide 1 Marketing 101: A Guide to Winning Customers Welcome to SBA s online training course, Marketing 101: A Guide to Winning Customers. This program
DIRECT MAIL DELIVERS Businesses who send direct mail communications to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked
Effective Marketing What this topic is about The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing What is Marketing? The process of identifying,
Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to
Predictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012 Session 4 Marketing Presenters Lindsay R. Resnick Mitchell R. Katcher,
Developing a Marketing Plan Develop a strategic marketing plan to successfully grow your business and increase profits Learning Objectives At the end of this module, you will be able to: Understand the
Marketing the benefits of your energy efficient business Gill Hutchinson, Federation of Small Businesses Marketing - what s it all about? Some Definitions Marketing (n) A loose assortment of fluffy activities
Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected
10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,
at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the
Marketing Planning How to Identify a Target Market and Prepare a Customer Profile 1. What You Should Know Before Getting Started In order to market your product or service, it is imperative that you tailor
Get Better Business Results From the Four Stages of Your Customer Lifecycle Stage 1 Acquisition A white paper from Identify Unique Needs and Opportunities at Each Lifecycle Stage It s a given that having
Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website
CHAPTER 18: DIRECT MARKETING: THE DIALOGUE BUILDER Chapter Objective To explain the role that direct marketing can play in an overall IMC program, and to identify the strengths and weaknesses of various
Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between
Six steps to building effective marketing communications. How You Can Avoid Pitfalls and Improve Marketing ROI. By Dan Patton A BRIEF PERSPECTIVE The marketing communications development process is often
New Mexico Broadband Program Internet Tools for Small Business Success Module 4 Introduction to Online Marketing Internet Tools for Small Business Success Class Series 1. Terminology & Planning 2. Communication
Direct Marketing of Insurance Integration of Marketing, Pricing and Underwriting As insurers move to direct distribution and database marketing, new approaches to the business, integrating the marketing,
Stamats Integrated Marketing Conference July 23, 2008 Avoiding the Top 10 (at least) Marketing Mistakes that Colleges and Universities Make Presented by Chuck Reed Vice President email@example.com
A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing
Identifying Your Most Profitable Customers: An Introduction to Customer Segmentation Segmenting your customers can help you focus your marketing efforts, so you can increase profits and overall customer
MARKET SEGMENTATION (Compiled by Deep Banerjee, Marketingpundit.com) Definition : The division of a market into different homogenous groups of consumers is known as Market Segmentation. Market segmentation
CONDUCTING MARKET RESEARCH The importance of good research Once you have determined your target market, you now have to obtain as much information as you can about them through research. Your advertising
PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio
How much should you spend on marketing? An e-guide to help small businesses with small budgets work out what they need to spend on marketing 1 Marketing Angels How much should I spend on marketing? Copyright
Library Marketing Plan Workbook Why Marketing? Information professionals must understand that it is essential to actively market their services. Library marketing is critical for any information professional
The Marketing Plan The most important part of a business plan is the Marketing Plan. To keep one s business on course this plan must be geared toward the business s mission its product and service lines,
Before You Buy: What Mortgage Professionals Need to Succeed with Internet Leads A Leads360 White Paper October 2007 Executive Summary The volume, consistency and potential revenue that Internet leads offer
Primer on Measuring the ROI of Integrated Marketing and Branding Initiatives Academic Impressions Webinar Elizabeth Scarborough 04 December 2008 How many students did we get because of that billboard weput
PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
The nation s top profit, pricing & advertising troubleshooter... A Perfect Vision for Success The largest advertising agency of its type specializing in Serving the Promotion and Business Development Needs
Tom Serwatka, Business Advisor MV Small Business Development Center SUNY Institute of Technology firstname.lastname@example.org 315-792-7557 1 Objectives of Presentation To walk you through the steps needed to create
The Seven Secrets of Lead Generation Success - Tom Adams - Flourish Press Inc. All Rights Reserved The secret to my success is that I bit off more than I could chew and chewed as fast as I could. - 1 -
Data Functionality in Marketing By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing Goose Data is not a new thing. Successful businesses have
Database segmentation: How you use it makes all the difference. Segmentation Primer Classifying Customers You can identify and segment customers based on literally any available data. There are a few proven
Investigating Effective Lead Generation Techniques by BNET Editorial There is always some degree of turnover in any customer base. To keep a business growing, it is essential to generate new prospective
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
A CU Realty Services White Paper 1658 Milwaukee Ave #100-6428 Chicago, IL 60647 800-203-9014 ext. 119 www.curealty.com A Credit Union s Guide To Increasing Purchase Mortgage Market Share Through Real Estate
ANOTHER MARKETING TOOL FROM ~ COMMUNICATIONS STRATEGY SELECTION OUTLINE ~ OR SSO Communications Strategy Selection Outline or SSO What is the SSO? Defining a communications strategy for your company is
Your Game Plan for Generating Leads and Building Brand Awareness! OVERVIEW: A game plan for generating leads and building brand awareness is key to a successful marketing strategy. Leveraging the ButleriConnect
These exercises look at the topics in the context of a communications mix. We start with an examination of what advertising objectives are (Exercise 7.1). We then look at how to set advertising objectives
5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience
Customer Segmentation: The Most Powerful Marketing Tool Perhaps the most powerful and underused marketing tool available to media, cable and telecommunications companies today is segmentation: the ability
Direct Marketing Direct Marketing In its simplest form, it involves solicitation, negotiation and purchase of a product without benefit of an intermediary. Variations include: Agent lead generation. (Invitation
BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1
MARKETING Marketing is the management process for identifying and anticipating customer requirements profitably. All company policies and activities should be directed toward satisfying customer needs.
A HOW TO GUIDE FOR A DIRECT MAIL CAMPAIGN Direct mail is an effective marketing tool for congregations. While it may appear to be expensive on a per piece basis, it is a very efficient advertising tool
Calculating emarketing s ROI Today there are huge opportunities for emarketing (using a Marketing Automation application) to make significant contributions to business results. At the same time, the costs
STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing
Personal Injury Law Advertising & the Media: How to Win in Your Market Personal Injury Law Advertising & the Media: How to Win in Your Market As every personal injury attorney knows, competition in each
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs Mark Glein, PhD, Marketing Florida State University Marketing Plan
Segmentation, Targeting, and Positioning What We Learn? Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major bases for segmenting
The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used
Higher Business Management Unit 2 Outcome 2 Contents Marketing 1 What is a Market? 1 The Marketing Environment 1 What is the Marketing Mix? 2 Product 2 Product Issues 2 Market Segmentation 3 Price 4 Place
Contents Executive Summary Your Brand, Target Audience Needs, Messaging, and Look Multi-wave Direct Mail Execution WAVE ONE Multi-wave Direct Mail Execution WAVE TWO Multi-wave Direct Mail Execution WAVE
Our job is To Increase Your sales We bring you NEW CUSTOMERS u Trying your restaurant for the very first time u Excited about your special offer to them u Bringing family and friends with them u Seeking
02920 224 111 email@example.com JUNE 2016 HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET In today s challenging business landscape, companies often find themselves striving to shrink expenses
A new service to help you promote your business. VO: For many businesses, Direct Mail has long been the medium of choice for promoting products and driving sales. Because it gets directly into the homes
10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking
Case Study GOIZUETA BUSINESS S C H O O L Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost 2014 Simplixity INTRODUCTION TO HIGHER EDUCATION ADVERTISING Institutions of higher
Results Rock Direct Mail Basics.. Test, Test, Test If you can t measure it, you can t manage it. Peter Drucker CHRISTINE ERNA ENGAGEMENT MANAGER ENTERPRISE POSTAL CONSULTING PITNEY BOWES MANAGEMENT SERVICES
Prospecting in the Business Planning Market LIFE-5663-Prospecting 02/16 For agent use only. This material may not be used with the public. WHAT IS PROSPECTING? In simplest terms, prospecting is all about
marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in
Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision.
Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2 What is Revenew and who is Kara
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing
Development Fundamentals: Cultivating Donors for Life Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive Our time together New donor conversion Integrated cultivation Upgrade
2015 MARKETING BEST PRACTICES SURVEY RESULTS In partnership with INTRODUCTION WE HOPE THIS HELPS We asked for your help identifying today s marketing best practices, and you delivered. In four waves of
How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best
SYLLABUS B.B.A. V SEM Subject Customer Relationship Management UNIT I Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding the goal of CRM and Customer Touch Points. UNIT
Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers Chapter 8 Objectives Be able to define the three steps of target marketing: market segmentation, target
White Paper Explode Six Direct Marketing Myths Maximize Campaign Effectiveness with Analytic Technology Table of contents Introduction: Achieve high-precision marketing with analytics... 2 Myth #1: Simple
Market Research Module 2 Driving Revenue with an Optimal Marketing Strategy Solutions Advancing Your Success. The Roles and Steps in Market Research 2 The scientific process of planning, collecting and
7 Best Practices in Lead Management How to build greater marketing ROI and increase sales revenue Authored By: Deborah Miller Pierce President, NitroMojo www.nitromojo.com Table of Contents Lead Management-The
101 Ideas for Getting the Employees You Want 1. Anticipate staffing needs. 2. Target messages to a specific type of candidate. 3. Understand the needs of targeted candidates, and appeal to their needs.
Project 1: Loan Originator Business Plan RES 164 Residential Finance Surviving and Thriving in Today s Residential Financial Market Learn the skills and tools to secure your future in the mortgage arena
New Marketing Opportunities with Variable Data Printing The Marketing Challenge Marketing professionals today are faced with tremendous pressure to validate their marketing performance. According to the
BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING