The New Landscape of Business Intelligence & Analytics New Opportunities, Roles and Outcomes

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1 The New Landscape of Business Intelligence & Analytics New Opportunities, Roles and Outcomes Michael Corcoran Sr. Vice President & CMO Dr. Rado Kotorov Vice President, Market Strategy Summit 2015 Orlando London Frankfurt Madrid Mexico City Top Barriers to Analytics and BI Success InformationWeek 2015 CIO Survey Data Quality Ease of Use Challenges Complex Software Less Tech Savvy Users Integration issues with multiple platforms Challenges scaling across entire enterprise 1

2 Consumer Adoption of Technology is on the Rise But BI & Analytics Adoption is Stagnant Most people are more comfortable using technology. BIScorecard: BIadoption asaa percentage of employees remains flat at 22%, but companies that have successfully deployed mobile BI show the highest adoption at 42% of employees. Doing more of the same does not solve the BI adoption problem! 3 Gartner Magic Quadrant 2015 Information Builders Rated as a Leader Information Builders clearly differentiates itself in the area of pervasiveness. A significant percentage of its clients disseminate informationand and decision support to thousands of operational workers. Information Builders' reference customers reported almost double the average (for this Magic Quadrant) for size of deployment in terms of numbers of users. 4 2

3 Information Builders Strategy for Customers Pervasive BI and Analytics Analytical Users Organizational Role Back Office BI and Analytics Analytical Requirements Results wered and Governed IT Empo Executive Strategic Metrics High level Management Dashboards Decision making Scorecards Analysts Analytical Analytics Advanced Analytics Pervasive BI and Analytics Employees Partners, Suppliers & Distributors Customers, Citizens, Patients & Students Operational Operational Vital Reporting & Alerts, Decision Support, Performance Benchmarks Performance Benchmarks, Information Exchange Self service Experience, e Statements Generate Insight, Identify Problems & Trends Operationalize Insights, Change Culture, Optimize Processes Optimize Supply Chain, Meet SLA s Eliminate Waste New Revenue, Loyalty/Retention, Public Awareness Data Monetization Information Builders 3i Platform The 3 Key Ingredients for Success 6 3

4 New Landscape Means New Opportunities Information Builders Keys To Achieving Pervasive BI and Analytics Manage Data Generate Insight Operationalize Insights Monetize 4

5 Information Management Why is it More Important Than Ever? Data MDM Integration Data volumes are increasing at unforeseen levels Lower data latency requirements Multiple data sources tell new stories Integrity Greater need to share and exchange Analytics is a key driver Pretty pictures on bad data is not valuable New analytic tools working in silos is causing discrepancy Quality Governance Generating Insight Analytics Comes In Many Styles Data Discovery Reporting Social Intelligence Query and Analysis Predictive Analytics Search Location Intelligence 5

6 Operationalizing Insights Driving Positive Change Everyone makes decisions! Proactive versus Reactive business Trends are spotted before they become larger problems Operational metrics change behavior: Optimize employee performance Motivates business partners Eliminates improper behavior and fraudulent activity Aligning BI & Analytics with User Needs Think App Store Experience 6

7 Information Builders Pervasive Intelligence with Self Service for Everyone IT Developers Business Analysts Management Operational Employees Business Partners Customers App Studio InfoDiscovery/InfoAssist Generate & Deploy Insights InfoApps TM Operationalize Insights & Monetize Data Dashboards Data Discovery Portal Create your own App Store experience Social Intelligence Reporting Query and Analysis Search Dashboards & Scorecards Guided Ad hoc Reporting Data Discovery InfoApps Predictive Analytics Location Intelligence Predictive InfoApps Search & Social Analytic InfoApps Mobile InfoApps 13 InfoApps Provide Fast Answers to Business Questions 14 7

8 Data Monetization Driving Revenue and Profitability From Your Data Information as a revenue generating product New opportunities from the data you have Adding value by adding data Big data drives new opportunities The New Customer Online Experience Self service insight Consumer loyalty Competitive differentiation Educating your customer through insight Driving Profit Through Behavior Comparative benchmarking Employee performance Partner performance Eliminating Fraud, Waste and Abuse 15 Data Monetization: Big Data Opportunities It s About Value, Not Volume Social Analytics Correlation of Social Media data with enterprise data for full story Machine generated Analyze patterns for process monitoring, network optimization, preventative maintenance, etc. Location Intelligence Real time logistics management Real time location based marketing Merging Structured & Unstructured data Hadoop or Search Public Data Adding value to enterprise data Web Traffic and Logs Understanding customer/visitor behavior 16 8

9 New Roles Self Service for Everyone New Roles and Collaboration App Developer Executive Data Steward Analyst Architect DBA Partner Customer Web Designer Market Analyst Data Scientist Operations 9

10 Information Builders Self Service for Business Analysts Business Analysts Information Technology Generate valuable business insights. Mine data for opportunities. Identify positive and negative trends over time. Publish content for others. Ensure data environment is: Available Timely Accurate Auditable Governedin collaboration with business. Information Builders Roles In The New ERA of Self Service Analytics Business Analysts Publish Visualizations, Reports and Dashboards Information Technology Management Total view of the business Proactive vs Reactive management Operational Workers Operationalize insights Real time decision making Optimized business processes Drive performance/accountability Business Partners Align partner performance Ensures SLA s are met Create highly Interactive analytic InfoApps TM for the masses. Leverage Analyst content Manage and govern data. Customers Improved customer experience Improved experience/loyalty New revenue 20 10

11 New Outcomes Transforming Data Into Business Value Information Management Case Studies 11

12 Generating Insight Case Studies Operationalizing Insights Case Studies 12

13 Monetizing Data Case Studies Industry Research Analyst Community 26 13

14 Ventana Research Value Index 2015 Analytics and Business Intelligence 27 Forrester Wave: Enterprise Business Intelligence Platforms, Q Information Builders Rated as a Leader Copyright 2007, Information Builders. Slide 28 14

15 Wisdom Of Crowds BI Survey 2015 Information Builders Wins Pure Play Category Again A member of the Large Established Pure Play market segment, Information Builders leads the segment for a sixth year in a row. It scores above peer and overall averages and is best in class for most measures. BARC Business Intelligence Score 2015 Information Builders Rated Among Leading Trendsetters 30 15

16 Summary 31 Information Builders Summit 2015 New Products and Capabilities iway Omni Gen Integrity Designer App Store WebFOCUS InfoDiscovery with Animation InfoAssist Maps, Demographic Layers, Data Enrichment Auto linking Content Portal Shared Pages and Collaboration AppStudio ESRI Mapping and Maintain Responsive Design 32 16

17 I Know Information Builders Our Differentiation Is Customer Success 17

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