Mike Maxey. Senior Director Product Marketing Greenplum A Division of EMC. Copyright 2011 EMC Corporation. All rights reserved.

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1 Mike Maxey Senior Director Product Marketing Greenplum A Division of EMC 1

2 Greenplum Becomes the Foundation of EMC s Big Data Analytics (July 2010) E M C A C Q U I R E S G R E E N P L U M For three years, Gartner has identified Greenplum as the most advanced vendor in the visionary quadrant of its data warehouse DBMS Magic Quadrant. Gartner 2

3 Big Data Is Less About Size, And More About Freedom Techcrunch!!!!!! THE ERA OF IS HERE!!!!!! Findings: Big Data BIG!!! Is More DATA Extreme Than Volume Big Data! It s Real, Gartner It s Real-time, and It s Already Changing Total data: bigger Your World than big data IDB 451 Group!!!!!!!!! 3

4 Big Data Analytics Business Value 4

5 Greenplum Delivers Significant Business Value We have identified billions in cost savings and new business value Customer Experience Analytics Company We are doing analytics faster than ever before possible Global Telecommunications Provider Greenplum is delivering a 200% increase in revenue events Online Advertising Platform We created five new products in the first week Global Leader in Digital Marketing Intelligence 5

6 Customer Profit Increase Revenue With Greenplum Big Data Analytics Enables Increased Per Customer Profit For Retail Banking Firm HIGH Legacy System Greenplum Database Business Intelligence Reporting Greenplum In-Database Analytics Greenplum Big Data Analytics LOW Agent Best Guess Branch Level Reporting Enabling Profit-based Recommendations Market Basket Analysis & Buyer Associations Enabling User-based Recommendations Data Enriched with Unstructured Activity Logs To Identify At Risk Customers TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED 6

7 Likelihood Of Conversion Optimize Marketing Campaigns With Greenplum Big Data Analytics Enables Better Customer Interactions For Credit Card Company HIGH Legacy System Greenplum In-Database Analytics Greenplum Big Data Analytics Clicks become users targeted to predicted outcomes Social Media, Blog and Press, & Competitor Website Behavior, Leveraged to Refine Predictions LOW TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED 7

8 Underwriting Risk Reduce Risk With Greenplum Big Data Analytics Enables Accurate Decisions For National Mortgage Underwriter HIGH Greenplum Database BI Reporting Greenplum In-Database Analytics Greenplum Big Data Analytics Legacy System Unstructured Data Sources Enrich The Data Delivering In Minutes What Was Days K-Means Clustering & Decision Tree Scoring Improves Accuracy LOW Monthly Risk Model Updates Daily Risk Model Updates TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED Data Sources Leveraged in Loan Application and Underwriting Process 8

9 Quality of Care Innovate With Greenplum Big Data Analytics Accelerate Health Care 2.0 for Evidence-based Care Provider HIGH Legacy System Greenplum Database BI Reporting Greenplum DB In-Database Analytics INSTANT RETURN ON INVESTMENT LEGACY GREENPLUM DATABASE ENABLED SIMPLE FRAUD SIMPLE FRAUD SOFT FRAUD DETECETION Greenplum Big Data Analytics Delivering 10 Years Of Data In Seconds Associative Rule Mining and User Clustering Improves Pathways External Data Sources Enable Personalized Medicine LOW Treatment Pathways on Summary Data Treatment Pathways on All the Data TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED 9

10 Greenplum Product Approach 10

11 Today s Reality is Complex Sources Slowmoving models Non-standard, in-memory analytics Shadow Analyst systems Slowmoving data Shallow Business Intelligence Departmental warehouses Static schemas accrete over time 11

12 Control & Management Greenplum Unified Analytic Platform The World s First Big Data Analytics System Integrated System For Agile Big Data Analytics Unifies And Increases Productivity Of The Entire Team Greater Insight By Combining Structured And Unstructured Data Developed, Packaged, And Supported As A Single System Data Scientist Data Platform Admin Data Engineer Analytic Productivity Platform Partner Tools & Services Data Access & Query GPDB Data Analyst Data Computing Appliance Bl Analyst Hadoop LOB User 12

13 Greenplum Commander End-to-end Platform Management & Control The Power of Data Co-Processing Greenplum Chorus Analytic Productivity & Tool Integration Data Access And Query SQL, MapReduce, SAS, MADLib, Mahout, R, and others SQL Engine For Structured Data In-database Advanced Analytics Extreme performance on commodity hardware Greenplum Database parallel data exchange parallel data exchange MapReduce Engine For Unstructured Data Enterprise ready Apache Hadoop Faster, more dependable, and easier to use Greenplum Hadoop Network Parallel Loading Of All Data Types 13

14 Greenplum Chorus Enables Big Data Agility World s first Analytic Productivity Platform, enabling: Self-service provisioning Automated data services Collaborative analytics Customers deploy Chorus to create a self-service analytic infrastructure Chorus significantly accelerates the time and ease with which companies extract value and insight from their data 14

15 Greenplum Delivers Choice & Flexibility Data Computing Appliance Choose Greenplum Database and/or Hadoop modules in ¼ rack increments Scale up by adding your choice of additional modules Minimal time to value Greenplum Software Solutions Greenplum Database, Hadoop, & Chorus on your x86 hardware Flexibility for any workload or environment Perpetual or subscription licenses 15

16 Powerful Big Data Partner Ecosystem 16

17 Greenplum Not Just About Technology 17

18 Data Science Is A New And Important Discipline Required to effectively derive insight from Big Data, combining: Advanced mathematics, machine learning High-performance computing methods Data visualization Behavioral sciences Greenplum is collaborating with leading universities to further Data Science Defining the curriculum for Big Data 18

19 Greenplum Is Committed To Data Science The first major company to directly build it s own practice Team of Data Scientists PhDs with analytic tool expertise Actively helping the community: Greenplum Analytics Workbench MADLib Open Source Libraries Data Scientist Summits 19

20 Greenplum Analytics Labs: How To Get Started POCs are time consuming, resource intensive and only show performance Let Greenplum show you business value while validating the technology Accelerate analytics capabilities on your data with your analysts Leverage the expertise of Greenplum s Data Scientists Establish a strategic vision for on-going analytics development 20

21 Greenplum Delivers The Power To Say Yes Integrated Big Data Unified Analytics Platform Not just a database, but a purpose-built system to create agile analytic environments World-class data scientists and analytic labs to demonstrate real business value Broader leverage within EMC and VMware at the intersection of Big Data and Cloud 21

22 Top 3 Steps You Should Take On Your Journey To Big Data Analytics 22

23 1. Put all your data to work. 23

24 2. Have a data strategy. Model less, iterate more. 24

25 3. Invest in people, technology, and your own commitment. 25

26 26

27 THANK YOU 27

Copyright 2012 EMC Corporation. All rights reserved.

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